Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 1233 | 100.0% | 2.4% | 714 | 100.0% | 2.9% | 519 | 100.0% | 1.9% | 504 | 100.0% | 3.0% |
|---|
| Sexe |
|---|
| Homme | 714 | 57.9% | 2.9% | 714 | 100.0% | 2.9% | - | - | - | 325 | 64.5% | 3.7% |
|---|
| Femme | 519 | 42.1% | 1.9% | - | - | - | 519 | 100.0% | 1.9% | 179 | 35.5% | 2.2% |
|---|
| Age |
|---|
| 15 à 24 ans | 187 | 15.1% | 2.5% | 125 | 17.5% | 3.4% | 62 | 11.9% | 1.7% | 93 | 18.5% | 3.0% |
|---|
| 25 à 34 ans | 137 | 11.1% | 1.8% | 82 | 11.5% | 2.2% | 55 | 10.6% | 1.4% | 72 | 14.3% | 2.1% |
|---|
| 35 à 49 ans | 243 | 19.7% | 1.9% | 151 | 21.1% | 2.4% | 92 | 17.7% | 1.4% | 155 | 30.7% | 2.5% |
|---|
| 50 à 64 ans | 281 | 22.8% | 2.3% | 152 | 21.3% | 2.6% | 129 | 24.9% | 2.0% | 159 | 31.6% | 3.9% |
|---|
| 65 ans et plus | 385 | 31.3% | 3.5% | 204 | 28.6% | 4.3% | 181 | 34.9% | 2.9% | 24 | 4.9% | 13.1% |
|---|
| Individu |
|---|
| Ménagère | 460 | 37.3% | 2.0% | - | - | - | 460 | 88.6% | 2.0% | 152 | 30.2% | 2.2% |
|---|
| Personne de Référence | 733 | 59.5% | 2.6% | 579 | 81.1% | 2.9% | 155 | 29.8% | 2.0% | 288 | 57.2% | 3.4% |
|---|
| Responsable des achats | 796 | 64.6% | 2.2% | 348 | 48.8% | 2.8% | 448 | 86.3% | 1.9% | 298 | 59.1% | 2.8% |
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| PCS Individu |
|---|
| Agriculteurs | 5 | 0.4% | 1.0% | 5 | 0.7% | 1.6% | - | - | - | - | - | - |
|---|
| Petits patrons | 55 | 4.4% | 3.3% | 44 | 6.1% | 3.8% | 11 | 2.1% | 2.2% | 49 | 9.8% | 3.4% |
|---|
| Affaires et Cadres | 223 | 18.1% | 4.7% | 166 | 23.2% | 5.7% | 58 | 11.1% | 3.1% | 204 | 40.5% | 4.7% |
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| Professions intermédiaires | 134 | 10.9% | 2.0% | 76 | 10.6% | 2.2% | 58 | 11.2% | 1.8% | 108 | 21.5% | 1.9% |
|---|
| Employés | 115 | 9.3% | 1.4% | 57 | 7.9% | 2.7% | 58 | 11.2% | 0.9% | 23 | 4.5% | 1.3% |
|---|
| Ouvriers | 65 | 5.2% | 1.0% | 55 | 7.7% | 1.1% | 10 | 1.9% | 0.7% | 4 | 0.8% | 0.9% |
|---|
| Retraités | 364 | 29.5% | 2.9% | 211 | 29.5% | 3.5% | 153 | 29.5% | 2.3% | 8 | 1.6% | 3.3% |
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| Autres inactifs | 273 | 22.1% | 2.7% | 102 | 14.2% | 2.9% | 171 | 33.0% | 2.6% | 108 | 21.4% | 3.5% |
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| PCS Personne de Référence |
|---|
| Agriculteurs | 11 | 0.9% | 1.4% | 7 | 1.0% | 1.8% | 4 | 0.8% | 1.0% | - | - | - |
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| Petits patrons | 74 | 6.0% | 2.8% | 51 | 7.2% | 3.7% | 22 | 4.3% | 1.8% | 74 | 14.6% | 2.8% |
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| Affaires et Cadres | 301 | 24.4% | 4.4% | 191 | 26.7% | 5.5% | 110 | 21.3% | 3.3% | 301 | 59.8% | 4.4% |
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| Professions intermédiaires | 129 | 10.5% | 1.7% | 83 | 11.6% | 2.1% | 46 | 8.9% | 1.3% | 129 | 25.6% | 1.7% |
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| Employés | 87 | 7.1% | 1.6% | 54 | 7.6% | 2.4% | 33 | 6.4% | 1.1% | - | - | - |
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| Ouvriers | 103 | 8.3% | 1.1% | 62 | 8.7% | 1.3% | 40 | 7.8% | 0.9% | - | - | - |
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| Retraités | 449 | 36.4% | 3.1% | 241 | 33.8% | 3.6% | 208 | 40.1% | 2.6% | - | - | - |
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| Autres inactifs | 79 | 6.4% | 2.0% | 24 | 3.4% | 1.6% | 55 | 10.6% | 2.3% | - | - | - |
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| Taille du Foyer |
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| 1 personne | 225 | 18.2% | 2.4% | 100 | 13.9% | 2.5% | 125 | 24.1% | 2.3% | 60 | 12.0% | 3.5% |
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| 2 personnes | 499 | 40.5% | 2.8% | 298 | 41.7% | 3.4% | 201 | 38.8% | 2.2% | 145 | 28.8% | 3.4% |
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| 3 personnes | 212 | 17.2% | 2.3% | 140 | 19.6% | 3.1% | 72 | 13.9% | 1.5% | 103 | 20.4% | 2.7% |
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| 4 personnes | 156 | 12.6% | 1.7% | 88 | 12.4% | 1.9% | 67 | 13.0% | 1.5% | 107 | 21.1% | 2.3% |
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| 5 personnes et + | 142 | 11.5% | 2.7% | 89 | 12.4% | 3.6% | 53 | 10.2% | 1.9% | 89 | 17.7% | 3.6% |
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| Présence d'enfants de moins de 15 ans |
|---|
| Oui | 282 | 22.9% | 1.8% | 165 | 23.1% | 2.3% | 117 | 22.6% | 1.4% | 180 | 35.8% | 2.4% |
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| Non | 950 | 77.1% | 2.7% | 549 | 76.9% | 3.2% | 401 | 77.4% | 2.2% | 323 | 64.2% | 3.5% |
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| Habitat |
|---|
| Communes rurales | 157 | 12.7% | 1.3% | 97 | 13.6% | 1.8% | 60 | 11.5% | 1.0% | 52 | 10.2% | 1.5% |
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| Agglo. - 20 000 hab | 150 | 12.1% | 1.7% | 88 | 12.4% | 2.1% | 61 | 11.8% | 1.3% | 46 | 9.1% | 1.8% |
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| Agglo. 20 000 à 100 000 hab | 127 | 10.3% | 1.9% | 78 | 10.9% | 2.3% | 50 | 9.6% | 1.5% | 50 | 9.9% | 2.5% |
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| Agglo. + 100 000 hab | 328 | 26.6% | 2.2% | 189 | 26.4% | 2.6% | 139 | 26.8% | 1.7% | 122 | 24.1% | 2.3% |
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| Agglo. Paris | 471 | 38.2% | 5.6% | 262 | 36.7% | 6.5% | 209 | 40.3% | 4.7% | 235 | 46.7% | 6.1% |
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| Région d'habitation |
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| Ile-de-France | 503 | 40.8% | 5.3% | 282 | 39.4% | 6.3% | 221 | 42.6% | 4.5% | 250 | 49.6% | 5.8% |
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| Nord-Pas-de-Calais | 56 | 4.6% | 1.8% | 34 | 4.7% | 2.2% | 22 | 4.3% | 1.3% | 15 | 3.0% | 1.7% |
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| Lorraine | 32 | 2.6% | 1.6% | 22 | 3.1% | 2.3% | 10 | 2.0% | 1.0% | 13 | 2.7% | 2.4% |
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| Alsace | 18 | 1.5% | 1.2% | 13 | 1.8% | 1.8% | 5 | 1.1% | 0.7% | 7 | 1.3% | 1.4% |
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| Franche-Comté | 10 | 0.8% | 1.0% | 7 | 1.0% | 1.5% | 3 | 0.6% | 0.6% | 4 | 0.8% | 1.5% |
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| Champagne-Ardenne | 17 | 1.4% | 1.6% | 10 | 1.4% | 1.9% | 7 | 1.4% | 1.3% | 5 | 1.0% | 1.6% |
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| Picardie | 25 | 2.0% | 1.6% | 11 | 1.5% | 1.4% | 14 | 2.7% | 1.7% | 5 | 1.1% | 1.2% |
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| Bourgogne | 24 | 1.9% | 1.8% | 12 | 1.6% | 1.8% | 12 | 2.4% | 1.7% | 9 | 1.8% | 2.5% |
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| Haute-Normandie | 32 | 2.6% | 2.2% | 14 | 1.9% | 1.9% | 19 | 3.6% | 2.4% | 9 | 1.8% | 2.2% |
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| Basse-Normandie | 17 | 1.4% | 1.4% | 10 | 1.4% | 1.7% | 7 | 1.4% | 1.1% | 4 | 0.8% | 1.2% |
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| Centre | 48 | 3.9% | 2.3% | 34 | 4.7% | 3.4% | 14 | 2.7% | 1.3% | 17 | 3.4% | 2.7% |
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| Pays de la Loire | 58 | 4.7% | 2.0% | 32 | 4.5% | 2.3% | 26 | 5.0% | 1.8% | 22 | 4.4% | 2.7% |
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| Bretagne | 36 | 2.9% | 1.4% | 26 | 3.7% | 2.1% | 10 | 1.9% | 0.7% | 12 | 2.3% | 1.5% |
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| Poitou-Charentes | 25 | 2.0% | 1.7% | 16 | 2.2% | 2.2% | 9 | 1.8% | 1.2% | 10 | 1.9% | 2.6% |
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| Aquitaine | 49 | 4.0% | 1.8% | 31 | 4.3% | 2.4% | 19 | 3.6% | 1.3% | 17 | 3.4% | 2.1% |
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| Midi-Pyrénées | 54 | 4.4% | 2.2% | 35 | 4.9% | 3.1% | 19 | 3.6% | 1.5% | 21 | 4.3% | 2.7% |
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| Limousin | 12 | 0.9% | 1.8% | 8 | 1.1% | 2.6% | 4 | 0.7% | 1.1% | 3 | 0.6% | 2.0% |
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| Auvergne | 11 | 0.9% | 1.0% | 6 | 0.9% | 1.2% | 5 | 1.0% | 0.9% | 3 | 0.6% | 1.0% |
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| Rhône-Alpes | 77 | 6.2% | 1.5% | 47 | 6.6% | 1.9% | 30 | 5.7% | 1.1% | 33 | 6.5% | 1.8% |
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| Languedoc-Roussillon | 28 | 2.3% | 1.3% | 19 | 2.7% | 1.9% | 9 | 1.7% | 0.8% | 9 | 1.8% | 1.4% |
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| Provence-Alpes-Côte-d'Azur-Corse | 101 | 8.2% | 2.3% | 48 | 6.7% | 2.3% | 53 | 10.3% | 2.3% | 35 | 7.0% | 2.5% |
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| Habitudes de connexion Internet |
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| Tous les jours | 842 | 68.3% | 3.1% | 516 | 72.3% | 3.7% | 326 | 62.8% | 2.4% | 437 | 86.7% | 3.4% |
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| Presque tous les jours | 130 | 10.6% | 2.1% | 70 | 9.8% | 2.4% | 60 | 11.6% | 1.8% | 46 | 9.0% | 2.0% |
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| 1 à 2 fois par semaine | 51 | 4.1% | 1.6% | 26 | 3.7% | 1.8% | 25 | 4.8% | 1.4% | 11 | 2.2% | 1.2% |
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| 1 à 3 fois par mois | 14 | 1.2% | 1.7% | 10 | 1.4% | 3.0% | 4 | 0.8% | 0.8% | 0 | 0.1% | 0.3% |
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| Moins souvent | 20 | 1.7% | 1.5% | 10 | 1.4% | 1.6% | 10 | 2.0% | 1.5% | 6 | 1.2% | 4.6% |
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| Jamais | 2 | 0.1% | 1.2% | 2 | 0.2% | 1.9% | - | - | - | 1 | 0.1% | 3.4% |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 32 | 2.6% | 1.5% | 16 | 2.2% | 1.8% | 16 | 3.2% | 1.3% | 1 | 0.2% | 0.4% |
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| De 9 000 à moins de 12 000 euros par an | 29 | 2.4% | 0.9% | 16 | 2.2% | 1.4% | 13 | 2.6% | 0.6% | 3 | 0.5% | 1.1% |
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| De 12 000 à moins de 18 000 euros par an | 70 | 5.6% | 1.1% | 27 | 3.8% | 1.0% | 43 | 8.2% | 1.1% | 9 | 1.7% | 1.1% |
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| De 18 000 à moins de 24 000 euros par an | 93 | 7.6% | 1.2% | 63 | 8.8% | 1.8% | 30 | 5.8% | 0.8% | 21 | 4.1% | 1.3% |
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| De 24 000 à moins de 36 000 euros par an | 250 | 20.3% | 2.2% | 116 | 16.2% | 2.1% | 134 | 25.9% | 2.2% | 79 | 15.6% | 2.1% |
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| De 36 000 à moins de 45 000 euros par an | 153 | 12.4% | 2.4% | 84 | 11.8% | 2.4% | 69 | 13.3% | 2.3% | 77 | 15.2% | 2.6% |
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| De 45 000 à moins de 65 000 euros par an | 219 | 17.7% | 3.7% | 142 | 19.9% | 4.3% | 77 | 14.8% | 2.9% | 96 | 19.1% | 2.7% |
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| De 65 000 à moins de 80 000 euros par an | 85 | 6.9% | 5.5% | 60 | 8.3% | 6.5% | 25 | 4.8% | 4.1% | 57 | 11.4% | 5.2% |
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| De 80 000 à moins de 115 000 euros par an | 86 | 6.9% | 8.8% | 69 | 9.6% | 11.5% | 17 | 3.3% | 4.5% | 53 | 10.4% | 6.6% |
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| 115 000 euros et plus par an | 56 | 4.6% | 12.3% | 38 | 5.3% | 13.8% | 19 | 3.6% | 10.1% | 40 | 7.9% | 10.4% |
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| Refus | 120 | 9.7% | 3.7% | 68 | 9.5% | 5.0% | 52 | 10.1% | 2.8% | 52 | 10.3% | 4.5% |
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| Ne sait pas | 41 | 3.3% | 2.8% | 17 | 2.4% | 2.7% | 24 | 4.5% | 2.9% | 18 | 3.5% | 3.7% |
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