L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2039 | 100.0% | 3.9% | 1194 | 100.0% | 4.8% | 845 | 100.0% | 3.1% | 873 | 100.0% | 5.0% |
| Sexe | ||||||||||||
| Homme | 1194 | 58.6% | 4.8% | 1194 | 100.0% | 4.8% | - | - | - | 510 | 58.4% | 5.8% |
| Femme | 845 | 41.4% | 3.1% | - | - | - | 845 | 100.0% | 3.1% | 363 | 41.6% | 4.2% |
| Age | ||||||||||||
| 15 à 24 ans | 441 | 21.6% | 6.1% | 283 | 23.7% | 7.7% | 157 | 18.6% | 4.4% | 194 | 22.2% | 6.2% |
| 25 à 34 ans | 317 | 15.5% | 4.2% | 188 | 15.7% | 5.0% | 129 | 15.3% | 3.3% | 149 | 17.0% | 4.5% |
| 35 à 49 ans | 541 | 26.5% | 4.3% | 323 | 27.1% | 5.2% | 218 | 25.8% | 3.4% | 285 | 32.6% | 4.7% |
| 50 à 59 ans | 392 | 19.2% | 4.2% | 235 | 19.7% | 5.0% | 157 | 18.5% | 3.3% | 202 | 23.1% | 5.2% |
| 60 ans et plus | 348 | 17.1% | 2.3% | 164 | 13.8% | 2.5% | 184 | 21.8% | 2.2% | 45 | 5.1% | 4.5% |
| Individu | ||||||||||||
| Ménagères | 679 | 33.3% | 2.9% | - | - | - | 679 | 80.4% | 2.9% | 286 | 32.7% | 4.0% |
| Personne de référence | 1072 | 52.6% | 3.8% | 866 | 72.5% | 4.3% | 206 | 24.4% | 2.7% | 445 | 50.9% | 5.4% |
| Responsable des achats | 1316 | 64.6% | 3.7% | 630 | 52.7% | 4.9% | 687 | 81.3% | 3.0% | 553 | 63.3% | 5.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 23 | 1.1% | 4.4% | 16 | 1.3% | 4.3% | 7 | 0.8% | 4.5% | - | - | - |
| Petits patrons | 75 | 3.7% | 4.6% | 54 | 4.5% | 4.9% | 21 | 2.4% | 3.9% | 68 | 7.8% | 4.7% |
| Affaires et Cadres | 266 | 13.0% | 5.2% | 160 | 13.4% | 5.4% | 106 | 12.5% | 4.9% | 246 | 28.1% | 5.3% |
| Professions intermédiaires | 322 | 15.8% | 4.7% | 191 | 16.0% | 5.6% | 131 | 15.5% | 3.8% | 282 | 32.2% | 5.0% |
| Employés | 305 | 15.0% | 3.7% | 140 | 11.7% | 6.5% | 165 | 19.5% | 2.7% | 64 | 7.3% | 3.5% |
| Ouvriers | 231 | 11.3% | 3.6% | 204 | 17.1% | 4.0% | 27 | 3.2% | 2.0% | 6 | 0.7% | 1.6% |
| Retraités | 290 | 14.2% | 2.3% | 151 | 12.6% | 2.5% | 139 | 16.5% | 2.1% | 7 | 0.7% | 2.6% |
| Autres inactifs | 528 | 25.9% | 5.1% | 279 | 23.3% | 7.3% | 249 | 29.5% | 3.8% | 202 | 23.1% | 6.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 1.4% | 3.5% | 12 | 1.0% | 2.9% | 16 | 1.9% | 4.1% | - | - | - |
| Petits patrons | 116 | 5.7% | 4.4% | 73 | 6.1% | 5.6% | 44 | 5.2% | 3.3% | 116 | 13.3% | 4.4% |
| Affaires et Cadres | 390 | 19.1% | 5.4% | 219 | 18.4% | 6.1% | 170 | 20.2% | 4.7% | 390 | 44.6% | 5.4% |
| Professions intermédiaires | 367 | 18.0% | 4.9% | 219 | 18.3% | 5.6% | 149 | 17.6% | 4.1% | 367 | 42.1% | 4.9% |
| Employés | 230 | 11.3% | 4.2% | 138 | 11.5% | 5.9% | 92 | 10.9% | 3.0% | - | - | - |
| Ouvriers | 354 | 17.4% | 3.7% | 235 | 19.7% | 4.6% | 119 | 14.1% | 2.7% | - | - | - |
| Retraités | 368 | 18.1% | 2.6% | 188 | 15.8% | 2.9% | 180 | 21.3% | 2.3% | - | - | - |
| Autres inactifs | 185 | 9.1% | 4.5% | 111 | 9.3% | 6.9% | 74 | 8.8% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 304 | 14.9% | 3.0% | 164 | 13.8% | 3.8% | 140 | 16.6% | 2.5% | 89 | 10.2% | 5.1% |
| 2 personnes | 622 | 30.5% | 3.5% | 323 | 27.1% | 3.7% | 298 | 35.3% | 3.2% | 211 | 24.2% | 4.8% |
| 3 personnes | 428 | 21.0% | 4.7% | 260 | 21.7% | 5.7% | 169 | 20.0% | 3.7% | 224 | 25.6% | 5.8% |
| 4 personnes | 409 | 20.1% | 4.4% | 263 | 22.0% | 5.8% | 146 | 17.3% | 3.1% | 221 | 25.4% | 4.5% |
| 5 personnes et + | 275 | 13.5% | 5.1% | 184 | 15.4% | 7.0% | 91 | 10.8% | 3.3% | 128 | 14.7% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 674 | 33.1% | 4.4% | 427 | 35.7% | 6.0% | 247 | 29.3% | 3.0% | 362 | 41.5% | 4.7% |
| Non | 1365 | 66.9% | 3.8% | 767 | 64.3% | 4.4% | 597 | 70.7% | 3.2% | 511 | 58.5% | 5.3% |
| Habitat | ||||||||||||
| Communes rurales | 364 | 17.9% | 3.1% | 206 | 17.3% | 3.7% | 158 | 18.7% | 2.5% | 129 | 14.8% | 3.9% |
| Agglo. - 20 000 hab | 279 | 13.7% | 3.1% | 147 | 12.3% | 3.4% | 131 | 15.6% | 2.8% | 114 | 13.1% | 4.4% |
| Agglo. 20 000 à 100 000 hab | 245 | 12.0% | 3.5% | 162 | 13.5% | 4.8% | 83 | 9.9% | 2.3% | 89 | 10.2% | 4.9% |
| Agglo. + 100 000 hab | 661 | 32.4% | 4.3% | 402 | 33.6% | 5.4% | 259 | 30.7% | 3.3% | 282 | 32.3% | 4.9% |
| Agglo. Paris | 490 | 24.0% | 5.7% | 277 | 23.2% | 6.8% | 213 | 25.2% | 4.8% | 259 | 29.7% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 544 | 26.7% | 5.7% | 308 | 25.8% | 6.8% | 236 | 28.0% | 4.7% | 282 | 32.3% | 6.5% |
| Nord Pas de Calais | 93 | 4.6% | 2.9% | 58 | 4.9% | 3.8% | 35 | 4.2% | 2.1% | 40 | 4.6% | 4.2% |
| Lorraine | 93 | 4.6% | 4.9% | 62 | 5.2% | 6.7% | 31 | 3.7% | 3.1% | 28 | 3.2% | 5.0% |
| Alsace | 69 | 3.4% | 4.5% | 45 | 3.8% | 6.1% | 24 | 2.8% | 3.0% | 38 | 4.4% | 7.8% |
| Franche-Comté | 24 | 1.2% | 2.5% | 16 | 1.4% | 3.5% | 7 | 0.9% | 1.5% | 10 | 1.1% | 3.7% |
| Champagne Ardennes | 36 | 1.8% | 3.3% | 24 | 2.0% | 4.6% | 12 | 1.4% | 2.1% | 13 | 1.5% | 4.5% |
| Picardie | 48 | 2.3% | 3.1% | 33 | 2.8% | 4.5% | 14 | 1.7% | 1.8% | 16 | 1.8% | 3.6% |
| Bourgogne | 30 | 1.4% | 2.2% | 16 | 1.3% | 2.4% | 14 | 1.6% | 2.0% | 12 | 1.4% | 3.4% |
| Haute Normandie | 46 | 2.3% | 3.1% | 33 | 2.8% | 4.7% | 13 | 1.5% | 1.7% | 22 | 2.5% | 4.7% |
| Basse Normandie | 32 | 1.6% | 2.7% | 22 | 1.9% | 3.8% | 10 | 1.2% | 1.6% | 18 | 2.0% | 5.0% |
| Centre | 77 | 3.8% | 3.7% | 41 | 3.4% | 4.1% | 36 | 4.2% | 3.3% | 23 | 2.7% | 4.0% |
| Pays de Loire | 64 | 3.1% | 2.2% | 53 | 4.4% | 3.7% | 11 | 1.3% | 0.7% | 28 | 3.2% | 3.0% |
| Bretagne | 70 | 3.4% | 2.6% | 37 | 3.1% | 2.9% | 33 | 4.0% | 2.4% | 27 | 3.1% | 3.3% |
| Poitou Charentes | 37 | 1.8% | 2.5% | 25 | 2.1% | 3.4% | 12 | 1.4% | 1.6% | 14 | 1.6% | 3.4% |
| Aquitaine | 118 | 5.8% | 4.3% | 74 | 6.2% | 5.7% | 44 | 5.2% | 3.0% | 44 | 5.1% | 5.1% |
| Midi Pyrénées | 112 | 5.5% | 4.6% | 63 | 5.3% | 5.3% | 49 | 5.8% | 3.9% | 34 | 3.9% | 4.3% |
| Limousin | 20 | 1.0% | 3.3% | 11 | 0.9% | 3.8% | 9 | 1.1% | 2.9% | 10 | 1.1% | 6.5% |
| Auvergne | 52 | 2.5% | 4.6% | 24 | 2.0% | 4.4% | 28 | 3.3% | 4.8% | 18 | 2.1% | 6.2% |
| Rhône Alpes | 194 | 9.5% | 3.7% | 108 | 9.1% | 4.3% | 85 | 10.1% | 3.2% | 101 | 11.6% | 5.5% |
| Languedoc Roussillon | 94 | 4.6% | 4.2% | 57 | 4.8% | 5.3% | 37 | 4.4% | 3.1% | 30 | 3.4% | 4.0% |
| Provence Alpes Côte d'Azur, Corse | 186 | 9.1% | 4.3% | 83 | 7.0% | 4.1% | 102 | 12.1% | 4.5% | 65 | 7.4% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1537 | 75.4% | 4.6% | 908 | 76.0% | 5.5% | 630 | 74.6% | 3.8% | 726 | 83.1% | 5.0% |
| Presque tous les jours | 276 | 13.5% | 4.7% | 155 | 13.0% | 5.7% | 121 | 14.3% | 3.8% | 103 | 11.8% | 5.3% |
| 1 à 2 fois par semaine | 89 | 4.4% | 3.5% | 49 | 4.1% | 4.2% | 41 | 4.8% | 2.9% | 31 | 3.6% | 5.0% |
| 1 à 3 fois par mois | 9 | 0.5% | 1.8% | 8 | 0.6% | 3.8% | 2 | 0.2% | 0.5% | 3 | 0.3% | 5.1% |
| Moins souvent | 17 | 0.8% | 2.0% | 7 | 0.6% | 2.0% | 9 | 1.1% | 2.0% | 2 | 0.3% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 72 | 3.5% | 3.9% | 35 | 2.9% | 4.4% | 37 | 4.4% | 3.4% | 8 | 0.9% | 5.9% |
| De 9 000 à moins de 12 000 euros par an | 64 | 3.1% | 2.2% | 36 | 3.0% | 3.4% | 28 | 3.3% | 1.6% | 7 | 0.9% | 2.9% |
| De 12 000 à moins de 18 000 euros par an | 197 | 9.6% | 3.2% | 125 | 10.5% | 4.8% | 72 | 8.5% | 2.1% | 46 | 5.2% | 6.2% |
| De 18 000 à moins de 24 000 euros par an | 216 | 10.6% | 3.3% | 121 | 10.1% | 3.9% | 95 | 11.3% | 2.7% | 56 | 6.4% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 438 | 21.5% | 4.0% | 263 | 22.1% | 5.0% | 175 | 20.7% | 3.1% | 155 | 17.7% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 282 | 13.8% | 4.0% | 175 | 14.6% | 4.7% | 107 | 12.7% | 3.3% | 142 | 16.2% | 4.6% |
| De 45 000 à moins de 65 000 euros par an | 327 | 16.0% | 4.8% | 195 | 16.4% | 5.4% | 132 | 15.6% | 4.0% | 193 | 22.2% | 5.1% |
| De 65 000 à moins de 80 000 euros par an | 97 | 4.8% | 5.0% | 60 | 5.0% | 5.3% | 38 | 4.5% | 4.5% | 71 | 8.1% | 5.4% |
| De 80 000 à moins de 115 000 euros par an | 70 | 3.4% | 5.6% | 49 | 4.1% | 6.7% | 21 | 2.4% | 4.0% | 48 | 5.4% | 5.2% |
| 115 000 euros et plus par an | 46 | 2.2% | 7.6% | 26 | 2.2% | 7.0% | 20 | 2.3% | 8.6% | 36 | 4.1% | 7.1% |
| Refus | 125 | 6.1% | 3.7% | 63 | 5.2% | 4.5% | 62 | 7.4% | 3.2% | 47 | 5.4% | 4.4% |
| Ne sait pas | 105 | 5.2% | 4.6% | 46 | 3.9% | 4.8% | 59 | 7.0% | 4.5% | 64 | 7.4% | 6.9% |
