L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 241 | 100.0% | 0.5% | 201 | 100.0% | 0.8% | 40 | 100.0% | 0.1% | 53 | 100.0% | 0.3% |
| Sexe | ||||||||||||
| Homme | 201 | 83.3% | 0.8% | 201 | 100.0% | 0.8% | - | - | - | 46 | 87.1% | 0.5% |
| Femme | 40 | 16.7% | 0.1% | - | - | - | 40 | 100.0% | 0.1% | 7 | 12.9% | 0.1% |
| Age | ||||||||||||
| 15 à 24 ans | 14 | 5.9% | 0.2% | 11 | 5.7% | 0.3% | 3 | 7.0% | 0.1% | 4 | 7.5% | 0.1% |
| 25 à 34 ans | 42 | 17.6% | 0.6% | 30 | 15.2% | 0.8% | 12 | 29.8% | 0.3% | 6 | 11.0% | 0.2% |
| 35 à 49 ans | 78 | 32.3% | 0.6% | 70 | 34.9% | 1.1% | 8 | 19.1% | 0.1% | 24 | 45.3% | 0.4% |
| 50 à 59 ans | 49 | 20.5% | 0.5% | 42 | 20.8% | 0.9% | 8 | 18.8% | 0.2% | 19 | 36.2% | 0.5% |
| 60 ans et plus | 57 | 23.7% | 0.4% | 47 | 23.4% | 0.7% | 10 | 25.4% | 0.1% | - | - | - |
| Individu | ||||||||||||
| Ménagères | 37 | 15.3% | 0.2% | - | - | - | 37 | 91.8% | 0.2% | 5 | 8.6% | 0.1% |
| Personne de référence | 182 | 75.3% | 0.6% | 178 | 88.4% | 0.9% | 4 | 9.9% | 0.1% | 45 | 83.7% | 0.5% |
| Responsable des achats | 165 | 68.3% | 0.5% | 132 | 65.7% | 1.0% | 33 | 81.4% | 0.1% | 26 | 47.9% | 0.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | - | - | - |
| Petits patrons | 19 | 7.7% | 1.1% | 19 | 9.3% | 1.7% | - | - | - | 19 | 35.0% | 1.3% |
| Affaires et Cadres | 5 | 2.1% | 0.1% | 5 | 2.5% | 0.2% | 0 | 0.2% | - | 5 | 9.6% | 0.1% |
| Professions intermédiaires | 25 | 10.2% | 0.4% | 21 | 10.3% | 0.6% | 4 | 9.7% | 0.1% | 24 | 45.0% | 0.4% |
| Employés | 27 | 11.0% | 0.3% | 17 | 8.6% | 0.8% | 9 | 23.5% | 0.2% | 2 | 2.9% | 0.1% |
| Ouvriers | 75 | 31.2% | 1.2% | 73 | 36.2% | 1.4% | 2 | 6.0% | 0.2% | - | - | - |
| Retraités | 54 | 22.4% | 0.4% | 47 | 23.3% | 0.8% | 7 | 18.3% | 0.1% | - | - | - |
| Autres inactifs | 36 | 15.0% | 0.4% | 19 | 9.6% | 0.5% | 17 | 42.3% | 0.3% | 4 | 7.5% | 0.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.4% | 0.1% | 1 | 0.5% | 0.3% | - | - | - | - | - | - |
| Petits patrons | 18 | 7.5% | 0.7% | 18 | 9.0% | 1.4% | - | - | - | 18 | 33.9% | 0.7% |
| Affaires et Cadres | 6 | 2.7% | 0.1% | 6 | 3.0% | 0.2% | 1 | 1.3% | - | 6 | 12.2% | 0.1% |
| Professions intermédiaires | 29 | 11.9% | 0.4% | 22 | 11.1% | 0.6% | 6 | 15.8% | 0.2% | 29 | 53.9% | 0.4% |
| Employés | 23 | 9.5% | 0.4% | 21 | 10.3% | 0.9% | 2 | 5.6% | 0.1% | - | - | - |
| Ouvriers | 70 | 29.2% | 0.7% | 64 | 31.8% | 1.3% | 7 | 16.3% | 0.1% | - | - | - |
| Retraités | 67 | 28.0% | 0.5% | 53 | 26.4% | 0.8% | 14 | 36.1% | 0.2% | - | - | - |
| Autres inactifs | 26 | 10.7% | 0.6% | 16 | 7.9% | 1.0% | 10 | 24.9% | 0.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 52 | 21.4% | 0.5% | 51 | 25.2% | 1.2% | 1 | 2.3% | - | 4 | 8.3% | 0.3% |
| 2 personnes | 81 | 33.7% | 0.5% | 63 | 31.4% | 0.7% | 18 | 44.8% | 0.2% | 13 | 24.8% | 0.3% |
| 3 personnes | 35 | 14.5% | 0.4% | 29 | 14.3% | 0.6% | 6 | 15.1% | 0.1% | 9 | 17.1% | 0.2% |
| 4 personnes | 38 | 15.7% | 0.4% | 35 | 17.2% | 0.8% | 3 | 8.3% | 0.1% | 18 | 33.9% | 0.4% |
| 5 personnes et + | 36 | 14.8% | 0.7% | 24 | 11.9% | 0.9% | 12 | 29.4% | 0.4% | 8 | 15.8% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 75 | 31.2% | 0.5% | 59 | 29.5% | 0.8% | 16 | 39.8% | 0.2% | 27 | 50.6% | 0.3% |
| Non | 166 | 68.8% | 0.5% | 142 | 70.5% | 0.8% | 24 | 60.2% | 0.1% | 26 | 49.4% | 0.3% |
| Habitat | ||||||||||||
| Communes rurales | 30 | 12.5% | 0.3% | 25 | 12.4% | 0.4% | 5 | 12.6% | 0.1% | 8 | 15.0% | 0.2% |
| Agglo. - 20 000 hab | 50 | 20.8% | 0.6% | 43 | 21.5% | 1.0% | 7 | 17.8% | 0.2% | 13 | 25.1% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 56 | 23.1% | 0.8% | 53 | 26.1% | 1.6% | 3 | 7.8% | 0.1% | 20 | 38.1% | 1.1% |
| Agglo. + 100 000 hab | 59 | 24.4% | 0.4% | 39 | 19.6% | 0.5% | 20 | 48.8% | 0.2% | 9 | 17.4% | 0.2% |
| Agglo. Paris | 46 | 19.2% | 0.5% | 41 | 20.4% | 1.0% | 5 | 13.0% | 0.1% | 2 | 4.4% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 50 | 20.9% | 0.5% | 45 | 22.3% | 1.0% | 6 | 13.8% | 0.1% | 5 | 9.7% | 0.1% |
| Nord Pas de Calais | 12 | 5.0% | 0.4% | 9 | 4.7% | 0.6% | 3 | 6.4% | 0.2% | 4 | 8.0% | 0.4% |
| Lorraine | 5 | 2.3% | 0.3% | 5 | 2.3% | 0.5% | 1 | 1.9% | 0.1% | 2 | 4.0% | 0.4% |
| Alsace | 10 | 4.2% | 0.7% | 10 | 4.8% | 1.3% | 1 | 1.5% | 0.1% | 1 | 2.7% | 0.3% |
| Franche-Comté | 8 | 3.4% | 0.9% | 8 | 3.9% | 1.7% | 0 | 0.6% | - | 0 | 0.4% | 0.1% |
| Champagne Ardennes | 6 | 2.4% | 0.5% | 5 | 2.4% | 0.9% | 1 | 2.3% | 0.2% | 1 | 1.2% | 0.2% |
| Picardie | 8 | 3.4% | 0.5% | 7 | 3.4% | 0.9% | 1 | 3.7% | 0.2% | 1 | 2.5% | 0.3% |
| Bourgogne | 1 | 0.5% | 0.1% | 1 | 0.6% | 0.2% | - | - | - | 0 | 0.7% | 0.1% |
| Haute Normandie | 10 | 4.2% | 0.7% | 6 | 3.0% | 0.8% | 4 | 10.0% | 0.5% | 1 | 1.5% | 0.2% |
| Basse Normandie | 11 | 4.4% | 0.9% | 8 | 3.8% | 1.3% | 3 | 7.6% | 0.5% | 4 | 7.1% | 1.1% |
| Centre | 13 | 5.4% | 0.6% | 11 | 5.5% | 1.1% | 2 | 5.2% | 0.2% | 3 | 5.1% | 0.5% |
| Pays de Loire | 23 | 9.4% | 0.8% | 21 | 10.5% | 1.5% | 2 | 4.0% | 0.1% | 10 | 18.7% | 1.1% |
| Bretagne | 16 | 6.8% | 0.6% | 16 | 8.1% | 1.3% | - | - | - | 7 | 12.3% | 0.8% |
| Poitou Charentes | 2 | 1.0% | 0.2% | 2 | 1.0% | 0.3% | 0 | 0.9% | - | 1 | 2.8% | 0.4% |
| Aquitaine | 11 | 4.6% | 0.4% | 11 | 5.6% | 0.9% | - | - | - | 4 | 7.9% | 0.5% |
| Midi Pyrénées | 5 | 2.0% | 0.2% | 4 | 1.9% | 0.3% | 1 | 2.3% | 0.1% | - | - | - |
| Limousin | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.6% | 0.1% | 0 | 0.5% | 0.2% |
| Auvergne | 4 | 1.7% | 0.4% | 4 | 2.0% | 0.7% | 0 | 0.5% | - | 1 | 1.7% | 0.3% |
| Rhône Alpes | 10 | 4.2% | 0.2% | 9 | 4.7% | 0.4% | 1 | 1.7% | - | 3 | 5.8% | 0.2% |
| Languedoc Roussillon | 17 | 7.1% | 0.8% | 4 | 2.1% | 0.4% | 13 | 31.8% | 1.1% | 2 | 4.2% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 17 | 6.9% | 0.4% | 15 | 7.3% | 0.7% | 2 | 5.3% | 0.1% | 2 | 3.5% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 144 | 59.7% | 0.4% | 118 | 58.9% | 0.7% | 26 | 63.8% | 0.2% | 41 | 77.0% | 0.3% |
| Presque tous les jours | 31 | 12.8% | 0.5% | 23 | 11.2% | 0.8% | 8 | 20.9% | 0.3% | 5 | 10.3% | 0.3% |
| 1 à 2 fois par semaine | 14 | 5.9% | 0.6% | 12 | 6.1% | 1.1% | 2 | 4.9% | 0.1% | 2 | 3.8% | 0.3% |
| 1 à 3 fois par mois | 1 | 0.6% | 0.3% | 0 | - | - | 1 | 3.4% | 0.4% | 1 | 2.6% | 2.3% |
| Moins souvent | 3 | 1.3% | 0.4% | 2 | 1.2% | 0.7% | 1 | 1.7% | 0.1% | - | - | - |
| Jamais | 4 | 1.6% | 3.1% | 4 | 2.0% | 4.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 6.8% | 0.9% | 14 | 7.1% | 1.8% | 2 | 5.1% | 0.2% | 1 | 2.6% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 12 | 4.8% | 0.4% | 10 | 5.2% | 1.0% | 1 | 2.9% | 0.1% | 1 | 2.3% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 40 | 16.5% | 0.7% | 31 | 15.6% | 1.2% | 9 | 21.3% | 0.2% | 2 | 3.4% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 32 | 13.4% | 0.5% | 27 | 13.3% | 0.9% | 5 | 13.7% | 0.2% | 8 | 14.8% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 62 | 25.9% | 0.6% | 47 | 23.5% | 0.9% | 15 | 38.1% | 0.3% | 13 | 24.1% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 32 | 13.3% | 0.5% | 29 | 14.6% | 0.8% | 3 | 6.9% | 0.1% | 10 | 17.9% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 24 | 9.8% | 0.3% | 21 | 10.5% | 0.6% | 3 | 6.8% | 0.1% | 8 | 14.3% | 0.2% |
| De 65 000 à moins de 80 000 euros par an | 2 | 0.9% | 0.1% | 2 | 1.1% | 0.2% | - | - | - | 1 | 2.2% | 0.1% |
| De 80 000 à moins de 115 000 euros par an | 1 | 0.5% | 0.1% | 1 | 0.6% | 0.2% | - | - | - | 1 | 2.2% | 0.1% |
| 115 000 euros et plus par an | 5 | 2.1% | 0.8% | 5 | 2.5% | 1.4% | - | - | - | 3 | 6.3% | 0.7% |
| Refus | 11 | 4.4% | 0.3% | 9 | 4.7% | 0.7% | 1 | 3.0% | 0.1% | 4 | 8.2% | 0.4% |
| Ne sait pas | 4 | 1.6% | 0.2% | 3 | 1.4% | 0.3% | 1 | 2.2% | 0.1% | 1 | 1.7% | 0.1% |
