L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4629 | 100.0% | 8.9% | 3199 | 100.0% | 12.9% | 1429 | 100.0% | 5.3% | 1607 | 100.0% | 9.2% |
| Sexe | ||||||||||||
| Homme | 3199 | 69.1% | 12.9% | 3199 | 100.0% | 12.9% | - | - | - | 1180 | 73.5% | 13.4% |
| Femme | 1429 | 30.9% | 5.3% | - | - | - | 1429 | 100.0% | 5.3% | 427 | 26.5% | 4.9% |
| Age | ||||||||||||
| 15 à 24 ans | 799 | 17.3% | 11.0% | 595 | 18.6% | 16.2% | 203 | 14.2% | 5.7% | 326 | 20.3% | 10.4% |
| 25 à 34 ans | 647 | 14.0% | 8.5% | 490 | 15.3% | 13.1% | 157 | 11.0% | 4.0% | 267 | 16.6% | 8.1% |
| 35 à 49 ans | 1253 | 27.1% | 10.0% | 910 | 28.4% | 14.7% | 343 | 24.0% | 5.4% | 548 | 34.1% | 9.0% |
| 50 à 59 ans | 812 | 17.5% | 8.7% | 574 | 17.9% | 12.3% | 238 | 16.7% | 5.1% | 355 | 22.1% | 9.1% |
| 60 ans et plus | 1118 | 24.2% | 7.5% | 630 | 19.7% | 9.6% | 488 | 34.1% | 5.8% | 111 | 6.9% | 11.3% |
| Individu | ||||||||||||
| Ménagères | 1206 | 26.1% | 5.2% | - | - | - | 1206 | 84.4% | 5.2% | 343 | 21.4% | 4.9% |
| Personne de référence | 2825 | 61.0% | 10.1% | 2471 | 77.2% | 12.2% | 354 | 24.8% | 4.6% | 949 | 59.0% | 11.6% |
| Responsable des achats | 2815 | 60.8% | 7.9% | 1620 | 50.6% | 12.7% | 1195 | 83.6% | 5.2% | 852 | 53.0% | 7.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 0.7% | 6.3% | 24 | 0.8% | 6.6% | 9 | 0.6% | 5.7% | - | - | - |
| Petits patrons | 208 | 4.5% | 12.8% | 165 | 5.2% | 14.9% | 43 | 3.0% | 8.3% | 184 | 11.5% | 12.8% |
| Affaires et Cadres | 453 | 9.8% | 8.9% | 336 | 10.5% | 11.4% | 117 | 8.2% | 5.4% | 416 | 25.9% | 9.0% |
| Professions intermédiaires | 647 | 14.0% | 9.4% | 483 | 15.1% | 14.1% | 163 | 11.4% | 4.7% | 562 | 35.0% | 10.0% |
| Employés | 686 | 14.8% | 8.3% | 373 | 11.7% | 17.3% | 313 | 21.9% | 5.1% | 94 | 5.9% | 5.2% |
| Ouvriers | 834 | 18.0% | 13.0% | 718 | 22.4% | 14.2% | 116 | 8.1% | 8.4% | 47 | 2.9% | 11.6% |
| Retraités | 963 | 20.8% | 7.7% | 559 | 17.5% | 9.4% | 404 | 28.3% | 6.1% | 20 | 1.2% | 8.1% |
| Autres inactifs | 805 | 17.4% | 7.8% | 540 | 16.9% | 14.2% | 265 | 18.5% | 4.1% | 283 | 17.6% | 8.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 52 | 1.1% | 6.3% | 33 | 1.0% | 7.9% | 19 | 1.3% | 4.7% | - | - | - |
| Petits patrons | 291 | 6.3% | 11.0% | 203 | 6.3% | 15.6% | 88 | 6.2% | 6.6% | 291 | 18.1% | 11.0% |
| Affaires et Cadres | 632 | 13.7% | 8.7% | 437 | 13.7% | 12.2% | 195 | 13.7% | 5.3% | 632 | 39.3% | 8.7% |
| Professions intermédiaires | 684 | 14.8% | 9.0% | 540 | 16.9% | 13.8% | 143 | 10.0% | 3.9% | 684 | 42.6% | 9.0% |
| Employés | 634 | 13.7% | 11.7% | 418 | 13.1% | 18.0% | 216 | 15.1% | 7.0% | - | - | - |
| Ouvriers | 925 | 20.0% | 9.7% | 720 | 22.5% | 14.2% | 205 | 14.3% | 4.6% | - | - | - |
| Retraités | 1139 | 24.6% | 7.9% | 645 | 20.2% | 9.8% | 494 | 34.5% | 6.3% | - | - | - |
| Autres inactifs | 272 | 5.9% | 6.6% | 202 | 6.3% | 12.7% | 70 | 4.9% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 704 | 15.2% | 7.0% | 474 | 14.8% | 10.9% | 230 | 16.1% | 4.1% | 133 | 8.3% | 7.7% |
| 2 personnes | 1589 | 34.3% | 8.9% | 997 | 31.2% | 11.4% | 592 | 41.4% | 6.4% | 405 | 25.2% | 9.3% |
| 3 personnes | 869 | 18.8% | 9.5% | 623 | 19.5% | 13.8% | 247 | 17.3% | 5.4% | 360 | 22.4% | 9.4% |
| 4 personnes | 905 | 19.5% | 9.7% | 685 | 21.4% | 15.1% | 219 | 15.3% | 4.6% | 456 | 28.4% | 9.3% |
| 5 personnes et + | 562 | 12.1% | 10.5% | 421 | 13.2% | 16.1% | 141 | 9.9% | 5.1% | 252 | 15.7% | 9.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1465 | 31.6% | 9.5% | 1067 | 33.3% | 14.9% | 398 | 27.8% | 4.8% | 687 | 42.7% | 8.9% |
| Non | 3164 | 68.4% | 8.7% | 2133 | 66.7% | 12.1% | 1031 | 72.2% | 5.5% | 920 | 57.3% | 9.5% |
| Habitat | ||||||||||||
| Communes rurales | 787 | 17.0% | 6.6% | 558 | 17.5% | 10.0% | 228 | 16.0% | 3.7% | 266 | 16.6% | 8.0% |
| Agglo. - 20 000 hab | 768 | 16.6% | 8.5% | 551 | 17.2% | 12.8% | 216 | 15.1% | 4.6% | 265 | 16.5% | 10.2% |
| Agglo. 20 000 à 100 000 hab | 567 | 12.3% | 8.2% | 386 | 12.1% | 11.5% | 181 | 12.7% | 5.0% | 168 | 10.4% | 9.3% |
| Agglo. + 100 000 hab | 1216 | 26.3% | 7.9% | 927 | 29.0% | 12.4% | 289 | 20.2% | 3.6% | 411 | 25.6% | 7.2% |
| Agglo. Paris | 1291 | 27.9% | 15.1% | 776 | 24.3% | 19.1% | 514 | 36.0% | 11.5% | 498 | 31.0% | 12.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 1455 | 31.4% | 15.2% | 862 | 27.0% | 19.0% | 592 | 41.4% | 11.9% | 549 | 34.2% | 12.6% |
| Nord Pas de Calais | 233 | 5.0% | 7.2% | 177 | 5.5% | 11.6% | 56 | 3.9% | 3.3% | 70 | 4.4% | 7.4% |
| Lorraine | 161 | 3.5% | 8.4% | 125 | 3.9% | 13.5% | 35 | 2.5% | 3.6% | 50 | 3.1% | 8.9% |
| Alsace | 61 | 1.3% | 4.0% | 49 | 1.5% | 6.6% | 12 | 0.8% | 1.5% | 25 | 1.5% | 5.1% |
| Franche-Comté | 70 | 1.5% | 7.4% | 53 | 1.7% | 11.5% | 17 | 1.2% | 3.4% | 16 | 1.0% | 6.0% |
| Champagne Ardennes | 76 | 1.6% | 7.0% | 52 | 1.6% | 10.1% | 23 | 1.6% | 4.2% | 16 | 1.0% | 5.7% |
| Picardie | 157 | 3.4% | 10.2% | 102 | 3.2% | 13.7% | 55 | 3.9% | 7.0% | 40 | 2.5% | 9.2% |
| Bourgogne | 115 | 2.5% | 8.5% | 71 | 2.2% | 10.9% | 44 | 3.1% | 6.2% | 30 | 1.9% | 8.8% |
| Haute Normandie | 103 | 2.2% | 6.9% | 87 | 2.7% | 12.2% | 16 | 1.2% | 2.1% | 40 | 2.5% | 8.6% |
| Basse Normandie | 97 | 2.1% | 8.0% | 79 | 2.5% | 13.6% | 18 | 1.2% | 2.8% | 40 | 2.5% | 11.4% |
| Centre | 154 | 3.3% | 7.3% | 125 | 3.9% | 12.4% | 28 | 2.0% | 2.6% | 47 | 2.9% | 7.9% |
| Pays de Loire | 191 | 4.1% | 6.5% | 155 | 4.9% | 10.9% | 36 | 2.5% | 2.3% | 76 | 4.7% | 8.0% |
| Bretagne | 137 | 3.0% | 5.1% | 95 | 3.0% | 7.4% | 41 | 2.9% | 3.0% | 41 | 2.6% | 5.0% |
| Poitou Charentes | 88 | 1.9% | 6.0% | 61 | 1.9% | 8.5% | 28 | 1.9% | 3.6% | 42 | 2.6% | 10.2% |
| Aquitaine | 245 | 5.3% | 8.9% | 184 | 5.8% | 14.0% | 61 | 4.3% | 4.2% | 82 | 5.1% | 9.3% |
| Midi Pyrénées | 172 | 3.7% | 7.0% | 128 | 4.0% | 10.8% | 44 | 3.1% | 3.5% | 58 | 3.6% | 7.3% |
| Limousin | 53 | 1.1% | 8.5% | 40 | 1.3% | 13.7% | 12 | 0.9% | 3.8% | 7 | 0.5% | 5.0% |
| Auvergne | 97 | 2.1% | 8.6% | 60 | 1.9% | 11.1% | 37 | 2.6% | 6.2% | 31 | 1.9% | 10.5% |
| Rhône Alpes | 443 | 9.6% | 8.6% | 308 | 9.6% | 12.4% | 135 | 9.4% | 5.0% | 170 | 10.6% | 9.3% |
| Languedoc Roussillon | 195 | 4.2% | 8.6% | 139 | 4.3% | 12.9% | 56 | 3.9% | 4.7% | 71 | 4.4% | 9.6% |
| Provence Alpes Côte d'Azur, Corse | 327 | 7.1% | 7.5% | 245 | 7.6% | 11.9% | 82 | 5.7% | 3.6% | 106 | 6.6% | 7.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3260 | 70.4% | 9.8% | 2300 | 71.9% | 13.9% | 960 | 67.2% | 5.8% | 1348 | 83.9% | 9.3% |
| Presque tous les jours | 546 | 11.8% | 9.3% | 372 | 11.6% | 13.6% | 174 | 12.2% | 5.5% | 177 | 11.0% | 9.1% |
| 1 à 2 fois par semaine | 236 | 5.1% | 9.3% | 146 | 4.6% | 12.5% | 91 | 6.3% | 6.5% | 46 | 2.9% | 7.3% |
| 1 à 3 fois par mois | 38 | 0.8% | 7.4% | 30 | 0.9% | 14.6% | 9 | 0.6% | 2.7% | 4 | 0.2% | 6.0% |
| Moins souvent | 49 | 1.1% | 6.0% | 32 | 1.0% | 8.9% | 17 | 1.2% | 3.7% | 7 | 0.4% | 8.2% |
| Jamais | 11 | 0.2% | 8.7% | 8 | 0.3% | 9.3% | 3 | 0.2% | 7.3% | 3 | 0.2% | 29.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 143 | 3.1% | 7.7% | 91 | 2.8% | 11.5% | 52 | 3.6% | 4.9% | 12 | 0.7% | 8.5% |
| De 9 000 à moins de 12 000 euros par an | 153 | 3.3% | 5.4% | 105 | 3.3% | 9.9% | 47 | 3.3% | 2.6% | 16 | 1.0% | 6.0% |
| De 12 000 à moins de 18 000 euros par an | 404 | 8.7% | 6.6% | 273 | 8.5% | 10.4% | 132 | 9.2% | 3.8% | 50 | 3.1% | 6.8% |
| De 18 000 à moins de 24 000 euros par an | 530 | 11.4% | 8.0% | 352 | 11.0% | 11.5% | 177 | 12.4% | 5.0% | 105 | 6.5% | 7.7% |
| De 24 000 à moins de 36 000 euros par an | 1074 | 23.2% | 9.7% | 760 | 23.8% | 14.3% | 314 | 22.0% | 5.5% | 300 | 18.7% | 8.9% |
| De 36 000 à moins de 45 000 euros par an | 701 | 15.1% | 10.0% | 500 | 15.6% | 13.4% | 200 | 14.0% | 6.1% | 291 | 18.1% | 9.5% |
| De 45 000 à moins de 65 000 euros par an | 689 | 14.9% | 10.0% | 504 | 15.8% | 13.9% | 184 | 12.9% | 5.7% | 333 | 20.7% | 8.7% |
| De 65 000 à moins de 80 000 euros par an | 209 | 4.5% | 10.7% | 141 | 4.4% | 12.5% | 68 | 4.8% | 8.2% | 128 | 8.0% | 9.9% |
| De 80 000 à moins de 115 000 euros par an | 176 | 3.8% | 14.1% | 132 | 4.1% | 17.8% | 44 | 3.1% | 8.7% | 122 | 7.6% | 13.3% |
| 115 000 euros et plus par an | 87 | 1.9% | 14.5% | 56 | 1.8% | 15.2% | 30 | 2.1% | 13.3% | 78 | 4.9% | 15.3% |
| Refus | 271 | 5.9% | 8.1% | 158 | 4.9% | 11.3% | 113 | 7.9% | 5.8% | 86 | 5.3% | 8.0% |
| Ne sait pas | 192 | 4.2% | 8.4% | 126 | 3.9% | 13.3% | 66 | 4.6% | 5.0% | 87 | 5.4% | 9.3% |
