Direct Matin Ile de France

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	Ensemble			Hommes			Femmes			Foyers CSP+
	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration
ENSEMBLE	1597	100.0%	3.1%	817	100.0%	3.3%	780	100.0%	2.9%	704	100.0%	4.1%
Sexe
Homme	817	51.2%	3.3%	817	100.0%	3.3%	-	-	-	370	52.6%	4.2%
Femme	780	48.8%	2.9%	-	-	-	780	100.0%	2.9%	334	47.4%	4.0%
Age
15 à 24 ans	403	25.2%	5.5%	197	24.1%	5.3%	206	26.4%	5.6%	174	24.7%	5.5%
25 à 34 ans	329	20.6%	4.3%	181	22.2%	4.8%	148	18.9%	3.8%	139	19.7%	4.1%
35 à 49 ans	471	29.5%	3.7%	254	31.1%	4.1%	217	27.8%	3.4%	241	34.2%	3.8%
50 à 59 ans	224	14.0%	2.5%	118	14.5%	2.6%	106	13.6%	2.4%	126	17.8%	3.4%
60 ans et plus	170	10.6%	1.2%	66	8.1%	1.0%	104	13.3%	1.2%	25	3.6%	3.5%
Individu
Ménagères	589	36.9%	2.5%	-	-	-	589	75.5%	2.5%	242	34.3%	3.5%
Personne de référence	847	53.1%	3.0%	581	71.1%	2.9%	267	34.2%	3.4%	357	50.6%	4.2%
Responsable des achats	1055	66.0%	3.0%	446	54.5%	3.5%	609	78.1%	2.7%	428	60.7%	3.9%
PCS Individu
Agriculteurs	-	-	-	-	-	-	-	-	-	-	-	-
Petits patrons	39	2.5%	2.4%	28	3.5%	2.5%	11	1.4%	2.2%	27	3.9%	1.9%
Affaires et Cadres	261	16.4%	5.3%	159	19.4%	5.2%	103	13.2%	5.3%	239	33.9%	5.3%
Professions intermédiaires	256	16.0%	3.8%	131	16.0%	3.7%	125	16.0%	3.8%	219	31.0%	3.9%
Employés	372	23.3%	4.5%	121	14.8%	6.0%	251	32.2%	4.0%	57	8.1%	3.2%
Ouvriers	205	12.9%	3.2%	170	20.9%	3.5%	35	4.5%	2.4%	15	2.1%	3.4%
Retraités	126	7.9%	1.0%	55	6.8%	0.9%	70	9.0%	1.1%	7	1.0%	3.0%
Autres inactifs	338	21.2%	3.3%	153	18.7%	4.3%	185	23.7%	2.8%	141	20.0%	4.5%
PCS Personne de référence
Agriculteurs	-	-	-	-	-	-	-	-	-	-	-	-
Petits patrons	65	4.1%	2.5%	29	3.6%	2.3%	36	4.6%	2.7%	65	9.3%	2.5%
Affaires et Cadres	345	21.6%	4.9%	184	22.5%	5.0%	161	20.7%	4.7%	345	49.0%	4.9%
Professions intermédiaires	294	18.4%	3.9%	157	19.3%	4.0%	137	17.5%	3.9%	294	41.7%	3.9%
Employés	314	19.7%	5.9%	126	15.4%	5.8%	188	24.1%	5.9%	-	-	-
Ouvriers	304	19.0%	3.3%	187	22.9%	3.8%	117	15.0%	2.6%	-	-	-
Retraités	180	11.2%	1.2%	84	10.3%	1.3%	95	12.2%	1.2%	-	-	-
Autres inactifs	96	6.0%	2.4%	50	6.1%	3.3%	46	5.9%	1.9%	-	-	-
Taille du foyer
1 personne	276	17.3%	2.9%	124	15.2%	3.0%	152	19.5%	2.8%	97	13.8%	5.2%
2 personnes	396	24.8%	2.2%	189	23.2%	2.2%	206	26.5%	2.2%	149	21.2%	3.6%
3 personnes	354	22.2%	3.9%	195	23.9%	4.3%	159	20.4%	3.5%	192	27.2%	4.9%
4 personnes	317	19.9%	3.5%	175	21.4%	3.8%	143	18.3%	3.1%	161	22.9%	3.3%
5 personnes et +	254	15.9%	4.8%	134	16.4%	5.4%	120	15.3%	4.2%	105	14.9%	4.1%
Présence d'enfants de moins de 15 ans
Oui	577	36.1%	3.7%	306	37.4%	4.2%	271	34.8%	3.2%	283	40.2%	3.6%
Non	1020	63.9%	2.9%	511	62.6%	3.0%	509	65.2%	2.8%	421	59.8%	4.5%
Habitat
Communes rurales	35	2.2%	0.3%	22	2.7%	0.4%	13	1.6%	0.2%	19	2.6%	0.6%
Agglo. - 20 000 hab	46	2.9%	0.5%	29	3.5%	0.7%	17	2.2%	0.4%	24	3.4%	0.9%
Agglo. 20 000 à 100 000 hab	48	3.0%	0.7%	36	4.4%	1.0%	13	1.6%	0.4%	27	3.8%	1.3%
Agglo. + 100 000 hab	61	3.8%	0.4%	39	4.7%	0.5%	23	2.9%	0.3%	22	3.2%	0.4%
Agglo. Paris	1406	88.0%	16.6%	691	84.6%	17.2%	715	91.6%	16.1%	612	86.9%	15.7%
Régions INSEE
Ile de France	1479	92.6%	15.6%	739	90.5%	16.4%	739	94.7%	14.9%	654	92.9%	14.8%
Nord Pas de Calais	13	0.8%	0.4%	12	1.5%	0.8%	1	0.1%	-	6	0.8%	0.6%
Lorraine	3	0.2%	0.2%	1	0.2%	0.1%	2	0.2%	0.2%	3	0.4%	0.5%
Alsace	5	0.3%	0.4%	5	0.6%	0.6%	1	0.1%	0.1%	1	0.1%	0.2%
Franche-Comté	2	0.1%	0.2%	1	0.2%	0.3%	-	-	-	-	-	-
Champagne Ardennes	3	0.2%	0.3%	2	0.2%	0.4%	1	0.1%	0.2%	1	0.1%	0.2%
Picardie	21	1.3%	1.4%	15	1.8%	2.0%	6	0.8%	0.7%	10	1.5%	2.4%
Bourgogne	2	0.1%	0.2%	2	0.2%	0.3%	-	-	-	1	0.1%	0.3%
Haute Normandie	14	0.9%	1.0%	12	1.5%	1.7%	2	0.3%	0.3%	2	0.3%	0.5%
Basse Normandie	1	0.1%	0.1%	-	-	-	1	0.2%	0.2%	-	-	-
Centre	12	0.7%	0.6%	6	0.8%	0.6%	6	0.7%	0.5%	4	0.5%	0.6%
Pays de Loire	7	0.4%	0.2%	4	0.4%	0.3%	3	0.4%	0.2%	5	0.7%	0.6%
Bretagne	1	0.1%	-	-	-	-	1	0.1%	0.1%	-	-	-
Poitou Charentes	3	0.2%	0.2%	1	0.2%	0.2%	2	0.2%	0.2%	2	0.3%	0.5%
Aquitaine	1	-	-	1	0.1%	0.1%	-	-	-	1	0.1%	0.1%
Midi Pyrénées	4	0.3%	0.2%	2	0.2%	0.1%	3	0.3%	0.2%	1	0.1%	0.1%
Limousin	-	-	0.1%	-	-	-	-	0.1%	0.2%	-	-	0.1%
Auvergne	-	-	-	-	-	-	-	-	-	-	-	-
Rhône Alpes	11	0.7%	0.2%	6	0.7%	0.2%	5	0.6%	0.2%	9	1.3%	0.5%
Languedoc Roussillon	7	0.5%	0.3%	4	0.5%	0.4%	3	0.4%	0.3%	2	0.3%	0.3%
Provence Alpes Côte d'Azur, Corse	8	0.5%	0.2%	4	0.4%	0.2%	4	0.5%	0.2%	2	0.4%	0.2%
Habitudes de connection à Internet
Tous les jours	1110	69.5%	3.9%	604	74.0%	4.2%	505	64.8%	3.6%	600	85.2%	4.5%
Presque tous les jours	198	12.4%	3.1%	92	11.3%	3.0%	106	13.6%	3.1%	72	10.2%	3.1%
1 à 2 fois par semaine	89	5.6%	2.8%	44	5.4%	3.2%	45	5.8%	2.5%	16	2.3%	1.8%
1 à 3 fois par mois	29	1.8%	3.4%	12	1.5%	3.1%	17	2.2%	3.5%	3	0.4%	1.7%
Moins souvent	34	2.1%	2.7%	13	1.6%	2.5%	20	2.6%	2.9%	7	1.1%	6.1%
Jamais	2	0.1%	1.7%	-	-	-	2	0.3%	3.1%	-	-	-
Revenus du foyer
Moins de 9 000 euros par an	51	3.2%	2.5%	15	1.8%	1.8%	36	4.6%	2.9%	7	0.9%	3.7%
De 9 000 à moins de 12 000 euros par an	61	3.8%	1.8%	21	2.6%	1.8%	40	5.1%	1.9%	5	0.7%	1.8%
De 12 000 à moins de 18 000 euros par an	161	10.1%	2.5%	77	9.4%	2.9%	85	10.9%	2.3%	18	2.6%	2.5%
De 18 000 à moins de 24 000 euros par an	196	12.3%	2.7%	100	12.2%	2.9%	97	12.4%	2.5%	44	6.2%	2.9%
De 24 000 à moins de 36 000 euros par an	347	21.7%	3.0%	193	23.6%	3.4%	154	19.8%	2.6%	145	20.5%	3.9%
De 36 000 à moins de 45 000 euros par an	212	13.3%	3.2%	109	13.4%	3.0%	103	13.2%	3.3%	116	16.5%	3.8%
De 45 000 à moins de 65 000 euros par an	254	15.9%	4.0%	153	18.7%	4.3%	101	13.0%	3.7%	156	22.1%	4.2%
De 65 000 à moins de 80 000 euros par an	86	5.4%	5.3%	47	5.8%	4.9%	39	5.0%	5.8%	76	10.8%	6.5%
De 80 000 à moins de 115 000 euros par an	49	3.1%	5.1%	29	3.5%	5.2%	20	2.5%	5.0%	39	5.5%	5.1%
115 000 euros et plus par an	18	1.1%	4.0%	7	0.9%	2.5%	11	1.4%	6.2%	17	2.5%	4.3%
Refus	103	6.5%	3.3%	43	5.2%	3.3%	61	7.8%	3.3%	56	7.9%	4.9%
Ne sait pas	58	3.7%	3.7%	24	3.0%	3.8%	34	4.4%	3.6%	25	3.6%	4.4%