L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2764 | 100.0% | 5.3% | 2308 | 100.0% | 9.3% | 457 | 100.0% | 1.7% | 1070 | 100.0% | 6.1% |
| Sexe | ||||||||||||
| Homme | 2308 | 83.5% | 9.3% | 2308 | 100.0% | 9.3% | - | - | - | 917 | 85.7% | 10.4% |
| Femme | 457 | 16.5% | 1.7% | - | - | - | 457 | 100.0% | 1.7% | 153 | 14.3% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 629 | 22.7% | 8.6% | 535 | 23.2% | 14.5% | 94 | 20.5% | 2.6% | 256 | 23.9% | 8.1% |
| 25 à 34 ans | 493 | 17.8% | 6.5% | 408 | 17.7% | 10.9% | 85 | 18.6% | 2.2% | 201 | 18.8% | 6.1% |
| 35 à 49 ans | 811 | 29.3% | 6.5% | 694 | 30.1% | 11.2% | 117 | 25.7% | 1.9% | 358 | 33.5% | 5.9% |
| 50 à 59 ans | 491 | 17.8% | 5.2% | 410 | 17.8% | 8.8% | 81 | 17.7% | 1.7% | 216 | 20.2% | 5.5% |
| 60 ans et plus | 341 | 12.3% | 2.3% | 261 | 11.3% | 4.0% | 80 | 17.5% | 0.9% | 40 | 3.7% | 4.0% |
| Individu | ||||||||||||
| Ménagères | 364 | 13.2% | 1.6% | - | - | - | 364 | 79.7% | 1.6% | 125 | 11.6% | 1.8% |
| Personne de référence | 1796 | 65.0% | 6.4% | 1710 | 74.1% | 8.4% | 86 | 18.8% | 1.1% | 686 | 64.1% | 8.4% |
| Responsable des achats | 1465 | 53.0% | 4.1% | 1104 | 47.8% | 8.7% | 362 | 79.2% | 1.6% | 498 | 46.6% | 4.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 1.1% | 5.7% | 24 | 1.0% | 6.3% | 6 | 1.4% | 4.3% | - | - | - |
| Petits patrons | 137 | 4.9% | 8.4% | 119 | 5.1% | 10.7% | 18 | 3.9% | 3.4% | 116 | 10.8% | 8.0% |
| Affaires et Cadres | 275 | 10.0% | 5.4% | 242 | 10.5% | 8.2% | 33 | 7.3% | 1.5% | 260 | 24.3% | 5.6% |
| Professions intermédiaires | 465 | 16.8% | 6.7% | 390 | 16.9% | 11.4% | 75 | 16.4% | 2.2% | 409 | 38.2% | 7.3% |
| Employés | 409 | 14.8% | 4.9% | 285 | 12.4% | 13.2% | 124 | 27.1% | 2.0% | 43 | 4.1% | 2.4% |
| Ouvriers | 608 | 22.0% | 9.5% | 582 | 25.2% | 11.5% | 26 | 5.7% | 1.9% | 31 | 2.9% | 7.6% |
| Retraités | 283 | 10.2% | 2.3% | 222 | 9.6% | 3.7% | 61 | 13.4% | 0.9% | 3 | 0.3% | 1.3% |
| Autres inactifs | 557 | 20.1% | 5.4% | 443 | 19.2% | 11.7% | 113 | 24.8% | 1.7% | 207 | 19.4% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 45 | 1.6% | 5.6% | 32 | 1.4% | 7.7% | 13 | 2.9% | 3.3% | - | - | - |
| Petits patrons | 169 | 6.1% | 6.4% | 148 | 6.4% | 11.4% | 22 | 4.7% | 1.6% | 169 | 15.8% | 6.4% |
| Affaires et Cadres | 402 | 14.5% | 5.6% | 330 | 14.3% | 9.2% | 72 | 15.8% | 2.0% | 402 | 37.6% | 5.6% |
| Professions intermédiaires | 499 | 18.0% | 6.6% | 439 | 19.0% | 11.2% | 60 | 13.1% | 1.6% | 499 | 46.6% | 6.6% |
| Employés | 413 | 14.9% | 7.6% | 324 | 14.1% | 14.0% | 88 | 19.4% | 2.9% | - | - | - |
| Ouvriers | 678 | 24.5% | 7.1% | 601 | 26.0% | 11.8% | 77 | 16.9% | 1.7% | - | - | - |
| Retraités | 369 | 13.3% | 2.6% | 284 | 12.3% | 4.3% | 84 | 18.5% | 1.1% | - | - | - |
| Autres inactifs | 189 | 6.8% | 4.6% | 149 | 6.5% | 9.3% | 40 | 8.8% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 365 | 13.2% | 3.7% | 315 | 13.6% | 7.2% | 51 | 11.1% | 0.9% | 82 | 7.6% | 4.7% |
| 2 personnes | 747 | 27.0% | 4.2% | 582 | 25.2% | 6.7% | 164 | 36.0% | 1.8% | 251 | 23.5% | 5.7% |
| 3 personnes | 594 | 21.5% | 6.5% | 491 | 21.3% | 10.8% | 103 | 22.6% | 2.3% | 239 | 22.3% | 6.2% |
| 4 personnes | 646 | 23.4% | 6.9% | 555 | 24.1% | 12.2% | 91 | 20.0% | 1.9% | 318 | 29.7% | 6.5% |
| 5 personnes et + | 412 | 14.9% | 7.7% | 365 | 15.8% | 13.9% | 47 | 10.2% | 1.7% | 181 | 16.9% | 6.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1021 | 36.9% | 6.6% | 878 | 38.0% | 12.3% | 143 | 31.3% | 1.7% | 482 | 45.1% | 6.2% |
| Non | 1743 | 63.1% | 4.8% | 1430 | 62.0% | 8.1% | 314 | 68.7% | 1.7% | 588 | 54.9% | 6.0% |
| Habitat | ||||||||||||
| Communes rurales | 513 | 18.6% | 4.3% | 423 | 18.4% | 7.6% | 90 | 19.6% | 1.4% | 195 | 18.3% | 5.9% |
| Agglo. - 20 000 hab | 509 | 18.4% | 5.7% | 432 | 18.7% | 10.1% | 77 | 16.8% | 1.6% | 201 | 18.8% | 7.8% |
| Agglo. 20 000 à 100 000 hab | 358 | 12.9% | 5.1% | 280 | 12.1% | 8.4% | 78 | 17.0% | 2.2% | 125 | 11.7% | 6.9% |
| Agglo. + 100 000 hab | 895 | 32.4% | 5.8% | 754 | 32.7% | 10.1% | 142 | 31.0% | 1.8% | 319 | 29.8% | 5.6% |
| Agglo. Paris | 489 | 17.7% | 5.7% | 418 | 18.1% | 10.3% | 71 | 15.6% | 1.6% | 229 | 21.4% | 5.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 538 | 19.4% | 5.6% | 460 | 19.9% | 10.1% | 78 | 17.1% | 1.6% | 251 | 23.5% | 5.8% |
| Nord Pas de Calais | 171 | 6.2% | 5.3% | 143 | 6.2% | 9.4% | 28 | 6.1% | 1.7% | 62 | 5.8% | 6.5% |
| Lorraine | 123 | 4.4% | 6.4% | 105 | 4.5% | 11.3% | 18 | 3.9% | 1.8% | 40 | 3.7% | 7.1% |
| Alsace | 54 | 2.0% | 3.6% | 46 | 2.0% | 6.3% | 8 | 1.8% | 1.0% | 22 | 2.0% | 4.5% |
| Franche-Comté | 49 | 1.8% | 5.2% | 41 | 1.8% | 8.8% | 9 | 1.9% | 1.8% | 14 | 1.3% | 5.5% |
| Champagne Ardennes | 48 | 1.7% | 4.4% | 43 | 1.8% | 8.2% | 5 | 1.2% | 1.0% | 15 | 1.4% | 5.3% |
| Picardie | 60 | 2.2% | 3.9% | 45 | 1.9% | 6.1% | 16 | 3.4% | 2.0% | 13 | 1.2% | 3.0% |
| Bourgogne | 57 | 2.1% | 4.2% | 47 | 2.1% | 7.3% | 10 | 2.1% | 1.4% | 16 | 1.5% | 4.7% |
| Haute Normandie | 74 | 2.7% | 5.0% | 67 | 2.9% | 9.5% | 7 | 1.5% | 0.9% | 33 | 3.1% | 7.0% |
| Basse Normandie | 63 | 2.3% | 5.2% | 55 | 2.4% | 9.5% | 8 | 1.7% | 1.2% | 30 | 2.8% | 8.5% |
| Centre | 104 | 3.8% | 5.0% | 93 | 4.0% | 9.2% | 11 | 2.4% | 1.0% | 36 | 3.3% | 6.1% |
| Pays de Loire | 125 | 4.5% | 4.2% | 114 | 4.9% | 8.0% | 11 | 2.5% | 0.7% | 62 | 5.8% | 6.6% |
| Bretagne | 85 | 3.1% | 3.2% | 68 | 3.0% | 5.3% | 17 | 3.6% | 1.2% | 30 | 2.8% | 3.6% |
| Poitou Charentes | 67 | 2.4% | 4.5% | 53 | 2.3% | 7.4% | 14 | 3.1% | 1.8% | 35 | 3.3% | 8.4% |
| Aquitaine | 179 | 6.5% | 6.5% | 155 | 6.7% | 11.8% | 25 | 5.4% | 1.7% | 60 | 5.6% | 6.9% |
| Midi Pyrénées | 143 | 5.2% | 5.8% | 117 | 5.1% | 9.9% | 25 | 5.6% | 2.0% | 53 | 4.9% | 6.7% |
| Limousin | 41 | 1.5% | 6.7% | 35 | 1.5% | 11.7% | 7 | 1.5% | 2.1% | 7 | 0.7% | 4.8% |
| Auvergne | 68 | 2.5% | 6.0% | 46 | 2.0% | 8.5% | 22 | 4.8% | 3.7% | 25 | 2.4% | 8.6% |
| Rhône Alpes | 327 | 11.8% | 6.3% | 254 | 11.0% | 10.2% | 73 | 16.0% | 2.7% | 132 | 12.3% | 7.2% |
| Languedoc Roussillon | 140 | 5.1% | 6.2% | 112 | 4.9% | 10.4% | 28 | 6.1% | 2.3% | 49 | 4.6% | 6.7% |
| Provence Alpes Côte d'Azur, Corse | 246 | 8.9% | 5.7% | 208 | 9.0% | 10.1% | 38 | 8.3% | 1.7% | 84 | 7.9% | 5.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2052 | 74.2% | 6.2% | 1711 | 74.1% | 10.3% | 341 | 74.7% | 2.1% | 899 | 84.0% | 6.2% |
| Presque tous les jours | 358 | 13.0% | 6.1% | 302 | 13.1% | 11.0% | 56 | 12.4% | 1.8% | 127 | 11.9% | 6.6% |
| 1 à 2 fois par semaine | 120 | 4.4% | 4.7% | 102 | 4.4% | 8.8% | 18 | 4.0% | 1.3% | 26 | 2.4% | 4.1% |
| 1 à 3 fois par mois | 26 | 0.9% | 5.0% | 19 | 0.8% | 9.6% | 6 | 1.4% | 2.0% | 3 | 0.3% | 5.2% |
| Moins souvent | 24 | 0.9% | 2.9% | 22 | 0.9% | 6.1% | 2 | 0.5% | 0.5% | 7 | 0.6% | 8.2% |
| Jamais | 4 | 0.1% | 2.8% | 4 | 0.2% | 4.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 86 | 3.1% | 4.6% | 66 | 2.9% | 8.3% | 20 | 4.3% | 1.8% | 10 | 1.0% | 7.5% |
| De 9 000 à moins de 12 000 euros par an | 82 | 3.0% | 2.9% | 67 | 2.9% | 6.3% | 15 | 3.2% | 0.8% | 9 | 0.8% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 197 | 7.1% | 3.2% | 165 | 7.1% | 6.3% | 32 | 7.1% | 0.9% | 29 | 2.7% | 3.9% |
| De 18 000 à moins de 24 000 euros par an | 314 | 11.4% | 4.8% | 261 | 11.3% | 8.5% | 53 | 11.7% | 1.5% | 78 | 7.3% | 5.8% |
| De 24 000 à moins de 36 000 euros par an | 677 | 24.5% | 6.1% | 570 | 24.7% | 10.7% | 107 | 23.4% | 1.9% | 211 | 19.7% | 6.3% |
| De 36 000 à moins de 45 000 euros par an | 453 | 16.4% | 6.5% | 379 | 16.4% | 10.1% | 74 | 16.3% | 2.3% | 195 | 18.2% | 6.4% |
| De 45 000 à moins de 65 000 euros par an | 437 | 15.8% | 6.4% | 379 | 16.4% | 10.5% | 58 | 12.7% | 1.8% | 240 | 22.4% | 6.3% |
| De 65 000 à moins de 80 000 euros par an | 119 | 4.3% | 6.1% | 100 | 4.4% | 8.9% | 18 | 4.0% | 2.2% | 82 | 7.7% | 6.3% |
| De 80 000 à moins de 115 000 euros par an | 84 | 3.0% | 6.7% | 75 | 3.3% | 10.1% | 9 | 1.9% | 1.7% | 66 | 6.2% | 7.2% |
| 115 000 euros et plus par an | 42 | 1.5% | 7.0% | 28 | 1.2% | 7.7% | 14 | 3.0% | 6.0% | 38 | 3.6% | 7.5% |
| Refus | 147 | 5.3% | 4.4% | 112 | 4.9% | 8.0% | 35 | 7.6% | 1.8% | 56 | 5.2% | 5.2% |
| Ne sait pas | 126 | 4.5% | 5.5% | 104 | 4.5% | 11.0% | 21 | 4.7% | 1.6% | 56 | 5.2% | 6.0% |
