L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 654 | 100.0% | 1.3% | 593 | 100.0% | 2.4% | 60 | 100.0% | 0.2% | 212 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 593 | 90.8% | 2.4% | 593 | 100.0% | 2.4% | - | - | - | 189 | 89.2% | 2.2% |
| Femme | 60 | 9.2% | 0.2% | - | - | - | 60 | 100.0% | 0.2% | 23 | 10.8% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 154 | 23.6% | 2.1% | 141 | 23.8% | 3.8% | 13 | 22.0% | 0.4% | 58 | 27.4% | 1.8% |
| 25 à 34 ans | 101 | 15.5% | 1.3% | 99 | 16.6% | 2.6% | 2 | 3.7% | 0.1% | 36 | 16.9% | 1.1% |
| 35 à 49 ans | 179 | 27.3% | 1.4% | 156 | 26.3% | 2.5% | 23 | 37.6% | 0.4% | 65 | 30.6% | 1.1% |
| 50 à 59 ans | 127 | 19.4% | 1.4% | 120 | 20.2% | 2.6% | 7 | 11.3% | 0.1% | 42 | 19.8% | 1.1% |
| 60 ans et plus | 93 | 14.2% | 0.6% | 78 | 13.1% | 1.2% | 15 | 25.3% | 0.2% | 11 | 5.3% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 47 | 7.2% | 0.2% | - | - | - | 47 | 78.0% | 0.2% | 15 | 6.9% | 0.2% |
| Personne de référence | 451 | 69.0% | 1.6% | 441 | 74.4% | 2.2% | 10 | 16.3% | 0.1% | 147 | 69.3% | 1.8% |
| Responsable des achats | 341 | 52.2% | 1.0% | 294 | 49.6% | 2.3% | 47 | 78.0% | 0.2% | 95 | 44.7% | 0.9% |
| PCS Individu | ||||||||||||
| Petits patrons | 35 | 5.3% | 2.1% | 35 | 5.9% | 3.1% | - | - | - | 34 | 15.9% | 2.3% |
| Affaires et Cadres | 62 | 9.4% | 1.2% | 59 | 10.0% | 2.0% | 3 | 4.4% | 0.1% | 59 | 27.6% | 1.3% |
| Professions intermédiaires | 71 | 10.8% | 1.0% | 64 | 10.8% | 1.9% | 7 | 11.4% | 0.2% | 68 | 32.3% | 1.2% |
| Employés | 78 | 11.9% | 0.9% | 60 | 10.1% | 2.8% | 18 | 30.5% | 0.3% | 3 | 1.6% | 0.2% |
| Ouvriers | 163 | 24.9% | 2.5% | 156 | 26.4% | 3.1% | 6 | 10.6% | 0.5% | - | - | - |
| Retraités | 81 | 12.5% | 0.6% | 68 | 11.4% | 1.1% | 14 | 22.8% | 0.2% | 2 | 0.9% | 0.7% |
| Autres inactifs | 164 | 25.1% | 1.6% | 152 | 25.6% | 4.0% | 12 | 20.4% | 0.2% | 46 | 21.8% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 42 | 6.4% | 1.6% | 40 | 6.7% | 3.1% | 2 | 3.0% | 0.1% | 42 | 19.7% | 1.6% |
| Affaires et Cadres | 83 | 12.7% | 1.1% | 73 | 12.4% | 2.0% | 10 | 16.0% | 0.3% | 83 | 39.1% | 1.1% |
| Professions intermédiaires | 87 | 13.4% | 1.2% | 76 | 12.8% | 1.9% | 11 | 18.9% | 0.3% | 87 | 41.2% | 1.2% |
| Employés | 83 | 12.6% | 1.5% | 78 | 13.1% | 3.3% | 5 | 8.1% | 0.2% | - | - | - |
| Ouvriers | 189 | 28.9% | 2.0% | 176 | 29.7% | 3.5% | 13 | 21.6% | 0.3% | - | - | - |
| Retraités | 100 | 15.3% | 0.7% | 84 | 14.2% | 1.3% | 16 | 26.4% | 0.2% | - | - | - |
| Autres inactifs | 69 | 10.5% | 1.7% | 65 | 11.0% | 4.1% | 4 | 5.9% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 114 | 17.5% | 1.1% | 111 | 18.6% | 2.5% | 4 | 6.0% | 0.1% | 19 | 9.0% | 1.1% |
| 2 personnes | 168 | 25.8% | 0.9% | 145 | 24.5% | 1.7% | 23 | 38.1% | 0.2% | 52 | 24.7% | 1.2% |
| 3 personnes | 141 | 21.6% | 1.5% | 131 | 22.1% | 2.9% | 10 | 16.6% | 0.2% | 55 | 25.7% | 1.4% |
| 4 personnes | 144 | 22.0% | 1.5% | 134 | 22.7% | 3.0% | 9 | 15.0% | 0.2% | 53 | 24.9% | 1.1% |
| 5 personnes et + | 86 | 13.2% | 1.6% | 72 | 12.1% | 2.7% | 15 | 24.3% | 0.5% | 33 | 15.6% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 219 | 33.5% | 1.4% | 196 | 33.1% | 2.7% | 23 | 38.1% | 0.3% | 93 | 43.6% | 1.2% |
| Non | 434 | 66.5% | 1.2% | 397 | 66.9% | 2.3% | 37 | 61.9% | 0.2% | 120 | 56.4% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 141 | 21.6% | 1.2% | 123 | 20.8% | 2.2% | 18 | 29.4% | 0.3% | 38 | 18.0% | 1.1% |
| Agglo. - 20 000 hab | 134 | 20.5% | 1.5% | 125 | 21.0% | 2.9% | 9 | 14.6% | 0.2% | 40 | 18.8% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 54 | 8.2% | 0.8% | 48 | 8.1% | 1.4% | 6 | 9.7% | 0.2% | 15 | 7.3% | 0.9% |
| Agglo. + 100 000 hab | 209 | 32.0% | 1.4% | 194 | 32.8% | 2.6% | 14 | 24.0% | 0.2% | 75 | 35.3% | 1.3% |
| Agglo. Paris | 116 | 17.8% | 1.4% | 103 | 17.3% | 2.5% | 13 | 22.3% | 0.3% | 44 | 20.6% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 130 | 20.0% | 1.4% | 115 | 19.3% | 2.5% | 16 | 26.3% | 0.3% | 51 | 24.2% | 1.2% |
| Nord Pas de Calais | 49 | 7.5% | 1.5% | 41 | 6.8% | 2.7% | 8 | 13.8% | 0.5% | 10 | 4.6% | 1.0% |
| Lorraine | 35 | 5.4% | 1.8% | 35 | 5.9% | 3.8% | - | - | - | 10 | 4.9% | 1.8% |
| Alsace | 13 | 2.0% | 0.9% | 12 | 2.1% | 1.7% | 1 | 1.0% | 0.1% | 6 | 2.7% | 1.2% |
| Franche-Comté | 10 | 1.6% | 1.1% | 10 | 1.7% | 2.2% | - | - | - | 2 | 1.1% | 0.9% |
| Champagne Ardennes | 13 | 2.0% | 1.2% | 13 | 2.2% | 2.5% | - | - | - | 2 | 0.7% | 0.5% |
| Picardie | 23 | 3.6% | 1.5% | 19 | 3.3% | 2.6% | 4 | 6.7% | 0.5% | 4 | 1.7% | 0.9% |
| Bourgogne | 24 | 3.6% | 1.8% | 23 | 4.0% | 3.6% | 0 | 0.5% | - | 4 | 1.9% | 1.2% |
| Haute Normandie | 9 | 1.4% | 0.6% | 8 | 1.3% | 1.1% | 1 | 1.5% | 0.1% | 5 | 2.2% | 1.0% |
| Basse Normandie | 26 | 3.9% | 2.1% | 24 | 4.0% | 4.1% | 2 | 3.0% | 0.3% | 6 | 2.7% | 1.6% |
| Centre | 30 | 4.6% | 1.4% | 29 | 4.9% | 2.9% | 1 | 2.2% | 0.1% | 11 | 5.3% | 1.9% |
| Pays de Loire | 43 | 6.6% | 1.5% | 40 | 6.8% | 2.8% | 3 | 4.9% | 0.2% | 10 | 4.5% | 1.0% |
| Bretagne | 16 | 2.4% | 0.6% | 14 | 2.3% | 1.1% | 2 | 3.9% | 0.2% | 6 | 3.0% | 0.8% |
| Poitou Charentes | 16 | 2.5% | 1.1% | 14 | 2.4% | 2.0% | 2 | 3.0% | 0.2% | 9 | 4.4% | 2.3% |
| Aquitaine | 32 | 4.9% | 1.2% | 29 | 4.8% | 2.2% | 4 | 5.9% | 0.2% | 8 | 3.6% | 0.9% |
| Midi Pyrénées | 34 | 5.3% | 1.4% | 33 | 5.5% | 2.8% | 2 | 2.6% | 0.1% | 13 | 6.1% | 1.6% |
| Limousin | 11 | 1.7% | 1.8% | 11 | 1.9% | 3.8% | - | - | - | 4 | 1.7% | 2.4% |
| Auvergne | 20 | 3.1% | 1.8% | 20 | 3.4% | 3.7% | 0 | 0.6% | 0.1% | 7 | 3.3% | 2.4% |
| Rhône Alpes | 47 | 7.2% | 0.9% | 40 | 6.8% | 1.6% | 7 | 11.1% | 0.2% | 27 | 12.7% | 1.5% |
| Languedoc Roussillon | 14 | 2.1% | 0.6% | 9 | 1.5% | 0.8% | 5 | 8.0% | 0.4% | 4 | 2.0% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 57 | 8.7% | 1.3% | 54 | 9.0% | 2.6% | 3 | 4.8% | 0.1% | 14 | 6.7% | 1.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 416 | 63.6% | 1.3% | 391 | 65.9% | 2.4% | 25 | 41.3% | 0.2% | 173 | 81.4% | 1.2% |
| Presque tous les jours | 65 | 9.9% | 1.1% | 53 | 8.9% | 1.9% | 12 | 20.0% | 0.4% | 24 | 11.5% | 1.3% |
| 1 à 2 fois par semaine | 34 | 5.2% | 1.3% | 33 | 5.6% | 2.8% | 1 | 2.3% | 0.1% | 6 | 2.8% | 0.9% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.8% | 2 | 0.4% | 1.1% | 2 | 2.9% | 0.5% | - | - | - |
| Moins souvent | 23 | 3.6% | 2.8% | 20 | 3.3% | 5.5% | 4 | 6.2% | 0.8% | 1 | 0.3% | 0.8% |
| Jamais | 4 | 0.6% | 3.2% | 4 | 0.7% | 4.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 4.8% | 1.7% | 31 | 5.3% | 3.9% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 22 | 3.4% | 0.8% | 20 | 3.4% | 1.9% | 2 | 3.0% | 0.1% | 0 | 0.2% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 75 | 11.5% | 1.2% | 75 | 12.6% | 2.9% | - | - | - | 9 | 4.4% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 106 | 16.2% | 1.6% | 92 | 15.6% | 3.0% | 14 | 22.5% | 0.4% | 27 | 12.9% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 137 | 21.0% | 1.2% | 118 | 19.9% | 2.2% | 19 | 32.3% | 0.3% | 40 | 18.8% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 65 | 9.9% | 0.9% | 57 | 9.7% | 1.5% | 8 | 12.7% | 0.2% | 17 | 7.8% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 86 | 13.2% | 1.3% | 80 | 13.5% | 2.2% | 7 | 10.8% | 0.2% | 54 | 25.6% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 17 | 2.6% | 0.9% | 17 | 2.9% | 1.5% | - | - | - | 15 | 6.9% | 1.1% |
| De 80 000 à moins de 115 000 euros par an | 14 | 2.1% | 1.1% | 14 | 2.3% | 1.8% | - | - | - | 13 | 6.1% | 1.4% |
| 115 000 euros et plus par an | 16 | 2.5% | 2.7% | 16 | 2.8% | 4.4% | - | - | - | 12 | 5.7% | 2.4% |
| Refus | 52 | 7.9% | 1.5% | 45 | 7.6% | 3.2% | 7 | 11.2% | 0.3% | 10 | 4.5% | 0.9% |
| Ne sait pas | 32 | 4.8% | 1.4% | 27 | 4.6% | 2.8% | 5 | 7.5% | 0.3% | 15 | 7.2% | 1.6% |
