L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 650 | 100.0% | 1.3% | 323 | 100.0% | 1.3% | 327 | 100.0% | 1.2% | 136 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 323 | 49.7% | 1.3% | 323 | 100.0% | 1.3% | - | - | - | 70 | 51.6% | 0.8% |
| Femme | 327 | 50.3% | 1.2% | - | - | - | 327 | 100.0% | 1.2% | 66 | 48.4% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 6.5% | 0.6% | 21 | 6.6% | 0.6% | 21 | 6.4% | 0.6% | 14 | 10.2% | 0.4% |
| 25 à 34 ans | 58 | 9.0% | 0.8% | 33 | 10.2% | 0.9% | 25 | 7.7% | 0.6% | 20 | 14.6% | 0.6% |
| 35 à 49 ans | 128 | 19.7% | 1.0% | 71 | 21.9% | 1.1% | 58 | 17.6% | 0.9% | 46 | 33.5% | 0.7% |
| 50 à 59 ans | 145 | 22.2% | 1.5% | 69 | 21.4% | 1.5% | 76 | 23.1% | 1.6% | 43 | 31.6% | 1.1% |
| 60 ans et plus | 277 | 42.5% | 1.8% | 129 | 39.8% | 2.0% | 148 | 45.2% | 1.7% | 14 | 10.1% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 304 | 46.8% | 1.3% | - | - | - | 304 | 93.0% | 1.3% | 59 | 43.2% | 0.8% |
| Personne de référence | 393 | 60.5% | 1.4% | 287 | 88.8% | 1.4% | 106 | 32.4% | 1.4% | 71 | 51.9% | 0.9% |
| Responsable des achats | 461 | 70.8% | 1.3% | 157 | 48.5% | 1.2% | 304 | 92.8% | 1.3% | 91 | 66.6% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 2.2% | 2.7% | 6 | 2.0% | 1.7% | 8 | 2.4% | 5.1% | 2 | 1.6% | 12.2% |
| Petits patrons | 25 | 3.9% | 1.5% | 11 | 3.5% | 1.0% | 14 | 4.2% | 2.6% | 18 | 13.3% | 1.3% |
| Affaires et Cadres | 34 | 5.3% | 0.7% | 20 | 6.2% | 0.7% | 14 | 4.4% | 0.7% | 26 | 19.3% | 0.6% |
| Professions intermédiaires | 59 | 9.1% | 0.9% | 35 | 10.7% | 1.0% | 25 | 7.5% | 0.7% | 44 | 32.5% | 0.8% |
| Employés | 100 | 15.4% | 1.2% | 25 | 7.8% | 1.2% | 75 | 22.9% | 1.2% | 18 | 13.3% | 1.0% |
| Ouvriers | 74 | 11.4% | 1.2% | 61 | 18.8% | 1.2% | 14 | 4.2% | 1.0% | 2 | 1.5% | 0.5% |
| Retraités | 253 | 38.9% | 2.0% | 129 | 39.8% | 2.2% | 125 | 38.1% | 1.9% | 5 | 3.3% | 1.8% |
| Autres inactifs | 90 | 13.8% | 0.9% | 36 | 11.2% | 1.0% | 53 | 16.3% | 0.8% | 21 | 15.1% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.6% | 2.8% | 7 | 2.3% | 1.7% | 16 | 4.9% | 4.0% | - | - | - |
| Petits patrons | 28 | 4.3% | 1.1% | 13 | 4.1% | 1.0% | 15 | 4.5% | 1.1% | 28 | 20.5% | 1.1% |
| Affaires et Cadres | 47 | 7.3% | 0.7% | 24 | 7.4% | 0.7% | 23 | 7.1% | 0.6% | 47 | 34.7% | 0.7% |
| Professions intermédiaires | 61 | 9.4% | 0.8% | 33 | 10.2% | 0.8% | 28 | 8.5% | 0.8% | 61 | 44.7% | 0.8% |
| Employés | 57 | 8.8% | 1.1% | 28 | 8.6% | 1.2% | 29 | 8.9% | 0.9% | - | - | - |
| Ouvriers | 108 | 16.7% | 1.1% | 62 | 19.1% | 1.2% | 47 | 14.3% | 1.0% | - | - | - |
| Retraités | 279 | 42.8% | 1.9% | 137 | 42.5% | 2.1% | 141 | 43.1% | 1.8% | - | - | - |
| Autres inactifs | 47 | 7.3% | 1.2% | 19 | 5.8% | 1.2% | 28 | 8.7% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 159 | 24.5% | 1.6% | 67 | 20.8% | 1.5% | 92 | 28.0% | 1.6% | 14 | 10.0% | 0.8% |
| 2 personnes | 289 | 44.4% | 1.6% | 148 | 45.8% | 1.7% | 141 | 43.1% | 1.5% | 42 | 31.1% | 1.0% |
| 3 personnes | 77 | 11.9% | 0.8% | 38 | 11.9% | 0.8% | 39 | 11.8% | 0.8% | 28 | 20.6% | 0.7% |
| 4 personnes | 92 | 14.2% | 1.0% | 47 | 14.7% | 1.0% | 45 | 13.7% | 0.9% | 37 | 27.1% | 0.8% |
| 5 personnes et + | 33 | 5.1% | 0.6% | 22 | 6.8% | 0.8% | 11 | 3.4% | 0.4% | 15 | 11.3% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 126 | 19.4% | 0.8% | 73 | 22.7% | 1.0% | 53 | 16.1% | 0.6% | 58 | 42.4% | 0.7% |
| Non | 524 | 80.6% | 1.4% | 250 | 77.3% | 1.4% | 274 | 83.9% | 1.5% | 78 | 57.6% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 287 | 44.2% | 2.4% | 144 | 44.6% | 2.6% | 143 | 43.7% | 2.3% | 51 | 37.1% | 1.5% |
| Agglo. - 20 000 hab | 122 | 18.8% | 1.4% | 54 | 16.6% | 1.2% | 69 | 21.1% | 1.5% | 31 | 22.7% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 125 | 19.2% | 1.8% | 59 | 18.4% | 1.8% | 65 | 20.0% | 1.8% | 21 | 15.7% | 1.2% |
| Agglo. + 100 000 hab | 112 | 17.2% | 0.7% | 63 | 19.5% | 0.8% | 48 | 14.8% | 0.6% | 31 | 22.9% | 0.5% |
| Agglo. Paris | 4 | 0.7% | 0.1% | 3 | 0.9% | 0.1% | 2 | 0.5% | - | 2 | 1.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.7% | - | 3 | 0.9% | 0.1% | 2 | 0.5% | - | 2 | 1.6% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Champagne Ardennes | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% |
| Bourgogne | 3 | 0.5% | 0.3% | 2 | 0.6% | 0.3% | 1 | 0.4% | 0.2% | 1 | 1.0% | 0.4% |
| Centre | 3 | 0.5% | 0.2% | 2 | 0.7% | 0.2% | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.1% |
| Pays de Loire | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Aquitaine | 2 | 0.2% | 0.1% | 2 | 0.5% | 0.1% | - | - | - | 1 | 0.5% | 0.1% |
| Midi Pyrénées | 4 | 0.6% | 0.2% | 2 | 0.7% | 0.2% | 2 | 0.5% | 0.1% | 2 | 1.1% | 0.2% |
| Limousin | 146 | 22.5% | 23.7% | 72 | 22.1% | 24.3% | 75 | 22.8% | 23.1% | 25 | 18.2% | 16.5% |
| Auvergne | 484 | 74.5% | 42.9% | 240 | 74.1% | 44.1% | 245 | 74.9% | 41.7% | 103 | 75.7% | 34.9% |
| Rhône Alpes | 1 | 0.2% | - | 1 | 0.2% | - | 1 | 0.2% | - | 1 | 0.7% | - |
| Languedoc Roussillon | 1 | 0.2% | - | 0 | 0.1% | - | 1 | 0.2% | 0.1% | 0 | 0.4% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 328 | 50.5% | 1.0% | 173 | 53.5% | 1.0% | 155 | 47.4% | 0.9% | 105 | 77.0% | 0.7% |
| Presque tous les jours | 70 | 10.8% | 1.2% | 43 | 13.3% | 1.6% | 27 | 8.3% | 0.9% | 17 | 12.6% | 0.9% |
| 1 à 2 fois par semaine | 39 | 6.1% | 1.5% | 17 | 5.2% | 1.4% | 23 | 6.9% | 1.6% | 9 | 6.8% | 1.5% |
| 1 à 3 fois par mois | 10 | 1.5% | 1.9% | 1 | 0.4% | 0.6% | 9 | 2.6% | 2.7% | 1 | 0.6% | 1.3% |
| Moins souvent | 19 | 2.9% | 2.3% | 3 | 1.0% | 0.9% | 15 | 4.7% | 3.3% | 1 | 0.7% | 1.2% |
| Jamais | 5 | 0.7% | 3.7% | 3 | 1.0% | 3.6% | 2 | 0.5% | 3.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 35 | 5.4% | 1.9% | 21 | 6.5% | 2.7% | 14 | 4.2% | 1.3% | 2 | 1.2% | 1.2% |
| De 9 000 à moins de 12 000 euros par an | 50 | 7.7% | 1.8% | 17 | 5.3% | 1.6% | 33 | 10.1% | 1.9% | 1 | 0.5% | 0.3% |
| De 12 000 à moins de 18 000 euros par an | 89 | 13.8% | 1.5% | 39 | 12.2% | 1.5% | 50 | 15.3% | 1.4% | 5 | 3.3% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 105 | 16.2% | 1.6% | 52 | 16.1% | 1.7% | 53 | 16.3% | 1.5% | 16 | 11.8% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 153 | 23.5% | 1.4% | 75 | 23.3% | 1.4% | 78 | 23.8% | 1.4% | 27 | 20.1% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 74 | 11.4% | 1.1% | 40 | 12.3% | 1.1% | 34 | 10.5% | 1.0% | 29 | 21.0% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 61 | 9.4% | 0.9% | 38 | 11.7% | 1.0% | 23 | 7.1% | 0.7% | 24 | 17.4% | 0.6% |
| De 65 000 à moins de 80 000 euros par an | 17 | 2.7% | 0.9% | 10 | 3.0% | 0.8% | 8 | 2.4% | 0.9% | 9 | 6.9% | 0.7% |
| De 80 000 à moins de 115 000 euros par an | 7 | 1.0% | 0.5% | 5 | 1.4% | 0.6% | 2 | 0.6% | 0.4% | 4 | 3.2% | 0.5% |
| 115 000 euros et plus par an | 2 | 0.3% | 0.4% | 2 | 0.6% | 0.5% | 0 | 0.1% | 0.2% | 2 | 1.4% | 0.4% |
| Refus | 40 | 6.2% | 1.2% | 20 | 6.2% | 1.4% | 20 | 6.2% | 1.0% | 12 | 8.6% | 1.1% |
| Ne sait pas | 16 | 2.4% | 0.7% | 5 | 1.4% | 0.5% | 11 | 3.5% | 0.9% | 6 | 4.4% | 0.6% |
