L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 499 | 100.0% | 1.0% | 205 | 100.0% | 0.8% | 293 | 100.0% | 1.1% | 241 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 205 | 41.2% | 0.8% | 205 | 100.0% | 0.8% | - | - | - | 107 | 44.6% | 1.2% |
| Femme | 293 | 58.8% | 1.1% | - | - | - | 293 | 100.0% | 1.1% | 134 | 55.4% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 8.2% | 0.6% | 25 | 12.4% | 0.7% | 15 | 5.3% | 0.4% | 20 | 8.4% | 0.7% |
| 25 à 34 ans | 56 | 11.3% | 0.7% | 21 | 10.0% | 0.6% | 36 | 12.2% | 0.9% | 31 | 12.7% | 0.9% |
| 35 à 49 ans | 146 | 29.2% | 1.2% | 54 | 26.4% | 0.9% | 91 | 31.2% | 1.4% | 100 | 41.4% | 1.6% |
| 50 à 59 ans | 137 | 27.4% | 1.5% | 54 | 26.4% | 1.2% | 83 | 28.2% | 1.8% | 67 | 27.6% | 1.7% |
| 60 ans et plus | 119 | 23.9% | 0.8% | 51 | 24.9% | 0.8% | 68 | 23.2% | 0.8% | 24 | 9.8% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 252 | 50.6% | 1.1% | - | - | - | 252 | 86.0% | 1.1% | 126 | 52.2% | 1.8% |
| Personne de référence | 262 | 52.6% | 0.9% | 176 | 85.5% | 0.9% | 87 | 29.6% | 1.1% | 128 | 53.0% | 1.5% |
| Responsable des achats | 382 | 76.7% | 1.1% | 117 | 56.7% | 0.9% | 266 | 90.6% | 1.2% | 181 | 75.2% | 1.6% |
| PCS Individu | ||||||||||||
| Petits patrons | 14 | 2.8% | 0.9% | 5 | 2.4% | 0.4% | 9 | 3.0% | 2.0% | 14 | 5.7% | 1.0% |
| Affaires et Cadres | 102 | 20.4% | 2.1% | 47 | 22.7% | 1.6% | 55 | 18.9% | 2.7% | 89 | 37.0% | 2.0% |
| Professions intermédiaires | 83 | 16.6% | 1.2% | 40 | 19.3% | 1.1% | 43 | 14.7% | 1.2% | 78 | 32.2% | 1.3% |
| Employés | 123 | 24.8% | 1.5% | 43 | 20.9% | 1.9% | 81 | 27.5% | 1.3% | 25 | 10.4% | 1.3% |
| Ouvriers | 13 | 2.7% | 0.2% | 8 | 3.9% | 0.2% | 5 | 1.8% | 0.4% | 1 | 0.2% | 0.2% |
| Retraités | 99 | 19.8% | 0.8% | 42 | 20.4% | 0.7% | 57 | 19.5% | 0.9% | 2 | 0.7% | 0.8% |
| Autres inactifs | 64 | 12.9% | 0.6% | 21 | 10.4% | 0.6% | 43 | 14.7% | 0.6% | 33 | 13.7% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 20 | 4.1% | 0.8% | 8 | 4.0% | 0.6% | 12 | 4.1% | 0.9% | 20 | 8.4% | 0.8% |
| Affaires et Cadres | 127 | 25.5% | 1.9% | 54 | 26.1% | 1.6% | 74 | 25.1% | 2.2% | 127 | 52.8% | 1.9% |
| Professions intermédiaires | 93 | 18.7% | 1.2% | 45 | 22.1% | 1.1% | 48 | 16.3% | 1.2% | 93 | 38.8% | 1.2% |
| Employés | 67 | 13.4% | 1.2% | 32 | 15.4% | 1.3% | 35 | 12.0% | 1.2% | - | - | - |
| Ouvriers | 40 | 7.9% | 0.4% | 10 | 4.9% | 0.2% | 30 | 10.1% | 0.7% | - | - | - |
| Retraités | 128 | 25.6% | 0.9% | 46 | 22.4% | 0.7% | 82 | 27.8% | 1.0% | - | - | - |
| Autres inactifs | 24 | 4.8% | 0.6% | 10 | 5.0% | 0.7% | 13 | 4.6% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 106 | 21.3% | 1.1% | 43 | 21.2% | 1.0% | 63 | 21.5% | 1.1% | 37 | 15.2% | 2.0% |
| 2 personnes | 158 | 31.7% | 0.9% | 58 | 28.3% | 0.7% | 100 | 34.1% | 1.1% | 48 | 19.9% | 1.2% |
| 3 personnes | 90 | 18.1% | 1.0% | 45 | 22.1% | 1.0% | 45 | 15.3% | 1.0% | 63 | 26.3% | 1.6% |
| 4 personnes | 96 | 19.3% | 1.0% | 32 | 15.6% | 0.7% | 64 | 21.8% | 1.4% | 63 | 26.2% | 1.3% |
| 5 personnes et + | 48 | 9.6% | 0.9% | 26 | 12.8% | 1.0% | 22 | 7.4% | 0.8% | 30 | 12.4% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 27.0% | 0.9% | 58 | 28.3% | 0.8% | 77 | 26.2% | 0.9% | 104 | 43.2% | 1.3% |
| Non | 364 | 73.0% | 1.0% | 147 | 71.7% | 0.8% | 216 | 73.8% | 1.1% | 137 | 56.8% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 20 | 4.1% | 0.2% | 8 | 3.8% | 0.1% | 12 | 4.3% | 0.2% | 10 | 4.2% | 0.3% |
| Agglo. - 20 000 hab | 25 | 5.0% | 0.3% | 13 | 6.6% | 0.3% | 12 | 4.0% | 0.2% | 14 | 5.8% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 21 | 4.1% | 0.3% | 13 | 6.3% | 0.4% | 8 | 2.6% | 0.2% | 12 | 4.8% | 0.6% |
| Agglo. + 100 000 hab | 155 | 31.2% | 1.0% | 62 | 30.3% | 0.8% | 93 | 31.8% | 1.2% | 59 | 24.5% | 1.0% |
| Agglo. Paris | 277 | 55.6% | 3.2% | 109 | 53.1% | 2.7% | 168 | 57.3% | 3.8% | 146 | 60.7% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 281 | 56.3% | 2.9% | 110 | 53.7% | 2.4% | 171 | 58.2% | 3.4% | 149 | 62.0% | 3.4% |
| Nord Pas de Calais | 67 | 13.5% | 2.1% | 30 | 14.6% | 1.9% | 37 | 12.7% | 2.2% | 32 | 13.1% | 3.2% |
| Alsace | 3 | 0.5% | 0.2% | 3 | 1.3% | 0.4% | - | - | - | 3 | 1.1% | 0.6% |
| Champagne Ardennes | 2 | 0.3% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.2% | 2 | 0.7% | 0.5% |
| Picardie | 4 | 0.8% | 0.3% | 1 | 0.6% | 0.2% | 3 | 1.0% | 0.4% | 2 | 0.7% | 0.4% |
| Bourgogne | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% | - | - | - | - | - | - |
| Basse Normandie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.2% |
| Centre | 3 | 0.7% | 0.2% | 2 | 0.9% | 0.2% | 1 | 0.5% | 0.1% | 3 | 1.1% | 0.4% |
| Bretagne | 4 | 0.9% | 0.2% | 2 | 1.0% | 0.2% | 2 | 0.8% | 0.2% | 4 | 1.9% | 0.6% |
| Aquitaine | 2 | 0.4% | 0.1% | 0 | 0.2% | - | 1 | 0.5% | 0.1% | 1 | 0.6% | 0.2% |
| Limousin | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | - | - | - |
| Auvergne | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.5% | 0.3% | 2 | 0.6% | 0.5% |
| Rhône Alpes | 63 | 12.7% | 1.2% | 29 | 14.0% | 1.1% | 34 | 11.7% | 1.3% | 28 | 11.7% | 1.4% |
| Languedoc Roussillon | 2 | 0.5% | 0.1% | - | - | - | 2 | 0.8% | 0.2% | 2 | 1.0% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 63 | 12.7% | 1.4% | 26 | 12.8% | 1.3% | 37 | 12.6% | 1.6% | 13 | 5.2% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 379 | 76.0% | 1.1% | 152 | 74.1% | 0.9% | 227 | 77.4% | 1.3% | 210 | 87.2% | 1.4% |
| Presque tous les jours | 76 | 15.2% | 1.3% | 29 | 14.2% | 1.1% | 47 | 15.9% | 1.4% | 28 | 11.5% | 1.5% |
| 1 à 2 fois par semaine | 20 | 4.1% | 0.8% | 12 | 5.7% | 1.1% | 9 | 2.9% | 0.6% | 3 | 1.3% | 0.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 6 | 1.3% | 0.4% | 2 | 0.8% | 0.2% | 5 | 1.7% | 0.4% | 2 | 1.0% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 14 | 2.8% | 0.5% | 2 | 0.9% | 0.2% | 12 | 4.2% | 0.7% | 5 | 2.0% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 33 | 6.6% | 0.6% | 13 | 6.3% | 0.5% | 20 | 6.8% | 0.6% | 8 | 3.4% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 32 | 6.5% | 0.5% | 16 | 7.6% | 0.5% | 17 | 5.8% | 0.4% | 8 | 3.3% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 121 | 24.3% | 1.1% | 43 | 20.8% | 0.8% | 78 | 26.7% | 1.3% | 46 | 18.9% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 95 | 19.0% | 1.3% | 46 | 22.3% | 1.2% | 49 | 16.6% | 1.4% | 50 | 20.7% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 85 | 17.0% | 1.2% | 40 | 19.5% | 1.0% | 45 | 15.3% | 1.4% | 47 | 19.3% | 1.1% |
| 65 000 euros et plus par an | 73 | 14.6% | 1.8% | 31 | 14.9% | 1.3% | 42 | 14.5% | 2.5% | 57 | 23.8% | 2.1% |
| Refus | 31 | 6.1% | 0.9% | 10 | 5.0% | 0.7% | 20 | 6.9% | 1.0% | 14 | 5.8% | 1.2% |
| Ne sait pas | 9 | 1.7% | 0.5% | 4 | 1.9% | 0.5% | 5 | 1.6% | 0.5% | 4 | 1.6% | 0.7% |
