L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2308 | 100.0% | 4.5% | 1312 | 100.0% | 5.3% | 996 | 100.0% | 3.7% | 1109 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1312 | 56.9% | 5.3% | 1312 | 100.0% | 5.3% | - | - | - | 663 | 59.8% | 7.5% |
| Femme | 996 | 43.1% | 3.7% | - | - | - | 996 | 100.0% | 3.7% | 445 | 40.2% | 5.2% |
| Age | ||||||||||||
| 15 à 24 ans | 559 | 24.2% | 7.7% | 306 | 23.3% | 8.3% | 253 | 25.4% | 7.0% | 274 | 24.7% | 8.7% |
| 25 à 34 ans | 367 | 15.9% | 4.8% | 216 | 16.5% | 5.8% | 151 | 15.1% | 3.9% | 196 | 17.7% | 5.9% |
| 35 à 49 ans | 449 | 19.5% | 3.6% | 264 | 20.1% | 4.3% | 185 | 18.6% | 2.9% | 321 | 29.0% | 5.2% |
| 50 à 59 ans | 350 | 15.2% | 3.8% | 191 | 14.6% | 4.2% | 160 | 16.0% | 3.5% | 217 | 19.6% | 5.7% |
| 60 ans et plus | 582 | 25.2% | 3.8% | 335 | 25.6% | 5.1% | 247 | 24.8% | 2.9% | 100 | 9.1% | 10.3% |
| Individu | ||||||||||||
| Ménagères | 726 | 31.4% | 3.1% | - | - | - | 726 | 72.9% | 3.1% | 309 | 27.9% | 4.4% |
| Personne de référence | 1213 | 52.6% | 4.3% | 975 | 74.3% | 4.8% | 238 | 23.9% | 3.1% | 561 | 50.6% | 6.8% |
| Responsable des achats | 1359 | 58.9% | 3.8% | 639 | 48.7% | 4.9% | 720 | 72.3% | 3.2% | 601 | 54.3% | 5.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.7% | 3 | 0.2% | 0.7% | 1 | 0.1% | 0.7% | - | - | - |
| Petits patrons | 66 | 2.9% | 4.0% | 52 | 4.0% | 4.6% | 14 | 1.4% | 2.8% | 63 | 5.7% | 4.3% |
| Affaires et Cadres | 502 | 21.8% | 9.8% | 325 | 24.7% | 10.9% | 178 | 17.8% | 8.4% | 465 | 41.9% | 10.0% |
| Professions intermédiaires | 290 | 12.6% | 4.2% | 153 | 11.7% | 4.6% | 137 | 13.7% | 3.8% | 232 | 21.0% | 4.2% |
| Employés | 244 | 10.6% | 2.9% | 115 | 8.8% | 5.3% | 129 | 13.0% | 2.1% | 56 | 5.1% | 3.1% |
| Ouvriers | 122 | 5.3% | 1.9% | 108 | 8.2% | 2.1% | 15 | 1.5% | 1.1% | 14 | 1.3% | 3.4% |
| Retraités | 457 | 19.8% | 3.6% | 271 | 20.7% | 4.5% | 186 | 18.7% | 2.8% | 12 | 1.1% | 4.9% |
| Autres inactifs | 622 | 27.0% | 6.0% | 286 | 21.8% | 7.7% | 337 | 33.8% | 5.1% | 265 | 23.9% | 8.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 0.6% | 1.6% | 5 | 0.4% | 1.3% | 7 | 0.7% | 1.8% | - | - | - |
| Petits patrons | 126 | 5.5% | 4.8% | 74 | 5.7% | 5.7% | 52 | 5.2% | 3.9% | 126 | 11.4% | 4.8% |
| Affaires et Cadres | 644 | 27.9% | 8.9% | 392 | 29.9% | 10.7% | 252 | 25.4% | 7.1% | 644 | 58.1% | 8.9% |
| Professions intermédiaires | 338 | 14.6% | 4.5% | 197 | 15.0% | 5.1% | 141 | 14.1% | 3.8% | 338 | 30.5% | 4.5% |
| Employés | 224 | 9.7% | 4.1% | 121 | 9.2% | 5.2% | 102 | 10.3% | 3.3% | - | - | - |
| Ouvriers | 232 | 10.1% | 2.4% | 119 | 9.1% | 2.3% | 113 | 11.4% | 2.6% | - | - | - |
| Retraités | 544 | 23.6% | 3.8% | 307 | 23.4% | 4.7% | 237 | 23.8% | 3.0% | - | - | - |
| Autres inactifs | 187 | 8.1% | 4.5% | 96 | 7.3% | 6.2% | 90 | 9.1% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 361 | 15.7% | 3.6% | 190 | 14.4% | 4.2% | 172 | 17.3% | 3.1% | 130 | 11.7% | 7.5% |
| 2 personnes | 809 | 35.1% | 4.5% | 458 | 34.9% | 5.3% | 351 | 35.3% | 3.8% | 280 | 25.3% | 6.6% |
| 3 personnes | 450 | 19.5% | 4.9% | 260 | 19.8% | 5.8% | 190 | 19.1% | 4.1% | 268 | 24.2% | 6.8% |
| 4 personnes | 450 | 19.5% | 4.8% | 269 | 20.5% | 5.8% | 181 | 18.1% | 3.9% | 291 | 26.2% | 5.9% |
| 5 personnes et + | 237 | 10.3% | 4.4% | 135 | 10.3% | 5.4% | 102 | 10.3% | 3.5% | 140 | 12.6% | 5.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 619 | 26.8% | 4.0% | 353 | 26.9% | 4.9% | 266 | 26.7% | 3.2% | 401 | 36.1% | 5.2% |
| Non | 1689 | 73.2% | 4.7% | 959 | 73.1% | 5.4% | 729 | 73.3% | 3.9% | 708 | 63.9% | 7.3% |
| Habitat | ||||||||||||
| Communes rurales | 285 | 12.3% | 2.4% | 159 | 12.1% | 2.8% | 126 | 12.6% | 2.0% | 127 | 11.4% | 3.9% |
| Agglo. - 20 000 hab | 238 | 10.3% | 2.6% | 153 | 11.6% | 3.7% | 85 | 8.5% | 1.8% | 103 | 9.3% | 3.9% |
| Agglo. 20 000 à 100 000 hab | 178 | 7.7% | 2.6% | 101 | 7.7% | 3.0% | 76 | 7.7% | 2.1% | 67 | 6.0% | 3.7% |
| Agglo. + 100 000 hab | 775 | 33.6% | 5.0% | 433 | 33.0% | 5.8% | 342 | 34.4% | 4.3% | 361 | 32.6% | 6.3% |
| Agglo. Paris | 833 | 36.1% | 9.7% | 466 | 35.5% | 11.4% | 366 | 36.8% | 8.2% | 451 | 40.7% | 11.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 882 | 38.2% | 9.2% | 497 | 37.9% | 10.9% | 384 | 38.6% | 7.7% | 476 | 43.0% | 10.9% |
| Nord Pas de Calais | 86 | 3.7% | 2.7% | 54 | 4.1% | 3.6% | 32 | 3.2% | 1.9% | 49 | 4.4% | 5.0% |
| Lorraine | 47 | 2.0% | 2.5% | 31 | 2.4% | 3.3% | 16 | 1.6% | 1.6% | 25 | 2.3% | 4.6% |
| Alsace | 53 | 2.3% | 3.5% | 30 | 2.3% | 4.1% | 22 | 2.3% | 2.9% | 28 | 2.6% | 5.7% |
| Franche-Comté | 24 | 1.0% | 2.5% | 13 | 1.0% | 2.8% | 11 | 1.1% | 2.1% | 11 | 1.0% | 4.2% |
| Champagne Ardennes | 42 | 1.8% | 3.8% | 27 | 2.0% | 5.1% | 15 | 1.5% | 2.6% | 15 | 1.3% | 5.0% |
| Picardie | 32 | 1.4% | 2.1% | 16 | 1.2% | 2.2% | 16 | 1.6% | 2.0% | 16 | 1.4% | 3.8% |
| Bourgogne | 46 | 2.0% | 3.4% | 29 | 2.2% | 4.4% | 17 | 1.8% | 2.5% | 15 | 1.4% | 4.5% |
| Haute Normandie | 50 | 2.1% | 3.3% | 30 | 2.3% | 4.2% | 19 | 2.0% | 2.5% | 22 | 2.0% | 4.7% |
| Basse Normandie | 32 | 1.4% | 2.7% | 18 | 1.4% | 3.2% | 14 | 1.4% | 2.2% | 13 | 1.2% | 4.0% |
| Centre | 52 | 2.2% | 2.5% | 27 | 2.1% | 2.7% | 25 | 2.5% | 2.3% | 24 | 2.1% | 4.1% |
| Pays de Loire | 83 | 3.6% | 2.8% | 45 | 3.5% | 3.2% | 38 | 3.8% | 2.5% | 42 | 3.8% | 4.5% |
| Bretagne | 78 | 3.4% | 2.9% | 40 | 3.0% | 3.1% | 38 | 3.8% | 2.8% | 33 | 3.0% | 4.1% |
| Poitou Charentes | 42 | 1.8% | 2.8% | 27 | 2.0% | 3.7% | 15 | 1.5% | 2.0% | 14 | 1.3% | 3.5% |
| Aquitaine | 110 | 4.8% | 4.0% | 47 | 3.6% | 3.6% | 62 | 6.3% | 4.3% | 42 | 3.8% | 4.9% |
| Midi Pyrénées | 106 | 4.6% | 4.3% | 57 | 4.3% | 4.8% | 49 | 4.9% | 3.9% | 46 | 4.2% | 5.8% |
| Limousin | 18 | 0.8% | 2.9% | 12 | 0.9% | 4.1% | 6 | 0.6% | 1.7% | 7 | 0.6% | 4.1% |
| Auvergne | 27 | 1.2% | 2.4% | 20 | 1.5% | 3.7% | 7 | 0.7% | 1.2% | 13 | 1.2% | 4.3% |
| Rhône Alpes | 202 | 8.7% | 3.9% | 127 | 9.6% | 5.1% | 75 | 7.5% | 2.8% | 91 | 8.2% | 4.9% |
| Languedoc Roussillon | 88 | 3.8% | 3.9% | 47 | 3.5% | 4.3% | 42 | 4.2% | 3.5% | 35 | 3.2% | 5.0% |
| Provence Alpes Côte d'Azur, Corse | 210 | 9.1% | 4.8% | 118 | 9.0% | 5.7% | 92 | 9.3% | 4.0% | 90 | 8.1% | 6.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1935 | 83.8% | 5.7% | 1126 | 85.8% | 6.7% | 809 | 81.2% | 4.8% | 1014 | 91.5% | 6.9% |
| Presque tous les jours | 202 | 8.7% | 3.5% | 101 | 7.7% | 3.7% | 101 | 10.1% | 3.2% | 82 | 7.4% | 4.2% |
| 1 à 2 fois par semaine | 58 | 2.5% | 2.3% | 29 | 2.2% | 2.7% | 29 | 2.9% | 2.1% | 7 | 0.6% | 1.3% |
| 1 à 3 fois par mois | 11 | 0.5% | 2.3% | 7 | 0.6% | 3.7% | 4 | 0.4% | 1.4% | 0 | - | 0.4% |
| Moins souvent | 7 | 0.3% | 0.9% | 4 | 0.3% | 1.2% | 3 | 0.3% | 0.7% | 2 | 0.2% | 3.5% |
| Jamais | 1 | 0.1% | 1.6% | 0 | - | 0.6% | 1 | 0.1% | 3.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 3.4% | 4.1% | 38 | 2.9% | 4.8% | 41 | 4.1% | 3.7% | 9 | 0.8% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 66 | 2.8% | 2.2% | 36 | 2.8% | 3.3% | 29 | 2.9% | 1.6% | 5 | 0.5% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 139 | 6.0% | 2.4% | 79 | 6.0% | 3.0% | 60 | 6.1% | 1.9% | 37 | 3.3% | 5.3% |
| De 18 000 à moins de 24 000 euros par an | 187 | 8.1% | 2.8% | 96 | 7.3% | 3.2% | 91 | 9.2% | 2.6% | 74 | 6.7% | 5.4% |
| De 24 000 à moins de 36 000 euros par an | 368 | 15.9% | 3.4% | 199 | 15.2% | 3.8% | 169 | 16.9% | 2.9% | 154 | 13.9% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 323 | 14.0% | 4.6% | 190 | 14.5% | 5.2% | 133 | 13.3% | 4.0% | 171 | 15.5% | 5.8% |
| De 45 000 à moins de 65 000 euros par an | 489 | 21.2% | 6.8% | 312 | 23.8% | 8.0% | 177 | 17.7% | 5.4% | 263 | 23.7% | 6.5% |
| De 65 000 à moins de 80 000 euros par an | 189 | 8.2% | 9.7% | 113 | 8.6% | 10.4% | 76 | 7.6% | 8.8% | 127 | 11.5% | 9.8% |
| De 80 000 à moins de 115 000 euros par an | 149 | 6.4% | 12.0% | 99 | 7.5% | 13.5% | 50 | 5.0% | 9.8% | 102 | 9.2% | 10.9% |
| 115 000 euros et plus par an | 84 | 3.6% | 14.2% | 51 | 3.9% | 14.4% | 32 | 3.2% | 13.8% | 59 | 5.4% | 12.5% |
| Refus | 119 | 5.2% | 3.8% | 57 | 4.3% | 4.4% | 62 | 6.2% | 3.5% | 48 | 4.4% | 4.8% |
| Ne sait pas | 118 | 5.1% | 5.0% | 41 | 3.1% | 4.2% | 76 | 7.7% | 5.6% | 57 | 5.2% | 6.2% |
