L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1493 | 100.0% | 2.9% | 208 | 100.0% | 0.8% | 1285 | 100.0% | 4.7% | 633 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 208 | 13.9% | 0.8% | 208 | 100.0% | 0.8% | - | - | - | 90 | 14.2% | 1.0% |
| Femme | 1285 | 86.1% | 4.7% | - | - | - | 1285 | 100.0% | 4.7% | 543 | 85.8% | 6.3% |
| Age | ||||||||||||
| 15 à 24 ans | 73 | 4.9% | 1.0% | 9 | 4.4% | 0.2% | 64 | 5.0% | 1.8% | 40 | 6.3% | 1.3% |
| 25 à 34 ans | 135 | 9.1% | 1.8% | 14 | 6.9% | 0.4% | 121 | 9.4% | 3.1% | 70 | 11.0% | 2.2% |
| 35 à 49 ans | 451 | 30.2% | 3.6% | 76 | 36.3% | 1.2% | 376 | 29.2% | 5.9% | 269 | 42.4% | 4.3% |
| 50 à 59 ans | 389 | 26.1% | 4.2% | 63 | 30.1% | 1.4% | 326 | 25.4% | 7.0% | 204 | 32.3% | 5.3% |
| 60 ans et plus | 445 | 29.8% | 2.9% | 46 | 22.3% | 0.7% | 398 | 31.0% | 4.6% | 50 | 8.0% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 1194 | 79.9% | 5.1% | - | - | - | 1194 | 92.9% | 5.1% | 506 | 79.9% | 7.2% |
| Personne de référence | 514 | 34.4% | 1.8% | 188 | 90.4% | 0.9% | 326 | 25.3% | 4.1% | 171 | 27.1% | 2.0% |
| Responsable des achats | 1299 | 87.0% | 3.6% | 125 | 60.3% | 1.0% | 1174 | 91.3% | 5.1% | 522 | 82.4% | 4.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.8% | 2.2% | 0 | 0.2% | 0.1% | 11 | 0.8% | 6.8% | - | - | - |
| Petits patrons | 58 | 3.9% | 3.6% | 20 | 9.8% | 1.8% | 37 | 2.9% | 8.3% | 52 | 8.3% | 3.6% |
| Affaires et Cadres | 169 | 11.3% | 3.4% | 30 | 14.6% | 1.1% | 138 | 10.8% | 6.7% | 149 | 23.6% | 3.4% |
| Professions intermédiaires | 296 | 19.8% | 4.1% | 42 | 20.1% | 1.2% | 254 | 19.8% | 6.9% | 244 | 38.6% | 4.2% |
| Employés | 262 | 17.6% | 3.1% | 14 | 6.7% | 0.6% | 248 | 19.3% | 4.1% | 69 | 11.0% | 3.7% |
| Ouvriers | 79 | 5.3% | 1.2% | 34 | 16.2% | 0.7% | 45 | 3.5% | 3.4% | 4 | 0.6% | 1.1% |
| Retraités | 357 | 23.9% | 2.8% | 42 | 20.1% | 0.7% | 315 | 24.5% | 4.8% | 21 | 3.4% | 10.3% |
| Autres inactifs | 262 | 17.5% | 2.5% | 25 | 12.2% | 0.7% | 236 | 18.4% | 3.5% | 93 | 14.6% | 2.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.0% | 1.9% | 0 | 0.2% | 0.1% | 14 | 1.1% | 4.1% | - | - | - |
| Petits patrons | 102 | 6.8% | 3.9% | 20 | 9.8% | 1.5% | 81 | 6.3% | 6.3% | 102 | 16.1% | 3.9% |
| Affaires et Cadres | 278 | 18.6% | 4.1% | 31 | 14.7% | 0.9% | 248 | 19.3% | 7.3% | 278 | 43.9% | 4.1% |
| Professions intermédiaires | 253 | 17.0% | 3.2% | 39 | 18.6% | 1.0% | 214 | 16.7% | 5.5% | 253 | 40.0% | 3.2% |
| Employés | 140 | 9.4% | 2.6% | 16 | 7.8% | 0.7% | 124 | 9.7% | 4.1% | - | - | - |
| Ouvriers | 206 | 13.8% | 2.2% | 40 | 19.3% | 0.8% | 166 | 12.9% | 3.8% | - | - | - |
| Retraités | 405 | 27.1% | 2.7% | 43 | 20.5% | 0.6% | 362 | 28.2% | 4.5% | - | - | - |
| Autres inactifs | 95 | 6.3% | 2.3% | 19 | 9.1% | 1.2% | 76 | 5.9% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 255 | 17.1% | 2.5% | 19 | 9.3% | 0.4% | 235 | 18.3% | 4.2% | 49 | 7.7% | 2.7% |
| 2 personnes | 565 | 37.9% | 3.1% | 72 | 34.8% | 0.8% | 493 | 38.4% | 5.2% | 171 | 27.1% | 4.1% |
| 3 personnes | 237 | 15.9% | 2.6% | 39 | 18.9% | 0.8% | 198 | 15.4% | 4.3% | 131 | 20.7% | 3.3% |
| 4 personnes | 246 | 16.4% | 2.7% | 55 | 26.4% | 1.2% | 191 | 14.8% | 4.1% | 155 | 24.4% | 3.1% |
| 5 personnes et + | 191 | 12.8% | 3.5% | 22 | 10.6% | 0.8% | 169 | 13.1% | 6.0% | 127 | 20.1% | 5.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 488 | 32.7% | 3.1% | 85 | 41.0% | 1.2% | 403 | 31.3% | 4.9% | 321 | 50.7% | 4.1% |
| Non | 1005 | 67.3% | 2.8% | 123 | 59.0% | 0.7% | 882 | 68.7% | 4.7% | 312 | 49.3% | 3.3% |
| Habitat | ||||||||||||
| Communes rurales | 328 | 22.0% | 2.7% | 44 | 21.3% | 0.8% | 284 | 22.1% | 4.5% | 124 | 19.6% | 3.8% |
| Agglo. - 20 000 hab | 231 | 15.4% | 2.5% | 32 | 15.4% | 0.8% | 199 | 15.5% | 4.1% | 107 | 16.9% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 215 | 14.4% | 3.1% | 35 | 16.9% | 1.0% | 180 | 14.0% | 5.0% | 72 | 11.4% | 3.9% |
| Agglo. + 100 000 hab | 461 | 30.9% | 3.0% | 62 | 29.7% | 0.8% | 399 | 31.1% | 5.0% | 199 | 31.5% | 3.5% |
| Agglo. Paris | 258 | 17.3% | 3.0% | 35 | 16.7% | 0.8% | 224 | 17.4% | 5.0% | 130 | 20.6% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 295 | 19.8% | 3.1% | 40 | 19.3% | 0.9% | 255 | 19.8% | 5.1% | 146 | 23.1% | 3.4% |
| Nord Pas de Calais | 106 | 7.1% | 3.3% | 16 | 7.6% | 1.0% | 91 | 7.0% | 5.3% | 27 | 4.2% | 2.7% |
| Lorraine | 38 | 2.5% | 2.0% | 4 | 2.1% | 0.5% | 34 | 2.6% | 3.4% | 15 | 2.4% | 2.9% |
| Alsace | 40 | 2.7% | 2.6% | 12 | 6.0% | 1.7% | 27 | 2.1% | 3.5% | 15 | 2.4% | 3.2% |
| Franche-Comté | 38 | 2.5% | 4.0% | 3 | 1.5% | 0.7% | 35 | 2.7% | 7.1% | 14 | 2.1% | 5.0% |
| Champagne Ardennes | 33 | 2.2% | 3.0% | 5 | 2.2% | 0.9% | 28 | 2.2% | 4.9% | 12 | 1.9% | 4.1% |
| Picardie | 39 | 2.6% | 2.5% | 7 | 3.3% | 0.9% | 32 | 2.5% | 4.1% | 12 | 1.8% | 2.8% |
| Bourgogne | 33 | 2.2% | 2.4% | 3 | 1.3% | 0.4% | 30 | 2.4% | 4.3% | 8 | 1.3% | 2.5% |
| Haute Normandie | 46 | 3.1% | 3.1% | 4 | 2.0% | 0.6% | 41 | 3.2% | 5.3% | 17 | 2.7% | 3.8% |
| Basse Normandie | 44 | 2.9% | 3.6% | 6 | 2.7% | 1.0% | 38 | 3.0% | 6.0% | 19 | 3.0% | 5.8% |
| Centre | 45 | 3.0% | 2.2% | 7 | 3.6% | 0.7% | 38 | 3.0% | 3.5% | 20 | 3.1% | 3.0% |
| Pays de Loire | 49 | 3.3% | 1.6% | 5 | 2.5% | 0.4% | 43 | 3.4% | 2.8% | 28 | 4.5% | 3.0% |
| Bretagne | 102 | 6.8% | 3.8% | 10 | 4.8% | 0.8% | 92 | 7.1% | 6.6% | 54 | 8.5% | 7.1% |
| Poitou Charentes | 52 | 3.5% | 3.5% | 8 | 4.1% | 1.2% | 44 | 3.4% | 5.7% | 24 | 3.8% | 6.6% |
| Aquitaine | 70 | 4.7% | 2.5% | 8 | 4.1% | 0.6% | 62 | 4.8% | 4.2% | 23 | 3.7% | 2.8% |
| Midi Pyrénées | 66 | 4.4% | 2.7% | 7 | 3.3% | 0.6% | 59 | 4.6% | 4.6% | 30 | 4.8% | 3.9% |
| Limousin | 28 | 1.8% | 4.5% | 7 | 3.4% | 2.4% | 20 | 1.6% | 6.4% | 5 | 0.8% | 3.2% |
| Auvergne | 31 | 2.1% | 2.7% | 4 | 1.7% | 0.7% | 27 | 2.1% | 4.6% | 14 | 2.2% | 4.4% |
| Rhône Alpes | 126 | 8.4% | 2.4% | 16 | 7.8% | 0.6% | 109 | 8.5% | 4.0% | 67 | 10.6% | 3.4% |
| Languedoc Roussillon | 64 | 4.3% | 2.8% | 10 | 4.8% | 0.9% | 54 | 4.2% | 4.5% | 31 | 4.9% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 150 | 10.0% | 3.4% | 25 | 12.0% | 1.2% | 125 | 9.7% | 5.4% | 50 | 8.0% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1051 | 70.4% | 3.0% | 151 | 72.4% | 0.9% | 900 | 70.0% | 5.2% | 530 | 83.7% | 3.6% |
| Presque tous les jours | 198 | 13.3% | 3.3% | 23 | 11.1% | 0.8% | 175 | 13.6% | 5.4% | 73 | 11.5% | 3.9% |
| 1 à 2 fois par semaine | 99 | 6.7% | 3.9% | 11 | 5.1% | 1.0% | 89 | 6.9% | 6.0% | 22 | 3.5% | 4.2% |
| 1 à 3 fois par mois | 9 | 0.6% | 1.8% | - | - | - | 9 | 0.7% | 3.0% | 2 | 0.4% | 3.5% |
| Moins souvent | 23 | 1.5% | 3.1% | 2 | 0.9% | 0.5% | 21 | 1.6% | 5.8% | 2 | 0.3% | 4.2% |
| Jamais | 2 | 0.2% | 3.5% | - | - | - | 2 | 0.2% | 8.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 2.2% | 1.8% | 5 | 2.4% | 0.7% | 28 | 2.2% | 2.6% | 5 | 0.7% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 65 | 4.4% | 2.2% | 11 | 5.1% | 0.9% | 54 | 4.2% | 3.0% | 5 | 0.8% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 136 | 9.1% | 2.4% | 15 | 7.4% | 0.6% | 120 | 9.4% | 3.9% | 19 | 3.0% | 3.0% |
| De 18 000 à moins de 24 000 euros par an | 145 | 9.7% | 2.1% | 19 | 9.1% | 0.6% | 126 | 9.8% | 3.3% | 42 | 6.6% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 311 | 20.8% | 2.7% | 35 | 16.7% | 0.6% | 276 | 21.5% | 4.6% | 113 | 17.9% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 226 | 15.2% | 3.2% | 29 | 14.2% | 0.8% | 197 | 15.3% | 5.7% | 92 | 14.5% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 293 | 19.6% | 4.0% | 55 | 26.2% | 1.3% | 239 | 18.6% | 7.3% | 195 | 30.8% | 4.8% |
| 65 000 euros et plus par an | 155 | 10.4% | 3.9% | 25 | 12.1% | 1.1% | 130 | 10.1% | 7.7% | 109 | 17.2% | 4.0% |
| Refus | 94 | 6.3% | 2.8% | 6 | 3.1% | 0.4% | 87 | 6.8% | 4.5% | 42 | 6.6% | 3.7% |
| Ne sait pas | 36 | 2.4% | 2.2% | 8 | 3.7% | 1.1% | 28 | 2.2% | 3.0% | 12 | 1.9% | 2.1% |
