L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1601 | 100.0% | 3.1% | 836 | 100.0% | 3.4% | 765 | 100.0% | 2.8% | 742 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 836 | 52.2% | 3.4% | 836 | 100.0% | 3.4% | - | - | - | 399 | 53.8% | 4.5% |
| Femme | 765 | 47.8% | 2.8% | - | - | - | 765 | 100.0% | 2.8% | 343 | 46.2% | 4.0% |
| Age | ||||||||||||
| 15 à 24 ans | 358 | 22.4% | 4.9% | 191 | 22.9% | 5.2% | 167 | 21.9% | 4.6% | 172 | 23.2% | 5.5% |
| 25 à 34 ans | 328 | 20.5% | 4.3% | 183 | 21.9% | 4.9% | 145 | 18.9% | 3.7% | 151 | 20.4% | 4.6% |
| 35 à 49 ans | 432 | 27.0% | 3.5% | 223 | 26.7% | 3.6% | 209 | 27.4% | 3.3% | 223 | 30.0% | 3.6% |
| 50 à 59 ans | 289 | 18.1% | 3.1% | 149 | 17.9% | 3.2% | 140 | 18.3% | 3.0% | 158 | 21.3% | 4.0% |
| 60 ans et plus | 193 | 12.1% | 1.3% | 90 | 10.7% | 1.4% | 104 | 13.6% | 1.2% | 38 | 5.1% | 3.9% |
| Individu | ||||||||||||
| Ménagères | 572 | 35.7% | 2.5% | - | - | - | 572 | 74.8% | 2.5% | 255 | 34.3% | 3.6% |
| Personne de référence | 813 | 50.8% | 2.9% | 591 | 70.6% | 2.9% | 222 | 29.0% | 2.9% | 360 | 48.5% | 4.4% |
| Responsable des achats | 1030 | 64.3% | 2.9% | 452 | 54.0% | 3.5% | 578 | 75.6% | 2.5% | 451 | 60.8% | 4.1% |
| PCS Individu | ||||||||||||
| Petits patrons | 24 | 1.5% | 1.5% | 20 | 2.4% | 1.8% | 4 | 0.5% | 0.8% | 22 | 2.9% | 1.5% |
| Affaires et Cadres | 279 | 17.4% | 5.5% | 152 | 18.1% | 5.2% | 128 | 16.7% | 5.9% | 264 | 35.5% | 5.7% |
| Professions intermédiaires | 262 | 16.4% | 3.8% | 139 | 16.7% | 4.1% | 123 | 16.1% | 3.5% | 212 | 28.5% | 3.8% |
| Employés | 372 | 23.2% | 4.5% | 163 | 19.5% | 7.6% | 209 | 27.3% | 3.4% | 71 | 9.6% | 3.9% |
| Ouvriers | 155 | 9.7% | 2.4% | 120 | 14.3% | 2.4% | 36 | 4.7% | 2.6% | 16 | 2.1% | 3.9% |
| Retraités | 135 | 8.5% | 1.1% | 61 | 7.3% | 1.0% | 74 | 9.7% | 1.1% | 4 | 0.6% | 1.7% |
| Autres inactifs | 373 | 23.3% | 3.6% | 182 | 21.7% | 4.8% | 191 | 25.0% | 2.9% | 154 | 20.7% | 4.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 83 | 5.2% | 3.2% | 42 | 5.0% | 3.2% | 42 | 5.5% | 3.1% | 83 | 11.2% | 3.2% |
| Affaires et Cadres | 388 | 24.2% | 5.4% | 206 | 24.6% | 5.8% | 182 | 23.8% | 5.0% | 388 | 52.3% | 5.4% |
| Professions intermédiaires | 271 | 16.9% | 3.6% | 152 | 18.2% | 3.9% | 119 | 15.6% | 3.3% | 271 | 36.5% | 3.6% |
| Employés | 284 | 17.7% | 5.2% | 152 | 18.2% | 6.6% | 131 | 17.2% | 4.2% | - | - | - |
| Ouvriers | 253 | 15.8% | 2.7% | 127 | 15.1% | 2.5% | 127 | 16.6% | 2.9% | - | - | - |
| Retraités | 210 | 13.1% | 1.5% | 92 | 11.1% | 1.4% | 117 | 15.4% | 1.5% | - | - | - |
| Autres inactifs | 111 | 6.9% | 2.7% | 65 | 7.7% | 4.0% | 46 | 6.0% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 287 | 17.9% | 2.9% | 136 | 16.2% | 3.1% | 151 | 19.8% | 2.7% | 98 | 13.2% | 5.7% |
| 2 personnes | 423 | 26.4% | 2.4% | 220 | 26.3% | 2.5% | 202 | 26.5% | 2.2% | 191 | 25.8% | 4.4% |
| 3 personnes | 324 | 20.3% | 3.6% | 170 | 20.3% | 3.7% | 155 | 20.2% | 3.4% | 163 | 21.9% | 4.3% |
| 4 personnes | 332 | 20.7% | 3.6% | 171 | 20.4% | 3.8% | 161 | 21.0% | 3.4% | 176 | 23.7% | 3.6% |
| 5 personnes et + | 235 | 14.7% | 4.4% | 140 | 16.7% | 5.3% | 95 | 12.5% | 3.5% | 114 | 15.4% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 520 | 32.5% | 3.4% | 283 | 33.8% | 4.0% | 237 | 31.0% | 2.9% | 255 | 34.4% | 3.3% |
| Non | 1081 | 67.5% | 3.0% | 553 | 66.2% | 3.1% | 528 | 69.0% | 2.8% | 487 | 65.6% | 5.0% |
| Habitat | ||||||||||||
| Communes rurales | 50 | 3.1% | 0.4% | 32 | 3.8% | 0.6% | 18 | 2.4% | 0.3% | 25 | 3.4% | 0.8% |
| Agglo. - 20 000 hab | 52 | 3.2% | 0.6% | 33 | 3.9% | 0.8% | 19 | 2.5% | 0.4% | 19 | 2.5% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 46 | 2.9% | 0.7% | 19 | 2.3% | 0.6% | 26 | 3.4% | 0.7% | 20 | 2.7% | 1.1% |
| Agglo. + 100 000 hab | 81 | 5.1% | 0.5% | 42 | 5.1% | 0.6% | 39 | 5.1% | 0.5% | 43 | 5.8% | 0.8% |
| Agglo. Paris | 1372 | 85.7% | 16.1% | 710 | 84.9% | 17.5% | 662 | 86.6% | 14.8% | 636 | 85.6% | 15.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 1441 | 90.0% | 15.1% | 746 | 89.2% | 16.4% | 695 | 90.9% | 13.9% | 670 | 90.2% | 15.3% |
| Nord Pas de Calais | 20 | 1.3% | 0.6% | 18 | 2.1% | 1.2% | 2 | 0.3% | 0.1% | 11 | 1.5% | 1.2% |
| Lorraine | 0 | - | - | 0 | - | - | 0 | - | - | 0 | - | 0.1% |
| Alsace | 3 | 0.2% | 0.2% | 2 | 0.2% | 0.2% | 2 | 0.2% | 0.2% | 1 | 0.2% | 0.3% |
| Franche-Comté | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.1% | 0 | - | 0.1% |
| Champagne Ardennes | 7 | 0.4% | 0.7% | 4 | 0.4% | 0.7% | 3 | 0.4% | 0.6% | 4 | 0.6% | 1.4% |
| Picardie | 24 | 1.5% | 1.5% | 11 | 1.3% | 1.5% | 13 | 1.7% | 1.6% | 9 | 1.2% | 2.0% |
| Bourgogne | 4 | 0.2% | 0.3% | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.6% |
| Haute Normandie | 11 | 0.7% | 0.8% | 7 | 0.8% | 1.0% | 5 | 0.6% | 0.6% | 3 | 0.4% | 0.7% |
| Basse Normandie | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Centre | 26 | 1.6% | 1.3% | 15 | 1.8% | 1.5% | 11 | 1.5% | 1.1% | 12 | 1.6% | 2.0% |
| Pays de Loire | 5 | 0.3% | 0.2% | 4 | 0.5% | 0.3% | 0 | 0.1% | - | 4 | 0.5% | 0.4% |
| Bretagne | 8 | 0.5% | 0.3% | 4 | 0.4% | 0.3% | 4 | 0.5% | 0.3% | 4 | 0.5% | 0.4% |
| Poitou Charentes | 2 | 0.1% | 0.1% | 0 | - | - | 2 | 0.2% | 0.2% | - | - | - |
| Aquitaine | 3 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 2 | 0.3% | 0.1% | 2 | 0.3% | 0.3% |
| Midi Pyrénées | 7 | 0.5% | 0.3% | 3 | 0.4% | 0.2% | 4 | 0.6% | 0.3% | 2 | 0.3% | 0.3% |
| Limousin | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.3% | - | - | - | 1 | 0.1% | 0.7% |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 0 | 0.1% | 0.2% |
| Rhône Alpes | 16 | 1.0% | 0.3% | 9 | 1.1% | 0.4% | 7 | 1.0% | 0.3% | 7 | 1.0% | 0.4% |
| Languedoc Roussillon | 5 | 0.3% | 0.2% | 4 | 0.5% | 0.4% | 1 | 0.1% | 0.1% | 4 | 0.6% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 14 | 0.9% | 0.3% | 5 | 0.6% | 0.3% | 9 | 1.2% | 0.4% | 5 | 0.6% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1310 | 81.8% | 4.0% | 698 | 83.5% | 4.2% | 612 | 80.0% | 3.7% | 648 | 87.3% | 4.5% |
| Presque tous les jours | 170 | 10.6% | 2.9% | 92 | 11.0% | 3.4% | 78 | 10.2% | 2.5% | 73 | 9.8% | 3.8% |
| 1 à 2 fois par semaine | 52 | 3.3% | 2.0% | 18 | 2.2% | 1.6% | 34 | 4.4% | 2.5% | 18 | 2.4% | 2.8% |
| 1 à 3 fois par mois | 8 | 0.5% | 1.5% | 3 | 0.4% | 1.5% | 5 | 0.6% | 1.5% | 4 | 0.5% | 6.3% |
| Moins souvent | 2 | 0.1% | 0.3% | 2 | 0.3% | 0.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 53 | 3.3% | 2.8% | 25 | 2.9% | 3.1% | 28 | 3.7% | 2.6% | 1 | 0.2% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 41 | 2.6% | 1.4% | 20 | 2.4% | 1.9% | 21 | 2.7% | 1.2% | 8 | 1.1% | 3.1% |
| De 12 000 à moins de 18 000 euros par an | 105 | 6.6% | 1.7% | 48 | 5.7% | 1.8% | 57 | 7.5% | 1.6% | 17 | 2.3% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 189 | 11.8% | 2.9% | 93 | 11.2% | 3.0% | 95 | 12.4% | 2.7% | 67 | 9.0% | 4.9% |
| De 24 000 à moins de 36 000 euros par an | 324 | 20.2% | 2.9% | 173 | 20.7% | 3.3% | 151 | 19.7% | 2.6% | 146 | 19.7% | 4.4% |
| De 36 000 à moins de 45 000 euros par an | 230 | 14.4% | 3.3% | 124 | 14.9% | 3.3% | 106 | 13.9% | 3.2% | 102 | 13.8% | 3.4% |
| De 45 000 à moins de 65 000 euros par an | 264 | 16.5% | 3.8% | 136 | 16.2% | 3.7% | 129 | 16.8% | 3.9% | 153 | 20.6% | 4.0% |
| De 65 000 à moins de 80 000 euros par an | 103 | 6.4% | 5.2% | 50 | 6.0% | 4.4% | 53 | 6.9% | 6.3% | 74 | 10.0% | 5.7% |
| De 80 000 à moins de 115 000 euros par an | 70 | 4.4% | 5.6% | 44 | 5.2% | 5.9% | 26 | 3.4% | 5.1% | 59 | 7.9% | 6.4% |
| 115 000 euros et plus par an | 32 | 2.0% | 5.3% | 23 | 2.7% | 6.2% | 9 | 1.1% | 3.8% | 30 | 4.0% | 5.9% |
| Refus | 98 | 6.1% | 2.9% | 56 | 6.7% | 4.0% | 42 | 5.5% | 2.2% | 38 | 5.1% | 3.5% |
| Ne sait pas | 93 | 5.8% | 4.1% | 45 | 5.3% | 4.7% | 49 | 6.3% | 3.7% | 47 | 6.3% | 5.0% |
