L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2434 | 100.0% | 4.7% | 1146 | 100.0% | 4.6% | 1288 | 100.0% | 4.7% | 1063 | 100.0% | 6.1% |
| Sexe | ||||||||||||
| Homme | 1146 | 47.1% | 4.6% | 1146 | 100.0% | 4.6% | - | - | - | 539 | 50.7% | 6.1% |
| Femme | 1288 | 52.9% | 4.7% | - | - | - | 1288 | 100.0% | 4.7% | 524 | 49.3% | 6.1% |
| Age | ||||||||||||
| 15 à 24 ans | 236 | 9.7% | 3.2% | 140 | 12.2% | 3.8% | 96 | 7.4% | 2.7% | 153 | 14.3% | 5.0% |
| 25 à 34 ans | 155 | 6.4% | 2.0% | 83 | 7.2% | 2.2% | 72 | 5.6% | 1.9% | 93 | 8.7% | 2.9% |
| 35 à 49 ans | 478 | 19.6% | 3.8% | 212 | 18.5% | 3.4% | 266 | 20.7% | 4.2% | 367 | 34.6% | 5.8% |
| 50 à 59 ans | 480 | 19.7% | 5.2% | 226 | 19.7% | 4.9% | 254 | 19.7% | 5.5% | 321 | 30.2% | 8.3% |
| 60 ans et plus | 1086 | 44.6% | 7.0% | 486 | 42.4% | 7.2% | 600 | 46.6% | 6.9% | 130 | 12.2% | 14.8% |
| Individu | ||||||||||||
| Ménagères | 1168 | 48.0% | 5.0% | - | - | - | 1168 | 90.7% | 5.0% | 456 | 42.9% | 6.5% |
| Personne de référence | 1352 | 55.5% | 4.8% | 970 | 84.6% | 4.7% | 381 | 29.6% | 4.8% | 537 | 50.5% | 6.4% |
| Responsable des achats | 1703 | 70.0% | 4.7% | 629 | 54.9% | 4.8% | 1074 | 83.4% | 4.7% | 681 | 64.0% | 6.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.3% | 1.7% | 4 | 0.4% | 1.2% | 4 | 0.3% | 2.6% | - | - | - |
| Petits patrons | 69 | 2.8% | 4.3% | 44 | 3.8% | 3.8% | 25 | 1.9% | 5.6% | 65 | 6.1% | 4.5% |
| Affaires et Cadres | 491 | 20.2% | 10.0% | 250 | 21.8% | 8.8% | 241 | 18.7% | 11.7% | 453 | 42.6% | 10.3% |
| Professions intermédiaires | 362 | 14.9% | 5.0% | 149 | 13.0% | 4.2% | 213 | 16.6% | 5.8% | 302 | 28.4% | 5.2% |
| Employés | 166 | 6.8% | 2.0% | 55 | 4.8% | 2.5% | 112 | 8.7% | 1.8% | 36 | 3.4% | 1.9% |
| Ouvriers | 78 | 3.2% | 1.2% | 71 | 6.2% | 1.4% | 8 | 0.6% | 0.6% | 11 | 1.0% | 3.0% |
| Retraités | 896 | 36.8% | 7.0% | 420 | 36.6% | 6.8% | 476 | 37.0% | 7.2% | 20 | 1.8% | 9.5% |
| Autres inactifs | 363 | 14.9% | 3.5% | 155 | 13.5% | 4.2% | 208 | 16.2% | 3.1% | 178 | 16.7% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.4% | 1.4% | 5 | 0.5% | 1.3% | 5 | 0.4% | 1.4% | - | - | - |
| Petits patrons | 118 | 4.9% | 4.5% | 58 | 5.0% | 4.3% | 61 | 4.7% | 4.7% | 118 | 11.1% | 4.5% |
| Affaires et Cadres | 575 | 23.6% | 8.4% | 287 | 25.0% | 8.4% | 288 | 22.4% | 8.5% | 575 | 54.0% | 8.4% |
| Professions intermédiaires | 370 | 15.2% | 4.7% | 195 | 17.0% | 4.9% | 175 | 13.6% | 4.5% | 370 | 34.8% | 4.7% |
| Employés | 129 | 5.3% | 2.4% | 60 | 5.2% | 2.5% | 69 | 5.3% | 2.3% | - | - | - |
| Ouvriers | 129 | 5.3% | 1.4% | 67 | 5.8% | 1.3% | 62 | 4.8% | 1.4% | - | - | - |
| Retraités | 1012 | 41.6% | 6.8% | 438 | 38.2% | 6.5% | 574 | 44.5% | 7.1% | - | - | - |
| Autres inactifs | 92 | 3.8% | 2.2% | 37 | 3.2% | 2.3% | 54 | 4.2% | 2.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 445 | 18.3% | 4.4% | 142 | 12.4% | 3.2% | 303 | 23.5% | 5.4% | 116 | 10.9% | 6.4% |
| 2 personnes | 1090 | 44.8% | 6.0% | 519 | 45.3% | 6.0% | 571 | 44.3% | 6.1% | 301 | 28.3% | 7.3% |
| 3 personnes | 359 | 14.7% | 3.9% | 198 | 17.3% | 4.3% | 161 | 12.5% | 3.5% | 218 | 20.5% | 5.6% |
| 4 personnes | 370 | 15.2% | 4.0% | 204 | 17.8% | 4.4% | 166 | 12.9% | 3.6% | 287 | 27.0% | 5.8% |
| 5 personnes et + | 170 | 7.0% | 3.1% | 83 | 7.2% | 3.1% | 87 | 6.7% | 3.1% | 141 | 13.2% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 544 | 22.3% | 3.5% | 280 | 24.4% | 3.8% | 264 | 20.5% | 3.2% | 423 | 39.7% | 5.5% |
| Non | 1890 | 77.7% | 5.2% | 867 | 75.6% | 4.9% | 1023 | 79.5% | 5.4% | 641 | 60.3% | 6.7% |
| Habitat | ||||||||||||
| Communes rurales | 399 | 16.4% | 3.3% | 176 | 15.3% | 3.1% | 223 | 17.3% | 3.6% | 155 | 14.6% | 4.7% |
| Agglo. - 20 000 hab | 228 | 9.4% | 2.5% | 108 | 9.5% | 2.6% | 120 | 9.3% | 2.5% | 100 | 9.4% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 211 | 8.7% | 3.0% | 99 | 8.6% | 2.9% | 112 | 8.7% | 3.1% | 79 | 7.5% | 4.3% |
| Agglo. + 100 000 hab | 833 | 34.2% | 5.4% | 431 | 37.6% | 5.7% | 403 | 31.3% | 5.0% | 391 | 36.7% | 6.9% |
| Agglo. Paris | 763 | 31.4% | 8.9% | 333 | 29.0% | 8.1% | 431 | 33.4% | 9.6% | 339 | 31.9% | 8.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 806 | 33.1% | 8.4% | 351 | 30.6% | 7.7% | 455 | 35.3% | 9.1% | 358 | 33.7% | 8.2% |
| Nord Pas de Calais | 83 | 3.4% | 2.6% | 41 | 3.6% | 2.7% | 42 | 3.2% | 2.5% | 39 | 3.6% | 4.0% |
| Lorraine | 49 | 2.0% | 2.6% | 23 | 2.0% | 2.5% | 26 | 2.0% | 2.6% | 21 | 2.0% | 4.0% |
| Alsace | 44 | 1.8% | 2.9% | 17 | 1.5% | 2.3% | 27 | 2.1% | 3.4% | 18 | 1.7% | 3.7% |
| Franche-Comté | 42 | 1.7% | 4.4% | 23 | 2.0% | 4.9% | 19 | 1.5% | 3.9% | 15 | 1.4% | 5.5% |
| Champagne Ardennes | 25 | 1.0% | 2.3% | 13 | 1.1% | 2.4% | 12 | 0.9% | 2.1% | 9 | 0.8% | 3.0% |
| Picardie | 34 | 1.4% | 2.2% | 11 | 0.9% | 1.4% | 24 | 1.8% | 3.0% | 13 | 1.2% | 3.0% |
| Bourgogne | 71 | 2.9% | 5.2% | 36 | 3.1% | 5.5% | 35 | 2.7% | 4.9% | 19 | 1.8% | 5.5% |
| Haute Normandie | 62 | 2.6% | 4.2% | 28 | 2.4% | 3.9% | 35 | 2.7% | 4.4% | 25 | 2.3% | 5.5% |
| Basse Normandie | 43 | 1.8% | 3.6% | 28 | 2.4% | 4.8% | 15 | 1.2% | 2.5% | 23 | 2.1% | 6.9% |
| Centre | 72 | 3.0% | 3.5% | 32 | 2.8% | 3.1% | 41 | 3.2% | 3.8% | 28 | 2.6% | 4.3% |
| Pays de Loire | 103 | 4.2% | 3.4% | 53 | 4.6% | 3.7% | 50 | 3.8% | 3.2% | 56 | 5.2% | 6.0% |
| Bretagne | 99 | 4.1% | 3.7% | 35 | 3.1% | 2.7% | 64 | 5.0% | 4.6% | 47 | 4.4% | 6.2% |
| Poitou Charentes | 51 | 2.1% | 3.4% | 32 | 2.8% | 4.4% | 19 | 1.5% | 2.5% | 16 | 1.5% | 4.4% |
| Aquitaine | 128 | 5.3% | 4.6% | 71 | 6.2% | 5.4% | 57 | 4.4% | 3.9% | 48 | 4.5% | 5.6% |
| Midi Pyrénées | 106 | 4.4% | 4.3% | 52 | 4.5% | 4.3% | 55 | 4.2% | 4.3% | 56 | 5.3% | 7.1% |
| Limousin | 26 | 1.1% | 4.3% | 10 | 0.9% | 3.5% | 16 | 1.3% | 5.0% | 8 | 0.8% | 5.1% |
| Auvergne | 49 | 2.0% | 4.3% | 28 | 2.4% | 5.1% | 21 | 1.6% | 3.6% | 22 | 2.0% | 6.7% |
| Rhône Alpes | 223 | 9.2% | 4.3% | 106 | 9.3% | 4.2% | 117 | 9.1% | 4.3% | 102 | 9.6% | 5.3% |
| Languedoc Roussillon | 97 | 4.0% | 4.2% | 44 | 3.8% | 4.0% | 53 | 4.1% | 4.4% | 43 | 4.0% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 220 | 9.0% | 5.0% | 113 | 9.8% | 5.4% | 107 | 8.3% | 4.6% | 100 | 9.4% | 6.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1878 | 77.2% | 5.4% | 945 | 82.4% | 5.4% | 933 | 72.5% | 5.4% | 918 | 86.3% | 6.2% |
| Presque tous les jours | 324 | 13.3% | 5.5% | 120 | 10.5% | 4.4% | 204 | 15.8% | 6.3% | 111 | 10.4% | 6.0% |
| 1 à 2 fois par semaine | 88 | 3.6% | 3.4% | 34 | 3.0% | 3.2% | 54 | 4.2% | 3.6% | 19 | 1.8% | 3.6% |
| 1 à 3 fois par mois | 15 | 0.6% | 3.0% | 5 | 0.4% | 2.6% | 10 | 0.7% | 3.3% | 2 | 0.2% | 2.5% |
| Moins souvent | 24 | 1.0% | 3.3% | 10 | 0.9% | 2.8% | 14 | 1.1% | 3.9% | 9 | 0.9% | 19.5% |
| Jamais | 3 | 0.1% | 4.2% | - | - | - | 3 | 0.2% | 9.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 42 | 1.7% | 2.3% | 19 | 1.7% | 2.6% | 23 | 1.8% | 2.1% | 8 | 0.7% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 60 | 2.5% | 2.0% | 25 | 2.1% | 2.1% | 35 | 2.7% | 1.9% | 8 | 0.8% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 101 | 4.1% | 1.8% | 51 | 4.5% | 2.1% | 50 | 3.9% | 1.6% | 27 | 2.5% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 184 | 7.5% | 2.7% | 64 | 5.5% | 2.1% | 120 | 9.3% | 3.2% | 50 | 4.7% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 440 | 18.1% | 3.9% | 162 | 14.2% | 3.0% | 278 | 21.6% | 4.6% | 137 | 12.9% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 353 | 14.5% | 4.9% | 175 | 15.2% | 4.7% | 178 | 13.8% | 5.2% | 125 | 11.7% | 4.2% |
| De 45 000 à moins de 65 000 euros par an | 606 | 24.9% | 8.3% | 323 | 28.2% | 7.9% | 284 | 22.0% | 8.7% | 333 | 31.3% | 8.2% |
| 65 000 euros et plus par an | 455 | 18.7% | 11.5% | 252 | 22.0% | 11.1% | 203 | 15.7% | 12.0% | 283 | 26.7% | 10.4% |
| Refus | 135 | 5.5% | 4.0% | 57 | 5.0% | 3.9% | 78 | 6.0% | 4.0% | 63 | 5.9% | 5.6% |
| Ne sait pas | 58 | 2.4% | 3.5% | 19 | 1.7% | 2.6% | 39 | 3.1% | 4.3% | 29 | 2.8% | 5.1% |
