L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2361 | 100.0% | 4.6% | 629 | 100.0% | 2.5% | 1733 | 100.0% | 6.4% | 339 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 629 | 26.6% | 2.5% | 629 | 100.0% | 2.5% | - | - | - | 73 | 21.6% | 0.8% |
| Femme | 1733 | 73.4% | 6.4% | - | - | - | 1733 | 100.0% | 6.4% | 266 | 78.4% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 1.9% | 0.6% | 7 | 1.1% | 0.2% | 39 | 2.2% | 1.1% | 12 | 3.5% | 0.4% |
| 25 à 34 ans | 83 | 3.5% | 1.1% | 14 | 2.2% | 0.4% | 69 | 4.0% | 1.8% | 33 | 9.6% | 1.0% |
| 35 à 49 ans | 215 | 9.1% | 1.7% | 31 | 5.0% | 0.5% | 184 | 10.6% | 2.9% | 84 | 24.6% | 1.4% |
| 50 à 59 ans | 480 | 20.3% | 5.2% | 124 | 19.7% | 2.7% | 357 | 20.6% | 7.7% | 132 | 39.0% | 3.5% |
| 60 ans et plus | 1537 | 65.1% | 10.1% | 453 | 72.1% | 6.8% | 1084 | 62.6% | 12.7% | 79 | 23.2% | 8.1% |
| Individu | ||||||||||||
| Ménagères | 1682 | 71.2% | 7.2% | - | - | - | 1682 | 97.1% | 7.2% | 252 | 74.2% | 3.6% |
| Personne de référence | 1219 | 51.6% | 4.4% | 603 | 95.9% | 3.0% | 617 | 35.6% | 8.0% | 109 | 32.2% | 1.3% |
| Responsable des achats | 1981 | 83.9% | 5.5% | 356 | 56.6% | 2.7% | 1625 | 93.8% | 7.1% | 281 | 82.9% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.5% | 2.1% | 5 | 0.8% | 1.3% | 6 | 0.4% | 3.9% | - | - | - |
| Petits patrons | 28 | 1.2% | 1.7% | 8 | 1.3% | 0.7% | 20 | 1.2% | 4.0% | 19 | 5.6% | 1.3% |
| Affaires et Cadres | 73 | 3.1% | 1.4% | 22 | 3.5% | 0.7% | 51 | 3.0% | 2.4% | 61 | 17.8% | 1.3% |
| Professions intermédiaires | 157 | 6.6% | 2.3% | 47 | 7.5% | 1.4% | 110 | 6.3% | 3.1% | 118 | 34.7% | 2.1% |
| Employés | 352 | 14.9% | 4.2% | 21 | 3.3% | 1.0% | 331 | 19.1% | 5.4% | 70 | 20.7% | 3.9% |
| Ouvriers | 137 | 5.8% | 2.1% | 53 | 8.4% | 1.0% | 84 | 4.9% | 6.3% | 14 | 4.2% | 3.3% |
| Retraités | 1369 | 58.0% | 10.9% | 428 | 68.1% | 7.1% | 941 | 54.3% | 14.3% | 26 | 7.5% | 10.3% |
| Autres inactifs | 234 | 9.9% | 2.3% | 45 | 7.1% | 1.2% | 189 | 10.9% | 2.9% | 32 | 9.4% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 0.9% | 2.5% | 5 | 0.8% | 1.2% | 15 | 0.9% | 3.8% | - | - | - |
| Petits patrons | 71 | 3.0% | 2.7% | 8 | 1.3% | 0.6% | 63 | 3.6% | 4.7% | 71 | 20.8% | 2.7% |
| Affaires et Cadres | 104 | 4.4% | 1.4% | 22 | 3.5% | 0.6% | 82 | 4.7% | 2.3% | 104 | 30.6% | 1.4% |
| Professions intermédiaires | 165 | 7.0% | 2.2% | 43 | 6.9% | 1.1% | 122 | 7.0% | 3.3% | 165 | 48.6% | 2.2% |
| Employés | 160 | 6.8% | 2.9% | 19 | 3.0% | 0.8% | 140 | 8.1% | 4.5% | - | - | - |
| Ouvriers | 228 | 9.7% | 2.4% | 51 | 8.2% | 1.0% | 177 | 10.2% | 4.0% | - | - | - |
| Retraités | 1454 | 61.6% | 10.1% | 438 | 69.7% | 6.7% | 1016 | 58.7% | 12.9% | - | - | - |
| Autres inactifs | 159 | 6.7% | 3.9% | 42 | 6.7% | 2.7% | 117 | 6.8% | 4.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 654 | 27.7% | 6.5% | 117 | 18.6% | 2.6% | 537 | 31.0% | 9.7% | 33 | 9.8% | 1.9% |
| 2 personnes | 1277 | 54.1% | 7.1% | 427 | 67.9% | 4.9% | 850 | 49.1% | 9.2% | 139 | 41.0% | 3.3% |
| 3 personnes | 193 | 8.2% | 2.1% | 33 | 5.2% | 0.7% | 161 | 9.3% | 3.5% | 84 | 24.8% | 2.1% |
| 4 personnes | 135 | 5.7% | 1.4% | 33 | 5.2% | 0.7% | 102 | 5.9% | 2.2% | 55 | 16.3% | 1.1% |
| 5 personnes et + | 103 | 4.4% | 1.9% | 20 | 3.2% | 0.8% | 83 | 4.8% | 2.9% | 28 | 8.1% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 241 | 10.2% | 1.6% | 42 | 6.7% | 0.6% | 199 | 11.5% | 2.4% | 95 | 28.1% | 1.2% |
| Non | 2120 | 89.8% | 5.8% | 587 | 93.3% | 3.3% | 1533 | 88.5% | 8.2% | 244 | 71.9% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 643 | 27.2% | 5.4% | 175 | 27.9% | 3.1% | 468 | 27.0% | 7.6% | 72 | 21.2% | 2.2% |
| Agglo. - 20 000 hab | 467 | 19.8% | 5.2% | 113 | 18.0% | 2.7% | 354 | 20.4% | 7.3% | 62 | 18.4% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 388 | 16.4% | 5.6% | 123 | 19.5% | 3.6% | 265 | 15.3% | 7.4% | 31 | 9.2% | 1.7% |
| Agglo. + 100 000 hab | 601 | 25.4% | 3.9% | 153 | 24.3% | 2.0% | 448 | 25.9% | 5.7% | 128 | 37.8% | 2.2% |
| Agglo. Paris | 263 | 11.1% | 3.1% | 65 | 10.4% | 1.6% | 197 | 11.4% | 4.4% | 46 | 13.5% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 322 | 13.6% | 3.4% | 90 | 14.4% | 2.0% | 231 | 13.4% | 4.6% | 55 | 16.2% | 1.3% |
| Nord Pas de Calais | 109 | 4.6% | 3.4% | 41 | 6.5% | 2.7% | 68 | 3.9% | 4.1% | 8 | 2.3% | 0.8% |
| Lorraine | 76 | 3.2% | 3.9% | 26 | 4.1% | 2.8% | 50 | 2.9% | 5.1% | 5 | 1.5% | 0.9% |
| Alsace | 72 | 3.0% | 4.7% | 10 | 1.6% | 1.3% | 62 | 3.6% | 7.8% | 10 | 2.9% | 2.0% |
| Franche-Comté | 44 | 1.8% | 4.6% | 8 | 1.3% | 1.8% | 35 | 2.0% | 7.2% | 7 | 2.0% | 2.6% |
| Champagne Ardennes | 75 | 3.2% | 6.9% | 19 | 3.0% | 3.6% | 56 | 3.2% | 10.0% | 12 | 3.5% | 4.0% |
| Picardie | 115 | 4.9% | 7.5% | 25 | 4.0% | 3.4% | 90 | 5.2% | 11.3% | 9 | 2.6% | 2.1% |
| Bourgogne | 104 | 4.4% | 7.7% | 21 | 3.3% | 3.2% | 83 | 4.8% | 11.9% | 10 | 2.8% | 2.8% |
| Haute Normandie | 73 | 3.1% | 4.9% | 18 | 2.8% | 2.5% | 56 | 3.2% | 7.2% | 8 | 2.4% | 1.7% |
| Basse Normandie | 61 | 2.6% | 5.0% | 9 | 1.4% | 1.5% | 52 | 3.0% | 8.3% | 1 | 0.2% | 0.2% |
| Centre | 127 | 5.4% | 6.1% | 36 | 5.7% | 3.6% | 91 | 5.3% | 8.4% | 18 | 5.4% | 3.1% |
| Pays de Loire | 140 | 5.9% | 4.7% | 26 | 4.1% | 1.8% | 114 | 6.6% | 7.5% | 17 | 5.1% | 1.9% |
| Bretagne | 141 | 6.0% | 5.3% | 56 | 8.9% | 4.4% | 85 | 4.9% | 6.2% | 31 | 9.0% | 3.8% |
| Poitou Charentes | 86 | 3.7% | 5.8% | 30 | 4.7% | 4.1% | 57 | 3.3% | 7.4% | 6 | 1.9% | 1.6% |
| Aquitaine | 109 | 4.6% | 4.0% | 29 | 4.6% | 2.2% | 80 | 4.6% | 5.6% | 12 | 3.7% | 1.5% |
| Midi Pyrénées | 104 | 4.4% | 4.3% | 32 | 5.1% | 2.7% | 72 | 4.2% | 5.7% | 13 | 3.9% | 1.7% |
| Limousin | 42 | 1.8% | 6.7% | 12 | 1.9% | 4.0% | 30 | 1.7% | 9.2% | 4 | 1.1% | 2.3% |
| Auvergne | 68 | 2.9% | 6.0% | 15 | 2.3% | 2.7% | 53 | 3.1% | 9.0% | 11 | 3.1% | 3.4% |
| Rhône Alpes | 209 | 8.9% | 4.0% | 51 | 8.2% | 2.1% | 158 | 9.1% | 5.9% | 41 | 12.1% | 2.2% |
| Languedoc Roussillon | 88 | 3.7% | 3.9% | 28 | 4.5% | 2.6% | 60 | 3.5% | 5.0% | 16 | 4.7% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 196 | 8.3% | 4.5% | 47 | 7.5% | 2.3% | 149 | 8.6% | 6.5% | 46 | 13.7% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1084 | 45.9% | 3.2% | 273 | 43.5% | 1.6% | 810 | 46.8% | 4.8% | 247 | 72.8% | 1.7% |
| Presque tous les jours | 311 | 13.2% | 5.3% | 78 | 12.5% | 2.9% | 233 | 13.4% | 7.4% | 47 | 13.9% | 2.4% |
| 1 à 2 fois par semaine | 196 | 8.3% | 7.9% | 27 | 4.3% | 2.5% | 169 | 9.7% | 12.0% | 36 | 10.5% | 6.6% |
| 1 à 3 fois par mois | 33 | 1.4% | 6.6% | 3 | 0.5% | 1.6% | 30 | 1.7% | 10.0% | 1 | 0.3% | 1.9% |
| Moins souvent | 45 | 1.9% | 6.2% | 14 | 2.3% | 4.2% | 30 | 1.8% | 7.9% | 3 | 0.9% | 5.2% |
| Jamais | 9 | 0.4% | 9.9% | 5 | 0.8% | 8.4% | 3 | 0.2% | 13.4% | 3 | 0.9% | 49.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 2.8% | 3.4% | 17 | 2.7% | 2.1% | 48 | 2.8% | 4.4% | 4 | 1.3% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 151 | 6.4% | 5.1% | 37 | 5.9% | 3.4% | 114 | 6.6% | 6.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 402 | 17.0% | 6.8% | 92 | 14.7% | 3.5% | 310 | 17.9% | 9.5% | 19 | 5.7% | 2.8% |
| De 18 000 à moins de 24 000 euros par an | 388 | 16.4% | 5.9% | 72 | 11.4% | 2.4% | 316 | 18.2% | 8.9% | 28 | 8.3% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 555 | 23.5% | 5.1% | 181 | 28.9% | 3.5% | 374 | 21.6% | 6.5% | 64 | 18.8% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 277 | 11.8% | 3.9% | 89 | 14.2% | 2.4% | 188 | 10.8% | 5.6% | 53 | 15.7% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 243 | 10.3% | 3.4% | 77 | 12.3% | 2.0% | 166 | 9.6% | 5.0% | 90 | 26.6% | 2.2% |
| De 65 000 à moins de 80 000 euros par an | 40 | 1.7% | 2.0% | 12 | 1.9% | 1.1% | 28 | 1.6% | 3.2% | 20 | 5.8% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 36 | 1.5% | 2.9% | 8 | 1.2% | 1.0% | 28 | 1.6% | 5.6% | 24 | 7.1% | 2.6% |
| 115 000 euros et plus par an | 10 | 0.4% | 1.7% | 4 | 0.7% | 1.2% | 6 | 0.3% | 2.4% | 7 | 2.2% | 1.6% |
| Refus | 136 | 5.8% | 4.4% | 28 | 4.5% | 2.2% | 108 | 6.2% | 6.0% | 16 | 4.6% | 1.5% |
| Ne sait pas | 58 | 2.5% | 2.5% | 11 | 1.7% | 1.1% | 47 | 2.7% | 3.5% | 14 | 4.0% | 1.5% |
