L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4658 | 100.0% | 9.0% | 2301 | 100.0% | 9.3% | 2357 | 100.0% | 8.7% | 1161 | 100.0% | 6.7% |
| Sexe | ||||||||||||
| Homme | 2301 | 49.4% | 9.3% | 2301 | 100.0% | 9.3% | - | - | - | 626 | 53.9% | 7.1% |
| Femme | 2357 | 50.6% | 8.7% | - | - | - | 2357 | 100.0% | 8.7% | 535 | 46.1% | 6.2% |
| Age | ||||||||||||
| 15 à 24 ans | 380 | 8.2% | 5.2% | 201 | 8.7% | 5.5% | 179 | 7.6% | 5.0% | 144 | 12.4% | 4.6% |
| 25 à 34 ans | 523 | 11.2% | 6.9% | 284 | 12.4% | 7.6% | 239 | 10.1% | 6.1% | 195 | 16.8% | 5.9% |
| 35 à 49 ans | 1097 | 23.5% | 8.8% | 527 | 22.9% | 8.5% | 570 | 24.2% | 9.0% | 405 | 34.9% | 6.6% |
| 50 à 59 ans | 1039 | 22.3% | 11.1% | 542 | 23.6% | 11.6% | 497 | 21.1% | 10.6% | 345 | 29.7% | 8.8% |
| 60 ans et plus | 1619 | 34.8% | 10.8% | 746 | 32.4% | 11.4% | 873 | 37.0% | 10.3% | 73 | 6.3% | 7.4% |
| Individu | ||||||||||||
| Ménagères | 2159 | 46.3% | 9.3% | - | - | - | 2159 | 91.6% | 9.3% | 463 | 39.9% | 6.6% |
| Personne de référence | 2711 | 58.2% | 9.7% | 2002 | 87.0% | 9.9% | 708 | 30.1% | 9.1% | 606 | 52.2% | 7.4% |
| Responsable des achats | 3291 | 70.7% | 9.3% | 1137 | 49.4% | 8.9% | 2155 | 91.4% | 9.4% | 723 | 62.2% | 6.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 102 | 2.2% | 19.4% | 74 | 3.2% | 19.8% | 28 | 1.2% | 18.4% | 0 | - | 1.1% |
| Petits patrons | 144 | 3.1% | 8.8% | 109 | 4.7% | 9.8% | 36 | 1.5% | 6.8% | 125 | 10.7% | 8.6% |
| Affaires et Cadres | 300 | 6.4% | 5.9% | 175 | 7.6% | 5.9% | 125 | 5.3% | 5.8% | 266 | 22.9% | 5.7% |
| Professions intermédiaires | 538 | 11.5% | 7.8% | 294 | 12.8% | 8.6% | 244 | 10.4% | 7.0% | 433 | 37.3% | 7.7% |
| Employés | 762 | 16.4% | 9.2% | 176 | 7.7% | 8.2% | 586 | 24.9% | 9.6% | 136 | 11.7% | 7.5% |
| Ouvriers | 713 | 15.3% | 11.1% | 567 | 24.7% | 11.3% | 146 | 6.2% | 10.6% | 46 | 4.0% | 11.4% |
| Retraités | 1397 | 30.0% | 11.1% | 688 | 29.9% | 11.6% | 709 | 30.1% | 10.7% | 16 | 1.4% | 6.4% |
| Autres inactifs | 702 | 15.1% | 6.8% | 219 | 9.5% | 5.8% | 483 | 20.5% | 7.4% | 139 | 11.9% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 163 | 3.5% | 19.9% | 84 | 3.7% | 20.2% | 78 | 3.3% | 19.7% | - | - | - |
| Petits patrons | 219 | 4.7% | 8.3% | 111 | 4.8% | 8.5% | 108 | 4.6% | 8.1% | 219 | 18.8% | 8.3% |
| Affaires et Cadres | 357 | 7.7% | 4.9% | 195 | 8.5% | 5.4% | 162 | 6.9% | 4.4% | 357 | 30.7% | 4.9% |
| Professions intermédiaires | 585 | 12.6% | 7.7% | 321 | 13.9% | 8.2% | 265 | 11.2% | 7.2% | 585 | 50.4% | 7.7% |
| Employés | 422 | 9.1% | 7.8% | 179 | 7.8% | 7.7% | 243 | 10.3% | 7.9% | - | - | - |
| Ouvriers | 1027 | 22.1% | 10.8% | 544 | 23.7% | 10.7% | 483 | 20.5% | 10.9% | - | - | - |
| Retraités | 1530 | 32.8% | 10.6% | 733 | 31.9% | 11.1% | 797 | 33.8% | 10.1% | - | - | - |
| Autres inactifs | 355 | 7.6% | 8.7% | 134 | 5.8% | 8.4% | 221 | 9.4% | 8.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 878 | 18.8% | 8.8% | 371 | 16.1% | 8.5% | 507 | 21.5% | 9.0% | 91 | 7.9% | 5.3% |
| 2 personnes | 1820 | 39.1% | 10.1% | 945 | 41.1% | 10.8% | 876 | 37.1% | 9.5% | 301 | 26.0% | 6.9% |
| 3 personnes | 746 | 16.0% | 8.2% | 393 | 17.1% | 8.7% | 353 | 15.0% | 7.7% | 240 | 20.7% | 6.3% |
| 4 personnes | 753 | 16.2% | 8.1% | 354 | 15.4% | 7.8% | 399 | 16.9% | 8.4% | 323 | 27.8% | 6.6% |
| 5 personnes et + | 461 | 9.9% | 8.6% | 239 | 10.4% | 9.1% | 222 | 9.4% | 8.1% | 205 | 17.7% | 7.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1279 | 27.4% | 8.3% | 605 | 26.3% | 8.5% | 673 | 28.6% | 8.1% | 545 | 46.9% | 7.0% |
| Non | 3380 | 72.6% | 9.3% | 1696 | 73.7% | 9.6% | 1684 | 71.4% | 9.0% | 617 | 53.1% | 6.3% |
| Habitat | ||||||||||||
| Communes rurales | 1703 | 36.6% | 14.4% | 835 | 36.3% | 14.9% | 868 | 36.8% | 13.9% | 389 | 33.5% | 11.7% |
| Agglo. - 20 000 hab | 1057 | 22.7% | 11.7% | 509 | 22.1% | 11.8% | 547 | 23.2% | 11.6% | 246 | 21.2% | 9.5% |
| Agglo. 20 000 à 100 000 hab | 927 | 19.9% | 13.3% | 466 | 20.2% | 13.9% | 461 | 19.6% | 12.8% | 218 | 18.7% | 12.0% |
| Agglo. + 100 000 hab | 717 | 15.4% | 4.7% | 376 | 16.3% | 5.0% | 341 | 14.5% | 4.3% | 203 | 17.5% | 3.6% |
| Agglo. Paris | 255 | 5.5% | 3.0% | 115 | 5.0% | 2.8% | 139 | 5.9% | 3.1% | 105 | 9.1% | 2.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 423 | 9.1% | 4.4% | 195 | 8.5% | 4.3% | 228 | 9.7% | 4.6% | 135 | 11.6% | 3.1% |
| Nord Pas de Calais | 790 | 17.0% | 24.6% | 416 | 18.1% | 27.2% | 374 | 15.9% | 22.2% | 169 | 14.6% | 17.9% |
| Lorraine | 8 | 0.2% | 0.4% | 0 | - | - | 8 | 0.3% | 0.8% | - | - | - |
| Alsace | 3 | 0.1% | 0.2% | - | - | - | 3 | 0.1% | 0.4% | 3 | 0.3% | 0.6% |
| Franche-Comté | 105 | 2.2% | 11.0% | 49 | 2.1% | 10.5% | 56 | 2.4% | 11.4% | 28 | 2.4% | 10.8% |
| Champagne Ardennes | 6 | 0.1% | 0.6% | 2 | 0.1% | 0.4% | 4 | 0.2% | 0.7% | 2 | 0.2% | 0.6% |
| Picardie | 404 | 8.7% | 26.3% | 205 | 8.9% | 27.6% | 199 | 8.4% | 25.1% | 72 | 6.2% | 16.5% |
| Bourgogne | 25 | 0.5% | 1.9% | 10 | 0.4% | 1.5% | 16 | 0.7% | 2.2% | 5 | 0.4% | 1.3% |
| Haute Normandie | 527 | 11.3% | 35.4% | 246 | 10.7% | 34.6% | 281 | 11.9% | 36.2% | 140 | 12.0% | 30.1% |
| Basse Normandie | 512 | 11.0% | 42.3% | 268 | 11.6% | 46.2% | 244 | 10.4% | 38.8% | 131 | 11.3% | 36.8% |
| Centre | 158 | 3.4% | 7.5% | 89 | 3.9% | 8.8% | 69 | 2.9% | 6.3% | 28 | 2.4% | 4.7% |
| Pays de Loire | 231 | 5.0% | 7.8% | 117 | 5.1% | 8.2% | 114 | 4.8% | 7.5% | 67 | 5.8% | 7.1% |
| Bretagne | 221 | 4.7% | 8.3% | 100 | 4.4% | 7.8% | 121 | 5.1% | 8.8% | 68 | 5.8% | 8.2% |
| Poitou Charentes | 100 | 2.2% | 6.8% | 54 | 2.3% | 7.6% | 46 | 2.0% | 6.0% | 29 | 2.5% | 7.0% |
| Aquitaine | 64 | 1.4% | 2.3% | 25 | 1.1% | 1.9% | 39 | 1.7% | 2.7% | 14 | 1.2% | 1.6% |
| Midi Pyrénées | 262 | 5.6% | 10.7% | 123 | 5.4% | 10.5% | 139 | 5.9% | 11.0% | 57 | 4.9% | 7.3% |
| Limousin | 1 | - | 0.2% | 1 | 0.1% | 0.4% | 0 | - | 0.1% | 0 | - | 0.2% |
| Auvergne | 71 | 1.5% | 6.3% | 35 | 1.5% | 6.5% | 35 | 1.5% | 6.0% | 10 | 0.9% | 3.4% |
| Rhône Alpes | 645 | 13.8% | 12.5% | 319 | 13.9% | 12.8% | 326 | 13.8% | 12.2% | 165 | 14.2% | 9.0% |
| Languedoc Roussillon | 76 | 1.6% | 3.3% | 43 | 1.8% | 4.0% | 33 | 1.4% | 2.8% | 25 | 2.1% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 26 | 0.6% | 0.6% | 3 | 0.1% | 0.1% | 23 | 1.0% | 1.0% | 14 | 1.2% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2566 | 55.1% | 7.7% | 1312 | 57.0% | 7.9% | 1254 | 53.2% | 7.6% | 947 | 81.6% | 6.5% |
| Presque tous les jours | 489 | 10.5% | 8.3% | 243 | 10.6% | 8.9% | 246 | 10.4% | 7.8% | 123 | 10.6% | 6.3% |
| 1 à 2 fois par semaine | 264 | 5.7% | 10.4% | 126 | 5.5% | 10.8% | 139 | 5.9% | 10.0% | 41 | 3.5% | 6.5% |
| 1 à 3 fois par mois | 81 | 1.7% | 15.7% | 27 | 1.2% | 13.1% | 55 | 2.3% | 17.4% | 7 | 0.6% | 11.5% |
| Moins souvent | 108 | 2.3% | 13.2% | 48 | 2.1% | 13.5% | 60 | 2.6% | 12.9% | 10 | 0.9% | 12.2% |
| Jamais | 6 | 0.1% | 5.1% | 6 | 0.3% | 7.4% | - | - | - | 1 | 0.1% | 9.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 172 | 3.7% | 9.2% | 57 | 2.5% | 7.2% | 115 | 4.9% | 10.8% | 10 | 0.8% | 7.1% |
| De 9 000 à moins de 12 000 euros par an | 282 | 6.1% | 9.9% | 89 | 3.9% | 8.4% | 194 | 8.2% | 10.9% | 20 | 1.8% | 7.8% |
| De 12 000 à moins de 18 000 euros par an | 686 | 14.7% | 11.2% | 315 | 13.7% | 12.1% | 370 | 15.7% | 10.6% | 48 | 4.2% | 6.6% |
| De 18 000 à moins de 24 000 euros par an | 677 | 14.5% | 10.3% | 347 | 15.1% | 11.3% | 330 | 14.0% | 9.4% | 90 | 7.7% | 6.6% |
| De 24 000 à moins de 36 000 euros par an | 1069 | 22.9% | 9.7% | 508 | 22.1% | 9.6% | 560 | 23.8% | 9.8% | 267 | 23.0% | 8.0% |
| De 36 000 à moins de 45 000 euros par an | 616 | 13.2% | 8.8% | 374 | 16.3% | 10.0% | 242 | 10.3% | 7.4% | 243 | 20.9% | 8.0% |
| De 45 000 à moins de 65 000 euros par an | 525 | 11.3% | 7.6% | 283 | 12.3% | 7.8% | 242 | 10.3% | 7.4% | 250 | 21.5% | 6.5% |
| De 65 000 à moins de 80 000 euros par an | 108 | 2.3% | 5.5% | 71 | 3.1% | 6.3% | 37 | 1.6% | 4.4% | 61 | 5.2% | 4.7% |
| De 80 000 à moins de 115 000 euros par an | 68 | 1.5% | 5.5% | 42 | 1.8% | 5.6% | 27 | 1.1% | 5.2% | 38 | 3.3% | 4.1% |
| 115 000 euros et plus par an | 33 | 0.7% | 5.4% | 23 | 1.0% | 6.2% | 10 | 0.4% | 4.2% | 22 | 1.9% | 4.2% |
| Refus | 289 | 6.2% | 8.6% | 140 | 6.1% | 10.0% | 149 | 6.3% | 7.6% | 76 | 6.5% | 7.1% |
| Ne sait pas | 134 | 2.9% | 5.9% | 52 | 2.3% | 5.5% | 82 | 3.5% | 6.2% | 36 | 3.1% | 3.9% |
