L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 515 | 100.0% | 1.0% | 335 | 100.0% | 1.4% | 180 | 100.0% | 0.7% | 320 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 335 | 65.1% | 1.4% | 335 | 100.0% | 1.4% | - | - | - | 203 | 63.5% | 2.3% |
| Femme | 180 | 34.9% | 0.7% | - | - | - | 180 | 100.0% | 0.7% | 117 | 36.5% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 181 | 35.1% | 2.5% | 121 | 36.0% | 3.3% | 60 | 33.4% | 1.7% | 111 | 34.8% | 3.5% |
| 25 à 34 ans | 130 | 25.2% | 1.7% | 85 | 25.3% | 2.3% | 45 | 25.0% | 1.2% | 76 | 23.7% | 2.3% |
| 35 à 49 ans | 127 | 24.7% | 1.0% | 86 | 25.7% | 1.4% | 41 | 22.8% | 0.6% | 90 | 28.2% | 1.5% |
| 50 à 59 ans | 62 | 12.1% | 0.7% | 34 | 10.1% | 0.7% | 28 | 15.8% | 0.6% | 42 | 13.1% | 1.1% |
| 60 ans et plus | 15 | 2.9% | 0.1% | 10 | 2.9% | 0.1% | 5 | 3.0% | 0.1% | 1 | 0.2% | 0.1% |
| Individu | ||||||||||||
| Ménagères | 125 | 24.3% | 0.5% | - | - | - | 125 | 69.5% | 0.5% | 80 | 25.0% | 1.1% |
| Personne de référence | 239 | 46.5% | 0.9% | 209 | 62.5% | 1.0% | 30 | 16.6% | 0.4% | 141 | 44.2% | 1.7% |
| Responsable des achats | 291 | 56.5% | 0.8% | 173 | 51.7% | 1.4% | 118 | 65.5% | 0.5% | 176 | 55.1% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.4% | 2 | 0.6% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 28 | 5.4% | 1.7% | 18 | 5.4% | 1.6% | 10 | 5.5% | 1.9% | 28 | 8.7% | 1.9% |
| Affaires et Cadres | 113 | 22.0% | 2.2% | 76 | 22.7% | 2.6% | 37 | 20.6% | 1.7% | 103 | 32.3% | 2.2% |
| Professions intermédiaires | 75 | 14.5% | 1.1% | 49 | 14.5% | 1.4% | 26 | 14.6% | 0.8% | 64 | 19.9% | 1.1% |
| Employés | 77 | 15.0% | 0.9% | 44 | 13.3% | 2.1% | 32 | 18.1% | 0.5% | 34 | 10.5% | 1.8% |
| Ouvriers | 30 | 5.9% | 0.5% | 30 | 9.1% | 0.6% | - | - | - | 3 | 1.0% | 0.8% |
| Retraités | 18 | 3.5% | 0.1% | 11 | 3.3% | 0.2% | 7 | 3.8% | 0.1% | - | - | - |
| Autres inactifs | 172 | 33.4% | 1.7% | 104 | 31.2% | 2.7% | 67 | 37.5% | 1.0% | 88 | 27.6% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.2% | 2 | 0.6% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 69 | 13.4% | 2.6% | 34 | 10.1% | 2.6% | 35 | 19.4% | 2.6% | 69 | 21.5% | 2.6% |
| Affaires et Cadres | 170 | 33.0% | 2.3% | 110 | 32.8% | 3.1% | 60 | 33.5% | 1.6% | 170 | 53.1% | 2.3% |
| Professions intermédiaires | 81 | 15.8% | 1.1% | 59 | 17.8% | 1.5% | 22 | 12.1% | 0.6% | 81 | 25.4% | 1.1% |
| Employés | 61 | 11.9% | 1.1% | 38 | 11.4% | 1.6% | 23 | 12.8% | 0.7% | - | - | - |
| Ouvriers | 48 | 9.2% | 0.5% | 37 | 11.2% | 0.7% | 10 | 5.6% | 0.2% | - | - | - |
| Retraités | 38 | 7.4% | 0.3% | 22 | 6.4% | 0.3% | 16 | 9.1% | 0.2% | - | - | - |
| Autres inactifs | 46 | 8.9% | 1.1% | 32 | 9.7% | 2.0% | 13 | 7.5% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 84 | 16.3% | 0.8% | 62 | 18.4% | 1.4% | 22 | 12.4% | 0.4% | 39 | 12.3% | 2.3% |
| 2 personnes | 110 | 21.5% | 0.6% | 80 | 23.8% | 0.9% | 31 | 17.1% | 0.3% | 61 | 19.1% | 1.4% |
| 3 personnes | 142 | 27.5% | 1.6% | 79 | 23.5% | 1.7% | 63 | 34.9% | 1.4% | 87 | 27.1% | 2.3% |
| 4 personnes | 115 | 22.4% | 1.2% | 74 | 22.1% | 1.6% | 41 | 22.9% | 0.9% | 81 | 25.2% | 1.7% |
| 5 personnes et + | 63 | 12.3% | 1.2% | 41 | 12.1% | 1.5% | 23 | 12.7% | 0.8% | 52 | 16.3% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 145 | 28.3% | 0.9% | 84 | 25.0% | 1.2% | 62 | 34.3% | 0.7% | 106 | 33.1% | 1.4% |
| Non | 369 | 71.7% | 1.0% | 251 | 75.0% | 1.4% | 118 | 65.7% | 0.6% | 214 | 66.9% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 48 | 9.3% | 0.4% | 33 | 9.8% | 0.6% | 15 | 8.3% | 0.2% | 28 | 8.8% | 0.8% |
| Agglo. - 20 000 hab | 40 | 7.7% | 0.4% | 30 | 8.9% | 0.7% | 10 | 5.4% | 0.2% | 18 | 5.6% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 38 | 7.5% | 0.6% | 31 | 9.2% | 0.9% | 7 | 4.1% | 0.2% | 21 | 6.6% | 1.2% |
| Agglo. + 100 000 hab | 194 | 37.7% | 1.3% | 117 | 34.8% | 1.6% | 77 | 43.0% | 1.0% | 116 | 36.4% | 2.0% |
| Agglo. Paris | 195 | 37.8% | 2.3% | 124 | 37.2% | 3.1% | 70 | 39.0% | 1.6% | 136 | 42.5% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 201 | 39.0% | 2.1% | 128 | 38.3% | 2.8% | 72 | 40.3% | 1.5% | 140 | 43.7% | 3.2% |
| Nord Pas de Calais | 21 | 4.1% | 0.7% | 14 | 4.2% | 0.9% | 7 | 4.0% | 0.4% | 10 | 3.2% | 1.1% |
| Lorraine | 10 | 1.9% | 0.5% | 8 | 2.5% | 0.9% | 1 | 0.8% | 0.1% | 4 | 1.3% | 0.7% |
| Alsace | 9 | 1.7% | 0.6% | 9 | 2.7% | 1.2% | - | - | - | 9 | 2.8% | 1.8% |
| Franche-Comté | 5 | 0.9% | 0.5% | 5 | 1.4% | 1.0% | 0 | 0.1% | - | 2 | 0.6% | 0.7% |
| Champagne Ardennes | 12 | 2.3% | 1.1% | 7 | 2.0% | 1.3% | 5 | 2.8% | 0.9% | 7 | 2.1% | 2.3% |
| Picardie | 7 | 1.4% | 0.5% | 5 | 1.6% | 0.7% | 2 | 0.9% | 0.2% | 5 | 1.4% | 1.1% |
| Bourgogne | 3 | 0.5% | 0.2% | 3 | 0.8% | 0.4% | - | - | - | 1 | 0.4% | 0.4% |
| Haute Normandie | 9 | 1.7% | 0.6% | 8 | 2.4% | 1.2% | 1 | 0.4% | 0.1% | 3 | 1.1% | 0.7% |
| Basse Normandie | 6 | 1.2% | 0.5% | 3 | 0.9% | 0.5% | 3 | 1.7% | 0.5% | 2 | 0.5% | 0.5% |
| Centre | 21 | 4.0% | 1.0% | 17 | 5.2% | 1.7% | 3 | 1.9% | 0.3% | 11 | 3.4% | 1.9% |
| Pays de Loire | 25 | 4.9% | 0.9% | 21 | 6.2% | 1.5% | 5 | 2.5% | 0.3% | 17 | 5.3% | 1.8% |
| Bretagne | 9 | 1.8% | 0.4% | 7 | 2.0% | 0.5% | 3 | 1.4% | 0.2% | 4 | 1.3% | 0.5% |
| Poitou Charentes | 2 | 0.3% | 0.1% | 1 | 0.3% | 0.2% | 1 | 0.3% | 0.1% | 2 | 0.5% | 0.4% |
| Aquitaine | 32 | 6.2% | 1.2% | 12 | 3.6% | 0.9% | 20 | 11.0% | 1.4% | 15 | 4.7% | 1.7% |
| Midi Pyrénées | 25 | 4.9% | 1.0% | 16 | 4.9% | 1.4% | 9 | 5.0% | 0.7% | 12 | 3.7% | 1.5% |
| Limousin | 2 | 0.4% | 0.3% | 1 | 0.3% | 0.3% | 1 | 0.7% | 0.4% | 1 | 0.3% | 0.6% |
| Auvergne | 5 | 0.9% | 0.4% | 2 | 0.7% | 0.4% | 2 | 1.3% | 0.4% | 3 | 1.1% | 1.2% |
| Rhône Alpes | 54 | 10.5% | 1.0% | 27 | 7.9% | 1.1% | 27 | 15.2% | 1.0% | 35 | 11.1% | 1.9% |
| Languedoc Roussillon | 15 | 2.9% | 0.7% | 14 | 4.1% | 1.3% | 1 | 0.7% | 0.1% | 7 | 2.3% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 42 | 8.2% | 1.0% | 27 | 7.9% | 1.3% | 16 | 8.8% | 0.7% | 30 | 9.3% | 2.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 489 | 95.1% | 1.5% | 321 | 96.0% | 1.9% | 168 | 93.3% | 1.0% | 305 | 95.4% | 2.1% |
| Presque tous les jours | 20 | 3.9% | 0.3% | 11 | 3.2% | 0.4% | 10 | 5.3% | 0.3% | 13 | 3.9% | 0.6% |
| 1 à 2 fois par semaine | 2 | 0.4% | 0.1% | 2 | 0.6% | 0.2% | - | - | - | 2 | 0.7% | 0.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 2.3% | 0.6% | 7 | 2.0% | 0.8% | 5 | 2.8% | 0.5% | 1 | 0.2% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 16 | 3.1% | 0.6% | 13 | 3.8% | 1.2% | 3 | 1.7% | 0.2% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 29 | 5.6% | 0.5% | 17 | 5.1% | 0.6% | 12 | 6.7% | 0.3% | 17 | 5.4% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 42 | 8.1% | 0.6% | 27 | 8.0% | 0.9% | 15 | 8.5% | 0.4% | 17 | 5.2% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 100 | 19.5% | 0.9% | 68 | 20.2% | 1.3% | 33 | 18.2% | 0.6% | 47 | 14.6% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 66 | 12.8% | 0.9% | 44 | 13.2% | 1.2% | 22 | 12.1% | 0.7% | 47 | 14.6% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 75 | 14.6% | 1.1% | 41 | 12.3% | 1.1% | 34 | 18.8% | 1.0% | 50 | 15.7% | 1.3% |
| De 65 000 à moins de 80 000 euros par an | 45 | 8.8% | 2.3% | 31 | 9.3% | 2.8% | 14 | 7.7% | 1.7% | 39 | 12.1% | 3.0% |
| De 80 000 à moins de 115 000 euros par an | 31 | 6.1% | 2.5% | 24 | 7.0% | 3.2% | 8 | 4.4% | 1.5% | 23 | 7.3% | 2.5% |
| 115 000 euros et plus par an | 30 | 5.9% | 5.1% | 21 | 6.2% | 5.6% | 10 | 5.4% | 4.2% | 30 | 9.5% | 6.0% |
| Refus | 30 | 5.8% | 0.9% | 17 | 5.2% | 1.2% | 12 | 6.8% | 0.6% | 18 | 5.5% | 1.6% |
| Ne sait pas | 39 | 7.5% | 1.7% | 26 | 7.7% | 2.7% | 13 | 7.1% | 1.0% | 31 | 9.5% | 3.3% |
