L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 313 | 100.0% | 0.6% | 239 | 100.0% | 1.0% | 74 | 100.0% | 0.3% | 60 | 100.0% | 0.3% |
| Sexe | ||||||||||||
| Homme | 239 | 76.5% | 1.0% | 239 | 100.0% | 1.0% | - | - | - | 44 | 73.6% | 0.5% |
| Femme | 74 | 23.5% | 0.3% | - | - | - | 74 | 100.0% | 0.3% | 16 | 26.4% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 26 | 8.4% | 0.4% | 12 | 5.2% | 0.3% | 14 | 18.8% | 0.4% | 7 | 11.2% | 0.2% |
| 25 à 34 ans | 39 | 12.4% | 0.5% | 24 | 10.0% | 0.6% | 15 | 20.2% | 0.4% | 7 | 11.8% | 0.2% |
| 35 à 49 ans | 102 | 32.6% | 0.8% | 82 | 34.2% | 1.3% | 20 | 27.6% | 0.3% | 26 | 44.1% | 0.4% |
| 50 à 59 ans | 74 | 23.7% | 0.8% | 62 | 25.7% | 1.3% | 13 | 17.1% | 0.3% | 19 | 31.1% | 0.5% |
| 60 ans et plus | 72 | 22.9% | 0.5% | 60 | 24.9% | 0.9% | 12 | 16.3% | 0.1% | 1 | 1.8% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 59 | 18.7% | 0.3% | - | - | - | 59 | 79.6% | 0.3% | 11 | 17.8% | 0.2% |
| Personne de référence | 230 | 73.7% | 0.8% | 218 | 91.3% | 1.1% | 12 | 16.5% | 0.2% | 43 | 71.7% | 0.5% |
| Responsable des achats | 228 | 72.9% | 0.6% | 165 | 69.1% | 1.3% | 63 | 85.1% | 0.3% | 35 | 58.2% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | 0.2% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 15 | 4.9% | 0.9% | 15 | 6.4% | 1.4% | - | - | - | 15 | 25.7% | 1.1% |
| Affaires et Cadres | 5 | 1.5% | 0.1% | 5 | 1.9% | 0.2% | 0 | 0.2% | - | 5 | 7.9% | 0.1% |
| Professions intermédiaires | 27 | 8.6% | 0.4% | 22 | 9.2% | 0.6% | 5 | 6.9% | 0.1% | 26 | 43.5% | 0.5% |
| Employés | 42 | 13.5% | 0.5% | 22 | 9.0% | 1.0% | 21 | 28.1% | 0.3% | 1 | 2.2% | 0.1% |
| Ouvriers | 89 | 28.3% | 1.4% | 77 | 32.4% | 1.5% | 11 | 15.3% | 0.8% | 5 | 8.0% | 1.2% |
| Retraités | 66 | 21.2% | 0.5% | 58 | 24.1% | 1.0% | 8 | 11.5% | 0.1% | - | - | - |
| Autres inactifs | 68 | 21.8% | 0.7% | 40 | 16.8% | 1.1% | 28 | 38.1% | 0.4% | 8 | 12.7% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | 0.2% | 0.1% | 0 | 0.2% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 21 | 6.6% | 0.8% | 15 | 6.2% | 1.1% | 6 | 7.6% | 0.4% | 21 | 34.3% | 0.8% |
| Affaires et Cadres | 7 | 2.3% | 0.1% | 6 | 2.4% | 0.2% | 1 | 2.0% | - | 7 | 12.2% | 0.1% |
| Professions intermédiaires | 32 | 10.2% | 0.4% | 23 | 9.7% | 0.6% | 9 | 11.9% | 0.2% | 32 | 53.5% | 0.4% |
| Employés | 31 | 9.8% | 0.6% | 20 | 8.4% | 0.9% | 11 | 14.6% | 0.3% | - | - | - |
| Ouvriers | 97 | 31.1% | 1.0% | 80 | 33.6% | 1.6% | 17 | 23.0% | 0.4% | - | - | - |
| Retraités | 80 | 25.6% | 0.6% | 61 | 25.3% | 0.9% | 20 | 26.7% | 0.2% | - | - | - |
| Autres inactifs | 44 | 14.1% | 1.1% | 34 | 14.0% | 2.1% | 10 | 14.2% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 93 | 29.8% | 0.9% | 87 | 36.4% | 2.0% | 6 | 8.4% | 0.1% | 4 | 7.4% | 0.3% |
| 2 personnes | 86 | 27.4% | 0.5% | 62 | 25.7% | 0.7% | 24 | 32.7% | 0.3% | 15 | 25.3% | 0.3% |
| 3 personnes | 41 | 13.0% | 0.4% | 29 | 11.9% | 0.6% | 12 | 16.6% | 0.3% | 11 | 18.6% | 0.3% |
| 4 personnes | 47 | 15.0% | 0.5% | 36 | 14.9% | 0.8% | 11 | 15.5% | 0.2% | 15 | 25.4% | 0.3% |
| 5 personnes et + | 46 | 14.8% | 0.9% | 26 | 11.0% | 1.0% | 20 | 26.8% | 0.7% | 14 | 23.3% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 100 | 32.1% | 0.7% | 65 | 27.3% | 0.9% | 35 | 47.6% | 0.4% | 33 | 55.4% | 0.4% |
| Non | 212 | 67.9% | 0.6% | 174 | 72.7% | 1.0% | 39 | 52.4% | 0.2% | 27 | 44.6% | 0.3% |
| Habitat | ||||||||||||
| Communes rurales | 56 | 17.8% | 0.5% | 40 | 16.8% | 0.7% | 15 | 21.0% | 0.2% | 11 | 18.2% | 0.3% |
| Agglo. - 20 000 hab | 79 | 25.4% | 0.9% | 58 | 24.2% | 1.3% | 21 | 29.1% | 0.5% | 13 | 22.5% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 51 | 16.3% | 0.7% | 47 | 19.5% | 1.4% | 4 | 6.0% | 0.1% | 16 | 27.3% | 0.9% |
| Agglo. + 100 000 hab | 93 | 29.6% | 0.6% | 71 | 29.6% | 0.9% | 22 | 29.6% | 0.3% | 13 | 22.1% | 0.2% |
| Agglo. Paris | 34 | 10.9% | 0.4% | 24 | 9.9% | 0.6% | 11 | 14.3% | 0.2% | 6 | 9.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 36 | 11.4% | 0.4% | 24 | 9.9% | 0.5% | 12 | 16.2% | 0.2% | 6 | 9.9% | 0.1% |
| Nord Pas de Calais | 29 | 9.4% | 0.9% | 20 | 8.2% | 1.3% | 10 | 13.2% | 0.6% | 5 | 7.6% | 0.5% |
| Lorraine | 11 | 3.5% | 0.6% | 11 | 4.5% | 1.2% | - | - | - | 3 | 4.2% | 0.5% |
| Alsace | 11 | 3.4% | 0.7% | 11 | 4.4% | 1.4% | 0 | 0.2% | - | 0 | 0.2% | - |
| Franche-Comté | 16 | 5.0% | 1.6% | 16 | 6.5% | 3.3% | 0 | 0.2% | - | 0 | 0.6% | 0.1% |
| Champagne Ardennes | 5 | 1.7% | 0.5% | 3 | 1.4% | 0.6% | 2 | 2.8% | 0.4% | 1 | 2.2% | 0.5% |
| Picardie | 18 | 5.8% | 1.2% | 7 | 2.9% | 0.9% | 11 | 15.0% | 1.4% | 2 | 3.3% | 0.5% |
| Bourgogne | 2 | 0.7% | 0.2% | 2 | 0.8% | 0.3% | 0 | 0.2% | - | 0 | 0.4% | 0.1% |
| Haute Normandie | 16 | 5.2% | 1.1% | 11 | 4.5% | 1.5% | 6 | 7.6% | 0.7% | 4 | 7.0% | 0.9% |
| Basse Normandie | 17 | 5.4% | 1.4% | 15 | 6.3% | 2.6% | 2 | 2.5% | 0.3% | 2 | 3.8% | 0.6% |
| Centre | 16 | 5.3% | 0.8% | 13 | 5.5% | 1.3% | 3 | 4.5% | 0.3% | 3 | 4.9% | 0.5% |
| Pays de Loire | 20 | 6.3% | 0.7% | 19 | 7.7% | 1.3% | 1 | 1.6% | 0.1% | 4 | 7.3% | 0.5% |
| Bretagne | 20 | 6.3% | 0.7% | 15 | 6.1% | 1.1% | 5 | 6.9% | 0.4% | 7 | 11.4% | 0.8% |
| Poitou Charentes | 5 | 1.5% | 0.3% | 4 | 1.8% | 0.6% | 0 | 0.6% | 0.1% | 1 | 2.0% | 0.3% |
| Aquitaine | 10 | 3.1% | 0.4% | 8 | 3.4% | 0.6% | 2 | 2.2% | 0.1% | 3 | 4.5% | 0.3% |
| Midi Pyrénées | 10 | 3.3% | 0.4% | 8 | 3.5% | 0.7% | 2 | 2.6% | 0.2% | - | 0.1% | - |
| Limousin | 4 | 1.4% | 0.7% | 4 | 1.8% | 1.5% | 0 | 0.1% | - | - | - | - |
| Auvergne | 3 | 1.1% | 0.3% | 3 | 1.4% | 0.6% | - | - | - | 1 | 2.2% | 0.4% |
| Rhône Alpes | 29 | 9.2% | 0.6% | 24 | 10.0% | 1.0% | 5 | 6.8% | 0.2% | 7 | 12.4% | 0.4% |
| Languedoc Roussillon | 15 | 4.9% | 0.7% | 6 | 2.5% | 0.6% | 9 | 12.5% | 0.8% | 3 | 5.4% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 19 | 6.1% | 0.4% | 16 | 6.7% | 0.8% | 3 | 4.1% | 0.1% | 6 | 10.6% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 146 | 46.6% | 0.4% | 102 | 42.5% | 0.6% | 44 | 59.6% | 0.3% | 44 | 72.9% | 0.3% |
| Presque tous les jours | 36 | 11.6% | 0.6% | 28 | 11.9% | 1.0% | 8 | 10.4% | 0.2% | 5 | 8.0% | 0.2% |
| 1 à 2 fois par semaine | 26 | 8.3% | 1.0% | 20 | 8.4% | 1.7% | 6 | 7.7% | 0.4% | 8 | 13.7% | 1.3% |
| 1 à 3 fois par mois | 6 | 1.9% | 1.2% | 3 | 1.3% | 1.6% | 3 | 3.8% | 0.9% | 1 | 2.3% | 2.3% |
| Moins souvent | 9 | 2.8% | 1.1% | 4 | 1.6% | 1.1% | 5 | 6.7% | 1.1% | 2 | 2.8% | 2.1% |
| Jamais | 0 | 0.2% | 0.4% | 0 | 0.2% | 0.6% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 10.8% | 1.8% | 28 | 11.8% | 3.5% | 6 | 7.8% | 0.5% | 2 | 3.8% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 20 | 6.3% | 0.7% | 17 | 6.9% | 1.6% | 3 | 4.4% | 0.2% | 1 | 1.4% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 53 | 17.0% | 0.9% | 36 | 15.0% | 1.4% | 17 | 23.6% | 0.5% | 8 | 13.3% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 64 | 20.4% | 1.0% | 46 | 19.2% | 1.5% | 18 | 24.4% | 0.5% | 6 | 10.4% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 58 | 18.5% | 0.5% | 38 | 15.7% | 0.7% | 20 | 27.4% | 0.4% | 15 | 25.6% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 39 | 12.6% | 0.6% | 34 | 14.3% | 0.9% | 5 | 6.9% | 0.2% | 9 | 14.9% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 19 | 6.0% | 0.3% | 16 | 6.7% | 0.4% | 3 | 3.6% | 0.1% | 9 | 14.5% | 0.2% |
| De 65 000 à moins de 80 000 euros par an | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.1% | - | - | - | 1 | 1.0% | - |
| De 80 000 à moins de 115 000 euros par an | 2 | 0.5% | 0.1% | 2 | 0.7% | 0.2% | - | - | - | 2 | 2.7% | 0.2% |
| 115 000 euros et plus par an | 4 | 1.4% | 0.7% | 4 | 1.8% | 1.1% | - | - | - | 4 | 7.1% | 0.8% |
| Refus | 17 | 5.5% | 0.5% | 17 | 6.9% | 1.2% | 1 | 0.8% | - | 3 | 5.2% | 0.3% |
| Ne sait pas | 2 | 0.7% | 0.1% | 1 | 0.6% | 0.1% | 1 | 1.1% | 0.1% | - | 0.1% | - |
