L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1939 | 100.0% | 3.7% | 362 | 100.0% | 1.5% | 1577 | 100.0% | 5.9% | 789 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 362 | 18.7% | 1.5% | 362 | 100.0% | 1.5% | - | - | - | 148 | 18.7% | 1.7% |
| Femme | 1577 | 81.3% | 5.9% | - | - | - | 1577 | 100.0% | 5.9% | 641 | 81.3% | 7.4% |
| Age | ||||||||||||
| 15 à 24 ans | 75 | 3.9% | 1.0% | 3 | 0.9% | 0.1% | 72 | 4.6% | 2.0% | 38 | 4.8% | 1.2% |
| 25 à 34 ans | 192 | 9.9% | 2.5% | 28 | 7.8% | 0.8% | 163 | 10.4% | 4.2% | 93 | 11.8% | 2.8% |
| 35 à 49 ans | 562 | 29.0% | 4.5% | 119 | 33.0% | 1.9% | 442 | 28.0% | 7.0% | 324 | 41.1% | 5.3% |
| 50 à 59 ans | 592 | 30.5% | 6.3% | 122 | 33.8% | 2.6% | 470 | 29.8% | 10.0% | 275 | 34.8% | 7.0% |
| 60 ans et plus | 518 | 26.7% | 3.5% | 88 | 24.4% | 1.3% | 430 | 27.3% | 5.1% | 59 | 7.5% | 6.0% |
| Individu | ||||||||||||
| Ménagères | 1463 | 75.5% | 6.3% | - | - | - | 1463 | 92.8% | 6.3% | 595 | 75.4% | 8.4% |
| Personne de référence | 745 | 38.4% | 2.7% | 337 | 93.1% | 1.7% | 408 | 25.9% | 5.3% | 249 | 31.5% | 3.0% |
| Responsable des achats | 1637 | 84.4% | 4.6% | 218 | 60.2% | 1.7% | 1419 | 90.0% | 6.2% | 661 | 83.8% | 6.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 19 | 1.0% | 3.7% | 0 | 0.1% | 0.1% | 19 | 1.2% | 12.5% | - | - | - |
| Petits patrons | 74 | 3.8% | 4.6% | 22 | 6.1% | 2.0% | 52 | 3.3% | 10.1% | 57 | 7.3% | 4.0% |
| Affaires et Cadres | 247 | 12.8% | 4.8% | 57 | 15.6% | 1.9% | 191 | 12.1% | 8.8% | 217 | 27.5% | 4.7% |
| Professions intermédiaires | 318 | 16.4% | 4.6% | 66 | 18.4% | 1.9% | 252 | 15.9% | 7.3% | 249 | 31.6% | 4.4% |
| Employés | 412 | 21.3% | 5.0% | 44 | 12.2% | 2.0% | 368 | 23.3% | 6.0% | 110 | 14.0% | 6.0% |
| Ouvriers | 123 | 6.4% | 1.9% | 56 | 15.3% | 1.1% | 68 | 4.3% | 4.9% | 10 | 1.3% | 2.4% |
| Retraités | 430 | 22.2% | 3.4% | 78 | 21.6% | 1.3% | 352 | 22.3% | 5.3% | 28 | 3.6% | 11.4% |
| Autres inactifs | 314 | 16.2% | 3.1% | 39 | 10.7% | 1.0% | 276 | 17.5% | 4.2% | 117 | 14.8% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 35 | 1.8% | 4.3% | 0 | 0.1% | 0.1% | 35 | 2.2% | 8.8% | - | - | - |
| Petits patrons | 138 | 7.1% | 5.2% | 22 | 6.1% | 1.7% | 116 | 7.3% | 8.7% | 138 | 17.5% | 5.2% |
| Affaires et Cadres | 372 | 19.2% | 5.1% | 62 | 17.1% | 1.7% | 310 | 19.6% | 8.5% | 372 | 47.1% | 5.1% |
| Professions intermédiaires | 279 | 14.4% | 3.7% | 64 | 17.7% | 1.6% | 215 | 13.7% | 5.9% | 279 | 35.4% | 3.7% |
| Employés | 218 | 11.2% | 4.0% | 36 | 10.0% | 1.6% | 182 | 11.5% | 5.9% | - | - | - |
| Ouvriers | 275 | 14.2% | 2.9% | 60 | 16.6% | 1.2% | 215 | 13.6% | 4.8% | - | - | - |
| Retraités | 500 | 25.8% | 3.5% | 82 | 22.7% | 1.2% | 418 | 26.5% | 5.3% | - | - | - |
| Autres inactifs | 122 | 6.3% | 3.0% | 35 | 9.8% | 2.2% | 86 | 5.5% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 324 | 16.7% | 3.2% | 44 | 12.1% | 1.0% | 280 | 17.8% | 5.0% | 75 | 9.5% | 4.3% |
| 2 personnes | 723 | 37.3% | 4.0% | 151 | 41.7% | 1.7% | 572 | 36.3% | 6.2% | 219 | 27.8% | 5.0% |
| 3 personnes | 351 | 18.1% | 3.9% | 79 | 22.0% | 1.8% | 272 | 17.2% | 5.9% | 176 | 22.4% | 4.6% |
| 4 personnes | 371 | 19.2% | 4.0% | 62 | 17.2% | 1.4% | 309 | 19.6% | 6.5% | 212 | 26.8% | 4.3% |
| 5 personnes et + | 169 | 8.7% | 3.1% | 25 | 6.9% | 1.0% | 144 | 9.1% | 5.2% | 107 | 13.5% | 4.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 594 | 30.7% | 3.9% | 105 | 29.1% | 1.5% | 489 | 31.0% | 5.9% | 361 | 45.8% | 4.7% |
| Non | 1345 | 69.3% | 3.7% | 257 | 70.9% | 1.5% | 1088 | 69.0% | 5.8% | 428 | 54.2% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 389 | 20.1% | 3.3% | 66 | 18.2% | 1.2% | 323 | 20.5% | 5.2% | 140 | 17.7% | 4.2% |
| Agglo. - 20 000 hab | 302 | 15.6% | 3.4% | 53 | 14.5% | 1.2% | 250 | 15.8% | 5.3% | 104 | 13.1% | 4.0% |
| Agglo. 20 000 à 100 000 hab | 273 | 14.1% | 3.9% | 63 | 17.4% | 1.9% | 210 | 13.3% | 5.8% | 88 | 11.1% | 4.9% |
| Agglo. + 100 000 hab | 631 | 32.5% | 4.1% | 119 | 33.0% | 1.6% | 512 | 32.4% | 6.4% | 281 | 35.7% | 4.9% |
| Agglo. Paris | 344 | 17.7% | 4.0% | 61 | 16.8% | 1.5% | 283 | 17.9% | 6.3% | 176 | 22.3% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 376 | 19.4% | 3.9% | 69 | 19.1% | 1.5% | 307 | 19.5% | 6.2% | 188 | 23.9% | 4.3% |
| Nord Pas de Calais | 99 | 5.1% | 3.1% | 29 | 8.1% | 1.9% | 70 | 4.4% | 4.1% | 31 | 3.9% | 3.2% |
| Lorraine | 63 | 3.2% | 3.3% | 20 | 5.6% | 2.2% | 43 | 2.7% | 4.3% | 19 | 2.4% | 3.4% |
| Alsace | 63 | 3.2% | 4.1% | 16 | 4.4% | 2.2% | 47 | 3.0% | 5.9% | 28 | 3.6% | 5.8% |
| Franche-Comté | 33 | 1.7% | 3.4% | 10 | 2.8% | 2.2% | 23 | 1.4% | 4.6% | 8 | 1.0% | 3.1% |
| Champagne Ardennes | 25 | 1.3% | 2.3% | 2 | 0.5% | 0.3% | 24 | 1.5% | 4.2% | 7 | 0.9% | 2.3% |
| Picardie | 57 | 2.9% | 3.7% | 6 | 1.6% | 0.8% | 51 | 3.3% | 6.5% | 9 | 1.2% | 2.2% |
| Bourgogne | 32 | 1.7% | 2.4% | 3 | 0.9% | 0.5% | 29 | 1.8% | 4.1% | 11 | 1.4% | 3.1% |
| Haute Normandie | 47 | 2.4% | 3.2% | 8 | 2.3% | 1.2% | 39 | 2.4% | 5.0% | 18 | 2.2% | 3.8% |
| Basse Normandie | 36 | 1.9% | 3.0% | 6 | 1.6% | 1.0% | 30 | 1.9% | 4.8% | 16 | 2.0% | 4.5% |
| Centre | 99 | 5.1% | 4.7% | 24 | 6.7% | 2.4% | 75 | 4.7% | 6.9% | 39 | 5.0% | 6.6% |
| Pays de Loire | 89 | 4.6% | 3.0% | 19 | 5.2% | 1.3% | 70 | 4.5% | 4.6% | 39 | 5.0% | 4.2% |
| Bretagne | 99 | 5.1% | 3.7% | 11 | 2.9% | 0.8% | 88 | 5.6% | 6.4% | 30 | 3.8% | 3.6% |
| Poitou Charentes | 73 | 3.8% | 4.9% | 5 | 1.4% | 0.7% | 68 | 4.3% | 8.8% | 17 | 2.2% | 4.2% |
| Aquitaine | 112 | 5.8% | 4.1% | 30 | 8.4% | 2.3% | 81 | 5.2% | 5.6% | 48 | 6.1% | 5.5% |
| Midi Pyrénées | 81 | 4.2% | 3.3% | 14 | 4.0% | 1.2% | 66 | 4.2% | 5.3% | 37 | 4.7% | 4.7% |
| Limousin | 19 | 1.0% | 3.1% | 3 | 0.8% | 0.9% | 16 | 1.0% | 5.0% | 9 | 1.1% | 5.8% |
| Auvergne | 52 | 2.7% | 4.6% | 4 | 1.0% | 0.7% | 48 | 3.1% | 8.2% | 20 | 2.5% | 6.7% |
| Rhône Alpes | 243 | 12.5% | 4.7% | 42 | 11.5% | 1.7% | 202 | 12.8% | 7.5% | 102 | 13.0% | 5.6% |
| Languedoc Roussillon | 80 | 4.1% | 3.5% | 12 | 3.3% | 1.1% | 68 | 4.3% | 5.7% | 32 | 4.1% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 161 | 8.3% | 3.7% | 29 | 7.9% | 1.4% | 132 | 8.4% | 5.8% | 80 | 10.1% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1298 | 66.9% | 3.9% | 257 | 71.1% | 1.6% | 1041 | 66.0% | 6.3% | 639 | 81.0% | 4.4% |
| Presque tous les jours | 243 | 12.5% | 4.1% | 40 | 11.2% | 1.5% | 203 | 12.9% | 6.4% | 92 | 11.7% | 4.7% |
| 1 à 2 fois par semaine | 110 | 5.7% | 4.3% | 21 | 5.7% | 1.8% | 90 | 5.7% | 6.5% | 38 | 4.8% | 6.0% |
| 1 à 3 fois par mois | 32 | 1.6% | 6.1% | 1 | 0.2% | 0.4% | 31 | 2.0% | 9.9% | 4 | 0.6% | 7.4% |
| Moins souvent | 35 | 1.8% | 4.2% | 2 | 0.7% | 0.7% | 33 | 2.1% | 7.0% | 3 | 0.4% | 4.0% |
| Jamais | 4 | 0.2% | 2.9% | 2 | 0.5% | 2.1% | 2 | 0.1% | 4.6% | 2 | 0.2% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 2.1% | 2.2% | 5 | 1.5% | 0.7% | 35 | 2.2% | 3.3% | 10 | 1.3% | 7.2% |
| De 9 000 à moins de 12 000 euros par an | 91 | 4.7% | 3.2% | 6 | 1.8% | 0.6% | 84 | 5.3% | 4.7% | 8 | 1.0% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 210 | 10.8% | 3.5% | 33 | 9.1% | 1.3% | 177 | 11.3% | 5.1% | 34 | 4.3% | 4.6% |
| De 18 000 à moins de 24 000 euros par an | 219 | 11.3% | 3.3% | 38 | 10.6% | 1.2% | 181 | 11.5% | 5.1% | 42 | 5.3% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 411 | 21.2% | 3.7% | 92 | 25.5% | 1.7% | 319 | 20.2% | 5.6% | 151 | 19.1% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 249 | 12.8% | 3.5% | 46 | 12.7% | 1.2% | 203 | 12.9% | 6.2% | 122 | 15.4% | 4.0% |
| De 45 000 à moins de 65 000 euros par an | 324 | 16.7% | 4.7% | 85 | 23.4% | 2.3% | 240 | 15.2% | 7.4% | 189 | 24.0% | 5.0% |
| De 65 000 à moins de 80 000 euros par an | 89 | 4.6% | 4.5% | 19 | 5.4% | 1.7% | 69 | 4.4% | 8.3% | 55 | 7.0% | 4.2% |
| De 80 000 à moins de 115 000 euros par an | 87 | 4.5% | 7.0% | 20 | 5.4% | 2.6% | 68 | 4.3% | 13.3% | 63 | 8.0% | 6.9% |
| 115 000 euros et plus par an | 47 | 2.4% | 7.8% | 11 | 3.0% | 2.9% | 36 | 2.3% | 15.6% | 37 | 4.7% | 7.3% |
| Refus | 121 | 6.3% | 3.6% | 4 | 1.2% | 0.3% | 117 | 7.4% | 6.0% | 55 | 6.9% | 5.1% |
| Ne sait pas | 50 | 2.6% | 2.2% | 2 | 0.6% | 0.2% | 48 | 3.0% | 3.6% | 24 | 3.1% | 2.6% |
