L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1288 | 100.0% | 2.5% | 1090 | 100.0% | 4.4% | 198 | 100.0% | 0.7% | 463 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 1090 | 84.6% | 4.4% | 1090 | 100.0% | 4.4% | - | - | - | 394 | 85.1% | 4.5% |
| Femme | 198 | 15.4% | 0.7% | - | - | - | 198 | 100.0% | 0.7% | 69 | 14.9% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 586 | 45.5% | 8.1% | 522 | 47.8% | 14.2% | 64 | 32.4% | 1.8% | 250 | 54.0% | 8.0% |
| 25 à 34 ans | 311 | 24.1% | 4.1% | 269 | 24.7% | 7.2% | 41 | 21.0% | 1.1% | 94 | 20.2% | 2.8% |
| 35 à 49 ans | 294 | 22.8% | 2.4% | 238 | 21.8% | 3.9% | 56 | 28.3% | 0.9% | 96 | 20.6% | 1.6% |
| 50 à 59 ans | 62 | 4.8% | 0.7% | 49 | 4.5% | 1.1% | 13 | 6.7% | 0.3% | 23 | 4.9% | 0.6% |
| 60 ans et plus | 35 | 2.7% | 0.2% | 12 | 1.1% | 0.2% | 23 | 11.6% | 0.3% | 1 | 0.2% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 137 | 10.7% | 0.6% | - | - | - | 137 | 69.4% | 0.6% | 44 | 9.6% | 0.6% |
| Personne de référence | 549 | 42.6% | 2.0% | 500 | 45.9% | 2.5% | 48 | 24.4% | 0.6% | 163 | 35.2% | 2.0% |
| Responsable des achats | 543 | 42.2% | 1.5% | 406 | 37.2% | 3.2% | 138 | 69.5% | 0.6% | 140 | 30.3% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.4% | 1.0% | 5 | 0.5% | 1.4% | - | - | - | - | - | - |
| Petits patrons | 35 | 2.7% | 2.1% | 32 | 2.9% | 2.9% | 3 | 1.7% | 0.6% | 27 | 5.9% | 1.9% |
| Affaires et Cadres | 65 | 5.0% | 1.3% | 53 | 4.9% | 1.8% | 12 | 5.8% | 0.5% | 61 | 13.3% | 1.3% |
| Professions intermédiaires | 119 | 9.2% | 1.7% | 94 | 8.6% | 2.7% | 25 | 12.6% | 0.7% | 103 | 22.3% | 1.8% |
| Employés | 208 | 16.2% | 2.5% | 160 | 14.6% | 7.4% | 49 | 24.7% | 0.8% | 27 | 5.8% | 1.5% |
| Ouvriers | 316 | 24.5% | 4.9% | 303 | 27.8% | 6.0% | 13 | 6.8% | 1.0% | 39 | 8.4% | 9.6% |
| Retraités | 30 | 2.3% | 0.2% | 15 | 1.4% | 0.3% | 15 | 7.7% | 0.2% | - | - | - |
| Autres inactifs | 510 | 39.6% | 5.0% | 429 | 39.4% | 11.3% | 81 | 40.7% | 1.2% | 206 | 44.4% | 6.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 0.5% | 0.8% | 7 | 0.6% | 1.6% | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 80 | 6.2% | 3.0% | 66 | 6.1% | 5.1% | 13 | 6.8% | 1.0% | 80 | 17.2% | 3.0% |
| Affaires et Cadres | 162 | 12.6% | 2.2% | 139 | 12.8% | 3.9% | 23 | 11.5% | 0.6% | 162 | 35.0% | 2.2% |
| Professions intermédiaires | 222 | 17.2% | 2.9% | 189 | 17.3% | 4.8% | 33 | 16.5% | 0.9% | 222 | 47.8% | 2.9% |
| Employés | 266 | 20.6% | 4.9% | 229 | 21.0% | 9.9% | 37 | 18.7% | 1.2% | - | - | - |
| Ouvriers | 375 | 29.1% | 3.9% | 323 | 29.6% | 6.3% | 53 | 26.7% | 1.2% | - | - | - |
| Retraités | 74 | 5.8% | 0.5% | 55 | 5.1% | 0.8% | 19 | 9.6% | 0.2% | - | - | - |
| Autres inactifs | 102 | 8.0% | 2.5% | 83 | 7.6% | 5.2% | 20 | 10.0% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 9.0% | 1.2% | 87 | 8.0% | 2.0% | 29 | 14.7% | 0.5% | 24 | 5.2% | 1.4% |
| 2 personnes | 257 | 20.0% | 1.4% | 221 | 20.3% | 2.5% | 36 | 18.2% | 0.4% | 66 | 14.3% | 1.5% |
| 3 personnes | 329 | 25.6% | 3.6% | 278 | 25.5% | 6.1% | 52 | 26.1% | 1.1% | 113 | 24.4% | 3.0% |
| 4 personnes | 311 | 24.1% | 3.3% | 271 | 24.8% | 5.9% | 40 | 20.3% | 0.8% | 146 | 31.6% | 3.0% |
| 5 personnes et + | 275 | 21.3% | 5.1% | 234 | 21.4% | 8.9% | 41 | 20.7% | 1.5% | 114 | 24.6% | 4.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 535 | 41.6% | 3.5% | 436 | 40.0% | 6.1% | 100 | 50.4% | 1.2% | 217 | 46.7% | 2.8% |
| Non | 753 | 58.4% | 2.1% | 655 | 60.0% | 3.7% | 98 | 49.6% | 0.5% | 247 | 53.3% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 277 | 21.5% | 2.3% | 226 | 20.7% | 4.0% | 51 | 25.8% | 0.8% | 100 | 21.5% | 3.0% |
| Agglo. - 20 000 hab | 223 | 17.4% | 2.5% | 191 | 17.5% | 4.4% | 33 | 16.6% | 0.7% | 75 | 16.2% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 178 | 13.8% | 2.6% | 149 | 13.7% | 4.5% | 29 | 14.4% | 0.8% | 63 | 13.7% | 3.5% |
| Agglo. + 100 000 hab | 394 | 30.6% | 2.6% | 329 | 30.1% | 4.4% | 66 | 33.3% | 0.8% | 141 | 30.4% | 2.5% |
| Agglo. Paris | 216 | 16.8% | 2.5% | 196 | 18.0% | 4.8% | 20 | 9.9% | 0.4% | 84 | 18.2% | 2.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 230 | 17.9% | 2.4% | 207 | 19.0% | 4.6% | 23 | 11.6% | 0.5% | 96 | 20.7% | 2.2% |
| Nord Pas de Calais | 98 | 7.6% | 3.0% | 79 | 7.2% | 5.2% | 19 | 9.6% | 1.1% | 26 | 5.6% | 2.7% |
| Lorraine | 53 | 4.1% | 2.8% | 42 | 3.9% | 4.6% | 11 | 5.4% | 1.1% | 14 | 2.9% | 2.4% |
| Alsace | 32 | 2.5% | 2.1% | 29 | 2.6% | 3.9% | 4 | 1.8% | 0.5% | 10 | 2.1% | 2.0% |
| Franche-Comté | 29 | 2.3% | 3.1% | 23 | 2.2% | 5.1% | 6 | 3.0% | 1.2% | 9 | 2.0% | 3.6% |
| Champagne Ardennes | 38 | 2.9% | 3.5% | 29 | 2.7% | 5.6% | 9 | 4.3% | 1.5% | 10 | 2.2% | 3.5% |
| Picardie | 38 | 3.0% | 2.5% | 30 | 2.7% | 4.0% | 9 | 4.5% | 1.1% | 16 | 3.5% | 3.7% |
| Bourgogne | 34 | 2.6% | 2.5% | 29 | 2.7% | 4.5% | 5 | 2.3% | 0.7% | 7 | 1.6% | 2.1% |
| Haute Normandie | 53 | 4.1% | 3.5% | 43 | 3.9% | 6.0% | 10 | 4.9% | 1.3% | 15 | 3.3% | 3.3% |
| Basse Normandie | 23 | 1.8% | 1.9% | 20 | 1.9% | 3.5% | 3 | 1.5% | 0.5% | 11 | 2.4% | 3.1% |
| Centre | 59 | 4.6% | 2.8% | 52 | 4.8% | 5.1% | 7 | 3.4% | 0.6% | 18 | 3.9% | 3.0% |
| Pays de Loire | 74 | 5.7% | 2.5% | 61 | 5.6% | 4.2% | 13 | 6.6% | 0.9% | 27 | 5.8% | 2.9% |
| Bretagne | 68 | 5.3% | 2.6% | 57 | 5.2% | 4.4% | 12 | 6.0% | 0.9% | 28 | 6.1% | 3.4% |
| Poitou Charentes | 30 | 2.3% | 2.0% | 27 | 2.5% | 3.8% | 3 | 1.6% | 0.4% | 12 | 2.7% | 3.0% |
| Aquitaine | 91 | 7.1% | 3.3% | 72 | 6.6% | 5.5% | 20 | 9.9% | 1.4% | 24 | 5.2% | 2.7% |
| Midi Pyrénées | 63 | 4.9% | 2.6% | 55 | 5.0% | 4.7% | 8 | 4.1% | 0.6% | 32 | 6.9% | 4.1% |
| Limousin | 14 | 1.1% | 2.3% | 12 | 1.1% | 4.2% | 2 | 1.0% | 0.6% | 5 | 1.0% | 3.2% |
| Auvergne | 30 | 2.3% | 2.6% | 28 | 2.5% | 5.1% | 2 | 1.1% | 0.4% | 7 | 1.4% | 2.2% |
| Rhône Alpes | 93 | 7.2% | 1.8% | 77 | 7.0% | 3.1% | 16 | 8.1% | 0.6% | 45 | 9.7% | 2.4% |
| Languedoc Roussillon | 52 | 4.0% | 2.3% | 47 | 4.3% | 4.3% | 5 | 2.7% | 0.4% | 13 | 2.7% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 86 | 6.7% | 2.0% | 72 | 6.6% | 3.5% | 13 | 6.7% | 0.6% | 38 | 8.3% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1015 | 78.8% | 3.1% | 859 | 78.8% | 5.2% | 156 | 79.0% | 0.9% | 392 | 84.6% | 2.7% |
| Presque tous les jours | 169 | 13.1% | 2.9% | 148 | 13.6% | 5.4% | 20 | 10.4% | 0.6% | 56 | 12.1% | 2.9% |
| 1 à 2 fois par semaine | 32 | 2.5% | 1.3% | 32 | 2.9% | 2.7% | 0 | 0.2% | - | 11 | 2.3% | 1.7% |
| 1 à 3 fois par mois | 7 | 0.6% | 1.4% | 5 | 0.5% | 2.5% | 2 | 1.1% | 0.7% | - | - | - |
| Moins souvent | 29 | 2.2% | 3.5% | 24 | 2.2% | 6.8% | 5 | 2.3% | 1.0% | - | - | - |
| Jamais | 4 | 0.3% | 3.5% | 3 | 0.2% | 3.0% | 2 | 0.9% | 4.6% | 2 | 0.4% | 18.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 48 | 3.7% | 2.6% | 41 | 3.8% | 5.2% | 7 | 3.4% | 0.6% | 4 | 0.9% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 43 | 3.4% | 1.5% | 28 | 2.6% | 2.7% | 15 | 7.6% | 0.8% | 9 | 1.9% | 3.3% |
| De 12 000 à moins de 18 000 euros par an | 128 | 9.9% | 2.1% | 100 | 9.1% | 3.8% | 29 | 14.4% | 0.8% | 14 | 3.1% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 185 | 14.4% | 2.8% | 146 | 13.4% | 4.7% | 40 | 20.0% | 1.1% | 48 | 10.3% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 281 | 21.8% | 2.5% | 259 | 23.8% | 4.9% | 22 | 10.9% | 0.4% | 99 | 21.4% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 204 | 15.8% | 2.9% | 173 | 15.8% | 4.6% | 32 | 15.9% | 1.0% | 84 | 18.2% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 106 | 8.3% | 1.5% | 96 | 8.8% | 2.7% | 10 | 5.3% | 0.3% | 61 | 13.1% | 1.6% |
| De 65 000 à moins de 80 000 euros par an | 23 | 1.8% | 1.2% | 19 | 1.7% | 1.7% | 4 | 2.1% | 0.5% | 16 | 3.5% | 1.3% |
| De 80 000 à moins de 115 000 euros par an | 17 | 1.3% | 1.4% | 17 | 1.6% | 2.3% | - | - | - | 12 | 2.6% | 1.3% |
| 115 000 euros et plus par an | 18 | 1.4% | 3.0% | 18 | 1.7% | 4.9% | - | - | - | 18 | 3.9% | 3.6% |
| Refus | 111 | 8.6% | 3.3% | 97 | 8.9% | 7.0% | 14 | 7.1% | 0.7% | 40 | 8.6% | 3.7% |
| Ne sait pas | 123 | 9.5% | 5.4% | 96 | 8.8% | 10.1% | 26 | 13.3% | 2.0% | 58 | 12.5% | 6.2% |
