L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1559 | 100.0% | 3.0% | 999 | 100.0% | 4.0% | 560 | 100.0% | 2.1% | 310 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 999 | 64.1% | 4.0% | 999 | 100.0% | 4.0% | - | - | - | 220 | 71.0% | 2.5% |
| Femme | 560 | 35.9% | 2.1% | - | - | - | 560 | 100.0% | 2.1% | 90 | 29.0% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 113 | 7.3% | 1.6% | 90 | 9.0% | 2.4% | 23 | 4.2% | 0.7% | 38 | 12.3% | 1.2% |
| 25 à 34 ans | 129 | 8.3% | 1.7% | 88 | 8.8% | 2.4% | 41 | 7.3% | 1.0% | 45 | 14.6% | 1.4% |
| 35 à 49 ans | 312 | 20.0% | 2.5% | 200 | 20.0% | 3.2% | 112 | 20.0% | 1.8% | 102 | 33.0% | 1.7% |
| 50 à 59 ans | 401 | 25.7% | 4.3% | 264 | 26.5% | 5.7% | 136 | 24.3% | 2.9% | 99 | 31.9% | 2.5% |
| 60 ans et plus | 604 | 38.7% | 4.0% | 356 | 35.7% | 5.4% | 247 | 44.2% | 2.9% | 26 | 8.2% | 2.6% |
| Individu | ||||||||||||
| Ménagères | 517 | 33.2% | 2.2% | - | - | - | 517 | 92.3% | 2.2% | 75 | 24.4% | 1.1% |
| Personne de référence | 951 | 61.0% | 3.4% | 863 | 86.4% | 4.3% | 87 | 15.6% | 1.1% | 199 | 64.2% | 2.4% |
| Responsable des achats | 1015 | 65.1% | 2.9% | 499 | 50.0% | 3.9% | 516 | 92.2% | 2.3% | 148 | 47.9% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 71 | 4.6% | 13.6% | 67 | 6.7% | 17.9% | 5 | 0.8% | 3.1% | - | - | - |
| Petits patrons | 56 | 3.6% | 3.4% | 48 | 4.8% | 4.3% | 8 | 1.5% | 1.6% | 51 | 16.4% | 3.5% |
| Affaires et Cadres | 62 | 4.0% | 1.2% | 44 | 4.4% | 1.5% | 17 | 3.1% | 0.8% | 55 | 17.7% | 1.2% |
| Professions intermédiaires | 155 | 9.9% | 2.2% | 113 | 11.3% | 3.3% | 42 | 7.6% | 1.2% | 128 | 41.4% | 2.3% |
| Employés | 205 | 13.2% | 2.5% | 72 | 7.2% | 3.3% | 133 | 23.8% | 2.2% | 30 | 9.5% | 1.6% |
| Ouvriers | 241 | 15.4% | 3.7% | 203 | 20.4% | 4.0% | 37 | 6.7% | 2.7% | 13 | 4.2% | 3.2% |
| Retraités | 544 | 34.9% | 4.3% | 320 | 32.1% | 5.4% | 223 | 39.9% | 3.4% | 3 | 1.1% | 1.4% |
| Autres inactifs | 225 | 14.4% | 2.2% | 132 | 13.2% | 3.5% | 93 | 16.6% | 1.4% | 30 | 9.6% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 83 | 5.3% | 10.1% | 63 | 6.3% | 15.0% | 20 | 3.6% | 5.0% | - | - | - |
| Petits patrons | 79 | 5.1% | 3.0% | 51 | 5.1% | 3.9% | 28 | 5.0% | 2.1% | 79 | 25.5% | 3.0% |
| Affaires et Cadres | 77 | 4.9% | 1.1% | 56 | 5.6% | 1.6% | 21 | 3.8% | 0.6% | 77 | 24.8% | 1.1% |
| Professions intermédiaires | 154 | 9.9% | 2.0% | 114 | 11.4% | 2.9% | 40 | 7.2% | 1.1% | 154 | 49.6% | 2.0% |
| Employés | 117 | 7.5% | 2.2% | 83 | 8.3% | 3.6% | 34 | 6.1% | 1.1% | - | - | - |
| Ouvriers | 300 | 19.2% | 3.1% | 190 | 19.0% | 3.7% | 110 | 19.7% | 2.5% | - | - | - |
| Retraités | 612 | 39.3% | 4.2% | 358 | 35.8% | 5.4% | 255 | 45.5% | 3.2% | - | - | - |
| Autres inactifs | 138 | 8.8% | 3.4% | 87 | 8.7% | 5.4% | 51 | 9.1% | 2.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 256 | 16.4% | 2.6% | 183 | 18.4% | 4.2% | 73 | 13.0% | 1.3% | 18 | 5.8% | 1.0% |
| 2 personnes | 759 | 48.7% | 4.2% | 431 | 43.1% | 4.9% | 328 | 58.6% | 3.6% | 106 | 34.2% | 2.4% |
| 3 personnes | 235 | 15.1% | 2.6% | 177 | 17.8% | 3.9% | 58 | 10.3% | 1.3% | 69 | 22.3% | 1.8% |
| 4 personnes | 212 | 13.6% | 2.3% | 142 | 14.3% | 3.1% | 70 | 12.5% | 1.5% | 77 | 24.8% | 1.6% |
| 5 personnes et + | 96 | 6.1% | 1.8% | 65 | 6.5% | 2.5% | 31 | 5.5% | 1.1% | 40 | 12.9% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 280 | 17.9% | 1.8% | 200 | 20.1% | 2.8% | 79 | 14.2% | 1.0% | 112 | 36.3% | 1.5% |
| Non | 1279 | 82.1% | 3.5% | 799 | 79.9% | 4.5% | 481 | 85.8% | 2.6% | 197 | 63.7% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 685 | 43.9% | 5.8% | 420 | 42.1% | 7.5% | 264 | 47.2% | 4.2% | 133 | 43.0% | 4.0% |
| Agglo. - 20 000 hab | 358 | 22.9% | 4.0% | 222 | 22.3% | 5.2% | 135 | 24.2% | 2.9% | 62 | 19.9% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 192 | 12.3% | 2.8% | 140 | 14.0% | 4.2% | 52 | 9.2% | 1.4% | 32 | 10.5% | 1.8% |
| Agglo. + 100 000 hab | 270 | 17.3% | 1.8% | 177 | 17.7% | 2.4% | 93 | 16.6% | 1.2% | 58 | 18.6% | 1.0% |
| Agglo. Paris | 55 | 3.5% | 0.6% | 40 | 4.0% | 1.0% | 15 | 2.7% | 0.3% | 25 | 8.0% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 70 | 4.5% | 0.7% | 54 | 5.4% | 1.2% | 16 | 2.9% | 0.3% | 29 | 9.4% | 0.7% |
| Nord Pas de Calais | 85 | 5.4% | 2.6% | 53 | 5.3% | 3.5% | 31 | 5.6% | 1.9% | 6 | 2.0% | 0.6% |
| Lorraine | 63 | 4.0% | 3.3% | 44 | 4.4% | 4.7% | 19 | 3.5% | 2.0% | 17 | 5.5% | 3.1% |
| Alsace | 18 | 1.1% | 1.2% | 11 | 1.1% | 1.5% | 7 | 1.2% | 0.9% | 12 | 3.8% | 2.4% |
| Franche-Comté | 45 | 2.9% | 4.7% | 30 | 3.0% | 6.5% | 15 | 2.6% | 3.0% | 10 | 3.1% | 3.7% |
| Champagne Ardennes | 56 | 3.6% | 5.2% | 30 | 3.0% | 5.7% | 27 | 4.8% | 4.8% | 10 | 3.2% | 3.4% |
| Picardie | 65 | 4.2% | 4.2% | 31 | 3.1% | 4.2% | 34 | 6.1% | 4.3% | 15 | 4.7% | 3.4% |
| Bourgogne | 73 | 4.7% | 5.4% | 41 | 4.1% | 6.4% | 31 | 5.6% | 4.5% | 14 | 4.5% | 4.0% |
| Haute Normandie | 54 | 3.5% | 3.6% | 31 | 3.1% | 4.3% | 23 | 4.2% | 3.0% | 9 | 3.0% | 2.0% |
| Basse Normandie | 58 | 3.7% | 4.8% | 42 | 4.2% | 7.2% | 16 | 2.9% | 2.6% | 13 | 4.0% | 3.5% |
| Centre | 98 | 6.3% | 4.7% | 67 | 6.7% | 6.6% | 31 | 5.5% | 2.9% | 19 | 6.1% | 3.2% |
| Pays de Loire | 83 | 5.3% | 2.8% | 58 | 5.8% | 4.1% | 25 | 4.5% | 1.7% | 19 | 6.1% | 2.0% |
| Bretagne | 52 | 3.3% | 2.0% | 23 | 2.3% | 1.8% | 29 | 5.2% | 2.1% | 7 | 2.3% | 0.9% |
| Poitou Charentes | 89 | 5.7% | 6.0% | 63 | 6.3% | 8.9% | 26 | 4.6% | 3.3% | 12 | 4.0% | 3.0% |
| Aquitaine | 134 | 8.6% | 4.9% | 78 | 7.8% | 5.9% | 56 | 10.0% | 3.9% | 16 | 5.1% | 1.8% |
| Midi Pyrénées | 114 | 7.3% | 4.7% | 85 | 8.6% | 7.2% | 29 | 5.1% | 2.3% | 22 | 7.2% | 2.8% |
| Limousin | 60 | 3.8% | 9.7% | 32 | 3.2% | 10.8% | 28 | 5.0% | 8.7% | 4 | 1.4% | 2.9% |
| Auvergne | 54 | 3.5% | 4.8% | 31 | 3.1% | 5.8% | 23 | 4.1% | 3.9% | 12 | 3.7% | 3.9% |
| Rhône Alpes | 122 | 7.9% | 2.4% | 90 | 9.0% | 3.6% | 33 | 5.8% | 1.2% | 29 | 9.5% | 1.6% |
| Languedoc Roussillon | 73 | 4.7% | 3.2% | 49 | 4.9% | 4.5% | 24 | 4.4% | 2.1% | 14 | 4.6% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 92 | 5.9% | 2.1% | 57 | 5.7% | 2.8% | 35 | 6.3% | 1.5% | 22 | 7.0% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 651 | 41.7% | 2.0% | 416 | 41.6% | 2.5% | 235 | 42.0% | 1.4% | 212 | 68.4% | 1.5% |
| Presque tous les jours | 166 | 10.7% | 2.8% | 85 | 8.5% | 3.1% | 81 | 14.5% | 2.6% | 38 | 12.1% | 1.9% |
| 1 à 2 fois par semaine | 137 | 8.8% | 5.4% | 86 | 8.6% | 7.4% | 51 | 9.1% | 3.7% | 43 | 13.8% | 6.8% |
| 1 à 3 fois par mois | 30 | 1.9% | 5.7% | 20 | 2.0% | 9.8% | 10 | 1.7% | 3.1% | 1 | 0.3% | 1.7% |
| Moins souvent | 45 | 2.9% | 5.5% | 31 | 3.1% | 8.6% | 15 | 2.6% | 3.1% | 14 | 4.4% | 17.0% |
| Jamais | 4 | 0.2% | 3.0% | 1 | 0.1% | 1.2% | 3 | 0.5% | 6.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 73 | 4.7% | 3.9% | 52 | 5.2% | 6.6% | 20 | 3.6% | 1.9% | 4 | 1.4% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 97 | 6.2% | 3.4% | 63 | 6.3% | 5.9% | 34 | 6.0% | 1.9% | 9 | 2.8% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 192 | 12.3% | 3.1% | 131 | 13.1% | 5.0% | 61 | 10.9% | 1.7% | 11 | 3.5% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 262 | 16.8% | 4.0% | 133 | 13.3% | 4.3% | 129 | 23.1% | 3.7% | 23 | 7.5% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 370 | 23.7% | 3.4% | 232 | 23.2% | 4.4% | 138 | 24.7% | 2.4% | 59 | 19.0% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 230 | 14.7% | 3.3% | 168 | 16.9% | 4.5% | 62 | 11.0% | 1.9% | 84 | 27.2% | 2.8% |
| De 45 000 à moins de 65 000 euros par an | 161 | 10.3% | 2.3% | 104 | 10.4% | 2.9% | 57 | 10.2% | 1.8% | 71 | 22.9% | 1.9% |
| De 65 000 à moins de 80 000 euros par an | 18 | 1.1% | 0.9% | 16 | 1.6% | 1.4% | 2 | 0.3% | 0.2% | 8 | 2.6% | 0.6% |
| De 80 000 à moins de 115 000 euros par an | 9 | 0.6% | 0.7% | 7 | 0.7% | 1.0% | 2 | 0.3% | 0.4% | 9 | 2.8% | 1.0% |
| 115 000 euros et plus par an | 17 | 1.1% | 2.8% | 15 | 1.5% | 4.0% | 2 | 0.4% | 0.9% | 13 | 4.1% | 2.5% |
| Refus | 96 | 6.2% | 2.9% | 56 | 5.6% | 4.0% | 40 | 7.2% | 2.1% | 12 | 3.9% | 1.1% |
| Ne sait pas | 35 | 2.2% | 1.5% | 22 | 2.2% | 2.3% | 13 | 2.3% | 1.0% | 7 | 2.2% | 0.7% |
