L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2050 | 100.0% | 3.9% | 301 | 100.0% | 1.2% | 1748 | 100.0% | 6.4% | 737 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 301 | 14.7% | 1.2% | 301 | 100.0% | 1.2% | - | - | - | 99 | 13.4% | 1.1% |
| Femme | 1748 | 85.3% | 6.4% | - | - | - | 1748 | 100.0% | 6.4% | 638 | 86.6% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 211 | 10.3% | 2.9% | 23 | 7.5% | 0.6% | 189 | 10.8% | 5.3% | 85 | 11.5% | 2.8% |
| 25 à 34 ans | 212 | 10.3% | 2.8% | 28 | 9.2% | 0.7% | 184 | 10.5% | 4.8% | 73 | 9.9% | 2.3% |
| 35 à 49 ans | 553 | 27.0% | 4.4% | 80 | 26.7% | 1.3% | 473 | 27.0% | 7.5% | 328 | 44.5% | 5.2% |
| 50 à 59 ans | 400 | 19.5% | 4.4% | 77 | 25.7% | 1.7% | 323 | 18.5% | 7.2% | 187 | 25.4% | 4.9% |
| 60 ans et plus | 673 | 32.8% | 4.3% | 93 | 30.9% | 1.4% | 580 | 33.2% | 6.5% | 64 | 8.6% | 6.3% |
| Individu | ||||||||||||
| Ménagères | 1553 | 75.8% | 6.6% | - | - | - | 1553 | 88.8% | 6.6% | 574 | 77.9% | 8.2% |
| Personne de référence | 761 | 37.1% | 2.7% | 270 | 89.7% | 1.3% | 490 | 28.0% | 6.2% | 217 | 29.4% | 2.5% |
| Responsable des achats | 1642 | 80.1% | 4.6% | 146 | 48.6% | 1.1% | 1495 | 85.5% | 6.5% | 579 | 78.6% | 5.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.6% | 2.3% | 5 | 1.7% | 1.5% | 6 | 0.4% | 3.9% | 1 | 0.1% | 4.1% |
| Petits patrons | 43 | 2.1% | 2.7% | 11 | 3.6% | 0.9% | 33 | 1.9% | 7.6% | 36 | 4.9% | 2.5% |
| Affaires et Cadres | 243 | 11.8% | 4.9% | 38 | 12.7% | 1.4% | 204 | 11.7% | 9.8% | 215 | 29.2% | 4.9% |
| Professions intermédiaires | 302 | 14.8% | 4.2% | 46 | 15.4% | 1.3% | 256 | 14.6% | 7.1% | 231 | 31.4% | 3.9% |
| Employés | 422 | 20.6% | 5.0% | 38 | 12.7% | 1.7% | 384 | 22.0% | 6.3% | 93 | 12.6% | 5.1% |
| Ouvriers | 114 | 5.6% | 1.8% | 51 | 16.9% | 1.0% | 63 | 3.6% | 5.0% | 5 | 0.7% | 1.5% |
| Retraités | 499 | 24.3% | 3.9% | 80 | 26.6% | 1.3% | 419 | 23.9% | 6.2% | 16 | 2.2% | 7.8% |
| Autres inactifs | 414 | 20.2% | 4.0% | 31 | 10.4% | 0.9% | 383 | 21.9% | 5.7% | 139 | 18.9% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 33 | 1.6% | 4.3% | 6 | 2.1% | 1.6% | 26 | 1.5% | 7.5% | - | - | - |
| Petits patrons | 110 | 5.4% | 4.2% | 12 | 4.1% | 0.9% | 98 | 5.6% | 7.9% | 110 | 14.9% | 4.2% |
| Affaires et Cadres | 348 | 17.0% | 5.1% | 43 | 14.3% | 1.3% | 305 | 17.4% | 8.8% | 348 | 47.2% | 5.1% |
| Professions intermédiaires | 279 | 13.6% | 3.5% | 43 | 14.4% | 1.1% | 236 | 13.5% | 6.2% | 279 | 37.9% | 3.5% |
| Employés | 236 | 11.5% | 4.3% | 47 | 15.6% | 2.0% | 189 | 10.8% | 6.2% | - | - | - |
| Ouvriers | 303 | 14.8% | 3.2% | 48 | 15.8% | 0.9% | 256 | 14.6% | 5.8% | - | - | - |
| Retraités | 611 | 29.8% | 4.1% | 88 | 29.2% | 1.3% | 523 | 29.9% | 6.4% | - | - | - |
| Autres inactifs | 131 | 6.4% | 3.2% | 14 | 4.7% | 0.9% | 117 | 6.7% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 383 | 18.7% | 3.8% | 27 | 9.0% | 0.6% | 355 | 20.3% | 6.3% | 79 | 10.8% | 4.1% |
| 2 personnes | 762 | 37.2% | 4.2% | 136 | 45.3% | 1.6% | 626 | 35.8% | 6.7% | 208 | 28.3% | 5.1% |
| 3 personnes | 331 | 16.2% | 3.6% | 42 | 13.9% | 0.9% | 289 | 16.6% | 6.5% | 157 | 21.3% | 3.9% |
| 4 personnes | 386 | 18.9% | 4.2% | 64 | 21.3% | 1.4% | 322 | 18.4% | 6.8% | 201 | 27.2% | 4.2% |
| 5 personnes et + | 187 | 9.1% | 3.4% | 31 | 10.4% | 1.2% | 155 | 8.9% | 5.5% | 91 | 12.4% | 3.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 611 | 29.8% | 3.9% | 97 | 32.0% | 1.3% | 514 | 29.4% | 6.2% | 320 | 43.5% | 4.2% |
| Non | 1439 | 70.2% | 4.0% | 205 | 68.0% | 1.2% | 1234 | 70.6% | 6.6% | 416 | 56.5% | 4.3% |
| Habitat | ||||||||||||
| Communes rurales | 361 | 17.6% | 3.0% | 55 | 18.2% | 1.0% | 306 | 17.5% | 4.9% | 105 | 14.2% | 3.3% |
| Agglo. - 20 000 hab | 303 | 14.8% | 3.3% | 40 | 13.3% | 0.9% | 263 | 15.0% | 5.5% | 86 | 11.7% | 3.3% |
| Agglo. 20 000 à 100 000 hab | 303 | 14.8% | 4.3% | 56 | 18.5% | 1.7% | 248 | 14.2% | 6.8% | 95 | 12.8% | 4.7% |
| Agglo. + 100 000 hab | 713 | 34.8% | 4.6% | 101 | 33.4% | 1.3% | 612 | 35.0% | 7.6% | 256 | 34.8% | 4.6% |
| Agglo. Paris | 369 | 18.0% | 4.3% | 50 | 16.7% | 1.2% | 319 | 18.3% | 7.1% | 195 | 26.4% | 4.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 408 | 19.9% | 4.2% | 58 | 19.4% | 1.3% | 350 | 20.0% | 7.0% | 204 | 27.7% | 4.7% |
| Nord Pas de Calais | 119 | 5.8% | 3.7% | 15 | 4.9% | 1.0% | 104 | 5.9% | 6.2% | 20 | 2.7% | 2.0% |
| Lorraine | 91 | 4.4% | 4.7% | 12 | 3.8% | 1.2% | 79 | 4.5% | 8.0% | 29 | 4.0% | 5.5% |
| Alsace | 48 | 2.3% | 3.1% | 6 | 2.1% | 0.9% | 42 | 2.4% | 5.3% | 17 | 2.4% | 3.9% |
| Franche-Comté | 44 | 2.1% | 4.6% | 3 | 1.0% | 0.7% | 41 | 2.3% | 8.3% | 10 | 1.3% | 3.9% |
| Champagne Ardennes | 23 | 1.1% | 2.1% | 6 | 2.0% | 1.1% | 17 | 1.0% | 3.0% | 6 | 0.8% | 2.2% |
| Picardie | 62 | 3.0% | 4.1% | 13 | 4.4% | 1.8% | 49 | 2.8% | 6.2% | 12 | 1.7% | 2.8% |
| Bourgogne | 48 | 2.3% | 3.5% | 12 | 4.0% | 1.9% | 36 | 2.1% | 5.1% | 15 | 2.0% | 4.4% |
| Haute Normandie | 36 | 1.7% | 2.4% | 6 | 2.0% | 0.8% | 30 | 1.7% | 3.8% | 16 | 2.2% | 3.6% |
| Basse Normandie | 46 | 2.2% | 3.8% | 11 | 3.7% | 2.0% | 35 | 2.0% | 5.5% | 16 | 2.1% | 4.4% |
| Centre | 75 | 3.7% | 3.6% | 15 | 4.9% | 1.5% | 60 | 3.4% | 5.5% | 23 | 3.1% | 3.4% |
| Pays de Loire | 98 | 4.8% | 3.3% | 9 | 2.9% | 0.6% | 89 | 5.1% | 5.8% | 33 | 4.4% | 3.7% |
| Bretagne | 96 | 4.7% | 3.6% | 10 | 3.4% | 0.8% | 86 | 4.9% | 6.2% | 36 | 4.9% | 5.1% |
| Poitou Charentes | 44 | 2.2% | 3.0% | 7 | 2.3% | 1.0% | 37 | 2.1% | 4.8% | 15 | 2.1% | 4.1% |
| Aquitaine | 105 | 5.1% | 3.8% | 15 | 4.9% | 1.1% | 90 | 5.2% | 6.2% | 24 | 3.3% | 2.9% |
| Midi Pyrénées | 96 | 4.7% | 3.9% | 18 | 5.8% | 1.5% | 78 | 4.5% | 6.1% | 35 | 4.8% | 4.4% |
| Limousin | 36 | 1.8% | 5.9% | 3 | 1.0% | 1.1% | 33 | 1.9% | 10.3% | 12 | 1.6% | 7.3% |
| Auvergne | 43 | 2.1% | 3.7% | 3 | 0.8% | 0.5% | 40 | 2.3% | 6.8% | 8 | 1.1% | 2.7% |
| Rhône Alpes | 206 | 10.1% | 4.0% | 28 | 9.3% | 1.1% | 178 | 10.2% | 6.6% | 64 | 8.7% | 3.3% |
| Languedoc Roussillon | 116 | 5.7% | 5.1% | 16 | 5.3% | 1.5% | 100 | 5.7% | 8.3% | 60 | 8.2% | 8.2% |
| Provence Alpes Côte d'Azur, Corse | 211 | 10.3% | 4.8% | 36 | 11.8% | 1.7% | 175 | 10.0% | 7.6% | 80 | 10.9% | 5.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1516 | 74.0% | 4.1% | 237 | 78.6% | 1.3% | 1279 | 73.2% | 6.8% | 610 | 82.8% | 4.0% |
| Presque tous les jours | 267 | 13.0% | 4.8% | 37 | 12.4% | 1.5% | 230 | 13.1% | 7.6% | 86 | 11.7% | 5.4% |
| 1 à 2 fois par semaine | 107 | 5.2% | 3.9% | 13 | 4.3% | 1.1% | 94 | 5.4% | 6.0% | 23 | 3.1% | 4.4% |
| 1 à 3 fois par mois | 38 | 1.8% | 7.4% | 9 | 3.1% | 4.0% | 28 | 1.6% | 10.2% | 3 | 0.4% | 3.8% |
| Moins souvent | 28 | 1.4% | 4.9% | 5 | 1.6% | 1.7% | 23 | 1.3% | 8.2% | 13 | 1.8% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 3.2% | 3.9% | 6 | 1.9% | 0.8% | 60 | 3.4% | 6.3% | 5 | 0.7% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 87 | 4.3% | 3.2% | 14 | 4.6% | 1.3% | 74 | 4.2% | 4.4% | 16 | 2.2% | 6.5% |
| De 12 000 à moins de 18 000 euros par an | 152 | 7.4% | 2.8% | 14 | 4.6% | 0.6% | 138 | 7.9% | 4.4% | 14 | 1.9% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 208 | 10.2% | 3.1% | 23 | 7.7% | 0.8% | 185 | 10.6% | 4.9% | 46 | 6.2% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 496 | 24.2% | 4.2% | 66 | 22.0% | 1.2% | 430 | 24.6% | 7.0% | 136 | 18.5% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 287 | 14.0% | 3.9% | 51 | 16.9% | 1.4% | 236 | 13.5% | 6.5% | 105 | 14.3% | 3.7% |
| De 45 000 à moins de 65 000 euros par an | 299 | 14.6% | 4.3% | 46 | 15.3% | 1.2% | 253 | 14.5% | 8.2% | 170 | 23.0% | 4.6% |
| 65 000 euros et plus par an | 223 | 10.9% | 5.3% | 58 | 19.3% | 2.4% | 164 | 9.4% | 9.3% | 151 | 20.5% | 5.2% |
| Refus | 197 | 9.6% | 4.7% | 22 | 7.2% | 1.2% | 175 | 10.0% | 7.1% | 68 | 9.3% | 4.6% |
| Ne sait pas | 35 | 1.7% | 3.3% | 2 | 0.6% | 0.4% | 33 | 1.9% | 5.7% | 24 | 3.3% | 6.3% |
