L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 808 | 100.0% | 1.6% | 428 | 100.0% | 1.7% | 380 | 100.0% | 1.4% | 200 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 428 | 53.0% | 1.7% | 428 | 100.0% | 1.7% | - | - | - | 116 | 58.2% | 1.3% |
| Femme | 380 | 47.0% | 1.4% | - | - | - | 380 | 100.0% | 1.4% | 84 | 41.8% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 52 | 6.4% | 0.7% | 31 | 7.2% | 0.8% | 21 | 5.5% | 0.6% | 19 | 9.6% | 0.6% |
| 25 à 34 ans | 86 | 10.7% | 1.1% | 49 | 11.5% | 1.3% | 37 | 9.8% | 1.0% | 29 | 14.5% | 0.9% |
| 35 à 49 ans | 180 | 22.3% | 1.4% | 89 | 20.9% | 1.4% | 91 | 23.9% | 1.4% | 80 | 39.8% | 1.3% |
| 50 à 59 ans | 175 | 21.7% | 1.9% | 93 | 21.8% | 2.0% | 82 | 21.6% | 1.7% | 62 | 31.1% | 1.6% |
| 60 ans et plus | 315 | 38.9% | 2.1% | 166 | 38.7% | 2.5% | 149 | 39.2% | 1.8% | 10 | 5.1% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 346 | 42.8% | 1.5% | - | - | - | 346 | 91.1% | 1.5% | 76 | 38.1% | 1.1% |
| Personne de référence | 475 | 58.8% | 1.7% | 375 | 87.7% | 1.9% | 99 | 26.2% | 1.3% | 115 | 57.4% | 1.4% |
| Responsable des achats | 530 | 65.6% | 1.5% | 195 | 45.5% | 1.5% | 335 | 88.3% | 1.5% | 120 | 60.2% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 2.5% | 3.8% | 16 | 3.6% | 4.2% | 5 | 1.2% | 3.1% | - | - | - |
| Petits patrons | 23 | 2.9% | 1.4% | 14 | 3.2% | 1.2% | 10 | 2.5% | 1.8% | 20 | 10.1% | 1.4% |
| Affaires et Cadres | 57 | 7.1% | 1.1% | 37 | 8.6% | 1.3% | 20 | 5.4% | 0.9% | 51 | 25.3% | 1.1% |
| Professions intermédiaires | 120 | 14.9% | 1.7% | 60 | 14.1% | 1.8% | 60 | 15.8% | 1.7% | 89 | 44.6% | 1.6% |
| Employés | 122 | 15.1% | 1.5% | 30 | 6.9% | 1.4% | 92 | 24.3% | 1.5% | 18 | 8.8% | 1.0% |
| Ouvriers | 81 | 10.0% | 1.3% | 71 | 16.7% | 1.4% | 10 | 2.6% | 0.7% | 4 | 1.8% | 0.9% |
| Retraités | 277 | 34.3% | 2.2% | 159 | 37.2% | 2.7% | 118 | 31.1% | 1.8% | 2 | 1.0% | 0.8% |
| Autres inactifs | 107 | 13.2% | 1.0% | 41 | 9.7% | 1.1% | 65 | 17.1% | 1.0% | 17 | 8.4% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 3.6% | 3.6% | 19 | 4.3% | 4.5% | 10 | 2.7% | 2.6% | - | - | - |
| Petits patrons | 25 | 3.1% | 0.9% | 14 | 3.2% | 1.1% | 11 | 2.9% | 0.8% | 25 | 12.4% | 0.9% |
| Affaires et Cadres | 69 | 8.5% | 1.0% | 36 | 8.4% | 1.0% | 33 | 8.7% | 0.9% | 69 | 34.4% | 1.0% |
| Professions intermédiaires | 107 | 13.2% | 1.4% | 67 | 15.6% | 1.7% | 40 | 10.5% | 1.1% | 107 | 53.3% | 1.4% |
| Employés | 75 | 9.3% | 1.4% | 30 | 7.0% | 1.3% | 45 | 12.0% | 1.5% | - | - | - |
| Ouvriers | 120 | 14.9% | 1.3% | 68 | 16.0% | 1.3% | 52 | 13.6% | 1.2% | - | - | - |
| Retraités | 314 | 38.8% | 2.2% | 171 | 39.8% | 2.6% | 143 | 37.7% | 1.8% | - | - | - |
| Autres inactifs | 70 | 8.6% | 1.7% | 24 | 5.7% | 1.5% | 45 | 11.9% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 150 | 18.6% | 1.5% | 73 | 17.0% | 1.7% | 77 | 20.3% | 1.4% | 24 | 11.9% | 1.4% |
| 2 personnes | 353 | 43.7% | 2.0% | 193 | 45.1% | 2.2% | 160 | 42.1% | 1.7% | 57 | 28.6% | 1.3% |
| 3 personnes | 147 | 18.2% | 1.6% | 81 | 18.9% | 1.8% | 66 | 17.5% | 1.4% | 49 | 24.7% | 1.3% |
| 4 personnes | 122 | 15.1% | 1.3% | 61 | 14.3% | 1.3% | 61 | 16.0% | 1.3% | 51 | 25.7% | 1.1% |
| 5 personnes et + | 36 | 4.4% | 0.7% | 20 | 4.6% | 0.8% | 16 | 4.2% | 0.6% | 18 | 9.2% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 170 | 21.1% | 1.1% | 87 | 20.2% | 1.2% | 83 | 22.0% | 1.0% | 78 | 39.1% | 1.0% |
| Non | 638 | 78.9% | 1.8% | 342 | 79.8% | 1.9% | 297 | 78.0% | 1.6% | 122 | 60.9% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 266 | 32.9% | 2.3% | 145 | 33.9% | 2.6% | 121 | 31.8% | 1.9% | 59 | 29.4% | 1.8% |
| Agglo. - 20 000 hab | 182 | 22.5% | 2.0% | 88 | 20.6% | 2.1% | 93 | 24.5% | 2.0% | 34 | 17.1% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 175 | 21.7% | 2.5% | 91 | 21.3% | 2.7% | 84 | 22.1% | 2.3% | 39 | 19.5% | 2.2% |
| Agglo. + 100 000 hab | 183 | 22.7% | 1.2% | 101 | 23.7% | 1.4% | 82 | 21.6% | 1.0% | 67 | 33.5% | 1.2% |
| Agglo. Paris | 2 | 0.2% | - | 2 | 0.5% | - | - | - | - | 1 | 0.5% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.2% | - | 2 | 0.5% | - | - | - | - | 1 | 0.5% | - |
| Nord Pas de Calais | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Lorraine | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | - | - | 0 | - | - |
| Centre | 2 | 0.2% | 0.1% | 0 | 0.1% | - | 1 | 0.3% | 0.1% | 0 | 0.2% | 0.1% |
| Poitou Charentes | 1 | 0.2% | 0.1% | 0 | - | - | 1 | 0.3% | 0.2% | 1 | 0.7% | 0.3% |
| Aquitaine | 66 | 8.2% | 2.4% | 33 | 7.6% | 2.5% | 34 | 8.8% | 2.3% | 18 | 8.8% | 2.0% |
| Midi Pyrénées | 694 | 85.8% | 28.4% | 372 | 86.9% | 31.6% | 321 | 84.6% | 25.5% | 168 | 83.8% | 21.3% |
| Limousin | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Languedoc Roussillon | 38 | 4.7% | 1.7% | 20 | 4.6% | 1.8% | 18 | 4.8% | 1.5% | 11 | 5.7% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 4 | 0.5% | 0.1% | - | - | - | 4 | 1.0% | 0.2% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 489 | 60.5% | 1.5% | 263 | 61.4% | 1.6% | 226 | 59.6% | 1.4% | 174 | 87.1% | 1.2% |
| Presque tous les jours | 65 | 8.1% | 1.1% | 30 | 7.0% | 1.1% | 35 | 9.3% | 1.1% | 15 | 7.7% | 0.8% |
| 1 à 2 fois par semaine | 39 | 4.9% | 1.5% | 21 | 4.9% | 1.8% | 18 | 4.8% | 1.3% | 5 | 2.3% | 0.7% |
| 1 à 3 fois par mois | 16 | 2.0% | 3.1% | 5 | 1.1% | 2.4% | 11 | 3.0% | 3.6% | 1 | 0.5% | 1.6% |
| Moins souvent | 13 | 1.6% | 1.6% | 5 | 1.2% | 1.5% | 8 | 2.0% | 1.7% | 3 | 1.5% | 3.7% |
| Jamais | 6 | 0.7% | 4.3% | 5 | 1.2% | 6.1% | 0 | 0.1% | 0.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 27 | 3.3% | 1.5% | 15 | 3.4% | 1.8% | 12 | 3.3% | 1.2% | 3 | 1.4% | 2.0% |
| De 9 000 à moins de 12 000 euros par an | 51 | 6.4% | 1.8% | 18 | 4.1% | 1.7% | 34 | 8.9% | 1.9% | 4 | 1.8% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 103 | 12.8% | 1.7% | 61 | 14.4% | 2.4% | 42 | 11.0% | 1.2% | 8 | 4.0% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 125 | 15.5% | 1.9% | 60 | 14.1% | 2.0% | 65 | 17.0% | 1.8% | 20 | 10.0% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 174 | 21.5% | 1.6% | 93 | 21.8% | 1.8% | 81 | 21.2% | 1.4% | 43 | 21.3% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 112 | 13.8% | 1.6% | 61 | 14.2% | 1.6% | 51 | 13.4% | 1.6% | 34 | 16.7% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 110 | 13.6% | 1.6% | 61 | 14.3% | 1.7% | 49 | 12.9% | 1.5% | 48 | 23.8% | 1.2% |
| De 65 000 à moins de 80 000 euros par an | 25 | 3.0% | 1.3% | 18 | 4.3% | 1.6% | 6 | 1.6% | 0.7% | 16 | 7.9% | 1.2% |
| De 80 000 à moins de 115 000 euros par an | 9 | 1.1% | 0.7% | 7 | 1.6% | 0.9% | 2 | 0.6% | 0.5% | 7 | 3.6% | 0.8% |
| 115 000 euros et plus par an | 6 | 0.7% | 0.9% | 3 | 0.7% | 0.8% | 2 | 0.6% | 1.0% | 5 | 2.3% | 0.9% |
| Refus | 40 | 5.0% | 1.2% | 21 | 4.9% | 1.5% | 20 | 5.1% | 1.0% | 9 | 4.3% | 0.8% |
| Ne sait pas | 26 | 3.2% | 1.1% | 9 | 2.2% | 1.0% | 16 | 4.3% | 1.2% | 6 | 2.8% | 0.6% |
