L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1004 | 100.0% | 1.9% | 514 | 100.0% | 2.1% | 490 | 100.0% | 1.8% | 259 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 514 | 51.2% | 2.1% | 514 | 100.0% | 2.1% | - | - | - | 129 | 49.8% | 1.5% |
| Femme | 490 | 48.8% | 1.8% | - | - | - | 490 | 100.0% | 1.8% | 130 | 50.2% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 103 | 10.3% | 1.4% | 41 | 7.9% | 1.1% | 63 | 12.8% | 1.7% | 43 | 16.5% | 1.4% |
| 25 à 34 ans | 126 | 12.5% | 1.6% | 75 | 14.7% | 2.0% | 50 | 10.3% | 1.3% | 48 | 18.4% | 1.4% |
| 35 à 49 ans | 193 | 19.2% | 1.5% | 106 | 20.5% | 1.7% | 87 | 17.8% | 1.4% | 82 | 31.5% | 1.3% |
| 50 à 59 ans | 219 | 21.8% | 2.4% | 100 | 19.4% | 2.2% | 120 | 24.4% | 2.6% | 79 | 30.5% | 2.1% |
| 60 ans et plus | 363 | 36.1% | 2.4% | 193 | 37.5% | 2.9% | 170 | 34.7% | 2.0% | 8 | 3.1% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 426 | 42.4% | 1.8% | - | - | - | 426 | 87.0% | 1.8% | 105 | 40.7% | 1.5% |
| Personne de référence | 567 | 56.5% | 2.0% | 436 | 84.8% | 2.1% | 131 | 26.8% | 1.7% | 117 | 45.3% | 1.4% |
| Responsable des achats | 682 | 67.9% | 1.9% | 252 | 49.0% | 1.9% | 430 | 87.9% | 1.9% | 162 | 62.5% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.7% | 1.3% | 3 | 0.6% | 0.8% | 4 | 0.7% | 2.3% | - | - | - |
| Petits patrons | 22 | 2.2% | 1.3% | 18 | 3.4% | 1.6% | 4 | 0.8% | 0.8% | 18 | 7.0% | 1.2% |
| Affaires et Cadres | 70 | 6.9% | 1.4% | 40 | 7.8% | 1.3% | 30 | 6.0% | 1.4% | 63 | 24.1% | 1.3% |
| Professions intermédiaires | 113 | 11.2% | 1.6% | 58 | 11.2% | 1.7% | 55 | 11.2% | 1.5% | 86 | 33.2% | 1.6% |
| Employés | 180 | 18.0% | 2.2% | 66 | 12.8% | 3.0% | 115 | 23.4% | 1.9% | 32 | 12.5% | 1.8% |
| Ouvriers | 106 | 10.5% | 1.6% | 93 | 18.0% | 1.8% | 13 | 2.7% | 1.0% | 5 | 2.1% | 1.3% |
| Retraités | 312 | 31.0% | 2.5% | 180 | 35.1% | 3.0% | 131 | 26.8% | 2.0% | 6 | 2.2% | 2.3% |
| Autres inactifs | 196 | 19.5% | 1.9% | 57 | 11.1% | 1.5% | 138 | 28.3% | 2.1% | 49 | 18.9% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.9% | 1.1% | 3 | 0.6% | 0.8% | 6 | 1.2% | 1.4% | - | - | - |
| Petits patrons | 28 | 2.8% | 1.1% | 16 | 3.2% | 1.2% | 12 | 2.4% | 0.9% | 28 | 10.8% | 1.1% |
| Affaires et Cadres | 99 | 9.9% | 1.4% | 50 | 9.7% | 1.4% | 49 | 10.0% | 1.4% | 99 | 38.2% | 1.4% |
| Professions intermédiaires | 132 | 13.1% | 1.7% | 63 | 12.2% | 1.6% | 69 | 14.1% | 1.9% | 132 | 51.0% | 1.7% |
| Employés | 113 | 11.3% | 2.1% | 57 | 11.0% | 2.4% | 56 | 11.5% | 1.8% | - | - | - |
| Ouvriers | 167 | 16.6% | 1.7% | 88 | 17.1% | 1.7% | 79 | 16.1% | 1.8% | - | - | - |
| Retraités | 346 | 34.5% | 2.4% | 195 | 38.0% | 3.0% | 151 | 30.8% | 1.9% | - | - | - |
| Autres inactifs | 110 | 11.0% | 2.7% | 42 | 8.2% | 2.7% | 68 | 13.8% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 173 | 17.2% | 1.7% | 80 | 15.5% | 1.8% | 93 | 19.1% | 1.7% | 17 | 6.6% | 1.0% |
| 2 personnes | 413 | 41.1% | 2.3% | 214 | 41.7% | 2.5% | 198 | 40.5% | 2.1% | 62 | 23.8% | 1.4% |
| 3 personnes | 181 | 18.0% | 2.0% | 112 | 21.7% | 2.5% | 69 | 14.0% | 1.5% | 64 | 24.8% | 1.6% |
| 4 personnes | 134 | 13.4% | 1.4% | 64 | 12.4% | 1.4% | 71 | 14.4% | 1.5% | 69 | 26.6% | 1.4% |
| 5 personnes et + | 103 | 10.3% | 1.9% | 45 | 8.7% | 1.8% | 58 | 11.9% | 2.0% | 47 | 18.2% | 1.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 262 | 26.1% | 1.7% | 134 | 26.1% | 1.9% | 128 | 26.1% | 1.5% | 111 | 43.0% | 1.4% |
| Non | 742 | 73.9% | 2.0% | 380 | 73.9% | 2.2% | 362 | 73.9% | 1.9% | 148 | 57.0% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 138 | 13.8% | 1.2% | 65 | 12.7% | 1.2% | 73 | 15.0% | 1.2% | 39 | 15.0% | 1.2% |
| Agglo. - 20 000 hab | 129 | 12.9% | 1.4% | 68 | 13.3% | 1.6% | 61 | 12.5% | 1.3% | 27 | 10.5% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 169 | 16.8% | 2.4% | 90 | 17.4% | 2.7% | 79 | 16.2% | 2.2% | 41 | 15.7% | 2.3% |
| Agglo. + 100 000 hab | 557 | 55.5% | 3.6% | 285 | 55.5% | 3.8% | 272 | 55.5% | 3.4% | 150 | 57.8% | 2.6% |
| Agglo. Paris | 10 | 1.0% | 0.1% | 6 | 1.1% | 0.1% | 4 | 0.8% | 0.1% | 3 | 1.1% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 1.0% | 0.1% | 6 | 1.1% | 0.1% | 4 | 0.8% | 0.1% | 3 | 1.1% | 0.1% |
| Nord Pas de Calais | 977 | 97.3% | 30.4% | 498 | 96.8% | 32.6% | 479 | 97.8% | 28.4% | 248 | 95.9% | 25.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Picardie | 11 | 1.1% | 0.7% | 5 | 1.0% | 0.7% | 6 | 1.2% | 0.7% | 6 | 2.3% | 1.4% |
| Haute Normandie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | - | 1 | 0.2% | 0.1% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Rhône Alpes | 2 | 0.2% | - | 2 | 0.3% | 0.1% | - | - | - | 0 | 0.2% | - |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 2 | 0.3% | 0.2% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 629 | 62.7% | 1.9% | 334 | 64.9% | 2.0% | 295 | 60.3% | 1.7% | 228 | 88.2% | 1.6% |
| Presque tous les jours | 91 | 9.1% | 1.6% | 48 | 9.3% | 1.8% | 44 | 8.9% | 1.4% | 24 | 9.3% | 1.2% |
| 1 à 2 fois par semaine | 47 | 4.7% | 1.9% | 24 | 4.7% | 2.2% | 23 | 4.7% | 1.6% | 3 | 1.0% | 0.5% |
| 1 à 3 fois par mois | 14 | 1.4% | 2.8% | 2 | 0.4% | 1.0% | 12 | 2.5% | 4.1% | 4 | 1.4% | 6.0% |
| Moins souvent | 11 | 1.1% | 1.6% | 6 | 1.1% | 1.7% | 6 | 1.2% | 1.5% | 0 | 0.1% | 0.6% |
| Jamais | 1 | 0.1% | 0.6% | - | - | - | 1 | 0.1% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 3.5% | 1.9% | 14 | 2.7% | 1.7% | 22 | 4.4% | 2.0% | 6 | 2.2% | 3.0% |
| De 9 000 à moins de 12 000 euros par an | 80 | 8.0% | 2.7% | 26 | 5.1% | 2.4% | 54 | 11.0% | 2.9% | 4 | 1.4% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 132 | 13.2% | 2.3% | 61 | 11.8% | 2.3% | 72 | 14.6% | 2.2% | 12 | 4.5% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 148 | 14.7% | 2.2% | 79 | 15.4% | 2.6% | 68 | 13.9% | 1.9% | 17 | 6.7% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 208 | 20.7% | 1.9% | 112 | 21.8% | 2.2% | 96 | 19.7% | 1.7% | 55 | 21.4% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 149 | 14.9% | 2.1% | 81 | 15.8% | 2.2% | 68 | 13.8% | 2.0% | 57 | 22.1% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 114 | 11.4% | 1.6% | 73 | 14.2% | 1.9% | 41 | 8.4% | 1.3% | 56 | 21.7% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 20 | 2.0% | 1.0% | 11 | 2.1% | 1.0% | 9 | 1.9% | 1.1% | 18 | 6.9% | 1.4% |
| De 80 000 à moins de 115 000 euros par an | 11 | 1.1% | 0.9% | 7 | 1.4% | 1.0% | 4 | 0.8% | 0.8% | 8 | 3.3% | 0.9% |
| 115 000 euros et plus par an | 7 | 0.7% | 1.2% | 5 | 0.9% | 1.3% | 3 | 0.5% | 1.1% | 4 | 1.5% | 0.8% |
| Refus | 63 | 6.3% | 2.0% | 30 | 5.8% | 2.3% | 33 | 6.7% | 1.8% | 15 | 5.7% | 1.5% |
| Ne sait pas | 35 | 3.5% | 1.5% | 16 | 3.0% | 1.6% | 20 | 4.0% | 1.4% | 7 | 2.8% | 0.8% |
