L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1100 | 100.0% | 2.1% | 547 | 100.0% | 2.2% | 553 | 100.0% | 2.1% | 295 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 547 | 49.7% | 2.2% | 547 | 100.0% | 2.2% | - | - | - | 148 | 50.2% | 1.7% |
| Femme | 553 | 50.3% | 2.1% | - | - | - | 553 | 100.0% | 2.1% | 147 | 49.8% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 94 | 8.6% | 1.3% | 45 | 8.3% | 1.2% | 49 | 8.8% | 1.4% | 39 | 13.1% | 1.2% |
| 25 à 34 ans | 90 | 8.1% | 1.2% | 58 | 10.7% | 1.6% | 31 | 5.6% | 0.8% | 33 | 11.2% | 1.0% |
| 35 à 49 ans | 239 | 21.7% | 1.9% | 113 | 20.7% | 1.8% | 126 | 22.7% | 2.0% | 110 | 37.1% | 1.8% |
| 50 à 59 ans | 207 | 18.8% | 2.2% | 108 | 19.8% | 2.4% | 99 | 17.8% | 2.1% | 76 | 25.7% | 2.0% |
| 60 ans et plus | 470 | 42.8% | 3.1% | 222 | 40.6% | 3.4% | 249 | 45.0% | 2.9% | 38 | 13.0% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 493 | 44.8% | 2.1% | - | - | - | 493 | 89.1% | 2.1% | 124 | 41.9% | 1.8% |
| Personne de référence | 634 | 57.7% | 2.3% | 478 | 87.3% | 2.4% | 157 | 28.3% | 2.0% | 146 | 49.3% | 1.8% |
| Responsable des achats | 792 | 72.0% | 2.2% | 295 | 53.9% | 2.3% | 497 | 89.9% | 2.2% | 190 | 64.5% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.5% | 1.0% | 5 | 1.0% | 1.5% | - | - | - | - | - | - |
| Petits patrons | 37 | 3.3% | 2.2% | 28 | 5.1% | 2.4% | 9 | 1.6% | 1.8% | 31 | 10.5% | 2.1% |
| Affaires et Cadres | 80 | 7.3% | 1.6% | 45 | 8.3% | 1.5% | 34 | 6.2% | 1.6% | 70 | 23.7% | 1.5% |
| Professions intermédiaires | 118 | 10.7% | 1.7% | 63 | 11.5% | 1.9% | 55 | 10.0% | 1.5% | 94 | 31.9% | 1.7% |
| Employés | 163 | 14.8% | 2.0% | 41 | 7.5% | 1.9% | 122 | 22.0% | 2.0% | 39 | 13.2% | 2.2% |
| Ouvriers | 124 | 11.2% | 1.9% | 101 | 18.5% | 2.0% | 22 | 4.1% | 1.7% | 4 | 1.4% | 0.9% |
| Retraités | 401 | 36.5% | 3.2% | 209 | 38.2% | 3.5% | 192 | 34.8% | 2.9% | 24 | 8.2% | 9.7% |
| Autres inactifs | 172 | 15.6% | 1.7% | 55 | 10.0% | 1.5% | 118 | 21.3% | 1.8% | 33 | 11.0% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.1% | 1.4% | 7 | 1.3% | 1.7% | 5 | 0.8% | 1.2% | - | - | - |
| Petits patrons | 58 | 5.3% | 2.2% | 27 | 4.9% | 2.0% | 32 | 5.7% | 2.4% | 58 | 19.7% | 2.2% |
| Affaires et Cadres | 107 | 9.7% | 1.5% | 59 | 10.8% | 1.6% | 47 | 8.6% | 1.3% | 107 | 36.1% | 1.5% |
| Professions intermédiaires | 131 | 11.9% | 1.7% | 62 | 11.4% | 1.6% | 68 | 12.3% | 1.8% | 131 | 44.2% | 1.7% |
| Employés | 100 | 9.1% | 1.9% | 37 | 6.8% | 1.6% | 63 | 11.4% | 2.0% | - | - | - |
| Ouvriers | 149 | 13.6% | 1.6% | 94 | 17.3% | 1.8% | 55 | 10.0% | 1.2% | - | - | - |
| Retraités | 433 | 39.3% | 3.0% | 221 | 40.4% | 3.4% | 212 | 38.3% | 2.7% | - | - | - |
| Autres inactifs | 111 | 10.1% | 2.7% | 39 | 7.2% | 2.5% | 71 | 12.9% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 206 | 18.7% | 2.1% | 83 | 15.2% | 1.9% | 122 | 22.1% | 2.2% | 24 | 8.1% | 1.4% |
| 2 personnes | 497 | 45.2% | 2.8% | 252 | 46.0% | 2.9% | 246 | 44.4% | 2.7% | 94 | 31.9% | 2.2% |
| 3 personnes | 177 | 16.1% | 1.9% | 99 | 18.0% | 2.2% | 78 | 14.1% | 1.7% | 63 | 21.3% | 1.6% |
| 4 personnes | 169 | 15.3% | 1.8% | 82 | 15.1% | 1.8% | 86 | 15.6% | 1.8% | 89 | 30.2% | 1.8% |
| 5 personnes et + | 52 | 4.7% | 1.0% | 31 | 5.6% | 1.2% | 21 | 3.8% | 0.7% | 25 | 8.4% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 221 | 20.1% | 1.4% | 124 | 22.7% | 1.7% | 97 | 17.5% | 1.2% | 107 | 36.3% | 1.4% |
| Non | 879 | 79.9% | 2.4% | 423 | 77.3% | 2.4% | 456 | 82.5% | 2.4% | 188 | 63.7% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 325 | 29.5% | 2.7% | 154 | 28.2% | 2.7% | 170 | 30.8% | 2.8% | 86 | 29.0% | 2.6% |
| Agglo. - 20 000 hab | 188 | 17.1% | 2.1% | 91 | 16.6% | 2.2% | 97 | 17.6% | 2.0% | 50 | 16.8% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 153 | 13.9% | 2.2% | 82 | 15.0% | 2.4% | 71 | 12.8% | 2.0% | 28 | 9.5% | 1.6% |
| Agglo. + 100 000 hab | 422 | 38.3% | 2.7% | 215 | 39.2% | 2.9% | 207 | 37.5% | 2.6% | 125 | 42.4% | 2.2% |
| Agglo. Paris | 13 | 1.1% | 0.1% | 5 | 1.0% | 0.1% | 7 | 1.3% | 0.2% | 7 | 2.3% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 1.1% | 0.1% | 5 | 1.0% | 0.1% | 7 | 1.3% | 0.1% | 7 | 2.3% | 0.2% |
| Picardie | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.3% | - | - | - | 1 | 0.4% | 0.3% |
| Pays de Loire | 6 | 0.5% | 0.2% | 4 | 0.7% | 0.3% | 2 | 0.3% | 0.1% | - | - | - |
| Bretagne | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.5% | 0.2% |
| Poitou Charentes | 137 | 12.5% | 9.2% | 79 | 14.5% | 11.1% | 58 | 10.5% | 7.5% | 46 | 15.5% | 11.5% |
| Aquitaine | 883 | 80.3% | 32.1% | 439 | 80.2% | 33.5% | 444 | 80.4% | 30.8% | 227 | 76.7% | 26.5% |
| Midi Pyrénées | 51 | 4.6% | 2.1% | 12 | 2.2% | 1.0% | 39 | 7.0% | 3.1% | 10 | 3.2% | 1.2% |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% | - | - | - | 1 | 0.4% | 0.8% |
| Rhône Alpes | 4 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 2 | 0.6% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.3% | 0.1% | - | - | - | 1 | 0.5% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 651 | 59.2% | 1.9% | 344 | 63.0% | 2.0% | 307 | 55.5% | 1.8% | 248 | 83.9% | 1.7% |
| Presque tous les jours | 105 | 9.6% | 1.8% | 47 | 8.6% | 1.8% | 58 | 10.5% | 1.8% | 20 | 6.9% | 1.0% |
| 1 à 2 fois par semaine | 67 | 6.1% | 2.7% | 31 | 5.7% | 2.9% | 36 | 6.5% | 2.6% | 13 | 4.5% | 2.5% |
| 1 à 3 fois par mois | 13 | 1.2% | 2.6% | 9 | 1.6% | 4.3% | 4 | 0.8% | 1.5% | - | - | - |
| Moins souvent | 20 | 1.8% | 2.8% | 12 | 2.3% | 3.6% | 8 | 1.4% | 2.1% | 5 | 1.5% | 7.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 1.9% | 1.1% | 3 | 0.6% | 0.4% | 18 | 3.2% | 1.6% | 0 | 0.1% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 64 | 5.9% | 2.2% | 26 | 4.7% | 2.3% | 39 | 7.0% | 2.1% | 2 | 0.6% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 128 | 11.6% | 2.2% | 58 | 10.6% | 2.2% | 70 | 12.7% | 2.2% | 20 | 6.9% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 173 | 15.7% | 2.6% | 100 | 18.4% | 3.3% | 73 | 13.1% | 2.0% | 33 | 11.0% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 238 | 21.6% | 2.2% | 108 | 19.8% | 2.1% | 129 | 23.4% | 2.2% | 54 | 18.4% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 154 | 14.0% | 2.2% | 86 | 15.8% | 2.3% | 68 | 12.3% | 2.0% | 46 | 15.6% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 141 | 12.8% | 2.0% | 76 | 13.9% | 2.0% | 64 | 11.6% | 2.0% | 66 | 22.2% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 46 | 4.2% | 2.4% | 27 | 5.0% | 2.5% | 19 | 3.4% | 2.2% | 25 | 8.5% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 21 | 1.9% | 1.7% | 13 | 2.4% | 1.8% | 8 | 1.4% | 1.6% | 13 | 4.3% | 1.4% |
| 115 000 euros et plus par an | 8 | 0.7% | 1.4% | 6 | 1.0% | 1.6% | 3 | 0.5% | 1.1% | 6 | 2.0% | 1.3% |
| Refus | 45 | 4.1% | 1.4% | 16 | 2.9% | 1.2% | 29 | 5.3% | 1.6% | 11 | 3.6% | 1.0% |
| Ne sait pas | 61 | 5.5% | 2.6% | 27 | 4.9% | 2.7% | 34 | 6.2% | 2.5% | 20 | 6.7% | 2.1% |
