L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 711 | 100.0% | 1.4% | 661 | 100.0% | 2.7% | 50 | 100.0% | 0.2% | 234 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 661 | 93.0% | 2.7% | 661 | 100.0% | 2.7% | - | - | - | 214 | 91.4% | 2.4% |
| Femme | 50 | 7.0% | 0.2% | - | - | - | 50 | 100.0% | 0.2% | 20 | 8.6% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 197 | 27.7% | 2.7% | 189 | 28.5% | 5.1% | 8 | 16.5% | 0.2% | 59 | 25.1% | 1.9% |
| 25 à 34 ans | 97 | 13.6% | 1.3% | 92 | 13.9% | 2.5% | 5 | 10.0% | 0.1% | 29 | 12.5% | 0.9% |
| 35 à 49 ans | 197 | 27.7% | 1.6% | 179 | 27.0% | 2.9% | 19 | 37.3% | 0.3% | 80 | 34.2% | 1.3% |
| 50 à 59 ans | 129 | 18.2% | 1.4% | 125 | 18.8% | 2.7% | 5 | 9.2% | 0.1% | 53 | 22.6% | 1.4% |
| 60 ans et plus | 91 | 12.8% | 0.6% | 78 | 11.7% | 1.2% | 14 | 27.1% | 0.2% | 13 | 5.6% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 44 | 6.1% | 0.2% | - | - | - | 44 | 87.2% | 0.2% | 17 | 7.2% | 0.2% |
| Personne de référence | 485 | 68.3% | 1.7% | 472 | 71.4% | 2.3% | 13 | 26.7% | 0.2% | 159 | 68.2% | 1.9% |
| Responsable des achats | 361 | 50.8% | 1.0% | 317 | 48.0% | 2.4% | 44 | 88.1% | 0.2% | 112 | 47.9% | 1.0% |
| PCS Individu | ||||||||||||
| Petits patrons | 39 | 5.5% | 2.4% | 39 | 5.9% | 3.4% | 0 | 0.8% | 0.1% | 37 | 15.8% | 2.5% |
| Affaires et Cadres | 48 | 6.7% | 0.9% | 46 | 7.0% | 1.5% | 2 | 3.7% | 0.1% | 47 | 20.1% | 1.0% |
| Professions intermédiaires | 98 | 13.8% | 1.4% | 89 | 13.4% | 2.7% | 9 | 18.8% | 0.3% | 89 | 37.9% | 1.6% |
| Employés | 89 | 12.5% | 1.1% | 74 | 11.2% | 3.4% | 14 | 28.8% | 0.2% | 6 | 2.5% | 0.3% |
| Ouvriers | 205 | 28.8% | 3.2% | 200 | 30.3% | 3.9% | 5 | 9.0% | 0.3% | 4 | 1.8% | 1.0% |
| Retraités | 74 | 10.3% | 0.6% | 64 | 9.7% | 1.1% | 9 | 18.4% | 0.1% | 3 | 1.2% | 1.1% |
| Autres inactifs | 159 | 22.3% | 1.5% | 148 | 22.4% | 4.0% | 10 | 20.5% | 0.2% | 49 | 20.8% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.2% | 0.2% | 2 | 0.2% | 0.4% | - | - | - | - | - | - |
| Petits patrons | 50 | 7.0% | 1.9% | 45 | 6.9% | 3.4% | 5 | 9.4% | 0.4% | 50 | 21.4% | 1.9% |
| Affaires et Cadres | 63 | 8.9% | 0.9% | 56 | 8.4% | 1.5% | 8 | 15.7% | 0.2% | 63 | 27.1% | 0.9% |
| Professions intermédiaires | 120 | 16.9% | 1.6% | 113 | 17.0% | 2.9% | 8 | 15.3% | 0.2% | 120 | 51.5% | 1.6% |
| Employés | 95 | 13.4% | 1.8% | 89 | 13.5% | 3.8% | 6 | 12.0% | 0.2% | - | - | - |
| Ouvriers | 227 | 32.0% | 2.4% | 217 | 32.8% | 4.2% | 10 | 20.7% | 0.2% | - | - | - |
| Retraités | 88 | 12.3% | 0.6% | 76 | 11.6% | 1.2% | 11 | 22.3% | 0.1% | - | - | - |
| Autres inactifs | 66 | 9.3% | 1.6% | 64 | 9.6% | 4.1% | 2 | 4.5% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 134 | 18.9% | 1.3% | 126 | 19.1% | 2.8% | 8 | 16.4% | 0.1% | 18 | 7.8% | 1.1% |
| 2 personnes | 173 | 24.3% | 1.0% | 155 | 23.5% | 1.8% | 18 | 35.5% | 0.2% | 70 | 30.0% | 1.6% |
| 3 personnes | 140 | 19.6% | 1.5% | 131 | 19.8% | 2.9% | 8 | 16.9% | 0.2% | 54 | 23.0% | 1.4% |
| 4 personnes | 146 | 20.5% | 1.6% | 139 | 21.0% | 3.0% | 7 | 14.4% | 0.2% | 49 | 20.9% | 1.0% |
| 5 personnes et + | 118 | 16.6% | 2.2% | 110 | 16.6% | 4.4% | 8 | 16.8% | 0.3% | 43 | 18.3% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 232 | 32.7% | 1.5% | 212 | 32.1% | 3.0% | 20 | 40.6% | 0.2% | 82 | 35.1% | 1.1% |
| Non | 479 | 67.3% | 1.3% | 449 | 67.9% | 2.5% | 30 | 59.4% | 0.2% | 152 | 64.9% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 153 | 21.5% | 1.3% | 138 | 20.8% | 2.4% | 15 | 29.8% | 0.2% | 51 | 21.7% | 1.5% |
| Agglo. - 20 000 hab | 122 | 17.2% | 1.4% | 115 | 17.4% | 2.8% | 7 | 14.1% | 0.1% | 24 | 10.1% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 82 | 11.5% | 1.2% | 73 | 11.1% | 2.2% | 9 | 17.6% | 0.2% | 20 | 8.4% | 1.1% |
| Agglo. + 100 000 hab | 211 | 29.6% | 1.4% | 199 | 30.1% | 2.6% | 12 | 23.6% | 0.1% | 91 | 39.1% | 1.6% |
| Agglo. Paris | 143 | 20.2% | 1.7% | 136 | 20.6% | 3.3% | 7 | 14.8% | 0.2% | 49 | 20.9% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 155 | 21.9% | 1.6% | 146 | 22.1% | 3.2% | 9 | 18.0% | 0.2% | 57 | 24.5% | 1.3% |
| Nord Pas de Calais | 42 | 5.9% | 1.3% | 42 | 6.3% | 2.7% | - | - | - | 10 | 4.3% | 1.0% |
| Lorraine | 28 | 4.0% | 1.5% | 28 | 4.3% | 3.1% | - | - | - | 6 | 2.6% | 1.1% |
| Alsace | 21 | 2.9% | 1.4% | 16 | 2.5% | 2.2% | 4 | 8.6% | 0.5% | 5 | 2.2% | 1.1% |
| Franche-Comté | 12 | 1.7% | 1.2% | 11 | 1.6% | 2.3% | 1 | 2.0% | 0.2% | 4 | 1.7% | 1.5% |
| Champagne Ardennes | 20 | 2.8% | 1.8% | 20 | 3.0% | 3.7% | - | - | - | 12 | 5.2% | 4.1% |
| Picardie | 23 | 3.3% | 1.5% | 18 | 2.8% | 2.5% | 5 | 9.7% | 0.6% | 1 | 0.5% | 0.3% |
| Bourgogne | 21 | 3.0% | 1.6% | 21 | 3.2% | 3.2% | - | - | - | 8 | 3.6% | 2.5% |
| Haute Normandie | 25 | 3.5% | 1.7% | 22 | 3.3% | 3.1% | 3 | 5.9% | 0.4% | 13 | 5.5% | 2.7% |
| Basse Normandie | 31 | 4.3% | 2.6% | 29 | 4.4% | 5.0% | 2 | 3.6% | 0.3% | 4 | 1.8% | 1.3% |
| Centre | 40 | 5.7% | 1.9% | 37 | 5.6% | 3.7% | 4 | 7.2% | 0.3% | 19 | 8.3% | 3.3% |
| Pays de Loire | 39 | 5.5% | 1.3% | 31 | 4.7% | 2.2% | 8 | 16.1% | 0.5% | 12 | 4.9% | 1.2% |
| Bretagne | 27 | 3.8% | 1.0% | 26 | 3.9% | 2.0% | 2 | 3.4% | 0.1% | 9 | 3.9% | 1.1% |
| Poitou Charentes | 26 | 3.7% | 1.8% | 23 | 3.5% | 3.2% | 3 | 6.0% | 0.4% | 7 | 3.0% | 1.8% |
| Aquitaine | 31 | 4.3% | 1.1% | 31 | 4.6% | 2.3% | - | - | - | 11 | 4.8% | 1.3% |
| Midi Pyrénées | 28 | 4.0% | 1.2% | 27 | 4.1% | 2.3% | 1 | 1.7% | 0.1% | 9 | 3.6% | 1.1% |
| Limousin | 12 | 1.7% | 1.9% | 11 | 1.7% | 3.9% | 0 | 0.8% | 0.1% | 4 | 1.6% | 2.4% |
| Auvergne | 18 | 2.5% | 1.6% | 17 | 2.5% | 3.1% | 1 | 2.5% | 0.2% | 8 | 3.3% | 2.4% |
| Rhône Alpes | 51 | 7.2% | 1.0% | 46 | 7.0% | 1.8% | 5 | 9.8% | 0.2% | 23 | 9.9% | 1.2% |
| Languedoc Roussillon | 18 | 2.6% | 0.8% | 16 | 2.4% | 1.5% | 2 | 4.6% | 0.2% | 3 | 1.2% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 44 | 6.1% | 1.0% | 44 | 6.6% | 2.1% | - | - | - | 8 | 3.5% | 0.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 486 | 68.4% | 1.4% | 458 | 69.3% | 2.7% | 28 | 56.9% | 0.2% | 191 | 81.6% | 1.3% |
| Presque tous les jours | 68 | 9.6% | 1.2% | 64 | 9.6% | 2.4% | 5 | 9.2% | 0.1% | 27 | 11.6% | 1.4% |
| 1 à 2 fois par semaine | 43 | 6.1% | 1.7% | 41 | 6.2% | 3.8% | 2 | 4.8% | 0.2% | 6 | 2.6% | 1.1% |
| 1 à 3 fois par mois | 10 | 1.4% | 1.9% | 8 | 1.2% | 3.8% | 2 | 3.8% | 0.6% | 4 | 1.6% | 6.4% |
| Moins souvent | 23 | 3.3% | 3.2% | 20 | 3.0% | 5.9% | 3 | 6.9% | 0.9% | - | - | - |
| Jamais | 1 | 0.1% | 0.8% | 1 | 0.1% | 1.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 6.2% | 2.3% | 41 | 6.3% | 5.2% | 3 | 6.0% | 0.3% | 7 | 3.1% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 34 | 4.8% | 1.1% | 32 | 4.9% | 2.9% | 2 | 3.6% | 0.1% | 1 | 0.4% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 73 | 10.3% | 1.2% | 71 | 10.7% | 2.7% | 2 | 4.8% | 0.1% | 7 | 2.8% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 105 | 14.8% | 1.6% | 95 | 14.3% | 3.1% | 11 | 21.9% | 0.3% | 26 | 11.2% | 1.9% |
| De 24 000 à moins de 36 000 euros par an | 172 | 24.1% | 1.6% | 162 | 24.4% | 3.1% | 10 | 20.0% | 0.2% | 66 | 28.0% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 74 | 10.4% | 1.1% | 72 | 10.9% | 2.0% | 2 | 3.9% | 0.1% | 27 | 11.4% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 99 | 13.9% | 1.4% | 89 | 13.4% | 2.3% | 10 | 20.3% | 0.3% | 48 | 20.6% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 12 | 1.7% | 0.6% | 12 | 1.8% | 1.1% | - | - | - | 7 | 3.2% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 11 | 1.6% | 0.9% | 11 | 1.7% | 1.5% | - | - | - | 9 | 4.1% | 1.0% |
| 115 000 euros et plus par an | 14 | 2.0% | 2.4% | 14 | 2.2% | 4.0% | - | - | - | 11 | 4.6% | 2.3% |
| Refus | 25 | 3.6% | 0.8% | 23 | 3.5% | 1.8% | 2 | 4.7% | 0.1% | 5 | 2.0% | 0.5% |
| Ne sait pas | 47 | 6.6% | 2.0% | 39 | 6.0% | 4.0% | 7 | 14.9% | 0.5% | 20 | 8.7% | 2.2% |
