L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1215 | 100.0% | 2.3% | 225 | 100.0% | 0.9% | 990 | 100.0% | 3.7% | 548 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 225 | 18.5% | 0.9% | 225 | 100.0% | 0.9% | - | - | - | 111 | 20.3% | 1.3% |
| Femme | 990 | 81.5% | 3.7% | - | - | - | 990 | 100.0% | 3.7% | 436 | 79.7% | 5.0% |
| Age | ||||||||||||
| 15 à 24 ans | 453 | 37.3% | 6.2% | 58 | 25.6% | 1.6% | 395 | 39.9% | 11.0% | 209 | 38.2% | 6.7% |
| 25 à 34 ans | 191 | 15.7% | 2.5% | 45 | 19.9% | 1.2% | 146 | 14.7% | 3.7% | 72 | 13.1% | 2.2% |
| 35 à 49 ans | 228 | 18.8% | 1.8% | 62 | 27.6% | 1.0% | 166 | 16.8% | 2.6% | 131 | 23.9% | 2.1% |
| 50 à 59 ans | 198 | 16.3% | 2.1% | 41 | 18.2% | 0.9% | 157 | 15.9% | 3.4% | 121 | 22.1% | 3.1% |
| 60 ans et plus | 145 | 11.9% | 1.0% | 20 | 8.7% | 0.3% | 125 | 12.6% | 1.5% | 15 | 2.8% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 583 | 48.0% | 2.5% | - | - | - | 583 | 58.9% | 2.5% | 253 | 46.3% | 3.6% |
| Personne de référence | 346 | 28.5% | 1.2% | 152 | 67.6% | 0.8% | 194 | 19.6% | 2.5% | 119 | 21.7% | 1.4% |
| Responsable des achats | 723 | 59.6% | 2.0% | 120 | 53.4% | 0.9% | 603 | 61.0% | 2.6% | 304 | 55.5% | 2.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.3% | - | - | - | 7 | 0.7% | 4.5% | - | - | - |
| Petits patrons | 37 | 3.0% | 2.3% | 11 | 4.8% | 1.0% | 26 | 2.6% | 5.0% | 31 | 5.6% | 2.1% |
| Affaires et Cadres | 115 | 9.4% | 2.2% | 30 | 13.4% | 1.0% | 84 | 8.5% | 3.9% | 100 | 18.2% | 2.2% |
| Professions intermédiaires | 139 | 11.5% | 2.0% | 35 | 15.4% | 1.0% | 105 | 10.6% | 3.0% | 110 | 20.1% | 2.0% |
| Employés | 254 | 20.9% | 3.1% | 20 | 8.9% | 0.9% | 233 | 23.6% | 3.8% | 84 | 15.3% | 4.6% |
| Ouvriers | 85 | 7.0% | 1.3% | 35 | 15.6% | 0.7% | 50 | 5.0% | 3.6% | 4 | 0.7% | 1.0% |
| Retraités | 114 | 9.4% | 0.9% | 19 | 8.6% | 0.3% | 95 | 9.6% | 1.4% | 1 | 0.3% | 0.6% |
| Autres inactifs | 465 | 38.2% | 4.5% | 75 | 33.3% | 2.0% | 390 | 39.4% | 6.0% | 218 | 39.8% | 6.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.1% | - | - | - | 9 | 0.9% | 2.3% | - | - | - |
| Petits patrons | 113 | 9.3% | 4.3% | 30 | 13.3% | 2.3% | 83 | 8.4% | 6.2% | 113 | 20.6% | 4.3% |
| Affaires et Cadres | 255 | 21.0% | 3.5% | 38 | 17.1% | 1.1% | 217 | 21.9% | 5.9% | 255 | 46.6% | 3.5% |
| Professions intermédiaires | 179 | 14.8% | 2.4% | 43 | 19.1% | 1.1% | 137 | 13.8% | 3.7% | 179 | 32.8% | 2.4% |
| Employés | 157 | 12.9% | 2.9% | 14 | 6.3% | 0.6% | 143 | 14.4% | 4.6% | - | - | - |
| Ouvriers | 215 | 17.7% | 2.3% | 40 | 17.9% | 0.8% | 175 | 17.7% | 3.9% | - | - | - |
| Retraités | 168 | 13.8% | 1.2% | 29 | 13.0% | 0.4% | 138 | 14.0% | 1.8% | - | - | - |
| Autres inactifs | 118 | 9.7% | 2.9% | 30 | 13.3% | 1.9% | 88 | 8.9% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 179 | 14.7% | 1.8% | 46 | 20.3% | 1.0% | 133 | 13.5% | 2.4% | 44 | 8.1% | 2.6% |
| 2 personnes | 304 | 25.0% | 1.7% | 40 | 17.8% | 0.5% | 264 | 26.7% | 2.9% | 99 | 18.1% | 2.3% |
| 3 personnes | 282 | 23.2% | 3.1% | 67 | 29.8% | 1.5% | 215 | 21.7% | 4.7% | 151 | 27.5% | 3.9% |
| 4 personnes | 276 | 22.8% | 3.0% | 41 | 18.2% | 0.9% | 235 | 23.8% | 4.9% | 148 | 27.0% | 3.0% |
| 5 personnes et + | 173 | 14.3% | 3.2% | 31 | 14.0% | 1.2% | 142 | 14.3% | 5.2% | 106 | 19.3% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 394 | 32.4% | 2.6% | 79 | 34.9% | 1.1% | 315 | 31.9% | 3.8% | 215 | 39.2% | 2.8% |
| Non | 821 | 67.6% | 2.3% | 146 | 65.1% | 0.8% | 674 | 68.1% | 3.6% | 333 | 60.8% | 3.4% |
| Habitat | ||||||||||||
| Communes rurales | 162 | 13.3% | 1.4% | 28 | 12.6% | 0.5% | 134 | 13.5% | 2.1% | 74 | 13.4% | 2.2% |
| Agglo. - 20 000 hab | 160 | 13.2% | 1.8% | 17 | 7.6% | 0.4% | 143 | 14.4% | 3.0% | 63 | 11.5% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 136 | 11.2% | 2.0% | 26 | 11.6% | 0.8% | 110 | 11.1% | 3.0% | 51 | 9.3% | 2.8% |
| Agglo. + 100 000 hab | 457 | 37.6% | 3.0% | 88 | 38.9% | 1.2% | 370 | 37.4% | 4.7% | 193 | 35.2% | 3.4% |
| Agglo. Paris | 300 | 24.7% | 3.5% | 66 | 29.3% | 1.6% | 234 | 23.6% | 5.2% | 167 | 30.6% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 315 | 25.9% | 3.3% | 70 | 31.3% | 1.5% | 245 | 24.7% | 4.9% | 178 | 32.5% | 4.1% |
| Nord Pas de Calais | 63 | 5.2% | 2.0% | 14 | 6.4% | 0.9% | 49 | 5.0% | 2.9% | 28 | 5.1% | 3.0% |
| Lorraine | 36 | 3.0% | 1.9% | 6 | 2.5% | 0.6% | 31 | 3.1% | 3.1% | 13 | 2.3% | 2.3% |
| Alsace | 41 | 3.3% | 2.7% | 10 | 4.2% | 1.3% | 31 | 3.1% | 3.9% | 14 | 2.5% | 2.8% |
| Franche-Comté | 19 | 1.6% | 2.0% | 6 | 2.7% | 1.3% | 13 | 1.4% | 2.7% | 7 | 1.4% | 2.8% |
| Champagne Ardennes | 26 | 2.1% | 2.4% | 5 | 2.2% | 0.9% | 21 | 2.1% | 3.7% | 8 | 1.4% | 2.6% |
| Picardie | 31 | 2.5% | 2.0% | 5 | 2.2% | 0.7% | 26 | 2.6% | 3.3% | 9 | 1.6% | 2.0% |
| Bourgogne | 17 | 1.4% | 1.2% | 2 | 1.1% | 0.4% | 14 | 1.5% | 2.1% | 5 | 0.9% | 1.4% |
| Haute Normandie | 28 | 2.3% | 1.9% | 7 | 3.3% | 1.0% | 21 | 2.1% | 2.7% | 9 | 1.7% | 2.0% |
| Basse Normandie | 23 | 1.9% | 1.9% | 4 | 2.0% | 0.8% | 19 | 1.9% | 3.0% | 8 | 1.5% | 2.2% |
| Centre | 42 | 3.4% | 2.0% | 3 | 1.2% | 0.3% | 39 | 3.9% | 3.6% | 12 | 2.1% | 2.0% |
| Pays de Loire | 36 | 3.0% | 1.2% | 8 | 3.4% | 0.5% | 28 | 2.8% | 1.8% | 19 | 3.5% | 2.0% |
| Bretagne | 46 | 3.8% | 1.7% | 7 | 3.3% | 0.6% | 38 | 3.9% | 2.8% | 16 | 2.9% | 1.9% |
| Poitou Charentes | 21 | 1.7% | 1.4% | 2 | 0.9% | 0.3% | 19 | 1.9% | 2.4% | 5 | 0.9% | 1.2% |
| Aquitaine | 77 | 6.3% | 2.8% | 22 | 9.8% | 1.7% | 55 | 5.6% | 3.8% | 33 | 6.1% | 3.8% |
| Midi Pyrénées | 45 | 3.7% | 1.8% | 4 | 2.0% | 0.4% | 40 | 4.1% | 3.2% | 29 | 5.4% | 3.7% |
| Limousin | 11 | 0.9% | 1.8% | 3 | 1.2% | 0.9% | 8 | 0.8% | 2.6% | 5 | 0.8% | 3.0% |
| Auvergne | 20 | 1.7% | 1.8% | 2 | 1.1% | 0.4% | 18 | 1.8% | 3.0% | 6 | 1.0% | 1.9% |
| Rhône Alpes | 120 | 9.9% | 2.3% | 13 | 5.7% | 0.5% | 107 | 10.8% | 4.0% | 51 | 9.4% | 2.8% |
| Languedoc Roussillon | 62 | 5.1% | 2.7% | 10 | 4.5% | 0.9% | 51 | 5.2% | 4.3% | 32 | 5.9% | 4.4% |
| Provence Alpes Côte d'Azur, Corse | 136 | 11.2% | 3.1% | 20 | 9.0% | 1.0% | 116 | 11.7% | 5.0% | 62 | 11.2% | 4.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 945 | 77.8% | 2.9% | 190 | 84.3% | 1.1% | 755 | 76.3% | 4.6% | 483 | 88.1% | 3.3% |
| Presque tous les jours | 137 | 11.3% | 2.3% | 10 | 4.2% | 0.3% | 128 | 12.9% | 4.0% | 48 | 8.8% | 2.5% |
| 1 à 2 fois par semaine | 45 | 3.7% | 1.8% | 11 | 4.8% | 0.9% | 34 | 3.4% | 2.5% | 15 | 2.7% | 2.3% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.5% | - | - | - | 3 | 0.3% | 0.9% | - | - | - |
| Moins souvent | 4 | 0.3% | 0.5% | 2 | 0.8% | 0.5% | 2 | 0.2% | 0.4% | - | - | - |
| Jamais | 1 | 0.1% | 0.5% | - | - | - | 1 | 0.1% | 1.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 62 | 5.1% | 3.3% | 10 | 4.3% | 1.2% | 52 | 5.3% | 4.9% | 6 | 1.1% | 4.5% |
| De 9 000 à moins de 12 000 euros par an | 53 | 4.4% | 1.9% | 11 | 5.1% | 1.1% | 42 | 4.2% | 2.3% | 2 | 0.4% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 138 | 11.4% | 2.3% | 24 | 10.8% | 0.9% | 114 | 11.5% | 3.3% | 33 | 6.0% | 4.4% |
| De 18 000 à moins de 24 000 euros par an | 124 | 10.2% | 1.9% | 15 | 6.7% | 0.5% | 109 | 11.0% | 3.1% | 32 | 5.8% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 226 | 18.6% | 2.1% | 50 | 22.4% | 0.9% | 176 | 17.8% | 3.1% | 107 | 19.6% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 147 | 12.1% | 2.1% | 22 | 9.8% | 0.6% | 125 | 12.6% | 3.8% | 71 | 13.0% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 142 | 11.7% | 2.1% | 22 | 9.9% | 0.6% | 120 | 12.1% | 3.7% | 77 | 14.1% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 60 | 5.0% | 3.1% | 18 | 8.1% | 1.6% | 42 | 4.3% | 5.1% | 53 | 9.6% | 4.1% |
| De 80 000 à moins de 115 000 euros par an | 44 | 3.6% | 3.5% | 16 | 7.3% | 2.2% | 27 | 2.8% | 5.4% | 38 | 6.9% | 4.1% |
| 115 000 euros et plus par an | 33 | 2.8% | 5.6% | 12 | 5.3% | 3.2% | 22 | 2.2% | 9.4% | 28 | 5.1% | 5.5% |
| Refus | 80 | 6.6% | 2.4% | 8 | 3.6% | 0.6% | 72 | 7.3% | 3.7% | 33 | 6.0% | 3.1% |
| Ne sait pas | 105 | 8.6% | 4.6% | 15 | 6.9% | 1.6% | 90 | 9.1% | 6.8% | 67 | 12.3% | 7.2% |
