Direct Matin National

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	Ensemble			Hommes			Femmes			Foyers CSP+
	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration
ENSEMBLE	2574	100.0%	5.0%	1331	100.0%	5.4%	1243	100.0%	4.7%	1097	100.0%	6.4%
Sexe
Homme	1331	51.7%	5.4%	1331	100.0%	5.4%	-	-	-	584	53.2%	6.5%
Femme	1243	48.3%	4.7%	-	-	-	1243	100.0%	4.7%	513	46.8%	6.2%
Age
15 à 24 ans	705	27.4%	9.6%	351	26.4%	9.4%	354	28.5%	9.7%	308	28.1%	9.8%
25 à 34 ans	468	18.2%	6.1%	255	19.2%	6.8%	213	17.1%	5.5%	202	18.4%	5.9%
35 à 49 ans	707	27.5%	5.6%	383	28.8%	6.1%	324	26.1%	5.1%	346	31.5%	5.5%
50 à 59 ans	386	15.0%	4.3%	211	15.8%	4.7%	175	14.1%	3.9%	202	18.4%	5.5%
60 ans et plus	309	12.0%	2.1%	131	9.9%	2.1%	177	14.3%	2.1%	40	3.7%	5.6%
Individu
Ménagères	947	36.8%	4.1%	-	-	-	947	76.2%	4.1%	368	33.5%	5.3%
Personne de référence	1368	53.1%	4.9%	953	71.6%	4.7%	415	33.4%	5.3%	544	49.6%	6.3%
Responsable des achats	1689	65.6%	4.7%	719	54.1%	5.7%	970	78.0%	4.2%	631	57.5%	5.8%
PCS Individu
Agriculteurs	-	-	-	-	-	-	-	-	-	-	-	-
Petits patrons	59	2.3%	3.6%	43	3.2%	3.8%	16	1.3%	3.2%	46	4.2%	3.2%
Affaires et Cadres	378	14.7%	7.6%	230	17.3%	7.5%	148	11.9%	7.7%	343	31.3%	7.6%
Professions intermédiaires	404	15.7%	6.0%	207	15.5%	5.9%	197	15.8%	6.0%	345	31.4%	6.1%
Employés	576	22.4%	7.0%	192	14.4%	9.6%	384	30.9%	6.1%	94	8.6%	5.3%
Ouvriers	334	13.0%	5.2%	281	21.1%	5.7%	53	4.2%	3.6%	16	1.5%	3.7%
Retraités	232	9.0%	1.8%	109	8.2%	1.8%	123	9.9%	1.9%	10	0.9%	4.0%
Autres inactifs	593	23.0%	5.9%	269	20.2%	7.6%	323	26.0%	4.9%	243	22.1%	7.7%
PCS Personne de référence
Agriculteurs	2	0.1%	0.3%	-	-	-	2	0.2%	0.6%	-	-	-
Petits patrons	114	4.4%	4.3%	57	4.3%	4.4%	57	4.6%	4.3%	114	10.4%	4.3%
Affaires et Cadres	514	20.0%	7.2%	282	21.2%	7.7%	232	18.6%	6.7%	514	46.8%	7.2%
Professions intermédiaires	470	18.2%	6.2%	245	18.4%	6.2%	225	18.1%	6.3%	470	42.8%	6.2%
Employés	472	18.3%	8.8%	202	15.2%	9.3%	270	21.7%	8.5%	-	-	-
Ouvriers	497	19.3%	5.3%	303	22.8%	6.2%	193	15.6%	4.4%	-	-	-
Retraités	318	12.3%	2.2%	153	11.5%	2.3%	165	13.3%	2.1%	-	-	-
Autres inactifs	189	7.3%	4.8%	89	6.7%	6.0%	100	8.0%	4.1%	-	-	-
Taille du foyer
1 personne	457	17.8%	4.8%	208	15.6%	5.0%	249	20.0%	4.5%	141	12.8%	7.6%
2 personnes	655	25.5%	3.6%	332	24.9%	3.8%	323	26.0%	3.5%	239	21.8%	5.8%
3 personnes	572	22.2%	6.2%	305	22.9%	6.7%	268	21.5%	5.8%	275	25.0%	7.1%
4 personnes	515	20.0%	5.6%	286	21.5%	6.3%	229	18.4%	5.0%	272	24.8%	5.6%
5 personnes et +	374	14.5%	7.1%	200	15.0%	8.1%	174	14.0%	6.2%	171	15.6%	6.7%
Présence d'enfants de moins de 15 ans
Oui	884	34.3%	5.6%	471	35.4%	6.4%	413	33.2%	5.0%	427	38.9%	5.5%
Non	1690	65.7%	4.7%	860	64.6%	5.0%	830	66.8%	4.5%	670	61.1%	7.1%
Habitat
Communes rurales	87	3.4%	0.8%	47	3.6%	0.9%	40	3.2%	0.7%	34	3.1%	1.0%
Agglo. - 20 000 hab	120	4.7%	1.4%	72	5.4%	1.7%	48	3.9%	1.0%	60	5.5%	2.3%
Agglo. 20 000 à 100 000 hab	90	3.5%	1.3%	69	5.2%	2.0%	21	1.7%	0.6%	51	4.6%	2.5%
Agglo. + 100 000 hab	829	32.2%	5.4%	429	32.3%	5.8%	400	32.1%	5.0%	319	29.1%	6.0%
Agglo. Paris	1447	56.2%	17.1%	713	53.6%	17.7%	734	59.0%	16.6%	633	57.7%	16.2%
Régions INSEE
Ile de France	1520	59.0%	16.0%	762	57.2%	16.9%	758	61.0%	15.3%	675	61.5%	15.3%
Nord Pas de Calais	111	4.3%	3.5%	58	4.4%	3.8%	53	4.2%	3.1%	45	4.1%	4.9%
Lorraine	6	0.2%	0.3%	3	0.2%	0.3%	3	0.3%	0.3%	5	0.5%	1.0%
Alsace	66	2.6%	4.4%	42	3.1%	5.7%	25	2.0%	3.2%	22	2.0%	4.3%
Franche-Comté	2	0.1%	0.2%	2	0.1%	0.4%	-	-	-	-	-	0.1%
Champagne Ardennes	4	0.2%	0.4%	2	0.2%	0.4%	2	0.1%	0.3%	2	0.1%	0.5%
Picardie	21	0.8%	1.4%	15	1.2%	2.1%	6	0.5%	0.7%	11	1.0%	2.5%
Bourgogne	3	0.1%	0.2%	2	0.1%	0.3%	1	0.1%	0.2%	2	0.1%	0.4%
Haute Normandie	15	0.6%	1.0%	13	1.0%	1.8%	2	0.2%	0.3%	3	0.2%	0.6%
Basse Normandie	2	0.1%	0.1%	-	-	0.1%	1	0.1%	0.2%	-	-	0.1%
Centre	14	0.5%	0.7%	8	0.6%	0.8%	6	0.5%	0.5%	5	0.5%	0.8%
Pays de Loire	61	2.4%	2.1%	31	2.3%	2.2%	30	2.4%	2.0%	26	2.3%	3.0%
Bretagne	32	1.2%	1.2%	14	1.0%	1.1%	18	1.4%	1.3%	9	0.8%	1.2%
Poitou Charentes	4	0.1%	0.2%	2	0.2%	0.3%	2	0.1%	0.2%	2	0.2%	0.6%
Aquitaine	75	2.9%	2.8%	41	3.1%	3.2%	34	2.8%	2.4%	28	2.5%	3.3%
Midi Pyrénées	133	5.2%	5.5%	67	5.0%	5.7%	66	5.3%	5.3%	67	6.1%	8.3%
Limousin	1	-	0.1%	-	-	-	-	-	0.2%	-	-	0.2%
Auvergne	-	-	-	-	-	-	-	-	-	-	-	-
Rhône Alpes	208	8.1%	4.1%	113	8.5%	4.6%	94	7.6%	3.6%	86	7.9%	4.6%
Languedoc Roussillon	110	4.3%	5.0%	60	4.5%	5.7%	50	4.1%	4.4%	43	3.9%	6.3%
Provence Alpes Côte d'Azur, Corse	187	7.3%	4.3%	96	7.2%	4.7%	91	7.3%	4.0%	67	6.1%	4.8%
Habitudes de connection à Internet
Tous les jours	1790	69.5%	6.3%	965	72.5%	6.7%	824	66.3%	5.8%	920	83.9%	6.9%
Presque tous les jours	310	12.0%	4.8%	149	11.2%	4.9%	161	12.9%	4.8%	121	11.0%	5.2%
1 à 2 fois par semaine	147	5.7%	4.6%	65	4.9%	4.7%	82	6.6%	4.6%	36	3.3%	3.9%
1 à 3 fois par mois	39	1.5%	4.4%	14	1.0%	3.5%	25	2.0%	5.2%	5	0.4%	2.8%
Moins souvent	48	1.9%	3.9%	24	1.8%	4.5%	24	1.9%	3.4%	7	0.7%	6.1%
Jamais	3	0.1%	2.0%	-	-	0.5%	2	0.2%	3.3%	-	-	-
Revenus du foyer
Moins de 9 000 euros par an	103	4.0%	5.0%	36	2.7%	4.4%	67	5.4%	5.4%	11	1.0%	5.9%
De 9 000 à moins de 12 000 euros par an	119	4.6%	3.6%	43	3.3%	3.7%	76	6.1%	3.5%	19	1.7%	6.8%
De 12 000 à moins de 18 000 euros par an	264	10.2%	4.1%	113	8.5%	4.2%	150	12.1%	4.0%	35	3.2%	4.7%
De 18 000 à moins de 24 000 euros par an	302	11.7%	4.2%	157	11.8%	4.6%	145	11.7%	3.8%	65	5.9%	4.3%
De 24 000 à moins de 36 000 euros par an	571	22.2%	4.9%	297	22.3%	5.3%	274	22.0%	4.6%	228	20.8%	6.1%
De 36 000 à moins de 45 000 euros par an	358	13.9%	5.3%	204	15.3%	5.6%	155	12.4%	5.0%	189	17.2%	6.1%
De 45 000 à moins de 65 000 euros par an	390	15.1%	6.2%	227	17.1%	6.4%	163	13.1%	5.9%	247	22.5%	6.7%
De 65 000 à moins de 80 000 euros par an	133	5.2%	8.1%	86	6.4%	8.9%	48	3.8%	7.1%	107	9.8%	9.2%
De 80 000 à moins de 115 000 euros par an	68	2.6%	7.1%	42	3.1%	7.4%	26	2.1%	6.6%	58	5.2%	7.5%
115 000 euros et plus par an	20	0.8%	4.4%	9	0.7%	3.2%	11	0.9%	6.3%	19	1.8%	4.9%
Refus	161	6.3%	5.1%	81	6.1%	6.3%	80	6.4%	4.3%	82	7.5%	7.1%
Ne sait pas	85	3.3%	5.4%	36	2.7%	5.6%	50	4.0%	5.3%	38	3.5%	6.7%