L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 442 | 100.0% | 0.9% | 237 | 100.0% | 1.0% | 205 | 100.0% | 0.8% | 74 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 237 | 53.7% | 1.0% | 237 | 100.0% | 1.0% | - | - | - | 46 | 61.8% | 0.5% |
| Femme | 205 | 46.3% | 0.8% | - | - | - | 205 | 100.0% | 0.8% | 28 | 38.2% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 9.7% | 0.6% | 17 | 7.4% | 0.5% | 26 | 12.5% | 0.7% | 10 | 14.1% | 0.3% |
| 25 à 34 ans | 59 | 13.3% | 0.8% | 35 | 14.9% | 0.9% | 23 | 11.4% | 0.6% | 15 | 19.7% | 0.4% |
| 35 à 49 ans | 82 | 18.6% | 0.7% | 47 | 19.8% | 0.8% | 35 | 17.1% | 0.6% | 21 | 28.8% | 0.3% |
| 50 à 59 ans | 101 | 22.8% | 1.1% | 61 | 25.5% | 1.3% | 40 | 19.7% | 0.9% | 23 | 31.3% | 0.6% |
| 60 ans et plus | 157 | 35.6% | 1.0% | 77 | 32.4% | 1.2% | 80 | 39.3% | 1.0% | 4 | 6.1% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 184 | 41.6% | 0.8% | - | - | - | 184 | 89.8% | 0.8% | 23 | 30.7% | 0.3% |
| Personne de référence | 281 | 63.7% | 1.0% | 206 | 86.8% | 1.0% | 76 | 36.9% | 1.0% | 43 | 58.2% | 0.5% |
| Responsable des achats | 296 | 67.1% | 0.8% | 114 | 48.1% | 0.9% | 182 | 89.0% | 0.8% | 44 | 59.1% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 4.6% | 3.9% | 16 | 6.9% | 4.4% | 4 | 2.0% | 2.7% | - | - | - |
| Petits patrons | 5 | 1.1% | 0.3% | 5 | 2.0% | 0.4% | - | - | - | 5 | 6.4% | 0.3% |
| Affaires et Cadres | 21 | 4.8% | 0.4% | 16 | 6.7% | 0.5% | 5 | 2.6% | 0.2% | 18 | 23.9% | 0.4% |
| Professions intermédiaires | 32 | 7.2% | 0.5% | 19 | 7.9% | 0.6% | 13 | 6.3% | 0.4% | 29 | 39.1% | 0.5% |
| Employés | 74 | 16.7% | 0.9% | 18 | 7.6% | 0.8% | 56 | 27.2% | 0.9% | 8 | 10.3% | 0.4% |
| Ouvriers | 63 | 14.2% | 1.0% | 54 | 22.6% | 1.1% | 9 | 4.4% | 0.7% | 2 | 3.3% | 0.6% |
| Retraités | 145 | 32.8% | 1.2% | 73 | 30.7% | 1.2% | 72 | 35.2% | 1.1% | 0 | 0.3% | 0.1% |
| Autres inactifs | 82 | 18.7% | 0.8% | 37 | 15.5% | 1.0% | 46 | 22.3% | 0.7% | 12 | 16.6% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 22 | 4.9% | 2.7% | 16 | 6.9% | 3.9% | 5 | 2.6% | 1.3% | - | - | - |
| Petits patrons | 8 | 1.8% | 0.3% | 5 | 2.0% | 0.4% | 3 | 1.5% | 0.2% | 8 | 10.6% | 0.3% |
| Affaires et Cadres | 33 | 7.5% | 0.5% | 20 | 8.6% | 0.6% | 13 | 6.4% | 0.4% | 33 | 45.2% | 0.5% |
| Professions intermédiaires | 33 | 7.4% | 0.4% | 21 | 8.7% | 0.5% | 12 | 5.9% | 0.3% | 33 | 44.2% | 0.4% |
| Employés | 59 | 13.4% | 1.1% | 23 | 9.9% | 1.0% | 36 | 17.4% | 1.2% | - | - | - |
| Ouvriers | 95 | 21.5% | 1.0% | 57 | 24.2% | 1.1% | 38 | 18.5% | 0.9% | - | - | - |
| Retraités | 162 | 36.5% | 1.1% | 76 | 32.2% | 1.2% | 85 | 41.6% | 1.1% | - | - | - |
| Autres inactifs | 31 | 6.9% | 0.7% | 18 | 7.7% | 1.1% | 12 | 6.1% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 98 | 22.1% | 1.0% | 53 | 22.4% | 1.2% | 45 | 21.7% | 0.8% | 13 | 17.2% | 0.7% |
| 2 personnes | 182 | 41.1% | 1.0% | 95 | 39.9% | 1.1% | 87 | 42.5% | 0.9% | 15 | 21.0% | 0.4% |
| 3 personnes | 75 | 17.0% | 0.8% | 40 | 16.9% | 0.9% | 35 | 17.0% | 0.8% | 23 | 31.7% | 0.6% |
| 4 personnes | 54 | 12.1% | 0.6% | 35 | 14.8% | 0.8% | 18 | 9.0% | 0.4% | 14 | 18.7% | 0.3% |
| 5 personnes et + | 34 | 7.7% | 0.6% | 14 | 5.9% | 0.5% | 20 | 9.7% | 0.7% | 8 | 11.4% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 105 | 23.8% | 0.7% | 54 | 22.7% | 0.8% | 52 | 25.2% | 0.6% | 26 | 35.8% | 0.3% |
| Non | 337 | 76.2% | 0.9% | 183 | 77.3% | 1.0% | 153 | 74.8% | 0.8% | 47 | 64.2% | 0.5% |
| Habitat | ||||||||||||
| Communes rurales | 181 | 41.0% | 1.5% | 100 | 42.1% | 1.8% | 82 | 39.8% | 1.3% | 25 | 33.7% | 0.7% |
| Agglo. - 20 000 hab | 75 | 17.0% | 0.8% | 38 | 16.1% | 0.9% | 37 | 18.0% | 0.8% | 9 | 11.9% | 0.3% |
| Agglo. 20 000 à 100 000 hab | 78 | 17.5% | 1.1% | 45 | 19.0% | 1.3% | 32 | 15.9% | 0.9% | 14 | 18.6% | 0.8% |
| Agglo. + 100 000 hab | 100 | 22.6% | 0.6% | 46 | 19.4% | 0.6% | 54 | 26.4% | 0.7% | 24 | 32.0% | 0.4% |
| Agglo. Paris | 8 | 1.8% | 0.1% | 8 | 3.4% | 0.2% | - | - | - | 3 | 3.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 1.8% | 0.1% | 8 | 3.4% | 0.2% | - | - | - | 3 | 3.7% | 0.1% |
| Lorraine | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | - | - | - |
| Champagne Ardennes | 355 | 80.4% | 32.8% | 180 | 75.7% | 34.5% | 176 | 85.9% | 31.2% | 59 | 80.0% | 20.5% |
| Picardie | 76 | 17.2% | 5.0% | 48 | 20.1% | 6.4% | 28 | 13.9% | 3.6% | 11 | 14.6% | 2.5% |
| Bourgogne | 1 | 0.3% | 0.1% | 1 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 1 | 1.2% | 0.3% |
| Midi Pyrénées | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | - | - | - |
| Auvergne | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.4% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 230 | 51.9% | 0.7% | 128 | 53.8% | 0.8% | 102 | 49.8% | 0.6% | 62 | 84.1% | 0.4% |
| Presque tous les jours | 50 | 11.4% | 0.9% | 24 | 10.2% | 0.9% | 26 | 12.7% | 0.8% | 8 | 10.5% | 0.4% |
| 1 à 2 fois par semaine | 32 | 7.3% | 1.3% | 18 | 7.5% | 1.5% | 15 | 7.1% | 1.1% | 2 | 2.7% | 0.3% |
| 1 à 3 fois par mois | 4 | 1.0% | 0.8% | 4 | 1.5% | 1.7% | 1 | 0.4% | 0.2% | - | - | - |
| Moins souvent | 5 | 1.2% | 0.6% | 1 | 0.5% | 0.3% | 4 | 2.0% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 4.2% | 1.0% | 6 | 2.7% | 0.8% | 12 | 5.9% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 39 | 8.8% | 1.4% | 13 | 5.3% | 1.2% | 26 | 12.9% | 1.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 55 | 12.3% | 0.9% | 29 | 12.2% | 1.1% | 26 | 12.5% | 0.7% | 7 | 9.3% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 70 | 15.8% | 1.1% | 41 | 17.5% | 1.4% | 28 | 13.8% | 0.8% | 9 | 12.1% | 0.7% |
| De 24 000 à moins de 36 000 euros par an | 105 | 23.8% | 1.0% | 53 | 22.2% | 1.0% | 53 | 25.7% | 0.9% | 17 | 22.4% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 44 | 9.9% | 0.6% | 29 | 12.3% | 0.8% | 14 | 7.1% | 0.4% | 11 | 15.4% | 0.4% |
| De 45 000 à moins de 65 000 euros par an | 41 | 9.3% | 0.6% | 32 | 13.3% | 0.9% | 9 | 4.6% | 0.3% | 10 | 13.3% | 0.3% |
| De 65 000 à moins de 80 000 euros par an | 14 | 3.1% | 0.7% | 11 | 4.5% | 1.0% | 3 | 1.4% | 0.3% | 9 | 12.6% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 6 | 1.3% | 0.4% | 4 | 1.5% | 0.5% | 2 | 1.0% | 0.4% | 4 | 5.9% | 0.5% |
| 115 000 euros et plus par an | 5 | 1.1% | 0.8% | 4 | 1.8% | 1.1% | 1 | 0.3% | 0.3% | 1 | 1.9% | 0.3% |
| Refus | 28 | 6.4% | 0.9% | 10 | 4.2% | 0.7% | 19 | 9.1% | 1.0% | 2 | 3.2% | 0.2% |
| Ne sait pas | 18 | 4.1% | 0.8% | 6 | 2.6% | 0.7% | 12 | 5.9% | 0.9% | 3 | 3.8% | 0.3% |
