L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1961 | 100.0% | 3.8% | 966 | 100.0% | 3.9% | 996 | 100.0% | 3.7% | 421 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 966 | 49.2% | 3.9% | 966 | 100.0% | 3.9% | - | - | - | 215 | 50.9% | 2.4% |
| Femme | 996 | 50.8% | 3.7% | - | - | - | 996 | 100.0% | 3.7% | 207 | 49.1% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 192 | 9.8% | 2.6% | 76 | 7.9% | 2.1% | 116 | 11.6% | 3.2% | 54 | 12.9% | 1.7% |
| 25 à 34 ans | 234 | 11.9% | 3.1% | 128 | 13.3% | 3.4% | 106 | 10.7% | 2.7% | 85 | 20.2% | 2.6% |
| 35 à 49 ans | 423 | 21.6% | 3.4% | 222 | 23.0% | 3.6% | 202 | 20.3% | 3.2% | 116 | 27.5% | 1.9% |
| 50 à 59 ans | 408 | 20.8% | 4.4% | 192 | 19.8% | 4.1% | 217 | 21.8% | 4.6% | 145 | 34.3% | 3.7% |
| 60 ans et plus | 703 | 35.9% | 4.7% | 348 | 36.0% | 5.3% | 355 | 35.7% | 4.2% | 21 | 5.0% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 885 | 45.1% | 3.8% | - | - | - | 885 | 88.9% | 3.8% | 175 | 41.4% | 2.5% |
| Personne de référence | 1110 | 56.6% | 4.0% | 822 | 85.1% | 4.1% | 289 | 29.0% | 3.7% | 206 | 48.8% | 2.5% |
| Responsable des achats | 1340 | 68.3% | 3.8% | 449 | 46.5% | 3.5% | 891 | 89.5% | 3.9% | 275 | 65.3% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 39 | 2.0% | 7.4% | 29 | 3.0% | 7.6% | 10 | 1.0% | 6.9% | - | - | - |
| Petits patrons | 37 | 1.9% | 2.2% | 33 | 3.4% | 3.0% | 4 | 0.4% | 0.7% | 30 | 7.2% | 2.1% |
| Affaires et Cadres | 118 | 6.0% | 2.3% | 70 | 7.3% | 2.4% | 48 | 4.8% | 2.2% | 99 | 23.6% | 2.1% |
| Professions intermédiaires | 186 | 9.5% | 2.7% | 96 | 10.0% | 2.8% | 89 | 9.0% | 2.6% | 148 | 35.1% | 2.6% |
| Employés | 341 | 17.4% | 4.1% | 93 | 9.6% | 4.3% | 248 | 24.9% | 4.0% | 60 | 14.2% | 3.3% |
| Ouvriers | 264 | 13.5% | 4.1% | 209 | 21.6% | 4.1% | 56 | 5.6% | 4.0% | 11 | 2.7% | 2.8% |
| Retraités | 617 | 31.5% | 4.9% | 324 | 33.5% | 5.4% | 294 | 29.5% | 4.4% | 11 | 2.5% | 4.3% |
| Autres inactifs | 360 | 18.4% | 3.5% | 113 | 11.7% | 3.0% | 247 | 24.8% | 3.8% | 62 | 14.7% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 53 | 2.7% | 6.5% | 30 | 3.1% | 7.2% | 23 | 2.3% | 5.9% | - | - | - |
| Petits patrons | 61 | 3.1% | 2.3% | 28 | 2.9% | 2.1% | 34 | 3.4% | 2.5% | 61 | 14.5% | 2.3% |
| Affaires et Cadres | 150 | 7.7% | 2.1% | 81 | 8.4% | 2.3% | 69 | 6.9% | 1.9% | 150 | 35.6% | 2.1% |
| Professions intermédiaires | 210 | 10.7% | 2.8% | 106 | 11.0% | 2.7% | 104 | 10.5% | 2.8% | 210 | 49.8% | 2.8% |
| Employés | 218 | 11.1% | 4.0% | 97 | 10.0% | 4.2% | 121 | 12.2% | 3.9% | - | - | - |
| Ouvriers | 372 | 19.0% | 3.9% | 196 | 20.3% | 3.9% | 176 | 17.7% | 3.9% | - | - | - |
| Retraités | 701 | 35.8% | 4.9% | 362 | 37.5% | 5.5% | 340 | 34.1% | 4.3% | - | - | - |
| Autres inactifs | 195 | 10.0% | 4.8% | 66 | 6.9% | 4.2% | 129 | 13.0% | 5.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 351 | 17.9% | 3.5% | 154 | 15.9% | 3.5% | 197 | 19.8% | 3.5% | 30 | 7.0% | 1.7% |
| 2 personnes | 812 | 41.4% | 4.5% | 410 | 42.5% | 4.7% | 401 | 40.3% | 4.4% | 129 | 30.6% | 2.9% |
| 3 personnes | 323 | 16.5% | 3.5% | 180 | 18.6% | 4.0% | 143 | 14.4% | 3.1% | 95 | 22.6% | 2.5% |
| 4 personnes | 277 | 14.1% | 3.0% | 133 | 13.8% | 2.9% | 143 | 14.4% | 3.0% | 100 | 23.7% | 2.0% |
| 5 personnes et + | 198 | 10.1% | 3.7% | 88 | 9.1% | 3.4% | 110 | 11.0% | 4.0% | 68 | 16.1% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 494 | 25.2% | 3.2% | 224 | 23.2% | 3.1% | 270 | 27.2% | 3.3% | 165 | 39.1% | 2.1% |
| Non | 1467 | 74.8% | 4.0% | 742 | 76.8% | 4.2% | 725 | 72.8% | 3.9% | 256 | 60.9% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 502 | 25.6% | 4.2% | 237 | 24.6% | 4.2% | 265 | 26.6% | 4.2% | 92 | 21.9% | 2.8% |
| Agglo. - 20 000 hab | 295 | 15.0% | 3.3% | 152 | 15.7% | 3.5% | 143 | 14.4% | 3.0% | 58 | 13.8% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 308 | 15.7% | 4.4% | 168 | 17.4% | 5.0% | 140 | 14.1% | 3.9% | 56 | 13.3% | 3.1% |
| Agglo. + 100 000 hab | 839 | 42.8% | 5.4% | 397 | 41.1% | 5.3% | 442 | 44.4% | 5.6% | 209 | 49.6% | 3.7% |
| Agglo. Paris | 17 | 0.9% | 0.2% | 11 | 1.2% | 0.3% | 6 | 0.6% | 0.1% | 6 | 1.4% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 19 | 1.0% | 0.2% | 13 | 1.4% | 0.3% | 6 | 0.6% | 0.1% | 6 | 1.5% | 0.1% |
| Nord Pas de Calais | 1111 | 56.7% | 34.6% | 539 | 55.8% | 35.3% | 572 | 57.5% | 33.9% | 250 | 59.3% | 26.4% |
| Lorraine | 4 | 0.2% | 0.2% | 1 | 0.1% | 0.2% | 3 | 0.3% | 0.3% | 0 | 0.1% | - |
| Champagne Ardennes | 438 | 22.3% | 40.4% | 208 | 21.6% | 39.9% | 230 | 23.1% | 40.8% | 79 | 18.8% | 27.5% |
| Picardie | 371 | 18.9% | 24.1% | 194 | 20.1% | 26.2% | 176 | 17.7% | 22.2% | 80 | 19.1% | 18.6% |
| Bourgogne | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - |
| Haute Normandie | 8 | 0.4% | 0.5% | 3 | 0.3% | 0.4% | 5 | 0.5% | 0.6% | 1 | 0.2% | 0.2% |
| Centre | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.3% | 0.3% |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Limousin | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.4% |
| Auvergne | 1 | - | 0.1% | 0 | - | 0.1% | 0 | - | - | 0 | 0.1% | 0.2% |
| Rhône Alpes | 3 | 0.2% | 0.1% | 2 | 0.2% | 0.1% | 1 | 0.1% | - | 1 | 0.4% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1067 | 54.4% | 3.2% | 560 | 58.0% | 3.4% | 507 | 50.9% | 3.1% | 351 | 83.3% | 2.4% |
| Presque tous les jours | 211 | 10.8% | 3.6% | 100 | 10.3% | 3.7% | 111 | 11.2% | 3.5% | 47 | 11.1% | 2.4% |
| 1 à 2 fois par semaine | 109 | 5.5% | 4.3% | 50 | 5.2% | 4.3% | 59 | 5.9% | 4.2% | 12 | 2.8% | 1.9% |
| 1 à 3 fois par mois | 32 | 1.6% | 6.1% | 16 | 1.7% | 7.9% | 16 | 1.6% | 4.9% | 3 | 0.7% | 5.1% |
| Moins souvent | 42 | 2.1% | 5.0% | 17 | 1.8% | 4.9% | 24 | 2.4% | 5.2% | 4 | 0.8% | 4.3% |
| Jamais | 7 | 0.4% | 5.6% | 7 | 0.7% | 8.2% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 79 | 4.0% | 4.2% | 23 | 2.4% | 3.0% | 56 | 5.6% | 5.2% | 3 | 0.8% | 2.5% |
| De 9 000 à moins de 12 000 euros par an | 117 | 6.0% | 4.1% | 43 | 4.5% | 4.1% | 74 | 7.5% | 4.2% | 3 | 0.6% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 300 | 15.3% | 4.9% | 117 | 12.2% | 4.5% | 183 | 18.4% | 5.3% | 24 | 5.6% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 302 | 15.4% | 4.6% | 165 | 17.1% | 5.4% | 137 | 13.8% | 3.9% | 33 | 7.9% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 423 | 21.6% | 3.8% | 207 | 21.4% | 3.9% | 216 | 21.7% | 3.8% | 94 | 22.3% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 264 | 13.5% | 3.8% | 154 | 16.0% | 4.1% | 110 | 11.0% | 3.4% | 95 | 22.4% | 3.1% |
| De 45 000 à moins de 65 000 euros par an | 195 | 9.9% | 2.8% | 115 | 11.9% | 3.2% | 80 | 8.0% | 2.4% | 89 | 21.2% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 44 | 2.2% | 2.2% | 32 | 3.3% | 2.8% | 12 | 1.2% | 1.4% | 32 | 7.7% | 2.5% |
| De 80 000 à moins de 115 000 euros par an | 20 | 1.0% | 1.6% | 12 | 1.3% | 1.6% | 7 | 0.7% | 1.4% | 11 | 2.7% | 1.2% |
| 115 000 euros et plus par an | 13 | 0.7% | 2.1% | 11 | 1.1% | 2.9% | 2 | 0.2% | 0.9% | 6 | 1.3% | 1.1% |
| Refus | 126 | 6.4% | 3.8% | 60 | 6.2% | 4.3% | 66 | 6.6% | 3.4% | 16 | 3.9% | 1.5% |
| Ne sait pas | 78 | 4.0% | 3.4% | 26 | 2.6% | 2.7% | 52 | 5.3% | 4.0% | 15 | 3.5% | 1.6% |
