L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1887 | 100.0% | 3.6% | 958 | 100.0% | 3.9% | 929 | 100.0% | 3.4% | 437 | 100.0% | 2.5% |
| Sexe | ||||||||||||
| Homme | 958 | 50.8% | 3.9% | 958 | 100.0% | 3.9% | - | - | - | 227 | 51.9% | 2.6% |
| Femme | 929 | 49.2% | 3.4% | - | - | - | 929 | 100.0% | 3.4% | 210 | 48.1% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 189 | 10.0% | 2.6% | 76 | 8.0% | 2.1% | 113 | 12.2% | 3.1% | 66 | 15.1% | 2.1% |
| 25 à 34 ans | 237 | 12.6% | 3.1% | 136 | 14.2% | 3.7% | 100 | 10.8% | 2.6% | 85 | 19.5% | 2.6% |
| 35 à 49 ans | 377 | 20.0% | 3.0% | 207 | 21.6% | 3.4% | 170 | 18.3% | 2.7% | 146 | 33.4% | 2.4% |
| 50 à 59 ans | 389 | 20.6% | 4.2% | 192 | 20.1% | 4.2% | 197 | 21.2% | 4.3% | 125 | 28.5% | 3.3% |
| 60 ans et plus | 694 | 36.8% | 4.6% | 346 | 36.1% | 5.2% | 348 | 37.5% | 4.1% | 15 | 3.5% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 816 | 43.2% | 3.5% | - | - | - | 816 | 87.8% | 3.5% | 173 | 39.7% | 2.5% |
| Personne de référence | 1065 | 56.5% | 3.8% | 811 | 84.6% | 4.0% | 255 | 27.4% | 3.3% | 208 | 47.7% | 2.5% |
| Responsable des achats | 1298 | 68.8% | 3.6% | 486 | 50.8% | 3.7% | 812 | 87.4% | 3.6% | 269 | 61.5% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 1.4% | 5.0% | 16 | 1.6% | 4.3% | 10 | 1.1% | 6.6% | - | - | - |
| Petits patrons | 35 | 1.9% | 2.2% | 29 | 3.0% | 2.5% | 7 | 0.7% | 1.4% | 31 | 7.1% | 2.1% |
| Affaires et Cadres | 112 | 6.0% | 2.2% | 66 | 6.9% | 2.2% | 46 | 5.0% | 2.2% | 99 | 22.7% | 2.1% |
| Professions intermédiaires | 192 | 10.2% | 2.8% | 106 | 11.1% | 3.2% | 86 | 9.2% | 2.4% | 148 | 33.8% | 2.7% |
| Employés | 328 | 17.4% | 4.0% | 101 | 10.5% | 4.6% | 227 | 24.5% | 3.7% | 59 | 13.4% | 3.2% |
| Ouvriers | 253 | 13.4% | 3.9% | 202 | 21.1% | 4.0% | 51 | 5.5% | 3.8% | 17 | 3.9% | 4.0% |
| Retraités | 615 | 32.6% | 4.9% | 328 | 34.2% | 5.5% | 287 | 30.9% | 4.4% | 6 | 1.4% | 2.4% |
| Autres inactifs | 326 | 17.3% | 3.2% | 111 | 11.5% | 3.0% | 215 | 23.1% | 3.3% | 77 | 17.6% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 31 | 1.7% | 3.9% | 16 | 1.7% | 4.0% | 15 | 1.6% | 3.8% | - | - | - |
| Petits patrons | 51 | 2.7% | 1.9% | 27 | 2.8% | 2.1% | 24 | 2.6% | 1.8% | 51 | 11.7% | 1.9% |
| Affaires et Cadres | 160 | 8.5% | 2.2% | 82 | 8.6% | 2.2% | 78 | 8.4% | 2.2% | 160 | 36.6% | 2.2% |
| Professions intermédiaires | 226 | 12.0% | 3.0% | 118 | 12.3% | 3.1% | 109 | 11.7% | 2.9% | 226 | 51.7% | 3.0% |
| Employés | 212 | 11.2% | 3.9% | 96 | 10.1% | 4.1% | 116 | 12.4% | 3.7% | - | - | - |
| Ouvriers | 344 | 18.2% | 3.6% | 189 | 19.8% | 3.7% | 154 | 16.6% | 3.5% | - | - | - |
| Retraités | 694 | 36.8% | 4.8% | 353 | 36.9% | 5.4% | 340 | 36.6% | 4.3% | - | - | - |
| Autres inactifs | 169 | 8.9% | 4.1% | 76 | 7.9% | 4.9% | 93 | 10.0% | 3.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 333 | 17.6% | 3.3% | 152 | 15.8% | 3.4% | 181 | 19.5% | 3.3% | 33 | 7.4% | 1.9% |
| 2 personnes | 774 | 41.0% | 4.3% | 398 | 41.6% | 4.6% | 376 | 40.5% | 4.1% | 103 | 23.6% | 2.4% |
| 3 personnes | 336 | 17.8% | 3.7% | 194 | 20.3% | 4.3% | 142 | 15.3% | 3.1% | 119 | 27.1% | 3.0% |
| 4 personnes | 253 | 13.4% | 2.7% | 133 | 13.8% | 2.8% | 121 | 13.0% | 2.6% | 117 | 26.7% | 2.4% |
| 5 personnes et + | 190 | 10.1% | 3.5% | 81 | 8.5% | 3.3% | 109 | 11.8% | 3.8% | 66 | 15.1% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 486 | 25.8% | 3.1% | 240 | 25.0% | 3.4% | 246 | 26.5% | 3.0% | 189 | 43.3% | 2.5% |
| Non | 1401 | 74.2% | 3.9% | 718 | 75.0% | 4.1% | 683 | 73.5% | 3.7% | 248 | 56.7% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 487 | 25.8% | 4.1% | 238 | 24.8% | 4.2% | 250 | 26.9% | 4.0% | 104 | 23.9% | 3.2% |
| Agglo. - 20 000 hab | 286 | 15.2% | 3.2% | 129 | 13.5% | 3.1% | 157 | 16.9% | 3.2% | 55 | 12.6% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 318 | 16.9% | 4.6% | 180 | 18.8% | 5.3% | 138 | 14.8% | 3.9% | 68 | 15.6% | 3.8% |
| Agglo. + 100 000 hab | 778 | 41.3% | 5.0% | 402 | 41.9% | 5.3% | 377 | 40.5% | 4.8% | 203 | 46.4% | 3.5% |
| Agglo. Paris | 17 | 0.9% | 0.2% | 9 | 0.9% | 0.2% | 8 | 0.9% | 0.2% | 7 | 1.5% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 20 | 1.1% | 0.2% | 12 | 1.2% | 0.3% | 8 | 0.9% | 0.2% | 7 | 1.7% | 0.2% |
| Nord Pas de Calais | 1054 | 55.9% | 32.8% | 543 | 56.7% | 35.5% | 511 | 55.0% | 30.3% | 268 | 61.2% | 27.0% |
| Lorraine | 2 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.1% |
| Champagne Ardennes | 413 | 21.9% | 37.9% | 199 | 20.8% | 38.0% | 213 | 23.0% | 37.9% | 76 | 17.3% | 25.6% |
| Picardie | 381 | 20.2% | 24.8% | 196 | 20.5% | 26.4% | 186 | 20.0% | 23.4% | 82 | 18.8% | 19.5% |
| Bourgogne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - |
| Haute Normandie | 9 | 0.5% | 0.6% | 2 | 0.2% | 0.3% | 7 | 0.8% | 0.9% | 2 | 0.4% | 0.4% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Midi Pyrénées | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | 0.1% |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 2 | 0.1% | - | 2 | 0.2% | 0.1% | - | - | - | 0 | 0.1% | - |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | - | - | - | - | - | - | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1126 | 59.7% | 3.3% | 598 | 62.4% | 3.5% | 528 | 56.8% | 3.1% | 373 | 85.4% | 2.5% |
| Presque tous les jours | 185 | 9.8% | 3.2% | 94 | 9.8% | 3.5% | 92 | 9.9% | 2.9% | 38 | 8.6% | 1.9% |
| 1 à 2 fois par semaine | 99 | 5.2% | 4.0% | 43 | 4.5% | 4.0% | 55 | 6.0% | 3.9% | 12 | 2.7% | 2.2% |
| 1 à 3 fois par mois | 23 | 1.2% | 4.6% | 8 | 0.8% | 3.9% | 15 | 1.6% | 5.1% | 4 | 1.0% | 7.1% |
| Moins souvent | 29 | 1.5% | 4.0% | 14 | 1.5% | 4.2% | 15 | 1.6% | 3.8% | 3 | 0.8% | 6.1% |
| Jamais | 2 | 0.1% | 2.4% | 2 | 0.2% | 2.6% | 1 | 0.1% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 85 | 4.5% | 4.5% | 32 | 3.3% | 4.0% | 53 | 5.7% | 4.8% | 9 | 2.1% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 127 | 6.7% | 4.3% | 48 | 5.1% | 4.4% | 78 | 8.4% | 4.2% | 4 | 0.9% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 240 | 12.7% | 4.1% | 103 | 10.8% | 3.9% | 137 | 14.7% | 4.2% | 22 | 4.9% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 284 | 15.1% | 4.3% | 141 | 14.7% | 4.6% | 143 | 15.4% | 4.0% | 35 | 8.0% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 431 | 22.8% | 3.9% | 226 | 23.6% | 4.3% | 205 | 22.1% | 3.6% | 108 | 24.6% | 3.3% |
| De 36 000 à moins de 45 000 euros par an | 258 | 13.7% | 3.7% | 144 | 15.0% | 3.9% | 115 | 12.3% | 3.4% | 87 | 19.9% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 218 | 11.6% | 3.0% | 144 | 15.1% | 3.7% | 74 | 8.0% | 2.2% | 95 | 21.8% | 2.4% |
| De 65 000 à moins de 80 000 euros par an | 37 | 2.0% | 1.9% | 22 | 2.3% | 2.0% | 15 | 1.6% | 1.7% | 26 | 6.0% | 2.0% |
| De 80 000 à moins de 115 000 euros par an | 19 | 1.0% | 1.5% | 12 | 1.3% | 1.7% | 6 | 0.7% | 1.2% | 12 | 2.8% | 1.3% |
| 115 000 euros et plus par an | 12 | 0.6% | 2.0% | 8 | 0.9% | 2.3% | 3 | 0.4% | 1.4% | 6 | 1.3% | 1.2% |
| Refus | 112 | 5.9% | 3.6% | 47 | 5.0% | 3.6% | 64 | 6.9% | 3.6% | 22 | 5.1% | 2.2% |
| Ne sait pas | 65 | 3.4% | 2.8% | 29 | 3.0% | 2.9% | 36 | 3.9% | 2.6% | 11 | 2.6% | 1.2% |
