Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 444 | 100.0% | 0.9% | 283 | 100.0% | 1.2% | 161 | 100.0% | 0.6% | 269 | 100.0% | 1.6% |
Sexe |
Homme | 283 | 63.7% | 1.2% | 283 | 100.0% | 1.2% | - | - | - | 191 | 70.8% | 2.2% |
Femme | 161 | 36.3% | 0.6% | - | - | - | 161 | 100.0% | 0.6% | 79 | 29.2% | 1.0% |
Age |
15 à 24 ans | 64 | 14.4% | 0.9% | 34 | 12.1% | 0.9% | 30 | 18.5% | 0.8% | 28 | 10.4% | 0.9% |
25 à 34 ans | 65 | 14.7% | 0.8% | 47 | 16.8% | 1.3% | 18 | 11.0% | 0.5% | 43 | 16.0% | 1.3% |
35 à 49 ans | 128 | 28.8% | 1.0% | 75 | 26.5% | 1.2% | 53 | 32.8% | 0.8% | 96 | 35.8% | 1.6% |
50 à 64 ans | 139 | 31.3% | 1.1% | 93 | 32.9% | 1.6% | 46 | 28.5% | 0.7% | 95 | 35.2% | 2.3% |
65 ans et plus | 48 | 10.8% | 0.4% | 33 | 11.6% | 0.7% | 15 | 9.2% | 0.2% | 7 | 2.5% | 2.9% |
Individu |
Ménagère | 139 | 31.3% | 0.6% | - | - | - | 139 | 86.3% | 0.6% | 69 | 25.7% | 1.0% |
Personne de Référence | 289 | 65.2% | 1.0% | 241 | 85.4% | 1.2% | 48 | 29.6% | 0.6% | 193 | 71.6% | 2.3% |
Responsable des achats | 257 | 57.9% | 0.7% | 122 | 43.3% | 1.0% | 135 | 83.6% | 0.6% | 144 | 53.4% | 1.4% |
PCS Individu |
Agriculteurs | 1 | 0.3% | 0.2% | 1 | 0.5% | 0.4% | - | - | - | - | - | - |
Petits patrons | 30 | 6.8% | 1.8% | 27 | 9.7% | 2.3% | 3 | 1.8% | 0.6% | 30 | 11.1% | 2.0% |
Affaires et Cadres | 164 | 37.0% | 3.4% | 116 | 41.2% | 3.9% | 48 | 29.7% | 2.7% | 150 | 55.8% | 3.4% |
Professions intermédiaires | 59 | 13.3% | 0.9% | 36 | 12.9% | 1.1% | 23 | 14.0% | 0.7% | 52 | 19.4% | 0.9% |
Employés | 48 | 10.9% | 0.6% | 15 | 5.3% | 0.7% | 33 | 20.7% | 0.5% | 2 | 0.9% | 0.1% |
Ouvriers | 25 | 5.5% | 0.4% | 18 | 6.4% | 0.4% | 6 | 3.9% | 0.5% | - | - | - |
Retraités | 49 | 11.0% | 0.4% | 36 | 12.6% | 0.6% | 13 | 8.3% | 0.2% | 3 | 1.3% | 1.4% |
Autres inactifs | 67 | 15.1% | 0.7% | 32 | 11.5% | 0.9% | 35 | 21.5% | 0.5% | 31 | 11.6% | 1.0% |
PCS Personne de Référence |
Agriculteurs | 2 | 0.5% | 0.3% | 1 | 0.5% | 0.3% | 1 | 0.5% | 0.2% | - | - | - |
Petits patrons | 33 | 7.4% | 1.3% | 29 | 10.2% | 2.0% | 4 | 2.5% | 0.3% | 33 | 12.2% | 1.3% |
Affaires et Cadres | 173 | 39.1% | 2.5% | 121 | 42.9% | 3.5% | 52 | 32.3% | 1.5% | 173 | 64.3% | 2.5% |
Professions intermédiaires | 63 | 14.2% | 0.8% | 41 | 14.4% | 1.0% | 22 | 14.0% | 0.6% | 63 | 23.4% | 0.8% |
Employés | 34 | 7.7% | 0.6% | 15 | 5.2% | 0.7% | 19 | 11.9% | 0.6% | - | - | - |
Ouvriers | 48 | 10.9% | 0.5% | 26 | 9.2% | 0.5% | 22 | 13.9% | 0.5% | - | - | - |
Retraités | 72 | 16.3% | 0.5% | 45 | 15.8% | 0.7% | 28 | 17.1% | 0.3% | - | - | - |
Autres inactifs | 18 | 4.0% | 0.5% | 5 | 1.8% | 0.4% | 13 | 7.8% | 0.5% | - | - | - |
Taille du Foyer |
1 personne | 57 | 12.8% | 0.6% | 30 | 10.5% | 0.7% | 27 | 16.9% | 0.5% | 31 | 11.6% | 1.8% |
2 personnes | 154 | 34.6% | 0.9% | 99 | 35.1% | 1.1% | 55 | 33.9% | 0.6% | 76 | 28.2% | 1.7% |
3 personnes | 97 | 21.9% | 1.0% | 66 | 23.4% | 1.4% | 31 | 19.4% | 0.7% | 57 | 21.3% | 1.5% |
4 personnes | 87 | 19.6% | 0.9% | 56 | 19.7% | 1.2% | 31 | 19.3% | 0.7% | 68 | 25.3% | 1.5% |
5 personnes et + | 49 | 11.0% | 0.9% | 32 | 11.4% | 1.3% | 17 | 10.5% | 0.6% | 37 | 13.6% | 1.5% |
Présence d'enfants de moins de 15 ans |
Oui | 152 | 34.2% | 1.0% | 97 | 34.4% | 1.4% | 55 | 33.9% | 0.6% | 118 | 43.9% | 1.6% |
Non | 292 | 65.8% | 0.8% | 185 | 65.6% | 1.1% | 106 | 66.1% | 0.6% | 151 | 56.1% | 1.6% |
Habitat |
Communes rurales | 45 | 10.1% | 0.4% | 33 | 11.7% | 0.6% | 12 | 7.3% | 0.2% | 26 | 9.5% | 0.8% |
Agglo. - 20 000 hab | 56 | 12.6% | 0.6% | 42 | 15.0% | 1.0% | 14 | 8.5% | 0.3% | 38 | 14.2% | 1.5% |
Agglo. 20 000 à 100 000 hab | 51 | 11.4% | 0.7% | 36 | 12.6% | 1.1% | 15 | 9.4% | 0.4% | 31 | 11.6% | 1.6% |
Agglo. + 100 000 hab | 99 | 22.4% | 0.7% | 53 | 18.8% | 0.7% | 46 | 28.7% | 0.6% | 52 | 19.2% | 1.0% |
Agglo. Paris | 193 | 43.5% | 2.3% | 118 | 41.9% | 3.0% | 74 | 46.2% | 1.7% | 122 | 45.4% | 3.2% |
Région d'habitation |
Ile-de-France | 209 | 47.0% | 2.2% | 129 | 45.8% | 2.9% | 79 | 49.1% | 1.6% | 135 | 50.1% | 3.1% |
Nord-Pas-de-Calais | 15 | 3.4% | 0.5% | 11 | 3.9% | 0.7% | 4 | 2.4% | 0.2% | 7 | 2.6% | 0.8% |
Lorraine | 8 | 1.8% | 0.4% | 5 | 1.7% | 0.5% | 3 | 2.0% | 0.3% | 4 | 1.5% | 0.7% |
Alsace | 13 | 2.9% | 0.8% | 10 | 3.5% | 1.4% | 3 | 1.7% | 0.4% | 6 | 2.4% | 1.3% |
Franche-Comté | 5 | 1.0% | 0.5% | 4 | 1.3% | 0.8% | 1 | 0.5% | 0.2% | 2 | 0.9% | 0.9% |
Champagne-Ardenne | 3 | 0.7% | 0.3% | 1 | 0.5% | 0.3% | 2 | 1.0% | 0.3% | 1 | 0.4% | 0.4% |
Picardie | 9 | 2.0% | 0.6% | 8 | 2.9% | 1.1% | 1 | 0.4% | 0.1% | 6 | 2.2% | 1.3% |
Bourgogne | 7 | 1.7% | 0.5% | 4 | 1.4% | 0.6% | 3 | 2.2% | 0.5% | 6 | 2.1% | 1.6% |
Haute-Normandie | 6 | 1.4% | 0.4% | 5 | 1.9% | 0.7% | 1 | 0.6% | 0.1% | 3 | 1.2% | 0.7% |
Basse-Normandie | 3 | 0.7% | 0.2% | 2 | 0.7% | 0.3% | 1 | 0.6% | 0.2% | 2 | 0.7% | 0.6% |
Centre | 14 | 3.2% | 0.7% | 8 | 3.0% | 0.8% | 6 | 3.5% | 0.5% | 7 | 2.7% | 1.2% |
Pays de la Loire | 13 | 3.0% | 0.5% | 9 | 3.0% | 0.6% | 5 | 2.9% | 0.3% | 11 | 4.2% | 1.4% |
Bretagne | 20 | 4.6% | 0.8% | 9 | 3.2% | 0.7% | 11 | 6.9% | 0.8% | 7 | 2.4% | 0.8% |
Poitou-Charentes | 8 | 1.8% | 0.5% | 5 | 1.8% | 0.7% | 3 | 1.7% | 0.4% | 4 | 1.5% | 1.0% |
Aquitaine | 18 | 4.1% | 0.7% | 11 | 3.9% | 0.9% | 7 | 4.4% | 0.5% | 14 | 5.2% | 1.7% |
Midi-Pyrénées | 11 | 2.5% | 0.5% | 8 | 2.8% | 0.7% | 3 | 1.9% | 0.2% | 6 | 2.2% | 0.8% |
Limousin | 2 | 0.4% | 0.3% | 1 | 0.4% | 0.3% | 1 | 0.4% | 0.2% | 0 | 0.2% | 0.3% |
Auvergne | 3 | 0.6% | 0.2% | 2 | 0.8% | 0.4% | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.4% |
Rhône-Alpes | 34 | 7.6% | 0.7% | 23 | 8.1% | 0.9% | 11 | 6.8% | 0.4% | 23 | 8.5% | 1.3% |
Languedoc-Roussillon | 14 | 3.3% | 0.7% | 9 | 3.1% | 0.8% | 6 | 3.6% | 0.5% | 5 | 2.0% | 0.8% |
Provence-Alpes-Côte-d'Azur-Corse | 29 | 6.6% | 0.7% | 18 | 6.4% | 0.9% | 11 | 7.1% | 0.5% | 18 | 6.6% | 1.2% |
Habitudes de connexion Internet |
Tous les jours | 364 | 82.1% | 1.3% | 241 | 85.2% | 1.7% | 124 | 76.8% | 0.9% | 240 | 89.2% | 1.9% |
Presque tous les jours | 37 | 8.4% | 0.6% | 23 | 8.3% | 0.8% | 14 | 8.7% | 0.4% | 25 | 9.2% | 1.0% |
1 à 2 fois par semaine | 17 | 3.9% | 0.5% | 8 | 2.9% | 0.6% | 9 | 5.7% | 0.5% | 2 | 0.7% | 0.2% |
1 à 3 fois par mois | 6 | 1.4% | 0.7% | 3 | 1.0% | 0.8% | 3 | 2.1% | 0.7% | 2 | 0.9% | 1.3% |
Moins souvent | 6 | 1.4% | 0.5% | - | - | - | 6 | 3.8% | 0.8% | - | - | - |
Jamais | - | - | - | - | - | - | - | - | - | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 13 | 2.9% | 0.5% | 4 | 1.4% | 0.4% | 9 | 5.5% | 0.6% | 2 | 0.7% | 1.0% |
De 9 000 à moins de 12 000 euros par an | 4 | 0.8% | 0.1% | 2 | 0.8% | 0.2% | 1 | 0.9% | 0.1% | 0 | 0.1% | 0.2% |
De 12 000 à moins de 18 000 euros par an | 15 | 3.3% | 0.2% | 11 | 3.7% | 0.4% | 4 | 2.6% | 0.1% | 3 | 1.3% | 0.4% |
De 18 000 à moins de 24 000 euros par an | 38 | 8.7% | 0.5% | 14 | 5.1% | 0.4% | 24 | 14.9% | 0.6% | 8 | 3.1% | 0.5% |
De 24 000 à moins de 36 000 euros par an | 59 | 13.3% | 0.5% | 34 | 12.0% | 0.6% | 25 | 15.6% | 0.4% | 31 | 11.4% | 0.8% |
De 36 000 à moins de 45 000 euros par an | 61 | 13.8% | 1.0% | 39 | 13.6% | 1.1% | 23 | 14.1% | 0.8% | 29 | 10.9% | 1.0% |
De 45 000 à moins de 65 000 euros par an | 75 | 16.9% | 1.3% | 53 | 18.9% | 1.7% | 21 | 13.3% | 0.8% | 53 | 19.8% | 1.5% |
De 65 000 à moins de 80 000 euros par an | 47 | 10.5% | 3.0% | 39 | 13.9% | 4.1% | 7 | 4.6% | 1.2% | 39 | 14.5% | 3.6% |
De 80 000 à moins de 115 000 euros par an | 45 | 10.2% | 4.5% | 35 | 12.2% | 5.7% | 11 | 6.7% | 2.7% | 39 | 14.4% | 4.7% |
115 000 euros et plus par an | 46 | 10.4% | 9.4% | 33 | 11.6% | 11.8% | 13 | 8.3% | 6.3% | 39 | 14.3% | 9.3% |
Refus | 31 | 7.0% | 0.9% | 14 | 5.0% | 1.0% | 17 | 10.5% | 0.9% | 20 | 7.4% | 1.8% |
Ne sait pas | 10 | 2.2% | 0.6% | 5 | 1.8% | 0.8% | 5 | 2.9% | 0.5% | 5 | 2.0% | 1.0% |