L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 887 | 100.0% | 1.7% | 306 | 100.0% | 1.2% | 580 | 100.0% | 2.1% | 168 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 306 | 34.6% | 1.2% | 306 | 100.0% | 1.2% | - | - | - | 53 | 31.7% | 0.6% |
| Femme | 580 | 65.4% | 2.1% | - | - | - | 580 | 100.0% | 2.1% | 115 | 68.3% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 55 | 6.2% | 0.7% | 22 | 7.2% | 0.6% | 32 | 5.6% | 0.9% | 16 | 9.7% | 0.5% |
| 25 à 34 ans | 86 | 9.7% | 1.1% | 21 | 7.0% | 0.6% | 65 | 11.2% | 1.7% | 23 | 13.5% | 0.7% |
| 35 à 49 ans | 218 | 24.5% | 1.7% | 71 | 23.2% | 1.1% | 146 | 25.2% | 2.3% | 84 | 50.3% | 1.4% |
| 50 à 59 ans | 181 | 20.4% | 2.1% | 66 | 21.5% | 1.6% | 115 | 19.8% | 2.6% | 39 | 23.2% | 1.1% |
| 60 ans et plus | 347 | 39.2% | 2.2% | 126 | 41.1% | 1.7% | 222 | 38.2% | 2.5% | 6 | 3.3% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 524 | 59.1% | 2.2% | - | - | - | 524 | 90.3% | 2.2% | 103 | 61.6% | 1.5% |
| Personne de référence | 440 | 49.6% | 1.6% | 259 | 84.7% | 1.3% | 180 | 31.1% | 2.4% | 62 | 37.1% | 0.7% |
| Responsable des achats | 715 | 80.7% | 2.0% | 179 | 58.4% | 1.4% | 536 | 92.5% | 2.3% | 135 | 80.2% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.0% | 1.8% | 4 | 1.2% | 1.1% | 5 | 0.9% | 2.8% | 2 | 1.0% | 4.7% |
| Petits patrons | 16 | 1.8% | 1.0% | 9 | 3.1% | 0.8% | 7 | 1.2% | 1.7% | 13 | 7.9% | 0.9% |
| Affaires et Cadres | 30 | 3.3% | 0.6% | 11 | 3.5% | 0.4% | 19 | 3.3% | 0.9% | 23 | 13.8% | 0.5% |
| Professions intermédiaires | 86 | 9.7% | 1.2% | 33 | 10.8% | 0.9% | 53 | 9.1% | 1.4% | 56 | 33.1% | 0.9% |
| Employés | 198 | 22.4% | 2.3% | 28 | 9.0% | 1.2% | 171 | 29.4% | 2.7% | 45 | 26.6% | 2.5% |
| Ouvriers | 105 | 11.8% | 1.6% | 70 | 22.9% | 1.4% | 35 | 6.0% | 2.7% | - | - | - |
| Retraités | 294 | 33.1% | 2.3% | 117 | 38.0% | 1.9% | 177 | 30.6% | 2.6% | 3 | 1.7% | 1.3% |
| Autres inactifs | 149 | 16.8% | 1.5% | 35 | 11.5% | 1.0% | 114 | 19.6% | 1.8% | 27 | 15.9% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.9% | 1.0% | 4 | 1.2% | 1.0% | 4 | 0.7% | 1.0% | - | - | - |
| Petits patrons | 28 | 3.1% | 1.0% | 9 | 3.1% | 0.6% | 19 | 3.2% | 1.5% | 28 | 16.6% | 1.0% |
| Affaires et Cadres | 35 | 4.0% | 0.5% | 12 | 4.1% | 0.4% | 23 | 3.9% | 0.6% | 35 | 21.0% | 0.5% |
| Professions intermédiaires | 105 | 11.8% | 1.3% | 31 | 10.3% | 0.8% | 73 | 12.6% | 1.9% | 105 | 62.4% | 1.3% |
| Employés | 125 | 14.0% | 2.2% | 29 | 9.5% | 1.2% | 96 | 16.5% | 2.9% | - | - | - |
| Ouvriers | 158 | 17.9% | 1.6% | 70 | 22.7% | 1.3% | 89 | 15.3% | 2.0% | - | - | - |
| Retraités | 349 | 39.3% | 2.3% | 128 | 41.8% | 1.9% | 221 | 38.0% | 2.6% | - | - | - |
| Autres inactifs | 79 | 8.9% | 2.2% | 23 | 7.4% | 1.5% | 56 | 9.7% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 168 | 18.9% | 1.7% | 55 | 18.0% | 1.3% | 113 | 19.4% | 2.0% | 19 | 11.1% | 0.8% |
| 2 personnes | 387 | 43.6% | 2.1% | 136 | 44.4% | 1.5% | 251 | 43.2% | 2.7% | 27 | 16.1% | 0.6% |
| 3 personnes | 137 | 15.4% | 1.5% | 47 | 15.5% | 1.0% | 89 | 15.4% | 1.9% | 35 | 20.6% | 0.9% |
| 4 personnes | 132 | 14.8% | 1.4% | 46 | 14.9% | 1.0% | 86 | 14.8% | 1.8% | 61 | 36.6% | 1.3% |
| 5 personnes et + | 63 | 7.2% | 1.1% | 22 | 7.2% | 0.9% | 41 | 7.1% | 1.4% | 26 | 15.7% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 233 | 26.2% | 1.5% | 66 | 21.4% | 0.9% | 167 | 28.8% | 2.0% | 87 | 52.0% | 1.2% |
| Non | 654 | 73.8% | 1.8% | 241 | 78.6% | 1.3% | 413 | 71.2% | 2.2% | 81 | 48.0% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 193 | 21.8% | 1.6% | 54 | 17.5% | 0.9% | 140 | 24.1% | 2.2% | 29 | 17.4% | 0.9% |
| Agglo. - 20 000 hab | 184 | 20.7% | 2.0% | 61 | 20.0% | 1.4% | 122 | 21.1% | 2.6% | 32 | 18.9% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 119 | 13.4% | 1.7% | 44 | 14.2% | 1.3% | 75 | 13.0% | 2.0% | 17 | 10.2% | 0.8% |
| Agglo. + 100 000 hab | 286 | 32.3% | 1.8% | 118 | 38.5% | 1.6% | 168 | 29.0% | 2.1% | 61 | 36.1% | 1.1% |
| Agglo. Paris | 105 | 11.8% | 1.2% | 30 | 9.8% | 0.7% | 75 | 12.8% | 1.6% | 29 | 17.4% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 125 | 14.1% | 1.3% | 38 | 12.4% | 0.8% | 87 | 15.0% | 1.7% | 32 | 19.3% | 0.7% |
| Nord Pas de Calais | 107 | 12.0% | 3.3% | 34 | 11.0% | 2.2% | 73 | 12.6% | 4.4% | 2 | 1.4% | 0.2% |
| Lorraine | 41 | 4.6% | 2.1% | 14 | 4.6% | 1.5% | 27 | 4.7% | 2.8% | 6 | 3.5% | 1.1% |
| Alsace | 16 | 1.8% | 1.0% | 5 | 1.6% | 0.6% | 11 | 1.9% | 1.4% | 2 | 1.5% | 0.5% |
| Franche-Comté | 16 | 1.8% | 1.6% | 7 | 2.2% | 1.4% | 9 | 1.6% | 1.8% | 4 | 2.2% | 1.3% |
| Champagne Ardennes | 24 | 2.7% | 2.1% | 10 | 3.1% | 1.8% | 14 | 2.4% | 2.4% | 5 | 2.9% | 1.7% |
| Picardie | 40 | 4.5% | 2.6% | 10 | 3.2% | 1.3% | 30 | 5.2% | 3.8% | 8 | 4.9% | 1.9% |
| Bourgogne | 34 | 3.8% | 2.5% | 14 | 4.6% | 2.2% | 20 | 3.4% | 2.8% | 8 | 4.6% | 2.0% |
| Haute Normandie | 23 | 2.6% | 1.5% | 11 | 3.5% | 1.5% | 12 | 2.1% | 1.6% | 9 | 5.4% | 2.0% |
| Basse Normandie | 19 | 2.2% | 1.6% | 4 | 1.3% | 0.7% | 15 | 2.7% | 2.4% | 8 | 4.9% | 2.3% |
| Centre | 54 | 6.1% | 2.6% | 16 | 5.2% | 1.6% | 38 | 6.5% | 3.5% | 4 | 2.2% | 0.6% |
| Pays de Loire | 67 | 7.5% | 2.2% | 26 | 8.4% | 1.8% | 41 | 7.1% | 2.6% | 6 | 3.6% | 0.7% |
| Bretagne | 16 | 1.8% | 0.6% | 4 | 1.3% | 0.3% | 12 | 2.1% | 0.9% | 2 | 0.9% | 0.2% |
| Poitou Charentes | 20 | 2.2% | 1.3% | 4 | 1.3% | 0.6% | 16 | 2.7% | 2.0% | 4 | 2.3% | 0.9% |
| Aquitaine | 41 | 4.6% | 1.5% | 12 | 4.0% | 0.9% | 29 | 4.9% | 2.0% | 12 | 6.9% | 1.3% |
| Midi Pyrénées | 40 | 4.5% | 1.6% | 20 | 6.7% | 1.7% | 19 | 3.4% | 1.5% | 14 | 8.6% | 1.6% |
| Limousin | 9 | 1.0% | 1.4% | 0 | 0.1% | 0.2% | 8 | 1.4% | 2.6% | 1 | 0.8% | 0.8% |
| Auvergne | 28 | 3.2% | 2.4% | 5 | 1.7% | 0.9% | 23 | 4.0% | 3.8% | 7 | 4.2% | 2.4% |
| Rhône Alpes | 87 | 9.8% | 1.6% | 41 | 13.3% | 1.6% | 46 | 7.9% | 1.7% | 13 | 7.5% | 0.6% |
| Languedoc Roussillon | 38 | 4.3% | 1.6% | 15 | 4.9% | 1.4% | 23 | 3.9% | 1.9% | 7 | 4.0% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 43 | 4.8% | 1.0% | 17 | 5.7% | 0.8% | 25 | 4.4% | 1.1% | 14 | 8.5% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 694 | 78.3% | 1.6% | 232 | 75.6% | 1.1% | 462 | 79.7% | 2.1% | 144 | 85.7% | 0.9% |
| Presque tous les jours | 121 | 13.6% | 2.0% | 57 | 18.6% | 2.1% | 64 | 11.0% | 1.9% | 21 | 12.5% | 1.5% |
| 1 à 2 fois par semaine | 53 | 6.0% | 1.8% | 12 | 4.1% | 1.0% | 41 | 7.0% | 2.3% | 3 | 1.8% | 0.6% |
| 1 à 3 fois par mois | 15 | 1.7% | 3.8% | 2 | 0.6% | 0.9% | 13 | 2.3% | 6.2% | - | - | - |
| Moins souvent | 4 | 0.4% | 3.4% | 4 | 1.2% | 9.9% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 4.7% | 3.1% | 14 | 4.7% | 2.3% | 28 | 4.8% | 3.7% | 2 | 1.4% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 71 | 8.1% | 3.6% | 21 | 6.9% | 2.7% | 50 | 8.7% | 4.1% | 1 | 0.5% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 109 | 12.3% | 2.2% | 32 | 10.3% | 1.5% | 78 | 13.4% | 2.6% | 8 | 4.6% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 142 | 16.0% | 2.1% | 40 | 13.1% | 1.4% | 101 | 17.5% | 2.6% | 23 | 13.5% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 242 | 27.3% | 2.0% | 74 | 24.3% | 1.3% | 167 | 28.8% | 2.5% | 40 | 23.8% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 110 | 12.4% | 1.4% | 37 | 12.0% | 0.9% | 74 | 12.7% | 1.9% | 27 | 16.2% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 87 | 9.8% | 1.1% | 43 | 14.1% | 1.0% | 44 | 7.6% | 1.3% | 41 | 24.5% | 1.1% |
| 65 000 euros et plus par an | 24 | 2.7% | 0.6% | 18 | 5.8% | 0.7% | 6 | 1.0% | 0.3% | 12 | 7.2% | 0.4% |
| Refus | 45 | 5.1% | 1.3% | 17 | 5.4% | 1.1% | 29 | 4.9% | 1.4% | 12 | 7.1% | 0.9% |
| Ne sait pas | 14 | 1.6% | 0.9% | 10 | 3.4% | 1.4% | 3 | 0.6% | 0.4% | 2 | 1.3% | 0.3% |
