L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 162 | 100.0% | 0.3% | 81 | 100.0% | 0.3% | 81 | 100.0% | 0.3% | 39 | 100.0% | 0.2% |
| Sexe | ||||||||||||
| Homme | 81 | 49.9% | 0.3% | 81 | 100.0% | 0.3% | - | - | - | 21 | 54.3% | 0.2% |
| Femme | 81 | 50.1% | 0.3% | - | - | - | 81 | 100.0% | 0.3% | 18 | 45.7% | 0.2% |
| Age | ||||||||||||
| 15 à 24 ans | 15 | 9.1% | 0.2% | 9 | 11.4% | 0.3% | 5 | 6.7% | 0.2% | 2 | 5.7% | 0.1% |
| 25 à 34 ans | 24 | 14.7% | 0.3% | 12 | 15.2% | 0.3% | 12 | 14.2% | 0.3% | 13 | 33.0% | 0.4% |
| 35 à 49 ans | 38 | 23.7% | 0.3% | 22 | 26.7% | 0.4% | 17 | 20.6% | 0.3% | 11 | 29.4% | 0.2% |
| 50 à 59 ans | 32 | 19.7% | 0.3% | 19 | 24.0% | 0.4% | 12 | 15.3% | 0.3% | 9 | 23.4% | 0.2% |
| 60 ans et plus | 53 | 32.9% | 0.4% | 18 | 22.6% | 0.3% | 35 | 43.1% | 0.4% | 3 | 8.5% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 73 | 45.1% | 0.3% | - | - | - | 73 | 90.1% | 0.3% | 15 | 40.0% | 0.2% |
| Personne de référence | 86 | 53.0% | 0.3% | 66 | 81.9% | 0.3% | 20 | 24.3% | 0.3% | 20 | 50.6% | 0.2% |
| Responsable des achats | 113 | 69.6% | 0.3% | 40 | 49.8% | 0.3% | 72 | 89.2% | 0.3% | 26 | 66.4% | 0.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 4.7% | 1.5% | 8 | 9.4% | 2.0% | - | - | - | - | - | - |
| Petits patrons | 6 | 3.5% | 0.4% | 6 | 7.1% | 0.5% | - | - | - | 5 | 13.1% | 0.4% |
| Affaires et Cadres | 7 | 4.4% | 0.1% | 6 | 6.9% | 0.2% | 2 | 2.0% | 0.1% | 6 | 14.5% | 0.1% |
| Professions intermédiaires | 24 | 14.9% | 0.4% | 10 | 12.2% | 0.3% | 14 | 17.6% | 0.4% | 15 | 38.9% | 0.3% |
| Employés | 23 | 13.9% | 0.3% | 6 | 7.5% | 0.3% | 16 | 20.3% | 0.3% | 5 | 12.3% | 0.3% |
| Ouvriers | 27 | 16.4% | 0.4% | 22 | 27.4% | 0.4% | 4 | 5.4% | 0.3% | 2 | 6.3% | 0.6% |
| Retraités | 44 | 27.0% | 0.3% | 17 | 20.8% | 0.3% | 27 | 33.2% | 0.4% | - | - | - |
| Autres inactifs | 25 | 15.1% | 0.2% | 7 | 8.7% | 0.2% | 17 | 21.5% | 0.3% | 6 | 14.9% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 6.0% | 1.2% | 7 | 8.5% | 1.6% | 3 | 3.6% | 0.7% | - | - | - |
| Petits patrons | 7 | 4.3% | 0.3% | 5 | 6.8% | 0.4% | 2 | 1.9% | 0.1% | 7 | 18.1% | 0.3% |
| Affaires et Cadres | 12 | 7.2% | 0.2% | 6 | 7.5% | 0.2% | 6 | 6.9% | 0.2% | 12 | 30.2% | 0.2% |
| Professions intermédiaires | 20 | 12.3% | 0.3% | 9 | 11.7% | 0.2% | 11 | 13.0% | 0.3% | 20 | 51.7% | 0.3% |
| Employés | 14 | 8.6% | 0.3% | 8 | 9.7% | 0.3% | 6 | 7.5% | 0.2% | - | - | - |
| Ouvriers | 31 | 19.1% | 0.3% | 18 | 22.3% | 0.4% | 13 | 16.0% | 0.3% | - | - | - |
| Retraités | 57 | 34.9% | 0.4% | 20 | 24.4% | 0.3% | 37 | 45.5% | 0.5% | - | - | - |
| Autres inactifs | 12 | 7.4% | 0.3% | 7 | 9.2% | 0.5% | 5 | 5.7% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 35 | 21.6% | 0.3% | 19 | 23.8% | 0.4% | 16 | 19.4% | 0.3% | 3 | 8.5% | 0.2% |
| 2 personnes | 53 | 32.7% | 0.3% | 20 | 24.6% | 0.2% | 33 | 40.8% | 0.4% | 7 | 18.6% | 0.2% |
| 3 personnes | 39 | 24.0% | 0.4% | 26 | 32.4% | 0.6% | 13 | 15.8% | 0.3% | 12 | 29.9% | 0.3% |
| 4 personnes | 27 | 16.9% | 0.3% | 12 | 14.5% | 0.3% | 16 | 19.2% | 0.3% | 12 | 31.2% | 0.2% |
| 5 personnes et + | 8 | 4.8% | 0.1% | 4 | 4.8% | 0.1% | 4 | 4.8% | 0.1% | 5 | 11.8% | 0.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 46 | 28.2% | 0.3% | 23 | 28.4% | 0.3% | 23 | 28.0% | 0.3% | 20 | 51.9% | 0.3% |
| Non | 116 | 71.8% | 0.3% | 58 | 71.6% | 0.3% | 58 | 72.0% | 0.3% | 19 | 48.1% | 0.2% |
| Habitat | ||||||||||||
| Communes rurales | 93 | 57.2% | 0.8% | 45 | 55.3% | 0.8% | 48 | 59.1% | 0.8% | 22 | 56.6% | 0.7% |
| Agglo. - 20 000 hab | 12 | 7.1% | 0.1% | 7 | 8.1% | 0.2% | 5 | 6.1% | 0.1% | 4 | 11.2% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 9 | 5.4% | 0.1% | 7 | 8.8% | 0.2% | 2 | 2.1% | - | 2 | 4.5% | 0.1% |
| Agglo. + 100 000 hab | 47 | 28.9% | 0.3% | 21 | 26.1% | 0.3% | 26 | 31.6% | 0.3% | 9 | 22.6% | 0.2% |
| Agglo. Paris | 2 | 1.4% | - | 1 | 1.6% | - | 1 | 1.1% | - | 2 | 5.1% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 1.4% | - | 1 | 1.6% | - | 1 | 1.1% | - | 2 | 5.1% | - |
| Poitou Charentes | 154 | 95.2% | 10.4% | 76 | 94.0% | 10.7% | 78 | 96.3% | 10.1% | 35 | 90.5% | 8.5% |
| Aquitaine | 4 | 2.7% | 0.2% | 3 | 3.5% | 0.2% | 2 | 1.9% | 0.1% | 2 | 4.3% | 0.2% |
| Limousin | 1 | 0.7% | 0.2% | 1 | 0.8% | 0.2% | 1 | 0.6% | 0.2% | - | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 98 | 60.4% | 0.3% | 54 | 66.5% | 0.3% | 44 | 54.2% | 0.3% | 33 | 85.4% | 0.2% |
| Presque tous les jours | 13 | 8.0% | 0.2% | 6 | 7.5% | 0.2% | 7 | 8.5% | 0.2% | 3 | 8.1% | 0.2% |
| 1 à 2 fois par semaine | 12 | 7.6% | 0.5% | 4 | 5.5% | 0.4% | 8 | 9.7% | 0.6% | 2 | 6.0% | 0.4% |
| 1 à 3 fois par mois | 2 | 1.2% | 0.4% | - | - | - | 2 | 2.5% | 0.6% | 0 | 0.5% | 0.4% |
| Moins souvent | 2 | 1.3% | 0.2% | 2 | 2.1% | 0.5% | 0 | 0.5% | 0.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 7.1% | 0.6% | 8 | 9.5% | 1.0% | 4 | 4.6% | 0.4% | 1 | 3.3% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 8 | 5.0% | 0.3% | 1 | 1.3% | 0.1% | 7 | 8.7% | 0.4% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 24 | 14.7% | 0.4% | 11 | 13.5% | 0.4% | 13 | 15.9% | 0.4% | 2 | 5.9% | 0.3% |
| De 18 000 à moins de 24 000 euros par an | 23 | 14.1% | 0.3% | 16 | 19.5% | 0.5% | 7 | 8.8% | 0.2% | 2 | 4.6% | 0.1% |
| De 24 000 à moins de 36 000 euros par an | 20 | 12.6% | 0.2% | 7 | 9.0% | 0.1% | 13 | 16.2% | 0.2% | 7 | 16.9% | 0.2% |
| De 36 000 à moins de 45 000 euros par an | 25 | 15.4% | 0.4% | 12 | 14.8% | 0.3% | 13 | 16.1% | 0.4% | 10 | 25.1% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 22 | 13.5% | 0.3% | 16 | 19.3% | 0.4% | 6 | 7.6% | 0.2% | 9 | 22.7% | 0.2% |
| De 65 000 à moins de 80 000 euros par an | 8 | 5.1% | 0.4% | 4 | 4.9% | 0.3% | 4 | 5.4% | 0.5% | 6 | 16.2% | 0.5% |
| 115 000 euros et plus par an | 1 | 0.7% | 0.2% | - | - | - | 1 | 1.3% | 0.5% | - | - | - |
| Refus | 13 | 8.1% | 0.4% | 5 | 6.0% | 0.3% | 8 | 10.1% | 0.4% | 1 | 2.4% | 0.1% |
| Ne sait pas | 6 | 3.8% | 0.3% | 2 | 2.2% | 0.2% | 4 | 5.3% | 0.3% | 1 | 2.9% | 0.1% |
