Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 445 | 100.0% | 0.9% | 309 | 100.0% | 1.3% | 137 | 100.0% | 0.5% | 280 | 100.0% | 1.7% |
Sexe |
Homme | 309 | 69.3% | 1.3% | 309 | 100.0% | 1.3% | - | - | - | 200 | 71.4% | 2.3% |
Femme | 137 | 30.7% | 0.5% | - | - | - | 137 | 100.0% | 0.5% | 80 | 28.6% | 1.0% |
Age |
15 à 24 ans | 65 | 14.7% | 0.9% | 40 | 13.1% | 1.1% | 25 | 18.2% | 0.7% | 30 | 10.8% | 1.0% |
25 à 34 ans | 61 | 13.6% | 0.8% | 40 | 12.9% | 1.0% | 21 | 15.2% | 0.5% | 43 | 15.3% | 1.3% |
35 à 49 ans | 139 | 31.1% | 1.1% | 97 | 31.6% | 1.6% | 41 | 30.1% | 0.6% | 113 | 40.3% | 1.8% |
50 à 64 ans | 137 | 30.7% | 1.1% | 98 | 31.6% | 1.6% | 39 | 28.6% | 0.6% | 93 | 33.1% | 2.3% |
65 ans et plus | 44 | 9.9% | 0.4% | 33 | 10.8% | 0.7% | 11 | 7.9% | 0.2% | 2 | 0.6% | 0.8% |
Individu |
Ménagère | 119 | 26.7% | 0.5% | - | - | - | 119 | 86.9% | 0.5% | 72 | 25.8% | 1.1% |
Personne de Référence | 289 | 64.9% | 1.0% | 263 | 85.3% | 1.3% | 26 | 18.9% | 0.3% | 193 | 68.9% | 2.3% |
Responsable des achats | 259 | 58.3% | 0.7% | 150 | 48.6% | 1.2% | 109 | 80.0% | 0.5% | 166 | 59.1% | 1.5% |
PCS Individu |
Agriculteurs | 2 | 0.4% | 0.3% | 2 | 0.6% | 0.5% | - | - | - | - | - | - |
Petits patrons | 27 | 6.0% | 1.6% | 24 | 7.6% | 2.0% | 3 | 2.3% | 0.7% | 27 | 9.5% | 1.8% |
Affaires et Cadres | 170 | 38.2% | 3.6% | 121 | 39.2% | 4.2% | 49 | 35.9% | 2.7% | 160 | 57.2% | 3.7% |
Professions intermédiaires | 64 | 14.4% | 1.0% | 42 | 13.5% | 1.2% | 22 | 16.4% | 0.7% | 54 | 19.2% | 1.0% |
Employés | 42 | 9.4% | 0.5% | 21 | 6.8% | 1.0% | 21 | 15.2% | 0.3% | 7 | 2.4% | 0.4% |
Ouvriers | 22 | 5.0% | 0.3% | 19 | 6.3% | 0.4% | 3 | 2.2% | 0.2% | 0 | 0.1% | 0.1% |
Retraités | 53 | 11.9% | 0.4% | 42 | 13.5% | 0.7% | 11 | 8.1% | 0.2% | 3 | 1.1% | 1.3% |
Autres inactifs | 66 | 14.7% | 0.7% | 38 | 12.4% | 1.1% | 27 | 19.9% | 0.4% | 29 | 10.5% | 0.9% |
PCS Personne de Référence |
Agriculteurs | 3 | 0.6% | 0.3% | 2 | 0.7% | 0.6% | 0 | 0.3% | 0.1% | - | - | - |
Petits patrons | 34 | 7.7% | 1.3% | 27 | 8.7% | 1.9% | 8 | 5.5% | 0.6% | 34 | 12.3% | 1.3% |
Affaires et Cadres | 183 | 41.1% | 2.7% | 129 | 41.8% | 3.7% | 54 | 39.5% | 1.6% | 183 | 65.4% | 2.7% |
Professions intermédiaires | 63 | 14.1% | 0.8% | 44 | 14.3% | 1.1% | 19 | 13.6% | 0.5% | 63 | 22.4% | 0.8% |
Employés | 31 | 6.9% | 0.6% | 20 | 6.5% | 0.9% | 11 | 8.0% | 0.4% | - | - | - |
Ouvriers | 38 | 8.5% | 0.4% | 24 | 7.8% | 0.5% | 14 | 10.2% | 0.3% | - | - | - |
Retraités | 76 | 17.0% | 0.5% | 52 | 16.7% | 0.8% | 24 | 17.6% | 0.3% | - | - | - |
Autres inactifs | 18 | 4.0% | 0.5% | 11 | 3.4% | 0.7% | 7 | 5.4% | 0.3% | - | - | - |
Taille du Foyer |
1 personne | 53 | 12.0% | 0.6% | 36 | 11.8% | 0.9% | 17 | 12.5% | 0.3% | 31 | 11.2% | 1.8% |
2 personnes | 160 | 36.0% | 0.9% | 109 | 35.2% | 1.2% | 52 | 37.8% | 0.6% | 87 | 31.2% | 2.0% |
3 personnes | 100 | 22.4% | 1.1% | 74 | 24.0% | 1.6% | 26 | 18.8% | 0.5% | 63 | 22.5% | 1.7% |
4 personnes | 84 | 18.8% | 0.9% | 55 | 17.7% | 1.2% | 29 | 21.2% | 0.6% | 67 | 23.8% | 1.4% |
5 personnes et + | 48 | 10.8% | 0.9% | 35 | 11.3% | 1.4% | 13 | 9.7% | 0.5% | 32 | 11.3% | 1.3% |
Présence d'enfants de moins de 15 ans |
Oui | 129 | 29.0% | 0.8% | 92 | 29.7% | 1.3% | 38 | 27.5% | 0.4% | 103 | 36.7% | 1.3% |
Non | 316 | 71.0% | 0.9% | 217 | 70.3% | 1.3% | 99 | 72.5% | 0.5% | 177 | 63.3% | 1.9% |
Habitat |
Communes rurales | 57 | 12.7% | 0.5% | 43 | 13.9% | 0.8% | 14 | 10.2% | 0.2% | 31 | 11.1% | 0.9% |
Agglo. - 20 000 hab | 50 | 11.2% | 0.6% | 39 | 12.7% | 0.9% | 11 | 8.0% | 0.2% | 29 | 10.2% | 1.1% |
Agglo. 20 000 à 100 000 hab | 34 | 7.6% | 0.5% | 23 | 7.5% | 0.7% | 11 | 8.0% | 0.3% | 19 | 6.7% | 0.9% |
Agglo. + 100 000 hab | 123 | 27.6% | 0.8% | 80 | 26.0% | 1.1% | 43 | 31.3% | 0.5% | 72 | 25.6% | 1.4% |
Agglo. Paris | 181 | 40.7% | 2.2% | 123 | 40.0% | 3.1% | 58 | 42.5% | 1.3% | 130 | 46.4% | 3.4% |
Région d'habitation |
Ile-de-France | 197 | 44.2% | 2.1% | 136 | 44.0% | 3.0% | 61 | 44.7% | 1.2% | 140 | 49.9% | 3.2% |
Nord-Pas-de-Calais | 20 | 4.5% | 0.6% | 16 | 5.3% | 1.1% | 4 | 2.7% | 0.2% | 7 | 2.7% | 0.8% |
Lorraine | 15 | 3.5% | 0.8% | 9 | 2.8% | 0.9% | 7 | 5.1% | 0.7% | 9 | 3.4% | 1.7% |
Alsace | 7 | 1.6% | 0.5% | 7 | 2.4% | 1.0% | - | - | - | 3 | 1.0% | 0.6% |
Franche-Comté | 7 | 1.6% | 0.7% | 5 | 1.7% | 1.1% | 2 | 1.3% | 0.4% | 4 | 1.3% | 1.4% |
Champagne-Ardenne | 6 | 1.4% | 0.6% | 4 | 1.4% | 0.8% | 2 | 1.3% | 0.3% | 5 | 1.7% | 1.5% |
Picardie | 8 | 1.8% | 0.5% | 6 | 1.8% | 0.7% | 2 | 1.7% | 0.3% | 2 | 0.9% | 0.6% |
Bourgogne | 8 | 1.8% | 0.6% | 6 | 2.0% | 0.9% | 2 | 1.5% | 0.3% | 6 | 2.2% | 1.7% |
Haute-Normandie | 7 | 1.7% | 0.5% | 5 | 1.6% | 0.7% | 3 | 1.9% | 0.3% | 3 | 1.2% | 0.8% |
Basse-Normandie | 6 | 1.3% | 0.5% | 3 | 1.0% | 0.5% | 3 | 2.0% | 0.4% | 4 | 1.5% | 1.3% |
Centre | 12 | 2.7% | 0.6% | 8 | 2.7% | 0.8% | 4 | 2.6% | 0.3% | 6 | 2.0% | 0.9% |
Pays de la Loire | 23 | 5.1% | 0.8% | 16 | 5.2% | 1.2% | 7 | 4.9% | 0.4% | 16 | 5.9% | 2.0% |
Bretagne | 10 | 2.3% | 0.4% | 9 | 2.9% | 0.7% | 1 | 1.0% | 0.1% | 6 | 2.1% | 0.8% |
Poitou-Charentes | 9 | 2.0% | 0.6% | 6 | 2.0% | 0.9% | 3 | 1.9% | 0.3% | 4 | 1.4% | 1.1% |
Aquitaine | 18 | 4.0% | 0.7% | 11 | 3.6% | 0.9% | 6 | 4.7% | 0.5% | 12 | 4.2% | 1.5% |
Midi-Pyrénées | 15 | 3.3% | 0.6% | 9 | 2.8% | 0.8% | 6 | 4.3% | 0.5% | 7 | 2.4% | 0.8% |
Limousin | 3 | 0.7% | 0.5% | 2 | 0.7% | 0.7% | 1 | 0.5% | 0.2% | 1 | 0.3% | 0.6% |
Auvergne | 2 | 0.3% | 0.1% | 1 | 0.4% | 0.2% | 0 | 0.3% | 0.1% | 1 | 0.3% | 0.3% |
Rhône-Alpes | 33 | 7.3% | 0.7% | 22 | 7.2% | 0.9% | 10 | 7.6% | 0.4% | 23 | 8.2% | 1.3% |
Languedoc-Roussillon | 12 | 2.8% | 0.6% | 8 | 2.6% | 0.8% | 4 | 3.0% | 0.4% | 5 | 1.7% | 0.7% |
Provence-Alpes-Côte-d'Azur-Corse | 28 | 6.3% | 0.7% | 19 | 6.0% | 0.9% | 10 | 7.0% | 0.4% | 16 | 5.7% | 1.1% |
Habitudes de connexion Internet |
Tous les jours | 372 | 83.5% | 1.3% | 259 | 83.9% | 1.8% | 113 | 82.5% | 0.8% | 253 | 90.4% | 2.0% |
Presque tous les jours | 35 | 7.9% | 0.6% | 22 | 7.0% | 0.7% | 13 | 9.8% | 0.4% | 19 | 6.9% | 0.8% |
1 à 2 fois par semaine | 16 | 3.5% | 0.5% | 11 | 3.7% | 0.8% | 4 | 3.0% | 0.2% | 8 | 2.7% | 0.8% |
1 à 3 fois par mois | 5 | 1.1% | 0.6% | 1 | 0.4% | 0.3% | 4 | 2.7% | 0.7% | 0 | - | 0.1% |
Moins souvent | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
Jamais | - | - | - | - | - | - | - | - | - | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 5 | 1.1% | 0.2% | 4 | 1.3% | 0.5% | 1 | 0.6% | 0.1% | - | - | - |
De 9 000 à moins de 12 000 euros par an | 8 | 1.9% | 0.3% | 7 | 2.4% | 0.7% | 1 | 0.6% | - | 1 | 0.5% | 0.5% |
De 12 000 à moins de 18 000 euros par an | 12 | 2.6% | 0.2% | 5 | 1.6% | 0.2% | 7 | 4.9% | 0.2% | 3 | 1.0% | 0.4% |
De 18 000 à moins de 24 000 euros par an | 26 | 5.8% | 0.3% | 18 | 5.8% | 0.5% | 8 | 5.7% | 0.2% | 7 | 2.4% | 0.4% |
De 24 000 à moins de 36 000 euros par an | 71 | 15.9% | 0.6% | 41 | 13.4% | 0.7% | 29 | 21.5% | 0.5% | 40 | 14.3% | 1.1% |
De 36 000 à moins de 45 000 euros par an | 57 | 12.7% | 0.9% | 41 | 13.1% | 1.1% | 16 | 11.8% | 0.5% | 29 | 10.5% | 1.0% |
De 45 000 à moins de 65 000 euros par an | 87 | 19.6% | 1.5% | 59 | 19.1% | 1.8% | 28 | 20.6% | 1.1% | 57 | 20.4% | 1.6% |
De 65 000 à moins de 80 000 euros par an | 45 | 10.2% | 2.9% | 37 | 11.8% | 4.0% | 9 | 6.3% | 1.4% | 37 | 13.3% | 3.3% |
De 80 000 à moins de 115 000 euros par an | 53 | 11.9% | 5.4% | 40 | 13.0% | 6.7% | 13 | 9.3% | 3.4% | 45 | 15.9% | 5.6% |
115 000 euros et plus par an | 37 | 8.3% | 8.1% | 25 | 8.2% | 9.3% | 12 | 8.6% | 6.4% | 34 | 12.0% | 8.8% |
Refus | 37 | 8.4% | 1.2% | 27 | 8.7% | 2.0% | 11 | 7.8% | 0.6% | 24 | 8.7% | 2.1% |
Ne sait pas | 8 | 1.7% | 0.5% | 4 | 1.4% | 0.7% | 3 | 2.3% | 0.4% | 3 | 1.1% | 0.6% |