L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1076 | 100.0% | 2.1% | 197 | 100.0% | 0.8% | 879 | 100.0% | 3.3% | 337 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 197 | 18.3% | 0.8% | 197 | 100.0% | 0.8% | - | - | - | 64 | 18.9% | 0.7% |
| Femme | 879 | 81.7% | 3.3% | - | - | - | 879 | 100.0% | 3.3% | 274 | 81.1% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 67 | 6.3% | 0.9% | 7 | 3.6% | 0.2% | 60 | 6.9% | 1.7% | 33 | 9.8% | 1.1% |
| 25 à 34 ans | 78 | 7.3% | 1.0% | 8 | 3.8% | 0.2% | 71 | 8.0% | 1.8% | 44 | 12.9% | 1.3% |
| 35 à 49 ans | 267 | 24.8% | 2.1% | 49 | 24.9% | 0.8% | 218 | 24.8% | 3.4% | 111 | 32.8% | 1.8% |
| 50 à 59 ans | 283 | 26.3% | 3.0% | 64 | 32.6% | 1.4% | 219 | 24.9% | 4.7% | 127 | 37.6% | 3.2% |
| 60 ans et plus | 380 | 35.3% | 2.5% | 69 | 35.0% | 1.1% | 311 | 35.4% | 3.7% | 23 | 6.8% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 788 | 73.2% | 3.4% | - | - | - | 788 | 89.6% | 3.4% | 235 | 69.8% | 3.3% |
| Personne de référence | 474 | 44.0% | 1.7% | 178 | 90.2% | 0.9% | 296 | 33.7% | 3.8% | 126 | 37.5% | 1.5% |
| Responsable des achats | 887 | 82.4% | 2.5% | 125 | 63.5% | 1.0% | 762 | 86.7% | 3.3% | 269 | 79.9% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.7% | 1 | 0.7% | 0.4% | 8 | 0.9% | 5.1% | - | - | - |
| Petits patrons | 51 | 4.7% | 3.1% | 18 | 9.3% | 1.7% | 32 | 3.7% | 6.2% | 40 | 11.8% | 2.8% |
| Affaires et Cadres | 104 | 9.7% | 2.0% | 19 | 9.5% | 0.6% | 85 | 9.7% | 3.9% | 89 | 26.4% | 1.9% |
| Professions intermédiaires | 153 | 14.2% | 2.2% | 20 | 10.3% | 0.6% | 132 | 15.1% | 3.8% | 125 | 37.1% | 2.2% |
| Employés | 210 | 19.5% | 2.5% | 15 | 7.8% | 0.7% | 194 | 22.1% | 3.2% | 43 | 12.6% | 2.3% |
| Ouvriers | 80 | 7.4% | 1.2% | 34 | 17.2% | 0.7% | 46 | 5.2% | 3.3% | 1 | 0.2% | 0.2% |
| Retraités | 311 | 28.9% | 2.5% | 64 | 32.6% | 1.1% | 246 | 28.0% | 3.7% | 6 | 1.9% | 2.5% |
| Autres inactifs | 159 | 14.8% | 1.5% | 25 | 12.6% | 0.7% | 135 | 15.3% | 2.1% | 33 | 9.9% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.9% | 2.5% | 1 | 0.7% | 0.3% | 19 | 2.2% | 4.8% | - | - | - |
| Petits patrons | 70 | 6.5% | 2.6% | 18 | 9.3% | 1.4% | 52 | 5.9% | 3.9% | 70 | 20.7% | 2.6% |
| Affaires et Cadres | 149 | 13.8% | 2.1% | 20 | 10.3% | 0.6% | 129 | 14.6% | 3.5% | 149 | 44.1% | 2.1% |
| Professions intermédiaires | 119 | 11.0% | 1.6% | 25 | 12.8% | 0.6% | 93 | 10.6% | 2.6% | 119 | 35.2% | 1.6% |
| Employés | 101 | 9.4% | 1.9% | 9 | 4.8% | 0.4% | 92 | 10.4% | 3.0% | - | - | - |
| Ouvriers | 171 | 15.9% | 1.8% | 34 | 17.5% | 0.7% | 136 | 15.5% | 3.1% | - | - | - |
| Retraités | 370 | 34.4% | 2.6% | 73 | 37.2% | 1.1% | 297 | 33.8% | 3.8% | - | - | - |
| Autres inactifs | 76 | 7.1% | 1.9% | 15 | 7.5% | 0.9% | 62 | 7.0% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 243 | 22.6% | 2.4% | 30 | 15.1% | 0.7% | 214 | 24.3% | 3.8% | 40 | 11.8% | 2.3% |
| 2 personnes | 387 | 36.0% | 2.2% | 85 | 43.3% | 1.0% | 302 | 34.4% | 3.3% | 87 | 25.7% | 2.0% |
| 3 personnes | 197 | 18.3% | 2.2% | 40 | 20.4% | 0.9% | 157 | 17.8% | 3.4% | 88 | 26.0% | 2.3% |
| 4 personnes | 180 | 16.8% | 1.9% | 33 | 16.7% | 0.7% | 148 | 16.8% | 3.1% | 83 | 24.5% | 1.7% |
| 5 personnes et + | 68 | 6.3% | 1.3% | 9 | 4.5% | 0.3% | 59 | 6.7% | 2.1% | 41 | 12.0% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 247 | 23.0% | 1.6% | 51 | 25.8% | 0.7% | 196 | 22.3% | 2.4% | 118 | 35.0% | 1.5% |
| Non | 829 | 77.0% | 2.3% | 146 | 74.2% | 0.8% | 683 | 77.7% | 3.7% | 219 | 65.0% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 203 | 18.9% | 1.7% | 42 | 21.1% | 0.7% | 162 | 18.4% | 2.6% | 45 | 13.3% | 1.3% |
| Agglo. - 20 000 hab | 159 | 14.7% | 1.8% | 34 | 17.3% | 0.8% | 125 | 14.2% | 2.7% | 48 | 14.1% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 140 | 13.0% | 2.0% | 30 | 15.4% | 0.9% | 110 | 12.5% | 3.0% | 25 | 7.4% | 1.4% |
| Agglo. + 100 000 hab | 364 | 33.8% | 2.4% | 59 | 29.9% | 0.8% | 305 | 34.7% | 3.8% | 129 | 38.2% | 2.3% |
| Agglo. Paris | 210 | 19.5% | 2.5% | 32 | 16.4% | 0.8% | 178 | 20.2% | 4.0% | 91 | 27.1% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 231 | 21.5% | 2.4% | 37 | 18.6% | 0.8% | 195 | 22.2% | 3.9% | 98 | 29.1% | 2.2% |
| Nord Pas de Calais | 41 | 3.8% | 1.3% | 2 | 1.0% | 0.1% | 39 | 4.5% | 2.3% | 9 | 2.7% | 1.0% |
| Lorraine | 30 | 2.8% | 1.6% | 9 | 4.7% | 1.0% | 21 | 2.4% | 2.1% | 12 | 3.6% | 2.2% |
| Alsace | 46 | 4.3% | 3.0% | 14 | 7.4% | 2.0% | 32 | 3.6% | 4.1% | 11 | 3.4% | 2.4% |
| Franche-Comté | 26 | 2.4% | 2.7% | 3 | 1.7% | 0.7% | 22 | 2.5% | 4.6% | 4 | 1.2% | 1.6% |
| Champagne Ardennes | 16 | 1.5% | 1.5% | 3 | 1.4% | 0.5% | 13 | 1.5% | 2.4% | 2 | 0.5% | 0.6% |
| Picardie | 24 | 2.3% | 1.6% | 6 | 2.9% | 0.8% | 19 | 2.1% | 2.4% | 5 | 1.4% | 1.1% |
| Bourgogne | 16 | 1.5% | 1.2% | 3 | 1.6% | 0.5% | 13 | 1.4% | 1.8% | 3 | 0.8% | 0.8% |
| Haute Normandie | 37 | 3.4% | 2.5% | 5 | 2.3% | 0.7% | 32 | 3.6% | 4.1% | 12 | 3.4% | 2.5% |
| Basse Normandie | 12 | 1.1% | 1.0% | 3 | 1.7% | 0.6% | 9 | 1.0% | 1.4% | 3 | 0.9% | 0.9% |
| Centre | 42 | 3.9% | 2.0% | 10 | 5.2% | 1.0% | 32 | 3.6% | 2.9% | 17 | 5.0% | 2.8% |
| Pays de Loire | 44 | 4.0% | 1.5% | 12 | 6.1% | 0.8% | 32 | 3.6% | 2.1% | 15 | 4.5% | 1.6% |
| Bretagne | 50 | 4.6% | 1.9% | 15 | 7.7% | 1.2% | 35 | 3.9% | 2.5% | 10 | 2.9% | 1.2% |
| Poitou Charentes | 30 | 2.8% | 2.0% | 2 | 1.0% | 0.3% | 28 | 3.2% | 3.6% | 5 | 1.4% | 1.1% |
| Aquitaine | 70 | 6.5% | 2.5% | 12 | 6.2% | 0.9% | 58 | 6.5% | 4.0% | 17 | 5.1% | 2.0% |
| Midi Pyrénées | 40 | 3.7% | 1.6% | 4 | 2.0% | 0.3% | 36 | 4.1% | 2.9% | 12 | 3.7% | 1.6% |
| Limousin | 12 | 1.1% | 1.9% | 3 | 1.3% | 0.9% | 9 | 1.0% | 2.8% | 0 | 0.1% | 0.2% |
| Auvergne | 31 | 2.9% | 2.8% | 7 | 3.8% | 1.4% | 24 | 2.7% | 4.1% | 5 | 1.3% | 1.5% |
| Rhône Alpes | 91 | 8.4% | 1.8% | 15 | 7.6% | 0.6% | 76 | 8.6% | 2.8% | 36 | 10.6% | 2.0% |
| Languedoc Roussillon | 48 | 4.5% | 2.1% | 7 | 3.6% | 0.7% | 41 | 4.7% | 3.5% | 15 | 4.6% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 140 | 13.0% | 3.2% | 24 | 12.3% | 1.2% | 116 | 13.2% | 5.1% | 46 | 13.6% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 642 | 59.7% | 1.9% | 106 | 53.9% | 0.6% | 536 | 61.0% | 3.2% | 280 | 82.9% | 1.9% |
| Presque tous les jours | 145 | 13.5% | 2.5% | 22 | 10.9% | 0.8% | 123 | 14.0% | 3.9% | 41 | 12.0% | 2.1% |
| 1 à 2 fois par semaine | 55 | 5.1% | 2.1% | 12 | 5.8% | 1.0% | 43 | 4.9% | 3.1% | 8 | 2.3% | 1.2% |
| 1 à 3 fois par mois | 15 | 1.4% | 3.0% | - | - | - | 15 | 1.7% | 4.9% | - | - | - |
| Moins souvent | 18 | 1.7% | 2.2% | - | - | - | 18 | 2.0% | 3.9% | 2 | 0.5% | 2.1% |
| Jamais | 4 | 0.4% | 3.2% | 3 | 1.7% | 3.9% | 1 | 0.1% | 1.7% | 3 | 1.0% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 1.9% | 1.1% | 5 | 2.3% | 0.6% | 16 | 1.8% | 1.5% | 4 | 1.3% | 3.2% |
| De 9 000 à moins de 12 000 euros par an | 61 | 5.6% | 2.1% | 5 | 2.8% | 0.5% | 55 | 6.3% | 3.1% | 6 | 1.9% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 116 | 10.7% | 1.9% | 16 | 8.3% | 0.6% | 99 | 11.3% | 2.9% | 16 | 4.8% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 146 | 13.6% | 2.2% | 35 | 17.7% | 1.1% | 111 | 12.6% | 3.2% | 15 | 4.6% | 1.1% |
| De 24 000 à moins de 36 000 euros par an | 215 | 20.0% | 2.0% | 36 | 18.3% | 0.7% | 179 | 20.4% | 3.1% | 54 | 16.1% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 134 | 12.4% | 1.9% | 34 | 17.3% | 0.9% | 100 | 11.4% | 3.1% | 48 | 14.2% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 166 | 15.4% | 2.4% | 42 | 21.4% | 1.2% | 124 | 14.1% | 3.8% | 86 | 25.6% | 2.3% |
| De 65 000 à moins de 80 000 euros par an | 47 | 4.4% | 2.4% | 11 | 5.8% | 1.0% | 36 | 4.1% | 4.3% | 34 | 10.0% | 2.6% |
| De 80 000 à moins de 115 000 euros par an | 30 | 2.8% | 2.4% | 3 | 1.5% | 0.4% | 28 | 3.1% | 5.4% | 21 | 6.2% | 2.3% |
| 115 000 euros et plus par an | 17 | 1.6% | 2.8% | 1 | 0.6% | 0.3% | 16 | 1.8% | 6.9% | 16 | 4.8% | 3.2% |
| Refus | 100 | 9.3% | 3.0% | 7 | 3.7% | 0.5% | 93 | 10.5% | 4.7% | 28 | 8.3% | 2.6% |
| Ne sait pas | 23 | 2.2% | 1.0% | 1 | 0.4% | 0.1% | 23 | 2.6% | 1.7% | 8 | 2.3% | 0.8% |
