L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 5130 | 100.0% | 9.9% | 2479 | 100.0% | 10.0% | 2651 | 100.0% | 9.8% | 1280 | 100.0% | 7.3% |
| Sexe | ||||||||||||
| Homme | 2479 | 48.3% | 10.0% | 2479 | 100.0% | 10.0% | - | - | - | 654 | 51.1% | 7.4% |
| Femme | 2651 | 51.7% | 9.8% | - | - | - | 2651 | 100.0% | 9.8% | 626 | 48.9% | 7.2% |
| Age | ||||||||||||
| 15 à 24 ans | 399 | 7.8% | 5.5% | 211 | 8.5% | 5.7% | 188 | 7.1% | 5.2% | 147 | 11.4% | 4.7% |
| 25 à 34 ans | 607 | 11.8% | 8.0% | 309 | 12.5% | 8.3% | 298 | 11.3% | 7.7% | 208 | 16.3% | 6.3% |
| 35 à 49 ans | 1240 | 24.2% | 9.9% | 579 | 23.4% | 9.4% | 660 | 24.9% | 10.4% | 454 | 35.5% | 7.4% |
| 50 à 59 ans | 1103 | 21.5% | 11.8% | 567 | 22.9% | 12.2% | 536 | 20.2% | 11.4% | 363 | 28.4% | 9.3% |
| 60 ans et plus | 1782 | 34.7% | 11.9% | 813 | 32.8% | 12.4% | 969 | 36.5% | 11.5% | 108 | 8.4% | 10.9% |
| Individu | ||||||||||||
| Ménagères | 2406 | 46.9% | 10.4% | - | - | - | 2406 | 90.8% | 10.4% | 540 | 42.2% | 7.6% |
| Personne de référence | 2922 | 57.0% | 10.4% | 2179 | 87.9% | 10.8% | 742 | 28.0% | 9.6% | 667 | 52.1% | 8.1% |
| Responsable des achats | 3676 | 71.6% | 10.3% | 1260 | 50.8% | 9.9% | 2416 | 91.1% | 10.6% | 826 | 64.6% | 7.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 128 | 2.5% | 24.4% | 94 | 3.8% | 25.2% | 34 | 1.3% | 22.4% | 0 | - | 1.1% |
| Petits patrons | 175 | 3.4% | 10.7% | 118 | 4.8% | 10.6% | 57 | 2.2% | 10.9% | 149 | 11.6% | 10.3% |
| Affaires et Cadres | 340 | 6.6% | 6.7% | 191 | 7.7% | 6.5% | 149 | 5.6% | 6.9% | 293 | 22.9% | 6.3% |
| Professions intermédiaires | 578 | 11.3% | 8.4% | 307 | 12.4% | 9.0% | 271 | 10.2% | 7.8% | 462 | 36.1% | 8.2% |
| Employés | 851 | 16.6% | 10.3% | 196 | 7.9% | 9.1% | 655 | 24.7% | 10.7% | 142 | 11.1% | 7.8% |
| Ouvriers | 787 | 15.3% | 12.3% | 602 | 24.3% | 11.9% | 185 | 7.0% | 13.4% | 54 | 4.2% | 13.2% |
| Retraités | 1531 | 29.9% | 12.2% | 738 | 29.8% | 12.4% | 793 | 29.9% | 12.0% | 21 | 1.6% | 8.4% |
| Autres inactifs | 740 | 14.4% | 7.2% | 233 | 9.4% | 6.1% | 506 | 19.1% | 7.8% | 160 | 12.5% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 204 | 4.0% | 25.0% | 105 | 4.2% | 25.0% | 100 | 3.8% | 25.0% | - | - | - |
| Petits patrons | 257 | 5.0% | 9.7% | 120 | 4.8% | 9.2% | 137 | 5.2% | 10.3% | 257 | 20.1% | 9.7% |
| Affaires et Cadres | 408 | 7.9% | 5.6% | 204 | 8.2% | 5.7% | 204 | 7.7% | 5.6% | 408 | 31.9% | 5.6% |
| Professions intermédiaires | 615 | 12.0% | 8.1% | 331 | 13.4% | 8.5% | 284 | 10.7% | 7.8% | 615 | 48.1% | 8.1% |
| Employés | 450 | 8.8% | 8.3% | 201 | 8.1% | 8.7% | 249 | 9.4% | 8.1% | - | - | - |
| Ouvriers | 1140 | 22.2% | 12.0% | 578 | 23.3% | 11.4% | 562 | 21.2% | 12.6% | - | - | - |
| Retraités | 1693 | 33.0% | 11.7% | 785 | 31.6% | 11.9% | 908 | 34.3% | 11.6% | - | - | - |
| Autres inactifs | 363 | 7.1% | 8.8% | 157 | 6.3% | 9.8% | 206 | 7.8% | 8.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 993 | 19.4% | 9.9% | 454 | 18.3% | 10.4% | 539 | 20.3% | 9.6% | 126 | 9.9% | 7.3% |
| 2 personnes | 2032 | 39.6% | 11.3% | 1003 | 40.4% | 11.5% | 1029 | 38.8% | 11.2% | 358 | 28.0% | 8.2% |
| 3 personnes | 794 | 15.5% | 8.7% | 397 | 16.0% | 8.8% | 397 | 15.0% | 8.6% | 239 | 18.7% | 6.2% |
| 4 personnes | 846 | 16.5% | 9.1% | 392 | 15.8% | 8.6% | 454 | 17.1% | 9.5% | 365 | 28.5% | 7.5% |
| 5 personnes et + | 464 | 9.0% | 8.7% | 233 | 9.4% | 8.9% | 231 | 8.7% | 8.4% | 192 | 15.0% | 7.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1379 | 26.9% | 8.9% | 638 | 25.7% | 8.9% | 741 | 27.9% | 9.0% | 582 | 45.5% | 7.5% |
| Non | 3751 | 73.1% | 10.3% | 1841 | 74.3% | 10.4% | 1910 | 72.1% | 10.2% | 698 | 54.5% | 7.2% |
| Habitat | ||||||||||||
| Communes rurales | 1996 | 38.9% | 16.9% | 961 | 38.8% | 17.2% | 1035 | 39.1% | 16.6% | 444 | 34.6% | 13.3% |
| Agglo. - 20 000 hab | 1216 | 23.7% | 13.5% | 596 | 24.0% | 13.9% | 619 | 23.4% | 13.2% | 286 | 22.4% | 11.1% |
| Agglo. 20 000 à 100 000 hab | 951 | 18.5% | 13.7% | 451 | 18.2% | 13.5% | 500 | 18.9% | 13.8% | 217 | 17.0% | 12.0% |
| Agglo. + 100 000 hab | 821 | 16.0% | 5.3% | 412 | 16.6% | 5.5% | 409 | 15.4% | 5.2% | 274 | 21.4% | 4.8% |
| Agglo. Paris | 146 | 2.8% | 1.7% | 59 | 2.4% | 1.5% | 87 | 3.3% | 1.9% | 59 | 4.6% | 1.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 214 | 4.2% | 2.2% | 85 | 3.4% | 1.9% | 129 | 4.9% | 2.6% | 71 | 5.6% | 1.6% |
| Nord Pas de Calais | 459 | 8.9% | 14.3% | 200 | 8.1% | 13.1% | 259 | 9.8% | 15.4% | 93 | 7.3% | 9.8% |
| Lorraine | 126 | 2.5% | 6.5% | 57 | 2.3% | 6.1% | 69 | 2.6% | 6.9% | 37 | 2.9% | 6.7% |
| Alsace | 49 | 1.0% | 3.2% | 16 | 0.7% | 2.2% | 33 | 1.2% | 4.2% | 4 | 0.3% | 0.9% |
| Franche-Comté | 117 | 2.3% | 12.3% | 55 | 2.2% | 11.9% | 62 | 2.3% | 12.7% | 26 | 2.1% | 10.1% |
| Champagne Ardennes | 42 | 0.8% | 3.9% | 19 | 0.7% | 3.6% | 24 | 0.9% | 4.3% | 10 | 0.8% | 3.4% |
| Picardie | 242 | 4.7% | 15.7% | 131 | 5.3% | 17.7% | 110 | 4.2% | 13.9% | 33 | 2.5% | 7.5% |
| Bourgogne | 74 | 1.4% | 5.5% | 34 | 1.4% | 5.3% | 40 | 1.5% | 5.7% | 15 | 1.2% | 4.3% |
| Haute Normandie | 362 | 7.1% | 24.3% | 173 | 7.0% | 24.3% | 189 | 7.1% | 24.3% | 90 | 7.0% | 19.3% |
| Basse Normandie | 430 | 8.4% | 35.6% | 230 | 9.3% | 39.7% | 200 | 7.5% | 31.8% | 110 | 8.6% | 31.1% |
| Centre | 222 | 4.3% | 10.6% | 121 | 4.9% | 12.0% | 101 | 3.8% | 9.3% | 36 | 2.8% | 6.1% |
| Pays de Loire | 462 | 9.0% | 15.6% | 231 | 9.3% | 16.2% | 231 | 8.7% | 15.1% | 127 | 9.9% | 13.4% |
| Bretagne | 389 | 7.6% | 14.6% | 183 | 7.4% | 14.3% | 205 | 7.7% | 14.9% | 115 | 9.0% | 13.9% |
| Poitou Charentes | 100 | 2.0% | 6.7% | 50 | 2.0% | 7.0% | 50 | 1.9% | 6.5% | 31 | 2.4% | 7.6% |
| Aquitaine | 292 | 5.7% | 10.6% | 153 | 6.2% | 11.6% | 139 | 5.3% | 9.6% | 61 | 4.8% | 7.0% |
| Midi Pyrénées | 296 | 5.8% | 12.1% | 135 | 5.5% | 11.5% | 161 | 6.1% | 12.7% | 67 | 5.2% | 8.5% |
| Limousin | 51 | 1.0% | 8.3% | 23 | 0.9% | 8.0% | 28 | 1.0% | 8.6% | 7 | 0.6% | 4.8% |
| Auvergne | 143 | 2.8% | 12.7% | 77 | 3.1% | 14.2% | 66 | 2.5% | 11.2% | 25 | 2.0% | 8.6% |
| Rhône Alpes | 731 | 14.2% | 14.1% | 361 | 14.5% | 14.5% | 370 | 14.0% | 13.8% | 202 | 15.8% | 11.0% |
| Languedoc Roussillon | 252 | 4.9% | 11.1% | 116 | 4.7% | 10.8% | 135 | 5.1% | 11.4% | 89 | 6.9% | 12.0% |
| Provence Alpes Côte d'Azur, Corse | 77 | 1.5% | 1.8% | 28 | 1.1% | 1.4% | 48 | 1.8% | 2.1% | 30 | 2.3% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2868 | 55.9% | 8.7% | 1400 | 56.5% | 8.5% | 1468 | 55.4% | 8.9% | 1049 | 82.0% | 7.2% |
| Presque tous les jours | 536 | 10.5% | 9.1% | 264 | 10.6% | 9.7% | 272 | 10.3% | 8.6% | 123 | 9.6% | 6.3% |
| 1 à 2 fois par semaine | 276 | 5.4% | 10.8% | 133 | 5.4% | 11.5% | 142 | 5.4% | 10.3% | 50 | 3.9% | 7.9% |
| 1 à 3 fois par mois | 77 | 1.5% | 14.8% | 28 | 1.1% | 13.5% | 49 | 1.8% | 15.6% | 7 | 0.6% | 12.2% |
| Moins souvent | 132 | 2.6% | 16.0% | 54 | 2.2% | 15.1% | 78 | 2.9% | 16.7% | 13 | 1.0% | 16.3% |
| Jamais | 13 | 0.2% | 9.9% | 10 | 0.4% | 11.3% | 3 | 0.1% | 6.9% | 4 | 0.3% | 45.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 196 | 3.8% | 10.5% | 87 | 3.5% | 11.0% | 109 | 4.1% | 10.2% | 15 | 1.2% | 10.9% |
| De 9 000 à moins de 12 000 euros par an | 345 | 6.7% | 12.1% | 102 | 4.1% | 9.6% | 244 | 9.2% | 13.6% | 28 | 2.2% | 10.9% |
| De 12 000 à moins de 18 000 euros par an | 714 | 13.9% | 11.7% | 338 | 13.6% | 12.9% | 376 | 14.2% | 10.8% | 64 | 5.0% | 8.6% |
| De 18 000 à moins de 24 000 euros par an | 731 | 14.3% | 11.1% | 350 | 14.1% | 11.4% | 381 | 14.4% | 10.8% | 115 | 9.0% | 8.4% |
| De 24 000 à moins de 36 000 euros par an | 1207 | 23.5% | 10.9% | 578 | 23.3% | 10.9% | 629 | 23.7% | 11.0% | 291 | 22.7% | 8.7% |
| De 36 000 à moins de 45 000 euros par an | 666 | 13.0% | 9.5% | 376 | 15.1% | 10.0% | 291 | 11.0% | 8.9% | 235 | 18.4% | 7.7% |
| De 45 000 à moins de 65 000 euros par an | 559 | 10.9% | 8.1% | 308 | 12.4% | 8.5% | 250 | 9.4% | 7.7% | 267 | 20.8% | 7.0% |
| De 65 000 à moins de 80 000 euros par an | 105 | 2.1% | 5.4% | 78 | 3.1% | 6.9% | 28 | 1.0% | 3.3% | 69 | 5.4% | 5.3% |
| De 80 000 à moins de 115 000 euros par an | 85 | 1.7% | 6.8% | 41 | 1.7% | 5.5% | 44 | 1.7% | 8.7% | 56 | 4.4% | 6.1% |
| 115 000 euros et plus par an | 31 | 0.6% | 5.1% | 21 | 0.9% | 5.7% | 9 | 0.4% | 4.1% | 22 | 1.7% | 4.3% |
| Refus | 308 | 6.0% | 9.2% | 145 | 5.8% | 10.4% | 163 | 6.2% | 8.4% | 75 | 5.9% | 7.0% |
| Ne sait pas | 182 | 3.6% | 8.0% | 56 | 2.3% | 5.9% | 126 | 4.8% | 9.5% | 44 | 3.4% | 4.7% |
