L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1617 | 100.0% | 3.1% | 1258 | 100.0% | 5.0% | 358 | 100.0% | 1.3% | 744 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1258 | 77.8% | 5.0% | 1258 | 100.0% | 5.0% | - | - | - | 592 | 79.5% | 6.7% |
| Femme | 358 | 22.2% | 1.3% | - | - | - | 358 | 100.0% | 1.3% | 153 | 20.5% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 494 | 30.5% | 6.8% | 373 | 29.7% | 10.1% | 120 | 33.5% | 3.3% | 223 | 30.0% | 7.3% |
| 25 à 34 ans | 355 | 22.0% | 4.7% | 295 | 23.4% | 7.9% | 61 | 16.9% | 1.6% | 153 | 20.5% | 4.7% |
| 35 à 49 ans | 366 | 22.6% | 2.9% | 296 | 23.5% | 4.8% | 70 | 19.5% | 1.1% | 227 | 30.5% | 3.6% |
| 50 à 59 ans | 200 | 12.4% | 2.2% | 149 | 11.8% | 3.2% | 51 | 14.3% | 1.1% | 115 | 15.4% | 3.0% |
| 60 ans et plus | 202 | 12.5% | 1.3% | 145 | 11.6% | 2.1% | 57 | 15.8% | 0.7% | 27 | 3.6% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 253 | 15.6% | 1.1% | - | - | - | 253 | 70.5% | 1.1% | 110 | 14.8% | 1.6% |
| Personne de référence | 891 | 55.1% | 3.1% | 833 | 66.2% | 4.1% | 58 | 16.3% | 0.7% | 435 | 58.4% | 5.2% |
| Responsable des achats | 844 | 52.2% | 2.3% | 585 | 46.5% | 4.5% | 259 | 72.4% | 1.1% | 382 | 51.2% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.6% | 1 | 0.1% | 0.2% | 2 | 0.6% | 1.3% | - | - | - |
| Petits patrons | 54 | 3.3% | 3.4% | 48 | 3.8% | 4.2% | 6 | 1.6% | 1.3% | 53 | 7.1% | 3.7% |
| Affaires et Cadres | 212 | 13.1% | 4.3% | 171 | 13.6% | 6.0% | 41 | 11.5% | 2.0% | 193 | 25.9% | 4.4% |
| Professions intermédiaires | 290 | 17.9% | 4.0% | 235 | 18.7% | 6.7% | 55 | 15.5% | 1.5% | 259 | 34.8% | 4.4% |
| Employés | 209 | 12.9% | 2.5% | 138 | 11.0% | 6.2% | 71 | 19.8% | 1.2% | 27 | 3.7% | 1.5% |
| Ouvriers | 220 | 13.6% | 3.5% | 203 | 16.1% | 4.0% | 18 | 5.0% | 1.3% | 10 | 1.4% | 2.9% |
| Retraités | 170 | 10.5% | 1.3% | 124 | 9.9% | 2.0% | 46 | 12.7% | 0.7% | 5 | 0.6% | 2.2% |
| Autres inactifs | 459 | 28.4% | 4.4% | 340 | 27.0% | 9.1% | 120 | 33.4% | 1.8% | 198 | 26.6% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.5% | 1.0% | 4 | 0.3% | 1.0% | 3 | 1.0% | 1.0% | - | - | - |
| Petits patrons | 83 | 5.1% | 3.2% | 67 | 5.3% | 5.0% | 16 | 4.3% | 1.2% | 83 | 11.1% | 3.2% |
| Affaires et Cadres | 310 | 19.2% | 4.5% | 243 | 19.3% | 7.1% | 67 | 18.6% | 2.0% | 310 | 41.6% | 4.5% |
| Professions intermédiaires | 352 | 21.8% | 4.5% | 282 | 22.4% | 7.0% | 70 | 19.6% | 1.8% | 352 | 47.3% | 4.5% |
| Employés | 195 | 12.1% | 3.6% | 149 | 11.8% | 6.3% | 46 | 12.9% | 1.5% | - | - | - |
| Ouvriers | 301 | 18.6% | 3.2% | 243 | 19.3% | 4.8% | 59 | 16.4% | 1.3% | - | - | - |
| Retraités | 239 | 14.8% | 1.6% | 170 | 13.5% | 2.5% | 69 | 19.4% | 0.9% | - | - | - |
| Autres inactifs | 128 | 7.9% | 3.1% | 101 | 8.0% | 6.3% | 28 | 7.8% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 247 | 15.3% | 2.5% | 199 | 15.8% | 4.5% | 48 | 13.4% | 0.9% | 89 | 12.0% | 4.9% |
| 2 personnes | 396 | 24.5% | 2.2% | 288 | 22.9% | 3.3% | 108 | 30.1% | 1.1% | 149 | 20.0% | 3.6% |
| 3 personnes | 366 | 22.6% | 4.0% | 295 | 23.5% | 6.4% | 70 | 19.6% | 1.5% | 180 | 24.2% | 4.6% |
| 4 personnes | 350 | 21.6% | 3.8% | 283 | 22.5% | 6.2% | 67 | 18.7% | 1.4% | 204 | 27.5% | 4.2% |
| 5 personnes et + | 259 | 16.0% | 4.7% | 193 | 15.4% | 7.2% | 66 | 18.3% | 2.3% | 122 | 16.3% | 4.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 576 | 35.6% | 3.7% | 449 | 35.7% | 6.1% | 127 | 35.5% | 1.6% | 309 | 41.6% | 4.0% |
| Non | 1041 | 64.4% | 2.9% | 810 | 64.3% | 4.6% | 231 | 64.5% | 1.2% | 435 | 58.4% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 271 | 16.7% | 2.3% | 200 | 15.9% | 3.5% | 71 | 19.7% | 1.1% | 107 | 14.3% | 3.2% |
| Agglo. - 20 000 hab | 254 | 15.7% | 2.8% | 196 | 15.6% | 4.6% | 57 | 16.0% | 1.2% | 123 | 16.6% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 191 | 11.8% | 2.7% | 157 | 12.4% | 4.6% | 35 | 9.7% | 1.0% | 69 | 9.2% | 3.7% |
| Agglo. + 100 000 hab | 551 | 34.1% | 3.5% | 446 | 35.4% | 5.9% | 105 | 29.3% | 1.3% | 259 | 34.8% | 4.5% |
| Agglo. Paris | 350 | 21.7% | 4.1% | 260 | 20.6% | 6.3% | 91 | 25.3% | 2.0% | 187 | 25.1% | 4.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 388 | 24.0% | 4.0% | 293 | 23.3% | 6.4% | 95 | 26.6% | 1.9% | 212 | 28.5% | 4.9% |
| Nord Pas de Calais | 131 | 8.1% | 4.0% | 103 | 8.2% | 6.7% | 28 | 7.8% | 1.7% | 46 | 6.1% | 4.7% |
| Lorraine | 58 | 3.6% | 3.0% | 49 | 3.9% | 5.2% | 10 | 2.7% | 1.0% | 27 | 3.6% | 5.1% |
| Alsace | 38 | 2.4% | 2.5% | 30 | 2.4% | 4.0% | 8 | 2.3% | 1.0% | 21 | 2.8% | 4.3% |
| Franche-Comté | 30 | 1.8% | 3.1% | 24 | 1.9% | 5.1% | 6 | 1.7% | 1.2% | 11 | 1.5% | 4.1% |
| Champagne Ardennes | 31 | 1.9% | 2.8% | 25 | 2.0% | 4.7% | 6 | 1.7% | 1.1% | 12 | 1.6% | 4.1% |
| Picardie | 47 | 2.9% | 3.0% | 41 | 3.3% | 5.5% | 5 | 1.5% | 0.7% | 22 | 2.9% | 5.1% |
| Bourgogne | 42 | 2.6% | 3.1% | 34 | 2.7% | 5.2% | 8 | 2.3% | 1.2% | 11 | 1.5% | 3.2% |
| Haute Normandie | 37 | 2.3% | 2.5% | 26 | 2.1% | 3.7% | 11 | 3.0% | 1.4% | 15 | 2.1% | 3.4% |
| Basse Normandie | 27 | 1.7% | 2.2% | 16 | 1.2% | 2.7% | 11 | 3.1% | 1.8% | 13 | 1.7% | 4.0% |
| Centre | 61 | 3.8% | 2.9% | 51 | 4.1% | 5.1% | 10 | 2.8% | 0.9% | 31 | 4.2% | 4.8% |
| Pays de Loire | 77 | 4.8% | 2.6% | 61 | 4.8% | 4.2% | 16 | 4.6% | 1.1% | 41 | 5.5% | 4.4% |
| Bretagne | 64 | 4.0% | 2.4% | 36 | 2.9% | 2.8% | 28 | 7.9% | 2.0% | 30 | 4.0% | 3.9% |
| Poitou Charentes | 35 | 2.2% | 2.4% | 26 | 2.0% | 3.6% | 10 | 2.8% | 1.3% | 15 | 2.1% | 4.2% |
| Aquitaine | 93 | 5.8% | 3.3% | 72 | 5.7% | 5.4% | 21 | 6.0% | 1.5% | 42 | 5.7% | 5.0% |
| Midi Pyrénées | 67 | 4.2% | 2.7% | 56 | 4.5% | 4.7% | 11 | 3.1% | 0.9% | 23 | 3.0% | 2.9% |
| Limousin | 14 | 0.9% | 2.2% | 12 | 1.0% | 4.2% | 1 | 0.4% | 0.5% | 8 | 1.1% | 5.0% |
| Auvergne | 24 | 1.5% | 2.1% | 20 | 1.6% | 3.6% | 4 | 1.2% | 0.7% | 12 | 1.6% | 3.8% |
| Rhône Alpes | 155 | 9.6% | 3.0% | 134 | 10.7% | 5.3% | 20 | 5.7% | 0.7% | 76 | 10.2% | 3.9% |
| Languedoc Roussillon | 79 | 4.9% | 3.4% | 66 | 5.3% | 6.1% | 13 | 3.6% | 1.1% | 26 | 3.5% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 118 | 7.3% | 2.7% | 85 | 6.8% | 4.1% | 33 | 9.2% | 1.4% | 51 | 6.8% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1448 | 89.6% | 4.2% | 1138 | 90.4% | 6.6% | 310 | 86.5% | 1.8% | 693 | 93.1% | 4.7% |
| Presque tous les jours | 125 | 7.7% | 2.1% | 95 | 7.5% | 3.5% | 30 | 8.4% | 0.9% | 40 | 5.4% | 2.2% |
| 1 à 2 fois par semaine | 37 | 2.3% | 1.4% | 22 | 1.8% | 2.0% | 14 | 4.0% | 1.0% | 12 | 1.6% | 2.2% |
| 1 à 3 fois par mois | 5 | 0.3% | 1.0% | 3 | 0.2% | 1.4% | 2 | 0.7% | 0.8% | - | - | - |
| Moins souvent | 2 | 0.1% | 0.3% | 1 | 0.1% | 0.3% | 1 | 0.4% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 3.5% | 3.1% | 53 | 4.2% | 7.0% | 4 | 1.2% | 0.4% | 4 | 0.5% | 1.9% |
| De 9 000 à moins de 12 000 euros par an | 78 | 4.8% | 2.6% | 65 | 5.1% | 5.6% | 14 | 3.8% | 0.7% | 12 | 1.6% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 111 | 6.9% | 2.0% | 90 | 7.1% | 3.7% | 22 | 6.1% | 0.7% | 26 | 3.4% | 4.1% |
| De 18 000 à moins de 24 000 euros par an | 188 | 11.6% | 2.8% | 124 | 9.8% | 4.2% | 64 | 17.9% | 1.7% | 76 | 10.1% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 323 | 20.0% | 2.8% | 253 | 20.1% | 4.7% | 70 | 19.6% | 1.2% | 122 | 16.4% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 242 | 15.0% | 3.4% | 181 | 14.4% | 4.9% | 62 | 17.2% | 1.8% | 129 | 17.3% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 292 | 18.0% | 4.0% | 247 | 19.6% | 6.0% | 45 | 12.6% | 1.4% | 181 | 24.3% | 4.5% |
| 65 000 euros et plus par an | 143 | 8.9% | 3.6% | 117 | 9.3% | 5.2% | 26 | 7.3% | 1.5% | 100 | 13.4% | 3.7% |
| Refus | 113 | 7.0% | 3.3% | 82 | 6.5% | 5.6% | 31 | 8.8% | 1.6% | 62 | 8.4% | 5.5% |
| Ne sait pas | 68 | 4.2% | 4.1% | 48 | 3.8% | 6.6% | 20 | 5.6% | 2.2% | 34 | 4.5% | 5.8% |
