L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 438 | 100.0% | 0.8% | 351 | 100.0% | 1.4% | 87 | 100.0% | 0.3% | 169 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 351 | 80.2% | 1.4% | 351 | 100.0% | 1.4% | - | - | - | 145 | 85.8% | 1.6% |
| Femme | 87 | 19.8% | 0.3% | - | - | - | 87 | 100.0% | 0.3% | 24 | 14.2% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 61 | 13.9% | 0.8% | 53 | 15.2% | 1.4% | 8 | 9.0% | 0.2% | 28 | 16.5% | 0.9% |
| 25 à 34 ans | 40 | 9.1% | 0.5% | 35 | 9.9% | 0.9% | 5 | 5.6% | 0.1% | 19 | 11.3% | 0.6% |
| 35 à 49 ans | 126 | 28.7% | 1.0% | 101 | 28.9% | 1.6% | 24 | 28.1% | 0.4% | 70 | 41.6% | 1.1% |
| 50 à 59 ans | 119 | 27.1% | 1.3% | 91 | 25.9% | 1.9% | 28 | 32.0% | 0.6% | 43 | 25.7% | 1.1% |
| 60 ans et plus | 93 | 21.2% | 0.6% | 71 | 20.2% | 1.1% | 22 | 25.4% | 0.3% | 8 | 4.9% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 77 | 17.7% | 0.3% | - | - | - | 77 | 89.1% | 0.3% | 23 | 13.5% | 0.3% |
| Personne de référence | 312 | 71.2% | 1.1% | 298 | 84.8% | 1.5% | 14 | 16.2% | 0.2% | 119 | 70.7% | 1.5% |
| Responsable des achats | 247 | 56.4% | 0.7% | 169 | 48.2% | 1.3% | 78 | 89.8% | 0.3% | 77 | 45.4% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 2.9% | 2.4% | 13 | 3.6% | 3.4% | - | - | - | - | - | - |
| Petits patrons | 19 | 4.4% | 1.2% | 14 | 3.9% | 1.2% | 6 | 6.5% | 1.1% | 17 | 10.2% | 1.2% |
| Affaires et Cadres | 57 | 12.9% | 1.1% | 48 | 13.6% | 1.6% | 9 | 10.0% | 0.4% | 52 | 30.7% | 1.1% |
| Professions intermédiaires | 76 | 17.3% | 1.1% | 66 | 18.9% | 1.9% | 9 | 10.9% | 0.3% | 71 | 41.9% | 1.3% |
| Employés | 63 | 14.4% | 0.8% | 38 | 10.8% | 1.8% | 25 | 29.0% | 0.4% | 3 | 1.5% | 0.1% |
| Ouvriers | 68 | 15.6% | 1.1% | 66 | 18.7% | 1.3% | 3 | 3.0% | 0.2% | 5 | 2.8% | 1.2% |
| Retraités | 91 | 20.7% | 0.7% | 69 | 19.5% | 1.2% | 22 | 25.4% | 0.3% | 0 | 0.1% | 0.1% |
| Autres inactifs | 52 | 11.8% | 0.5% | 39 | 11.0% | 1.0% | 13 | 15.2% | 0.2% | 22 | 12.8% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 2.4% | 1.3% | 10 | 2.8% | 2.3% | 1 | 0.9% | 0.2% | - | - | - |
| Petits patrons | 16 | 3.7% | 0.6% | 13 | 3.6% | 1.0% | 3 | 3.9% | 0.3% | 16 | 9.6% | 0.6% |
| Affaires et Cadres | 66 | 15.0% | 0.9% | 56 | 16.1% | 1.6% | 9 | 10.9% | 0.3% | 66 | 39.0% | 0.9% |
| Professions intermédiaires | 87 | 19.8% | 1.1% | 76 | 21.6% | 1.9% | 11 | 12.9% | 0.3% | 87 | 51.4% | 1.1% |
| Employés | 56 | 12.9% | 1.0% | 39 | 11.2% | 1.7% | 17 | 19.8% | 0.6% | - | - | - |
| Ouvriers | 78 | 17.9% | 0.8% | 65 | 18.6% | 1.3% | 13 | 15.0% | 0.3% | - | - | - |
| Retraités | 101 | 23.1% | 0.7% | 75 | 21.5% | 1.1% | 26 | 29.6% | 0.3% | - | - | - |
| Autres inactifs | 23 | 5.2% | 0.6% | 17 | 4.7% | 1.0% | 6 | 7.1% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 61 | 14.0% | 0.6% | 53 | 15.0% | 1.2% | 9 | 10.2% | 0.2% | 14 | 8.5% | 0.8% |
| 2 personnes | 170 | 38.9% | 0.9% | 127 | 36.1% | 1.5% | 43 | 50.0% | 0.5% | 42 | 24.9% | 1.0% |
| 3 personnes | 91 | 20.7% | 1.0% | 63 | 17.9% | 1.4% | 28 | 32.3% | 0.6% | 35 | 20.8% | 0.9% |
| 4 personnes | 84 | 19.1% | 0.9% | 78 | 22.1% | 1.7% | 6 | 7.0% | 0.1% | 51 | 30.2% | 1.0% |
| 5 personnes et + | 32 | 7.2% | 0.6% | 31 | 8.9% | 1.2% | 0 | 0.5% | - | 26 | 15.6% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 126 | 28.8% | 0.8% | 110 | 31.2% | 1.5% | 17 | 19.3% | 0.2% | 78 | 46.3% | 1.0% |
| Non | 312 | 71.2% | 0.9% | 242 | 68.8% | 1.4% | 70 | 80.7% | 0.4% | 91 | 53.7% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 85 | 19.4% | 0.7% | 69 | 19.5% | 1.2% | 16 | 19.0% | 0.3% | 31 | 18.6% | 0.9% |
| Agglo. - 20 000 hab | 110 | 25.2% | 1.2% | 87 | 24.8% | 2.0% | 24 | 27.1% | 0.5% | 31 | 18.4% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 69 | 15.8% | 1.0% | 58 | 16.4% | 1.7% | 12 | 13.6% | 0.3% | 20 | 12.0% | 1.1% |
| Agglo. + 100 000 hab | 137 | 31.3% | 0.9% | 104 | 29.6% | 1.4% | 33 | 37.8% | 0.4% | 63 | 37.3% | 1.1% |
| Agglo. Paris | 36 | 8.3% | 0.4% | 34 | 9.7% | 0.8% | 2 | 2.6% | - | 23 | 13.6% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 38 | 8.7% | 0.4% | 36 | 10.3% | 0.8% | 2 | 2.6% | - | 25 | 14.8% | 0.6% |
| Nord Pas de Calais | 4 | 0.9% | 0.1% | 4 | 1.1% | 0.3% | - | - | - | 4 | 2.4% | 0.4% |
| Lorraine | 1 | 0.3% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.7% | 0.2% |
| Franche-Comté | 4 | 1.0% | 0.4% | 4 | 1.1% | 0.8% | 0 | 0.4% | 0.1% | - | - | - |
| Champagne Ardennes | 4 | 0.9% | 0.4% | 3 | 0.7% | 0.5% | 1 | 1.6% | 0.2% | 0 | 0.2% | 0.1% |
| Picardie | 9 | 2.0% | 0.6% | 7 | 2.0% | 1.0% | 2 | 1.8% | 0.2% | 7 | 4.0% | 1.6% |
| Bourgogne | 7 | 1.7% | 0.6% | 5 | 1.3% | 0.7% | 3 | 3.4% | 0.4% | 1 | 0.5% | 0.3% |
| Basse Normandie | 2 | 0.4% | 0.1% | 0 | 0.1% | 0.1% | 1 | 1.5% | 0.2% | 0 | 0.2% | 0.1% |
| Centre | 11 | 2.6% | 0.5% | 11 | 3.2% | 1.1% | - | - | - | 4 | 2.4% | 0.7% |
| Pays de Loire | 4 | 1.0% | 0.1% | 3 | 0.7% | 0.2% | 2 | 1.9% | 0.1% | 3 | 1.5% | 0.3% |
| Bretagne | 3 | 0.6% | 0.1% | 3 | 0.8% | 0.2% | - | - | - | 1 | 0.5% | 0.1% |
| Poitou Charentes | 10 | 2.2% | 0.6% | 8 | 2.4% | 1.2% | 1 | 1.5% | 0.2% | 5 | 3.2% | 1.3% |
| Aquitaine | 90 | 20.7% | 3.3% | 71 | 20.3% | 5.4% | 19 | 22.0% | 1.3% | 22 | 13.0% | 2.5% |
| Midi Pyrénées | 103 | 23.6% | 4.2% | 77 | 22.0% | 6.5% | 26 | 30.2% | 2.1% | 39 | 23.3% | 5.0% |
| Limousin | 11 | 2.5% | 1.8% | 9 | 2.6% | 3.1% | 2 | 2.3% | 0.6% | 3 | 1.8% | 2.0% |
| Auvergne | 24 | 5.5% | 2.1% | 18 | 5.2% | 3.3% | 6 | 7.1% | 1.1% | 13 | 7.9% | 4.5% |
| Rhône Alpes | 44 | 10.1% | 0.9% | 31 | 8.9% | 1.3% | 13 | 14.8% | 0.5% | 13 | 7.8% | 0.7% |
| Languedoc Roussillon | 38 | 8.7% | 1.7% | 32 | 9.1% | 3.0% | 6 | 6.7% | 0.5% | 15 | 9.1% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 29 | 6.7% | 0.7% | 27 | 7.8% | 1.3% | 2 | 2.4% | 0.1% | 11 | 6.7% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 305 | 69.6% | 0.9% | 252 | 71.7% | 1.5% | 53 | 61.1% | 0.3% | 138 | 81.8% | 0.9% |
| Presque tous les jours | 56 | 12.8% | 1.0% | 31 | 8.8% | 1.1% | 25 | 29.0% | 0.8% | 17 | 9.9% | 0.9% |
| 1 à 2 fois par semaine | 26 | 6.0% | 1.0% | 23 | 6.6% | 2.0% | 3 | 3.7% | 0.2% | 9 | 5.5% | 1.5% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | 0 | 0.1% | 0.2% | 0 | 0.6% | 0.2% | - | - | - |
| Moins souvent | 2 | 0.5% | 0.3% | 2 | 0.6% | 0.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 2.9% | 0.7% | 11 | 3.2% | 1.4% | 1 | 1.6% | 0.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 9 | 2.2% | 0.3% | 4 | 1.2% | 0.4% | 5 | 5.9% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 36 | 8.3% | 0.6% | 33 | 9.5% | 1.3% | 3 | 3.3% | 0.1% | 7 | 4.1% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 43 | 9.7% | 0.6% | 26 | 7.5% | 0.9% | 16 | 18.6% | 0.5% | 7 | 4.0% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 97 | 22.1% | 0.9% | 78 | 22.2% | 1.5% | 19 | 21.6% | 0.3% | 28 | 16.8% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 91 | 20.8% | 1.3% | 75 | 21.5% | 2.0% | 16 | 18.3% | 0.5% | 36 | 21.2% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 83 | 18.8% | 1.2% | 68 | 19.4% | 1.9% | 14 | 16.6% | 0.4% | 41 | 24.5% | 1.1% |
| De 65 000 à moins de 80 000 euros par an | 22 | 4.9% | 1.1% | 20 | 5.8% | 1.8% | 1 | 1.3% | 0.1% | 15 | 8.9% | 1.2% |
| De 80 000 à moins de 115 000 euros par an | 9 | 2.0% | 0.7% | 7 | 1.9% | 0.9% | 2 | 2.6% | 0.4% | 8 | 4.9% | 0.9% |
| 115 000 euros et plus par an | 6 | 1.3% | 0.9% | 4 | 1.2% | 1.1% | 1 | 1.7% | 0.6% | 5 | 3.2% | 1.1% |
| Refus | 26 | 5.9% | 0.8% | 19 | 5.3% | 1.3% | 7 | 8.2% | 0.4% | 18 | 10.7% | 1.7% |
| Ne sait pas | 5 | 1.1% | 0.2% | 4 | 1.3% | 0.5% | 0 | 0.4% | - | 3 | 1.8% | 0.3% |
