Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 1191 | 100.0% | 2.3% | 697 | 100.0% | 2.9% | 494 | 100.0% | 1.9% | 503 | 100.0% | 3.0% |
Sexe |
Homme | 697 | 58.5% | 2.9% | 697 | 100.0% | 2.9% | - | - | 100.0% | 326 | 64.7% | 3.7% |
Femme | 494 | 41.5% | 1.9% | - | - | 100.0% | 494 | 100.0% | 1.9% | 178 | 35.3% | 2.2% |
Age |
15 à 24 ans | 159 | 13.4% | 2.2% | 97 | 14.0% | 2.6% | 62 | 12.5% | 1.7% | 83 | 16.4% | 2.8% |
25 à 34 ans | 144 | 12.1% | 1.9% | 104 | 14.9% | 2.7% | 40 | 8.0% | 1.0% | 84 | 16.7% | 2.5% |
35 à 49 ans | 245 | 20.6% | 1.9% | 145 | 20.8% | 2.3% | 101 | 20.4% | 1.6% | 169 | 33.6% | 2.8% |
50 à 64 ans | 272 | 22.8% | 2.2% | 153 | 22.0% | 2.6% | 119 | 24.1% | 1.9% | 144 | 28.6% | 3.5% |
65 ans et plus | 370 | 31.1% | 3.4% | 198 | 28.3% | 4.3% | 173 | 35.0% | 2.8% | 23 | 4.6% | 9.9% |
Individu |
Ménagère | 423 | 35.5% | 1.8% | - | - | 100.0% | 423 | 85.7% | 1.8% | 145 | 28.8% | 2.2% |
Personne de Référence | 714 | 60.0% | 2.5% | 587 | 84.3% | 2.9% | 127 | 25.7% | 1.6% | 296 | 58.7% | 3.5% |
Responsable des achats | 524 | 44.0% | 2.2% | 206 | 29.6% | 2.7% | 318 | 64.5% | 1.9% | 217 | 43.1% | 2.6% |
PCS Individu |
Agriculteurs | 9 | 0.8% | 1.7% | 8 | 1.2% | 2.3% | 1 | 0.2% | 0.5% | - | - | - |
Petits patrons | 53 | 4.4% | 3.4% | 47 | 6.8% | 4.3% | 6 | 1.1% | 1.2% | 51 | 10.0% | 3.6% |
Affaires et Cadres | 253 | 21.2% | 5.4% | 182 | 26.1% | 6.2% | 71 | 14.3% | 4.1% | 235 | 46.8% | 5.4% |
Professions intermédiaires | 90 | 7.6% | 1.3% | 54 | 7.8% | 1.6% | 36 | 7.3% | 1.1% | 82 | 16.2% | 1.5% |
Employés | 132 | 11.1% | 1.6% | 49 | 7.1% | 2.5% | 83 | 16.8% | 1.3% | 30 | 6.0% | 1.7% |
Ouvriers | 53 | 4.5% | 0.8% | 45 | 6.4% | 0.9% | 9 | 1.8% | 0.6% | 6 | 1.3% | 1.9% |
Retraités | 352 | 29.5% | 2.9% | 210 | 30.2% | 3.6% | 141 | 28.6% | 2.2% | 9 | 1.7% | 3.8% |
Autres inactifs | 249 | 20.9% | 2.4% | 101 | 14.5% | 2.9% | 148 | 29.9% | 2.2% | 91 | 18.1% | 2.9% |
PCS Personne de Référence |
Agriculteurs | 12 | 1.0% | 1.5% | 9 | 1.3% | 2.4% | 3 | 0.6% | 0.7% | - | - | 100.0% |
Petits patrons | 77 | 6.4% | 3.1% | 55 | 7.9% | 4.1% | 21 | 4.4% | 1.9% | 77 | 15.2% | 3.1% |
Affaires et Cadres | 312 | 26.2% | 4.6% | 199 | 28.6% | 5.7% | 113 | 22.9% | 3.4% | 312 | 62.0% | 4.6% |
Professions intermédiaires | 115 | 9.6% | 1.5% | 71 | 10.2% | 1.8% | 43 | 8.8% | 1.2% | 115 | 22.8% | 1.5% |
Employés | 76 | 6.4% | 1.4% | 46 | 6.6% | 2.1% | 31 | 6.2% | 1.0% | - | - | 100.0% |
Ouvriers | 85 | 7.2% | 0.9% | 51 | 7.4% | 1.0% | 34 | 6.9% | 0.7% | - | - | 100.0% |
Retraités | 436 | 36.6% | 3.0% | 222 | 31.9% | 3.4% | 214 | 43.3% | 2.7% | - | - | 100.0% |
Autres inactifs | 78 | 6.5% | 2.1% | 44 | 6.2% | 3.2% | 34 | 6.9% | 1.4% | - | - | 100.0% |
Taille du Foyer |
1 personne | 209 | 17.6% | 2.3% | 115 | 16.5% | 2.9% | 94 | 19.0% | 1.8% | 54 | 10.7% | 3.1% |
2 personnes | 512 | 43.0% | 2.9% | 306 | 43.8% | 3.5% | 206 | 41.8% | 2.3% | 147 | 29.2% | 3.5% |
3 personnes | 163 | 13.7% | 1.7% | 92 | 13.3% | 2.0% | 70 | 14.2% | 1.5% | 100 | 19.9% | 2.7% |
4 personnes | 207 | 17.3% | 2.2% | 129 | 18.6% | 2.8% | 77 | 15.6% | 1.7% | 134 | 26.6% | 2.9% |
5 personnes et + | 100 | 8.4% | 1.9% | 54 | 7.8% | 2.2% | 46 | 9.3% | 1.7% | 69 | 13.7% | 2.7% |
Présence d'enfants de moins de 15 ans |
Oui | 292 | 24.5% | 1.9% | 180 | 25.8% | 2.5% | 112 | 22.7% | 1.3% | 195 | 38.8% | 2.6% |
Non | 899 | 75.5% | 2.6% | 517 | 74.2% | 3.0% | 382 | 77.3% | 2.1% | 308 | 61.2% | 3.3% |
Habitat |
Communes rurales | 151 | 12.7% | 1.2% | 83 | 11.9% | 1.3% | 69 | 13.9% | 1.0% | 53 | 10.5% | 1.5% |
Agglo. - 20 000 hab | 131 | 11.0% | 1.5% | 76 | 10.9% | 1.9% | 55 | 11.1% | 1.2% | 45 | 8.9% | 1.8% |
Agglo. 20 000 à 100 000 hab | 122 | 10.3% | 1.8% | 66 | 9.4% | 2.1% | 56 | 11.4% | 1.6% | 51 | 10.1% | 2.6% |
Agglo. + 100 000 hab | 268 | 22.5% | 1.9% | 158 | 22.7% | 2.3% | 109 | 22.2% | 1.5% | 98 | 19.4% | 2.0% |
Agglo. Paris | 519 | 43.5% | 6.2% | 314 | 45.0% | 8.0% | 205 | 41.4% | 4.7% | 257 | 51.1% | 6.7% |
Région d'habitation |
Ile-de-France | 552 | 46.3% | 5.9% | 337 | 48.3% | 7.5% | 215 | 43.6% | 4.4% | 269 | 53.5% | 6.2% |
Nord-Pas-de-Calais | 36 | 3.0% | 1.1% | 25 | 3.6% | 1.6% | 11 | 2.1% | 0.6% | 15 | 3.0% | 1.7% |
Lorraine | 16 | 1.4% | 0.8% | 9 | 1.2% | 0.9% | 8 | 1.6% | 0.8% | 5 | 1.0% | 1.0% |
Alsace | 27 | 2.3% | 1.8% | 15 | 2.2% | 2.1% | 12 | 2.4% | 1.5% | 11 | 2.2% | 2.1% |
Franche-Comté | 4 | 0.4% | 0.5% | 3 | 0.4% | 0.7% | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.4% |
Champagne-Ardenne | 11 | 0.9% | 1.0% | 4 | 0.6% | 0.8% | 7 | 1.4% | 1.2% | 6 | 1.1% | 2.1% |
Picardie | 32 | 2.7% | 2.1% | 17 | 2.5% | 2.3% | 14 | 2.9% | 1.8% | 15 | 3.0% | 3.4% |
Bourgogne | 25 | 2.1% | 1.8% | 11 | 1.6% | 1.8% | 13 | 2.7% | 1.8% | 9 | 1.7% | 2.5% |
Haute-Normandie | 27 | 2.2% | 1.8% | 10 | 1.4% | 1.4% | 17 | 3.5% | 2.2% | 10 | 2.0% | 2.2% |
Basse-Normandie | 9 | 0.8% | 0.8% | 6 | 0.8% | 1.0% | 4 | 0.8% | 0.6% | 5 | 1.0% | 1.6% |
Centre | 29 | 2.5% | 1.4% | 17 | 2.5% | 1.7% | 12 | 2.4% | 1.1% | 10 | 2.0% | 1.6% |
Pays de la Loire | 33 | 2.7% | 1.1% | 20 | 2.9% | 1.4% | 13 | 2.6% | 0.9% | 12 | 2.4% | 1.4% |
Bretagne | 36 | 3.1% | 1.4% | 16 | 2.3% | 1.3% | 20 | 4.1% | 1.5% | 6 | 1.1% | 0.7% |
Poitou-Charentes | 26 | 2.2% | 1.8% | 16 | 2.3% | 2.3% | 10 | 2.0% | 1.3% | 8 | 1.5% | 2.0% |
Aquitaine | 51 | 4.3% | 1.9% | 34 | 4.9% | 2.7% | 17 | 3.4% | 1.2% | 19 | 3.8% | 2.3% |
Midi-Pyrénées | 40 | 3.4% | 1.7% | 21 | 3.0% | 1.9% | 19 | 3.9% | 1.6% | 11 | 2.2% | 1.4% |
Limousin | 11 | 0.9% | 1.8% | 8 | 1.2% | 2.7% | 3 | 0.6% | 0.9% | 4 | 0.9% | 2.8% |
Auvergne | 12 | 1.0% | 1.1% | 8 | 1.2% | 1.5% | 4 | 0.7% | 0.6% | 6 | 1.1% | 1.8% |
Rhône-Alpes | 77 | 6.4% | 1.5% | 43 | 6.1% | 1.8% | 34 | 6.9% | 1.3% | 30 | 5.9% | 1.8% |
Languedoc-Roussillon | 39 | 3.3% | 1.8% | 22 | 3.1% | 2.1% | 17 | 3.5% | 1.5% | 18 | 3.5% | 2.8% |
Provence-Alpes-Côte-d'Azur-Corse | 99 | 8.3% | 2.3% | 55 | 7.9% | 2.7% | 44 | 8.8% | 1.9% | 34 | 6.8% | 2.4% |
Habitudes de connexion Internet |
Tous les jours | 813 | 68.2% | 3.0% | 501 | 71.8% | 3.6% | 312 | 63.2% | 2.4% | 429 | 85.3% | 3.4% |
Presque tous les jours | 109 | 9.2% | 1.8% | 54 | 7.8% | 2.0% | 55 | 11.1% | 1.7% | 41 | 8.1% | 1.7% |
1 à 2 fois par semaine | 47 | 3.9% | 1.5% | 25 | 3.6% | 1.8% | 22 | 4.4% | 1.2% | 13 | 2.6% | 1.5% |
1 à 3 fois par mois | 10 | 0.8% | 1.2% | 4 | 0.5% | 0.9% | 6 | 1.3% | 1.4% | 2 | 0.5% | 1.3% |
Moins souvent | 31 | 2.6% | 2.2% | 13 | 1.9% | 2.1% | 18 | 3.7% | 2.2% | 2 | 0.5% | 1.6% |
Jamais | 2 | 0.2% | 0.8% | 1 | 0.1% | 0.6% | 1 | 0.2% | 1.1% | 0 | - | 0.4% |
Revenus du Foyer |
Moins de 9 000 euros par an | 29 | 2.4% | 1.2% | 19 | 2.7% | 2.0% | 10 | 1.9% | 0.6% | 1 | 0.2% | 0.6% |
De 9 000 à moins de 12 000 euros par an | 27 | 2.3% | 0.8% | 11 | 1.6% | 1.0% | 16 | 3.2% | 0.7% | 7 | 1.3% | 2.4% |
De 12 000 à moins de 18 000 euros par an | 80 | 6.7% | 1.2% | 45 | 6.5% | 1.5% | 35 | 7.0% | 0.9% | 12 | 2.4% | 1.5% |
De 18 000 à moins de 24 000 euros par an | 100 | 8.4% | 1.4% | 44 | 6.4% | 1.3% | 55 | 11.2% | 1.4% | 20 | 4.0% | 1.3% |
De 24 000 à moins de 36 000 euros par an | 182 | 15.3% | 1.6% | 125 | 17.9% | 2.3% | 57 | 11.5% | 1.0% | 54 | 10.8% | 1.5% |
De 36 000 à moins de 45 000 euros par an | 168 | 14.1% | 2.7% | 84 | 12.1% | 2.6% | 84 | 16.9% | 2.8% | 72 | 14.3% | 2.6% |
De 45 000 à moins de 65 000 euros par an | 197 | 16.6% | 3.5% | 126 | 18.0% | 4.0% | 72 | 14.5% | 2.9% | 105 | 20.8% | 3.0% |
65 000 euros et plus | 265 | 22.3% | 9.3% | 182 | 26.1% | 10.4% | 84 | 16.9% | 7.4% | 176 | 34.9% | 7.8% |
Refus | 112 | 9.4% | 3.0% | 49 | 7.0% | 3.2% | 63 | 12.7% | 2.9% | 41 | 8.1% | 3.2% |
Ne sait pas | 31 | 2.6% | 2.1% | 11 | 1.6% | 1.7% | 20 | 4.1% | 2.4% | 16 | 3.1% | 2.9% |