L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 8178 | 100.0% | 15.8% | 5155 | 100.0% | 20.8% | 3024 | 100.0% | 11.2% | 3195 | 100.0% | 18.3% |
| Sexe | ||||||||||||
| Homme | 5155 | 63.0% | 20.8% | 5155 | 100.0% | 20.8% | - | - | - | 2079 | 65.1% | 23.6% |
| Femme | 3024 | 37.0% | 11.2% | - | - | - | 3024 | 100.0% | 11.2% | 1115 | 34.9% | 12.9% |
| Age | ||||||||||||
| 15 à 24 ans | 1269 | 15.5% | 17.4% | 782 | 15.2% | 21.3% | 487 | 16.1% | 13.5% | 596 | 18.7% | 19.0% |
| 25 à 34 ans | 1213 | 14.8% | 15.9% | 818 | 15.9% | 21.9% | 394 | 13.0% | 10.1% | 575 | 18.0% | 17.5% |
| 35 à 49 ans | 1850 | 22.6% | 14.8% | 1259 | 24.4% | 20.4% | 591 | 19.5% | 9.3% | 999 | 31.3% | 16.3% |
| 50 à 59 ans | 1415 | 17.3% | 15.1% | 915 | 17.7% | 19.6% | 500 | 16.5% | 10.7% | 747 | 23.4% | 19.1% |
| 60 ans et plus | 2432 | 29.7% | 16.2% | 1380 | 26.8% | 21.1% | 1052 | 34.8% | 12.4% | 277 | 8.7% | 28.1% |
| Individu | ||||||||||||
| Ménagères | 2464 | 30.1% | 10.6% | - | - | - | 2464 | 81.5% | 10.6% | 850 | 26.6% | 12.0% |
| Personne de référence | 4960 | 60.6% | 17.7% | 4166 | 80.8% | 20.6% | 794 | 26.3% | 10.2% | 1823 | 57.1% | 22.2% |
| Responsable des achats | 5160 | 63.1% | 14.5% | 2683 | 52.1% | 21.0% | 2477 | 81.9% | 10.8% | 1824 | 57.1% | 16.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 38 | 0.5% | 7.2% | 30 | 0.6% | 8.1% | 8 | 0.3% | 5.2% | 1 | - | 7.8% |
| Petits patrons | 329 | 4.0% | 20.2% | 262 | 5.1% | 23.6% | 67 | 2.2% | 12.8% | 303 | 9.5% | 21.0% |
| Affaires et Cadres | 1178 | 14.4% | 23.1% | 791 | 15.3% | 26.9% | 387 | 12.8% | 17.8% | 1102 | 34.5% | 23.8% |
| Professions intermédiaires | 1072 | 13.1% | 15.6% | 708 | 13.7% | 20.7% | 364 | 12.0% | 10.5% | 923 | 28.9% | 16.5% |
| Employés | 1125 | 13.8% | 13.6% | 547 | 10.6% | 25.3% | 578 | 19.1% | 9.4% | 210 | 6.6% | 11.4% |
| Ouvriers | 937 | 11.5% | 14.6% | 836 | 16.2% | 16.6% | 101 | 3.3% | 7.3% | 41 | 1.3% | 10.2% |
| Retraités | 1987 | 24.3% | 15.8% | 1203 | 23.3% | 20.2% | 784 | 25.9% | 11.8% | 50 | 1.6% | 20.0% |
| Autres inactifs | 1512 | 18.5% | 14.7% | 777 | 15.1% | 20.4% | 735 | 24.3% | 11.3% | 565 | 17.7% | 17.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 66 | 0.8% | 8.1% | 42 | 0.8% | 10.0% | 24 | 0.8% | 6.0% | - | - | - |
| Petits patrons | 478 | 5.8% | 18.1% | 316 | 6.1% | 24.2% | 162 | 5.4% | 12.1% | 478 | 14.9% | 18.1% |
| Affaires et Cadres | 1542 | 18.9% | 21.3% | 972 | 18.8% | 27.1% | 571 | 18.9% | 15.6% | 1542 | 48.3% | 21.3% |
| Professions intermédiaires | 1175 | 14.4% | 15.5% | 792 | 15.4% | 20.3% | 383 | 12.7% | 10.5% | 1175 | 36.8% | 15.5% |
| Employés | 933 | 11.4% | 17.2% | 566 | 11.0% | 24.4% | 367 | 12.1% | 11.9% | - | - | - |
| Ouvriers | 1170 | 14.3% | 12.3% | 852 | 16.5% | 16.8% | 318 | 10.5% | 7.1% | - | - | - |
| Retraités | 2317 | 28.3% | 16.1% | 1321 | 25.6% | 20.1% | 996 | 32.9% | 12.7% | - | - | - |
| Autres inactifs | 498 | 6.1% | 12.1% | 294 | 5.7% | 18.4% | 204 | 6.8% | 8.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1391 | 17.0% | 13.9% | 825 | 16.0% | 18.9% | 566 | 18.7% | 10.0% | 337 | 10.6% | 19.5% |
| 2 personnes | 3034 | 37.1% | 16.9% | 1848 | 35.9% | 21.1% | 1185 | 39.2% | 12.9% | 853 | 26.7% | 19.5% |
| 3 personnes | 1476 | 18.1% | 16.2% | 931 | 18.1% | 20.6% | 545 | 18.0% | 11.9% | 724 | 22.7% | 18.9% |
| 4 personnes | 1394 | 17.0% | 14.9% | 942 | 18.3% | 20.7% | 452 | 14.9% | 9.5% | 789 | 24.7% | 16.1% |
| 5 personnes et + | 884 | 10.8% | 16.5% | 609 | 11.8% | 23.2% | 275 | 9.1% | 10.0% | 491 | 15.4% | 18.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 2255 | 27.6% | 14.6% | 1494 | 29.0% | 20.9% | 761 | 25.2% | 9.2% | 1239 | 38.8% | 16.0% |
| Non | 5923 | 72.4% | 16.3% | 3661 | 71.0% | 20.8% | 2263 | 74.8% | 12.1% | 1956 | 61.2% | 20.1% |
| Habitat | ||||||||||||
| Communes rurales | 1190 | 14.5% | 10.1% | 801 | 15.5% | 14.3% | 389 | 12.9% | 6.2% | 412 | 12.9% | 12.4% |
| Agglo. - 20 000 hab | 1042 | 12.7% | 11.6% | 703 | 13.6% | 16.3% | 339 | 11.2% | 7.2% | 350 | 10.9% | 13.5% |
| Agglo. 20 000 à 100 000 hab | 831 | 10.2% | 12.0% | 564 | 10.9% | 16.9% | 267 | 8.8% | 7.4% | 265 | 8.3% | 14.7% |
| Agglo. + 100 000 hab | 2283 | 27.9% | 14.8% | 1475 | 28.6% | 19.7% | 807 | 26.7% | 10.2% | 945 | 29.6% | 16.5% |
| Agglo. Paris | 2833 | 34.6% | 33.2% | 1611 | 31.3% | 39.7% | 1222 | 40.4% | 27.3% | 1223 | 38.3% | 30.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 3111 | 38.0% | 32.6% | 1780 | 34.5% | 39.1% | 1331 | 44.0% | 26.6% | 1313 | 41.1% | 30.1% |
| Nord Pas de Calais | 329 | 4.0% | 10.2% | 228 | 4.4% | 14.9% | 101 | 3.3% | 6.0% | 127 | 4.0% | 13.4% |
| Lorraine | 192 | 2.4% | 10.0% | 134 | 2.6% | 14.4% | 58 | 1.9% | 5.8% | 69 | 2.2% | 12.4% |
| Alsace | 132 | 1.6% | 8.7% | 91 | 1.8% | 12.4% | 41 | 1.3% | 5.2% | 54 | 1.7% | 11.0% |
| Franche-Comté | 92 | 1.1% | 9.6% | 61 | 1.2% | 13.1% | 31 | 1.0% | 6.4% | 32 | 1.0% | 12.3% |
| Champagne Ardennes | 118 | 1.4% | 10.9% | 81 | 1.6% | 15.6% | 37 | 1.2% | 6.5% | 36 | 1.1% | 12.5% |
| Picardie | 263 | 3.2% | 17.1% | 142 | 2.8% | 19.1% | 121 | 4.0% | 15.3% | 71 | 2.2% | 16.4% |
| Bourgogne | 144 | 1.8% | 10.7% | 96 | 1.9% | 14.7% | 49 | 1.6% | 6.9% | 46 | 1.4% | 13.2% |
| Haute Normandie | 201 | 2.5% | 13.5% | 135 | 2.6% | 19.0% | 65 | 2.2% | 8.4% | 89 | 2.8% | 19.1% |
| Basse Normandie | 142 | 1.7% | 11.8% | 99 | 1.9% | 17.0% | 44 | 1.4% | 7.0% | 61 | 1.9% | 17.2% |
| Centre | 274 | 3.3% | 13.1% | 176 | 3.4% | 17.5% | 97 | 3.2% | 9.0% | 84 | 2.6% | 14.3% |
| Pays de Loire | 322 | 3.9% | 10.9% | 243 | 4.7% | 17.1% | 79 | 2.6% | 5.2% | 137 | 4.3% | 14.4% |
| Bretagne | 255 | 3.1% | 9.6% | 189 | 3.7% | 14.8% | 66 | 2.2% | 4.8% | 91 | 2.9% | 11.0% |
| Poitou Charentes | 149 | 1.8% | 10.1% | 100 | 1.9% | 14.1% | 49 | 1.6% | 6.4% | 59 | 1.8% | 14.3% |
| Aquitaine | 334 | 4.1% | 12.1% | 239 | 4.6% | 18.2% | 95 | 3.1% | 6.6% | 114 | 3.6% | 13.0% |
| Midi Pyrénées | 320 | 3.9% | 13.1% | 213 | 4.1% | 18.1% | 107 | 3.5% | 8.5% | 140 | 4.4% | 17.7% |
| Limousin | 82 | 1.0% | 13.3% | 55 | 1.1% | 18.8% | 27 | 0.9% | 8.2% | 25 | 0.8% | 16.9% |
| Auvergne | 132 | 1.6% | 11.6% | 82 | 1.6% | 15.1% | 50 | 1.6% | 8.5% | 47 | 1.5% | 16.0% |
| Rhône Alpes | 681 | 8.3% | 13.2% | 436 | 8.5% | 17.5% | 245 | 8.1% | 9.1% | 270 | 8.4% | 14.7% |
| Languedoc Roussillon | 302 | 3.7% | 13.3% | 190 | 3.7% | 17.7% | 112 | 3.7% | 9.4% | 107 | 3.4% | 14.5% |
| Provence Alpes Côte d'Azur, Corse | 604 | 7.4% | 13.9% | 383 | 7.4% | 18.7% | 221 | 7.3% | 9.6% | 223 | 7.0% | 15.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 6087 | 74.4% | 18.4% | 3872 | 75.1% | 23.4% | 2215 | 73.3% | 13.4% | 2818 | 88.2% | 19.4% |
| Presque tous les jours | 796 | 9.7% | 13.5% | 511 | 9.9% | 18.7% | 285 | 9.4% | 9.0% | 254 | 7.9% | 13.1% |
| 1 à 2 fois par semaine | 361 | 4.4% | 14.2% | 212 | 4.1% | 18.2% | 149 | 4.9% | 10.7% | 78 | 2.4% | 12.4% |
| 1 à 3 fois par mois | 56 | 0.7% | 10.7% | 33 | 0.6% | 16.4% | 22 | 0.7% | 7.0% | 5 | 0.2% | 8.2% |
| Moins souvent | 83 | 1.0% | 10.1% | 35 | 0.7% | 9.9% | 48 | 1.6% | 10.2% | 7 | 0.2% | 9.1% |
| Jamais | 18 | 0.2% | 14.3% | 18 | 0.4% | 20.9% | - | - | - | 3 | 0.1% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 234 | 2.9% | 12.6% | 152 | 3.0% | 19.2% | 82 | 2.7% | 7.7% | 17 | 0.5% | 12.5% |
| De 9 000 à moins de 12 000 euros par an | 223 | 2.7% | 7.9% | 144 | 2.8% | 13.6% | 79 | 2.6% | 4.4% | 35 | 1.1% | 13.3% |
| De 12 000 à moins de 18 000 euros par an | 654 | 8.0% | 10.7% | 382 | 7.4% | 14.6% | 273 | 9.0% | 7.8% | 109 | 3.4% | 14.7% |
| De 18 000 à moins de 24 000 euros par an | 847 | 10.4% | 12.9% | 521 | 10.1% | 17.0% | 326 | 10.8% | 9.3% | 194 | 6.1% | 14.3% |
| De 24 000 à moins de 36 000 euros par an | 1600 | 19.6% | 14.5% | 1022 | 19.8% | 19.3% | 578 | 19.1% | 10.1% | 517 | 16.2% | 15.4% |
| De 36 000 à moins de 45 000 euros par an | 1182 | 14.4% | 16.8% | 774 | 15.0% | 20.7% | 408 | 13.5% | 12.5% | 509 | 15.9% | 16.7% |
| De 45 000 à moins de 65 000 euros par an | 1425 | 17.4% | 20.7% | 913 | 17.7% | 25.2% | 512 | 16.9% | 15.7% | 696 | 21.8% | 18.3% |
| De 65 000 à moins de 80 000 euros par an | 473 | 5.8% | 24.1% | 312 | 6.0% | 27.7% | 161 | 5.3% | 19.3% | 288 | 9.0% | 22.2% |
| De 80 000 à moins de 115 000 euros par an | 401 | 4.9% | 32.0% | 276 | 5.4% | 37.2% | 124 | 4.1% | 24.4% | 273 | 8.6% | 29.8% |
| 115 000 euros et plus par an | 210 | 2.6% | 35.0% | 161 | 3.1% | 43.6% | 49 | 1.6% | 21.2% | 171 | 5.4% | 33.6% |
| Refus | 578 | 7.1% | 17.3% | 322 | 6.3% | 23.1% | 256 | 8.5% | 13.1% | 204 | 6.4% | 19.0% |
| Ne sait pas | 352 | 4.3% | 15.5% | 175 | 3.4% | 18.5% | 176 | 5.8% | 13.3% | 181 | 5.7% | 19.4% |
