L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2275 | 100.0% | 4.4% | 1980 | 100.0% | 8.0% | 295 | 100.0% | 1.1% | 940 | 100.0% | 5.4% |
| Sexe | ||||||||||||
| Homme | 1980 | 87.0% | 8.0% | 1980 | 100.0% | 8.0% | - | - | - | 833 | 88.6% | 9.5% |
| Femme | 295 | 13.0% | 1.1% | - | - | - | 295 | 100.0% | 1.1% | 107 | 11.4% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 502 | 22.0% | 6.9% | 430 | 21.7% | 11.7% | 72 | 24.3% | 2.0% | 216 | 23.0% | 6.9% |
| 25 à 34 ans | 490 | 21.6% | 6.4% | 429 | 21.6% | 11.5% | 62 | 21.0% | 1.6% | 202 | 21.5% | 6.1% |
| 35 à 49 ans | 619 | 27.2% | 5.0% | 558 | 28.2% | 9.1% | 60 | 20.4% | 1.0% | 306 | 32.6% | 5.0% |
| 50 à 59 ans | 371 | 16.3% | 4.0% | 324 | 16.3% | 6.9% | 47 | 16.1% | 1.0% | 182 | 19.4% | 4.7% |
| 60 ans et plus | 294 | 12.9% | 2.0% | 240 | 12.1% | 3.7% | 54 | 18.2% | 0.6% | 34 | 3.6% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 216 | 9.5% | 0.9% | - | - | - | 216 | 73.3% | 0.9% | 83 | 8.9% | 1.2% |
| Personne de référence | 1516 | 66.6% | 5.4% | 1468 | 74.2% | 7.3% | 48 | 16.1% | 0.6% | 629 | 66.9% | 7.7% |
| Responsable des achats | 1168 | 51.4% | 3.3% | 942 | 47.6% | 7.4% | 226 | 76.6% | 1.0% | 451 | 48.0% | 4.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.6% | 2.8% | 14 | 0.7% | 3.7% | 1 | 0.2% | 0.4% | - | - | - |
| Petits patrons | 109 | 4.8% | 6.7% | 95 | 4.8% | 8.6% | 14 | 4.7% | 2.7% | 98 | 10.4% | 6.8% |
| Affaires et Cadres | 266 | 11.7% | 5.2% | 236 | 11.9% | 8.0% | 30 | 10.1% | 1.4% | 250 | 26.6% | 5.4% |
| Professions intermédiaires | 391 | 17.2% | 5.7% | 349 | 17.6% | 10.2% | 43 | 14.4% | 1.2% | 352 | 37.5% | 6.3% |
| Employés | 327 | 14.4% | 3.9% | 249 | 12.6% | 11.5% | 78 | 26.3% | 1.3% | 36 | 3.8% | 2.0% |
| Ouvriers | 469 | 20.6% | 7.3% | 456 | 23.0% | 9.1% | 12 | 4.2% | 0.9% | 19 | 2.0% | 4.7% |
| Retraités | 253 | 11.1% | 2.0% | 210 | 10.6% | 3.5% | 42 | 14.3% | 0.6% | 4 | 0.4% | 1.6% |
| Autres inactifs | 446 | 19.6% | 4.3% | 370 | 18.7% | 9.7% | 76 | 25.8% | 1.2% | 181 | 19.3% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.3% | 3.5% | 23 | 1.1% | 5.4% | 6 | 2.1% | 1.6% | - | - | - |
| Petits patrons | 148 | 6.5% | 5.6% | 131 | 6.6% | 10.1% | 17 | 5.7% | 1.3% | 148 | 15.8% | 5.6% |
| Affaires et Cadres | 367 | 16.1% | 5.1% | 314 | 15.9% | 8.8% | 53 | 17.9% | 1.4% | 367 | 39.0% | 5.1% |
| Professions intermédiaires | 425 | 18.7% | 5.6% | 387 | 19.6% | 9.9% | 38 | 12.8% | 1.0% | 425 | 45.2% | 5.6% |
| Employés | 331 | 14.5% | 6.1% | 274 | 13.8% | 11.8% | 57 | 19.3% | 1.8% | - | - | - |
| Ouvriers | 516 | 22.7% | 5.4% | 471 | 23.8% | 9.3% | 45 | 15.3% | 1.0% | - | - | - |
| Retraités | 333 | 14.6% | 2.3% | 272 | 13.7% | 4.1% | 61 | 20.8% | 0.8% | - | - | - |
| Autres inactifs | 126 | 5.5% | 3.1% | 108 | 5.4% | 6.7% | 18 | 6.2% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 289 | 12.7% | 2.9% | 257 | 13.0% | 5.9% | 32 | 11.0% | 0.6% | 82 | 8.7% | 4.7% |
| 2 personnes | 634 | 27.9% | 3.5% | 526 | 26.6% | 6.0% | 108 | 36.5% | 1.2% | 219 | 23.3% | 5.0% |
| 3 personnes | 476 | 20.9% | 5.2% | 405 | 20.4% | 8.9% | 71 | 24.0% | 1.5% | 192 | 20.5% | 5.0% |
| 4 personnes | 519 | 22.8% | 5.6% | 466 | 23.6% | 10.3% | 52 | 17.7% | 1.1% | 269 | 28.6% | 5.5% |
| 5 personnes et + | 357 | 15.7% | 6.7% | 325 | 16.4% | 12.4% | 32 | 10.8% | 1.2% | 178 | 18.9% | 6.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 837 | 36.8% | 5.4% | 747 | 37.7% | 10.4% | 90 | 30.5% | 1.1% | 419 | 44.6% | 5.4% |
| Non | 1438 | 63.2% | 4.0% | 1233 | 62.3% | 7.0% | 205 | 69.5% | 1.1% | 521 | 55.4% | 5.4% |
| Habitat | ||||||||||||
| Communes rurales | 399 | 17.6% | 3.4% | 339 | 17.1% | 6.1% | 61 | 20.5% | 1.0% | 163 | 17.3% | 4.9% |
| Agglo. - 20 000 hab | 366 | 16.1% | 4.1% | 329 | 16.6% | 7.7% | 36 | 12.3% | 0.8% | 128 | 13.6% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 282 | 12.4% | 4.0% | 238 | 12.0% | 7.1% | 43 | 14.7% | 1.2% | 100 | 10.6% | 5.5% |
| Agglo. + 100 000 hab | 746 | 32.8% | 4.8% | 649 | 32.8% | 8.7% | 97 | 32.8% | 1.2% | 321 | 34.1% | 5.6% |
| Agglo. Paris | 482 | 21.2% | 5.7% | 424 | 21.4% | 10.4% | 58 | 19.7% | 1.3% | 229 | 24.3% | 5.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 527 | 23.2% | 5.5% | 466 | 23.5% | 10.2% | 62 | 20.8% | 1.2% | 243 | 25.9% | 5.6% |
| Nord Pas de Calais | 108 | 4.7% | 3.4% | 97 | 4.9% | 6.3% | 11 | 3.7% | 0.6% | 44 | 4.6% | 4.6% |
| Lorraine | 72 | 3.2% | 3.8% | 64 | 3.2% | 6.9% | 8 | 2.8% | 0.8% | 26 | 2.8% | 4.6% |
| Alsace | 42 | 1.8% | 2.7% | 38 | 1.9% | 5.2% | 4 | 1.2% | 0.5% | 17 | 1.8% | 3.4% |
| Franche-Comté | 31 | 1.4% | 3.2% | 25 | 1.2% | 5.3% | 6 | 2.0% | 1.2% | 11 | 1.2% | 4.2% |
| Champagne Ardennes | 47 | 2.1% | 4.4% | 42 | 2.1% | 8.1% | 5 | 1.7% | 0.9% | 15 | 1.6% | 5.3% |
| Picardie | 47 | 2.1% | 3.1% | 42 | 2.1% | 5.7% | 5 | 1.7% | 0.6% | 12 | 1.3% | 2.8% |
| Bourgogne | 39 | 1.7% | 2.9% | 34 | 1.7% | 5.3% | 5 | 1.6% | 0.7% | 17 | 1.9% | 5.0% |
| Haute Normandie | 79 | 3.5% | 5.3% | 69 | 3.5% | 9.8% | 10 | 3.3% | 1.2% | 34 | 3.6% | 7.3% |
| Basse Normandie | 49 | 2.2% | 4.1% | 44 | 2.2% | 7.6% | 6 | 1.9% | 0.9% | 24 | 2.6% | 6.8% |
| Centre | 87 | 3.8% | 4.1% | 76 | 3.8% | 7.5% | 11 | 3.7% | 1.0% | 32 | 3.4% | 5.4% |
| Pays de Loire | 123 | 5.4% | 4.2% | 111 | 5.6% | 7.8% | 11 | 3.9% | 0.7% | 57 | 6.1% | 6.1% |
| Bretagne | 87 | 3.8% | 3.3% | 78 | 3.9% | 6.1% | 10 | 3.3% | 0.7% | 31 | 3.3% | 3.8% |
| Poitou Charentes | 53 | 2.3% | 3.5% | 44 | 2.2% | 6.1% | 9 | 3.1% | 1.2% | 28 | 3.0% | 6.8% |
| Aquitaine | 138 | 6.1% | 5.0% | 124 | 6.2% | 9.4% | 15 | 4.9% | 1.0% | 44 | 4.7% | 5.0% |
| Midi Pyrénées | 116 | 5.1% | 4.8% | 95 | 4.8% | 8.1% | 21 | 7.1% | 1.7% | 56 | 6.0% | 7.1% |
| Limousin | 31 | 1.3% | 4.9% | 26 | 1.3% | 8.9% | 4 | 1.5% | 1.4% | 8 | 0.8% | 5.2% |
| Auvergne | 49 | 2.2% | 4.4% | 35 | 1.8% | 6.4% | 15 | 4.9% | 2.5% | 18 | 2.0% | 6.2% |
| Rhône Alpes | 246 | 10.8% | 4.8% | 213 | 10.7% | 8.5% | 33 | 11.3% | 1.2% | 116 | 12.3% | 6.3% |
| Languedoc Roussillon | 112 | 4.9% | 4.9% | 92 | 4.7% | 8.6% | 19 | 6.6% | 1.6% | 37 | 3.9% | 5.0% |
| Provence Alpes Côte d'Azur, Corse | 192 | 8.5% | 4.4% | 165 | 8.3% | 8.0% | 27 | 9.2% | 1.2% | 69 | 7.4% | 4.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1763 | 77.5% | 5.3% | 1526 | 77.1% | 9.2% | 237 | 80.4% | 1.4% | 814 | 86.6% | 5.6% |
| Presque tous les jours | 254 | 11.2% | 4.3% | 222 | 11.2% | 8.1% | 33 | 11.1% | 1.0% | 90 | 9.5% | 4.6% |
| 1 à 2 fois par semaine | 87 | 3.8% | 3.4% | 77 | 3.9% | 6.6% | 10 | 3.4% | 0.7% | 23 | 2.5% | 3.7% |
| 1 à 3 fois par mois | 13 | 0.6% | 2.5% | 10 | 0.5% | 5.0% | 3 | 1.0% | 0.9% | 1 | 0.2% | 2.5% |
| Moins souvent | 16 | 0.7% | 1.9% | 14 | 0.7% | 3.9% | 2 | 0.6% | 0.4% | 4 | 0.4% | 4.9% |
| Jamais | 6 | 0.3% | 4.6% | 6 | 0.3% | 6.7% | - | - | - | 2 | 0.2% | 17.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 2.8% | 3.5% | 52 | 2.6% | 6.6% | 12 | 4.2% | 1.2% | 8 | 0.8% | 5.7% |
| De 9 000 à moins de 12 000 euros par an | 50 | 2.2% | 1.8% | 44 | 2.2% | 4.1% | 7 | 2.2% | 0.4% | 6 | 0.7% | 2.3% |
| De 12 000 à moins de 18 000 euros par an | 173 | 7.6% | 2.8% | 149 | 7.5% | 5.7% | 24 | 8.2% | 0.7% | 31 | 3.3% | 4.1% |
| De 18 000 à moins de 24 000 euros par an | 242 | 10.6% | 3.7% | 199 | 10.1% | 6.5% | 43 | 14.5% | 1.2% | 63 | 6.7% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 513 | 22.6% | 4.7% | 447 | 22.6% | 8.4% | 66 | 22.3% | 1.2% | 184 | 19.5% | 5.5% |
| De 36 000 à moins de 45 000 euros par an | 382 | 16.8% | 5.5% | 341 | 17.2% | 9.1% | 42 | 14.1% | 1.3% | 173 | 18.4% | 5.7% |
| De 45 000 à moins de 65 000 euros par an | 378 | 16.6% | 5.5% | 340 | 17.2% | 9.4% | 38 | 12.9% | 1.2% | 207 | 22.0% | 5.4% |
| De 65 000 à moins de 80 000 euros par an | 100 | 4.4% | 5.1% | 88 | 4.5% | 7.9% | 12 | 3.9% | 1.4% | 67 | 7.2% | 5.2% |
| De 80 000 à moins de 115 000 euros par an | 79 | 3.5% | 6.3% | 73 | 3.7% | 9.8% | 6 | 1.9% | 1.1% | 59 | 6.3% | 6.4% |
| 115 000 euros et plus par an | 38 | 1.7% | 6.4% | 31 | 1.6% | 8.5% | 7 | 2.4% | 3.1% | 33 | 3.5% | 6.5% |
| Refus | 142 | 6.2% | 4.2% | 122 | 6.2% | 8.8% | 20 | 6.6% | 1.0% | 57 | 6.0% | 5.3% |
| Ne sait pas | 113 | 5.0% | 5.0% | 94 | 4.7% | 9.9% | 19 | 6.5% | 1.5% | 53 | 5.7% | 5.7% |
