L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2060 | 100.0% | 4.0% | 1053 | 100.0% | 4.2% | 1007 | 100.0% | 3.7% | 487 | 100.0% | 2.8% |
| Sexe | ||||||||||||
| Homme | 1053 | 51.1% | 4.2% | 1053 | 100.0% | 4.2% | - | - | - | 280 | 57.5% | 3.2% |
| Femme | 1007 | 48.9% | 3.7% | - | - | - | 1007 | 100.0% | 3.7% | 207 | 42.5% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 156 | 7.6% | 2.1% | 82 | 7.8% | 2.2% | 74 | 7.3% | 2.1% | 38 | 7.7% | 1.2% |
| 25 à 34 ans | 205 | 9.9% | 2.7% | 102 | 9.6% | 2.7% | 103 | 10.2% | 2.6% | 77 | 15.8% | 2.3% |
| 35 à 49 ans | 431 | 20.9% | 3.5% | 240 | 22.8% | 3.9% | 191 | 19.0% | 3.0% | 200 | 41.1% | 3.3% |
| 50 à 59 ans | 394 | 19.1% | 4.2% | 212 | 20.1% | 4.5% | 182 | 18.1% | 3.9% | 142 | 29.2% | 3.6% |
| 60 ans et plus | 874 | 42.4% | 5.8% | 418 | 39.7% | 6.4% | 456 | 45.3% | 5.4% | 30 | 6.1% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 927 | 45.0% | 4.0% | - | - | - | 927 | 92.1% | 4.0% | 194 | 39.7% | 2.7% |
| Personne de référence | 1236 | 60.0% | 4.4% | 933 | 88.6% | 4.6% | 303 | 30.1% | 3.9% | 290 | 59.6% | 3.5% |
| Responsable des achats | 1499 | 72.8% | 4.2% | 596 | 56.5% | 4.7% | 903 | 89.7% | 4.0% | 328 | 67.3% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 36 | 1.8% | 7.0% | 24 | 2.3% | 6.5% | 12 | 1.2% | 8.1% | - | - | - |
| Petits patrons | 57 | 2.8% | 3.5% | 43 | 4.1% | 3.9% | 14 | 1.4% | 2.6% | 52 | 10.7% | 3.6% |
| Affaires et Cadres | 120 | 5.8% | 2.4% | 72 | 6.8% | 2.5% | 49 | 4.8% | 2.2% | 110 | 22.5% | 2.4% |
| Professions intermédiaires | 259 | 12.6% | 3.8% | 146 | 13.8% | 4.2% | 114 | 11.3% | 3.3% | 214 | 43.9% | 3.8% |
| Employés | 311 | 15.1% | 3.7% | 89 | 8.4% | 4.1% | 222 | 22.1% | 3.6% | 44 | 9.1% | 2.4% |
| Ouvriers | 234 | 11.4% | 3.6% | 194 | 18.4% | 3.8% | 40 | 4.0% | 2.9% | 13 | 2.7% | 3.3% |
| Retraités | 783 | 38.0% | 6.2% | 397 | 37.7% | 6.7% | 386 | 38.3% | 5.8% | 3 | 0.6% | 1.2% |
| Autres inactifs | 259 | 12.6% | 2.5% | 88 | 8.4% | 2.3% | 170 | 16.9% | 2.6% | 51 | 10.4% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 47 | 2.3% | 5.8% | 26 | 2.5% | 6.2% | 21 | 2.1% | 5.3% | - | - | - |
| Petits patrons | 87 | 4.2% | 3.3% | 48 | 4.5% | 3.7% | 40 | 3.9% | 3.0% | 87 | 17.9% | 3.3% |
| Affaires et Cadres | 140 | 6.8% | 1.9% | 75 | 7.2% | 2.1% | 65 | 6.4% | 1.8% | 140 | 28.8% | 1.9% |
| Professions intermédiaires | 260 | 12.6% | 3.4% | 157 | 14.9% | 4.0% | 103 | 10.2% | 2.8% | 260 | 53.3% | 3.4% |
| Employés | 181 | 8.8% | 3.3% | 86 | 8.2% | 3.7% | 95 | 9.4% | 3.1% | - | - | - |
| Ouvriers | 337 | 16.3% | 3.5% | 180 | 17.1% | 3.5% | 157 | 15.6% | 3.5% | - | - | - |
| Retraités | 874 | 42.4% | 6.1% | 422 | 40.1% | 6.4% | 452 | 44.9% | 5.8% | - | - | - |
| Autres inactifs | 134 | 6.5% | 3.3% | 60 | 5.7% | 3.7% | 74 | 7.4% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 447 | 21.7% | 4.5% | 218 | 20.7% | 5.0% | 228 | 22.7% | 4.0% | 63 | 12.9% | 3.6% |
| 2 personnes | 880 | 42.7% | 4.9% | 430 | 40.9% | 4.9% | 450 | 44.7% | 4.9% | 135 | 27.8% | 3.1% |
| 3 personnes | 301 | 14.6% | 3.3% | 156 | 14.8% | 3.5% | 145 | 14.4% | 3.2% | 89 | 18.2% | 2.3% |
| 4 personnes | 314 | 15.2% | 3.4% | 178 | 16.9% | 3.9% | 136 | 13.5% | 2.8% | 143 | 29.4% | 2.9% |
| 5 personnes et + | 119 | 5.8% | 2.2% | 71 | 6.7% | 2.7% | 48 | 4.7% | 1.7% | 57 | 11.7% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 464 | 22.5% | 3.0% | 239 | 22.7% | 3.3% | 224 | 22.3% | 2.7% | 215 | 44.2% | 2.8% |
| Non | 1597 | 77.5% | 4.4% | 814 | 77.3% | 4.6% | 782 | 77.7% | 4.2% | 272 | 55.8% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 528 | 25.6% | 4.5% | 244 | 23.2% | 4.4% | 283 | 28.1% | 4.5% | 110 | 22.6% | 3.3% |
| Agglo. - 20 000 hab | 409 | 19.9% | 4.5% | 216 | 20.5% | 5.0% | 193 | 19.2% | 4.1% | 96 | 19.7% | 3.7% |
| Agglo. 20 000 à 100 000 hab | 392 | 19.0% | 5.6% | 204 | 19.4% | 6.1% | 188 | 18.7% | 5.2% | 80 | 16.5% | 4.4% |
| Agglo. + 100 000 hab | 725 | 35.2% | 4.7% | 383 | 36.4% | 5.1% | 342 | 34.0% | 4.3% | 197 | 40.5% | 3.4% |
| Agglo. Paris | 6 | 0.3% | 0.1% | 6 | 0.6% | 0.1% | - | - | - | 4 | 0.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.3% | 0.1% | 6 | 0.6% | 0.1% | - | - | - | 4 | 0.7% | 0.1% |
| Nord Pas de Calais | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Lorraine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Alsace | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.5% | - | - | - | 0 | 0.1% | 0.1% |
| Franche-Comté | 87 | 4.2% | 9.1% | 46 | 4.3% | 9.8% | 41 | 4.1% | 8.5% | 21 | 4.3% | 8.0% |
| Champagne Ardennes | 1 | - | 0.1% | 0 | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Bourgogne | 347 | 16.8% | 25.7% | 185 | 17.6% | 28.5% | 161 | 16.0% | 23.0% | 76 | 15.6% | 21.9% |
| Pays de Loire | 4 | 0.2% | 0.1% | 1 | 0.1% | - | 3 | 0.3% | 0.2% | 1 | 0.2% | 0.1% |
| Bretagne | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | 0 | - | - |
| Aquitaine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Midi Pyrénées | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Limousin | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% | - | - | - |
| Auvergne | 39 | 1.9% | 3.5% | 22 | 2.1% | 4.1% | 17 | 1.7% | 2.9% | 8 | 1.7% | 2.8% |
| Rhône Alpes | 1475 | 71.6% | 28.5% | 743 | 70.5% | 29.8% | 732 | 72.7% | 27.3% | 346 | 71.1% | 18.9% |
| Languedoc Roussillon | 6 | 0.3% | 0.3% | 1 | 0.1% | 0.1% | 4 | 0.4% | 0.4% | 4 | 0.8% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 91 | 4.4% | 2.1% | 45 | 4.3% | 2.2% | 46 | 4.5% | 2.0% | 25 | 5.2% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1099 | 53.4% | 3.3% | 569 | 54.0% | 3.4% | 530 | 52.7% | 3.2% | 372 | 76.3% | 2.6% |
| Presque tous les jours | 235 | 11.4% | 4.0% | 121 | 11.5% | 4.4% | 114 | 11.3% | 3.6% | 55 | 11.3% | 2.8% |
| 1 à 2 fois par semaine | 122 | 5.9% | 4.8% | 58 | 5.5% | 5.0% | 64 | 6.4% | 4.6% | 43 | 8.9% | 6.9% |
| 1 à 3 fois par mois | 25 | 1.2% | 4.8% | 13 | 1.2% | 6.4% | 12 | 1.2% | 3.7% | 3 | 0.7% | 5.4% |
| Moins souvent | 55 | 2.7% | 6.6% | 30 | 2.9% | 8.5% | 24 | 2.4% | 5.2% | 8 | 1.6% | 9.8% |
| Jamais | 5 | 0.3% | 4.1% | 2 | 0.2% | 2.6% | 3 | 0.3% | 7.3% | 3 | 0.6% | 29.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 65 | 3.2% | 3.5% | 27 | 2.6% | 3.4% | 38 | 3.7% | 3.5% | 5 | 1.1% | 3.9% |
| De 9 000 à moins de 12 000 euros par an | 112 | 5.4% | 3.9% | 46 | 4.4% | 4.3% | 66 | 6.5% | 3.7% | 10 | 2.0% | 3.8% |
| De 12 000 à moins de 18 000 euros par an | 293 | 14.2% | 4.8% | 152 | 14.4% | 5.8% | 142 | 14.1% | 4.1% | 23 | 4.8% | 3.1% |
| De 18 000 à moins de 24 000 euros par an | 300 | 14.5% | 4.5% | 135 | 12.8% | 4.4% | 165 | 16.4% | 4.7% | 45 | 9.3% | 3.3% |
| De 24 000 à moins de 36 000 euros par an | 477 | 23.2% | 4.3% | 254 | 24.1% | 4.8% | 224 | 22.2% | 3.9% | 105 | 21.6% | 3.1% |
| De 36 000 à moins de 45 000 euros par an | 285 | 13.8% | 4.1% | 162 | 15.4% | 4.3% | 123 | 12.2% | 3.8% | 97 | 19.9% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 244 | 11.8% | 3.5% | 139 | 13.1% | 3.8% | 106 | 10.5% | 3.2% | 110 | 22.6% | 2.9% |
| De 65 000 à moins de 80 000 euros par an | 58 | 2.8% | 2.9% | 40 | 3.8% | 3.6% | 17 | 1.7% | 2.1% | 24 | 5.0% | 1.9% |
| De 80 000 à moins de 115 000 euros par an | 39 | 1.9% | 3.2% | 24 | 2.2% | 3.2% | 16 | 1.6% | 3.1% | 24 | 4.9% | 2.6% |
| 115 000 euros et plus par an | 9 | 0.4% | 1.5% | 8 | 0.7% | 2.1% | 1 | 0.1% | 0.5% | 5 | 1.1% | 1.1% |
| Refus | 108 | 5.2% | 3.2% | 37 | 3.5% | 2.6% | 71 | 7.1% | 3.6% | 22 | 4.5% | 2.1% |
| Ne sait pas | 70 | 3.4% | 3.1% | 31 | 3.0% | 3.3% | 38 | 3.8% | 2.9% | 15 | 3.1% | 1.6% |
