L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1055 | 100.0% | 2.0% | 510 | 100.0% | 2.1% | 544 | 100.0% | 2.0% | 241 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 510 | 48.4% | 2.1% | 510 | 100.0% | 2.1% | - | - | - | 114 | 47.6% | 1.3% |
| Femme | 544 | 51.6% | 2.0% | - | - | - | 544 | 100.0% | 2.0% | 126 | 52.4% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 116 | 11.0% | 1.6% | 45 | 8.8% | 1.2% | 71 | 13.1% | 2.0% | 37 | 15.5% | 1.2% |
| 25 à 34 ans | 124 | 11.7% | 1.6% | 60 | 11.8% | 1.6% | 63 | 11.6% | 1.6% | 43 | 17.9% | 1.3% |
| 35 à 49 ans | 250 | 23.7% | 2.0% | 123 | 24.1% | 2.0% | 127 | 23.3% | 2.0% | 68 | 28.2% | 1.1% |
| 50 à 59 ans | 208 | 19.7% | 2.2% | 96 | 18.9% | 2.1% | 111 | 20.4% | 2.4% | 81 | 33.7% | 2.1% |
| 60 ans et plus | 357 | 33.8% | 2.4% | 185 | 36.3% | 2.8% | 172 | 31.5% | 2.0% | 11 | 4.7% | 1.2% |
| Individu | ||||||||||||
| Ménagères | 472 | 44.8% | 2.0% | - | - | - | 472 | 86.8% | 2.0% | 104 | 43.1% | 1.5% |
| Personne de référence | 591 | 56.0% | 2.1% | 431 | 84.4% | 2.1% | 160 | 29.4% | 2.1% | 106 | 43.9% | 1.3% |
| Responsable des achats | 704 | 66.8% | 2.0% | 220 | 43.2% | 1.7% | 484 | 89.0% | 2.1% | 151 | 62.8% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 1.3% | 2.6% | 11 | 2.1% | 2.9% | 3 | 0.6% | 2.1% | - | - | - |
| Petits patrons | 16 | 1.5% | 1.0% | 14 | 2.6% | 1.2% | 2 | 0.5% | 0.5% | 11 | 4.7% | 0.8% |
| Affaires et Cadres | 66 | 6.2% | 1.3% | 38 | 7.4% | 1.3% | 28 | 5.2% | 1.3% | 58 | 24.0% | 1.2% |
| Professions intermédiaires | 107 | 10.2% | 1.6% | 53 | 10.4% | 1.5% | 54 | 10.0% | 1.6% | 84 | 34.8% | 1.5% |
| Employés | 191 | 18.1% | 2.3% | 59 | 11.5% | 2.7% | 132 | 24.3% | 2.2% | 34 | 14.1% | 1.9% |
| Ouvriers | 126 | 12.0% | 2.0% | 106 | 20.8% | 2.1% | 20 | 3.8% | 1.5% | 3 | 1.1% | 0.7% |
| Retraités | 303 | 28.7% | 2.4% | 169 | 33.2% | 2.9% | 133 | 24.5% | 2.0% | 10 | 4.2% | 4.1% |
| Autres inactifs | 232 | 22.0% | 2.3% | 62 | 12.1% | 1.6% | 170 | 31.3% | 2.6% | 41 | 17.0% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 1.7% | 2.2% | 11 | 2.2% | 2.6% | 7 | 1.3% | 1.8% | - | - | - |
| Petits patrons | 30 | 2.8% | 1.1% | 10 | 2.0% | 0.8% | 20 | 3.6% | 1.5% | 30 | 12.4% | 1.1% |
| Affaires et Cadres | 84 | 7.9% | 1.2% | 45 | 8.7% | 1.2% | 39 | 7.2% | 1.1% | 84 | 34.8% | 1.2% |
| Professions intermédiaires | 127 | 12.1% | 1.7% | 60 | 11.7% | 1.5% | 67 | 12.4% | 1.8% | 127 | 52.9% | 1.7% |
| Employés | 133 | 12.6% | 2.5% | 61 | 11.9% | 2.6% | 72 | 13.3% | 2.3% | - | - | - |
| Ouvriers | 185 | 17.6% | 1.9% | 93 | 18.3% | 1.8% | 92 | 16.9% | 2.1% | - | - | - |
| Retraités | 340 | 32.2% | 2.4% | 193 | 37.7% | 2.9% | 147 | 27.1% | 1.9% | - | - | - |
| Autres inactifs | 138 | 13.1% | 3.4% | 38 | 7.5% | 2.4% | 100 | 18.3% | 4.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 180 | 17.1% | 1.8% | 67 | 13.2% | 1.5% | 113 | 20.7% | 2.0% | 12 | 5.0% | 0.7% |
| 2 personnes | 426 | 40.4% | 2.4% | 229 | 44.9% | 2.6% | 197 | 36.2% | 2.1% | 77 | 32.0% | 1.8% |
| 3 personnes | 164 | 15.5% | 1.8% | 93 | 18.3% | 2.1% | 70 | 12.9% | 1.5% | 49 | 20.3% | 1.3% |
| 4 personnes | 159 | 15.0% | 1.7% | 61 | 12.0% | 1.3% | 97 | 17.9% | 2.0% | 58 | 23.9% | 1.2% |
| 5 personnes et + | 127 | 12.0% | 2.4% | 60 | 11.7% | 2.3% | 67 | 12.3% | 2.4% | 45 | 18.8% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 283 | 26.8% | 1.8% | 117 | 22.9% | 1.6% | 166 | 30.5% | 2.0% | 94 | 39.2% | 1.2% |
| Non | 772 | 73.2% | 2.1% | 394 | 77.1% | 2.2% | 378 | 69.5% | 2.0% | 146 | 60.8% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 138 | 13.1% | 1.2% | 59 | 11.6% | 1.1% | 79 | 14.5% | 1.3% | 26 | 10.8% | 0.8% |
| Agglo. - 20 000 hab | 139 | 13.2% | 1.5% | 78 | 15.2% | 1.8% | 61 | 11.2% | 1.3% | 29 | 11.8% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 148 | 14.0% | 2.1% | 76 | 14.9% | 2.3% | 72 | 13.2% | 2.0% | 27 | 11.0% | 1.5% |
| Agglo. + 100 000 hab | 619 | 58.7% | 4.0% | 292 | 57.2% | 3.9% | 327 | 60.0% | 4.1% | 156 | 64.7% | 2.7% |
| Agglo. Paris | 11 | 1.1% | 0.1% | 6 | 1.1% | 0.1% | 6 | 1.0% | 0.1% | 4 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 12 | 1.1% | 0.1% | 6 | 1.1% | 0.1% | 6 | 1.1% | 0.1% | 4 | 1.7% | 0.1% |
| Nord Pas de Calais | 1024 | 97.1% | 31.8% | 495 | 97.0% | 32.4% | 528 | 97.1% | 31.3% | 229 | 95.1% | 24.2% |
| Lorraine | 3 | 0.3% | 0.2% | 1 | 0.2% | 0.1% | 3 | 0.5% | 0.3% | - | - | - |
| Champagne Ardennes | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Picardie | 9 | 0.8% | 0.6% | 4 | 0.7% | 0.5% | 5 | 0.9% | 0.6% | 3 | 1.3% | 0.7% |
| Centre | 1 | 0.1% | 0.1% | 0 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.1% | - | 1 | 0.1% | - | 1 | 0.2% | 0.1% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.3% | 0.4% |
| Auvergne | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Rhône Alpes | 3 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 1 | 0.2% | - | 1 | 0.6% | 0.1% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 593 | 56.3% | 1.8% | 309 | 60.5% | 1.9% | 284 | 52.2% | 1.7% | 206 | 85.8% | 1.4% |
| Presque tous les jours | 106 | 10.0% | 1.8% | 49 | 9.5% | 1.8% | 57 | 10.5% | 1.8% | 27 | 11.1% | 1.4% |
| 1 à 2 fois par semaine | 64 | 6.1% | 2.5% | 30 | 6.0% | 2.6% | 34 | 6.2% | 2.4% | 6 | 2.5% | 1.0% |
| 1 à 3 fois par mois | 21 | 2.0% | 4.0% | 9 | 1.7% | 4.4% | 12 | 2.2% | 3.8% | 1 | 0.6% | 2.4% |
| Moins souvent | 24 | 2.3% | 2.9% | 9 | 1.8% | 2.6% | 15 | 2.7% | 3.2% | - | - | - |
| Jamais | 4 | 0.3% | 2.8% | 4 | 0.7% | 4.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 3.4% | 1.9% | 7 | 1.4% | 0.9% | 29 | 5.3% | 2.7% | 3 | 1.2% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 67 | 6.3% | 2.4% | 22 | 4.3% | 2.1% | 45 | 8.3% | 2.5% | 2 | 0.7% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 187 | 17.8% | 3.1% | 64 | 12.6% | 2.5% | 123 | 22.6% | 3.5% | 17 | 7.1% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 169 | 16.1% | 2.6% | 94 | 18.5% | 3.1% | 75 | 13.8% | 2.1% | 16 | 6.8% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 218 | 20.7% | 2.0% | 107 | 21.0% | 2.0% | 111 | 20.4% | 1.9% | 51 | 21.3% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 151 | 14.3% | 2.2% | 92 | 18.0% | 2.5% | 59 | 10.8% | 1.8% | 55 | 22.8% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 93 | 8.8% | 1.4% | 50 | 9.9% | 1.4% | 43 | 7.9% | 1.3% | 50 | 20.8% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 22 | 2.1% | 1.1% | 16 | 3.1% | 1.4% | 6 | 1.1% | 0.7% | 17 | 7.2% | 1.3% |
| De 80 000 à moins de 115 000 euros par an | 10 | 0.9% | 0.8% | 5 | 1.0% | 0.7% | 5 | 0.8% | 0.9% | 8 | 3.1% | 0.8% |
| 115 000 euros et plus par an | 5 | 0.5% | 0.8% | 4 | 0.7% | 1.0% | 1 | 0.3% | 0.6% | 4 | 1.5% | 0.7% |
| Refus | 58 | 5.5% | 1.7% | 34 | 6.7% | 2.5% | 24 | 4.4% | 1.2% | 7 | 2.8% | 0.6% |
| Ne sait pas | 38 | 3.6% | 1.7% | 14 | 2.8% | 1.5% | 24 | 4.4% | 1.8% | 11 | 4.7% | 1.2% |
