L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 448 | 100.0% | 0.9% | 116 | 100.0% | 0.5% | 332 | 100.0% | 1.2% | 261 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 116 | 26.0% | 0.5% | 116 | 100.0% | 0.5% | - | - | - | 59 | 22.7% | 0.7% |
| Femme | 332 | 74.0% | 1.2% | - | - | - | 332 | 100.0% | 1.2% | 202 | 77.3% | 2.3% |
| Age | ||||||||||||
| 15 à 24 ans | 124 | 27.6% | 1.7% | 14 | 11.7% | 0.4% | 110 | 33.1% | 3.1% | 83 | 31.6% | 2.6% |
| 25 à 34 ans | 97 | 21.6% | 1.3% | 30 | 26.0% | 0.8% | 67 | 20.1% | 1.7% | 46 | 17.5% | 1.4% |
| 35 à 49 ans | 120 | 26.7% | 1.0% | 31 | 26.7% | 0.5% | 88 | 26.7% | 1.4% | 84 | 31.9% | 1.4% |
| 50 à 59 ans | 71 | 15.8% | 0.8% | 30 | 25.6% | 0.6% | 41 | 12.3% | 0.9% | 42 | 16.0% | 1.1% |
| 60 ans et plus | 37 | 8.3% | 0.2% | 12 | 9.9% | 0.2% | 26 | 7.8% | 0.3% | 8 | 2.9% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 233 | 52.1% | 1.0% | - | - | - | 233 | 70.3% | 1.0% | 134 | 51.1% | 1.9% |
| Personne de référence | 189 | 42.2% | 0.7% | 97 | 83.4% | 0.5% | 92 | 27.7% | 1.2% | 89 | 33.9% | 1.1% |
| Responsable des achats | 305 | 68.1% | 0.9% | 71 | 61.3% | 0.6% | 234 | 70.5% | 1.0% | 164 | 62.6% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.1% | 0.9% | 5 | 4.1% | 1.3% | - | - | - | - | - | - |
| Petits patrons | 16 | 3.6% | 1.0% | 7 | 5.8% | 0.6% | 9 | 2.8% | 1.8% | 14 | 5.4% | 1.0% |
| Affaires et Cadres | 98 | 21.9% | 1.9% | 29 | 25.3% | 1.0% | 69 | 20.7% | 3.2% | 92 | 35.1% | 2.0% |
| Professions intermédiaires | 70 | 15.5% | 1.0% | 10 | 8.6% | 0.3% | 60 | 18.0% | 1.7% | 50 | 19.0% | 0.9% |
| Employés | 92 | 20.5% | 1.1% | 21 | 18.2% | 1.0% | 71 | 21.3% | 1.2% | 40 | 15.3% | 2.2% |
| Ouvriers | 16 | 3.6% | 0.2% | 12 | 10.2% | 0.2% | 4 | 1.2% | 0.3% | - | - | - |
| Retraités | 28 | 6.3% | 0.2% | 8 | 6.8% | 0.1% | 20 | 6.2% | 0.3% | 1 | 0.5% | 0.5% |
| Autres inactifs | 123 | 27.5% | 1.2% | 25 | 21.0% | 0.6% | 99 | 29.8% | 1.5% | 65 | 24.7% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 1.1% | 0.6% | 5 | 4.1% | 1.1% | - | - | - | - | - | - |
| Petits patrons | 54 | 12.0% | 2.0% | 12 | 10.3% | 0.9% | 42 | 12.6% | 3.1% | 54 | 20.6% | 2.0% |
| Affaires et Cadres | 121 | 27.1% | 1.7% | 33 | 28.0% | 0.9% | 89 | 26.8% | 2.4% | 121 | 46.5% | 1.7% |
| Professions intermédiaires | 86 | 19.2% | 1.1% | 15 | 12.8% | 0.4% | 71 | 21.5% | 2.0% | 86 | 33.0% | 1.1% |
| Employés | 57 | 12.6% | 1.0% | 12 | 10.1% | 0.5% | 45 | 13.5% | 1.4% | - | - | - |
| Ouvriers | 32 | 7.2% | 0.3% | 12 | 10.2% | 0.2% | 21 | 6.2% | 0.5% | - | - | - |
| Retraités | 47 | 10.5% | 0.3% | 11 | 9.2% | 0.2% | 36 | 10.9% | 0.5% | - | - | - |
| Autres inactifs | 46 | 10.2% | 1.1% | 18 | 15.3% | 1.1% | 28 | 8.5% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 80 | 17.9% | 0.8% | 16 | 13.8% | 0.4% | 64 | 19.3% | 1.1% | 35 | 13.3% | 2.0% |
| 2 personnes | 132 | 29.6% | 0.7% | 34 | 28.9% | 0.4% | 99 | 29.8% | 1.1% | 68 | 25.9% | 1.5% |
| 3 personnes | 137 | 30.5% | 1.5% | 46 | 39.6% | 1.0% | 90 | 27.3% | 2.0% | 83 | 31.7% | 2.2% |
| 4 personnes | 56 | 12.5% | 0.6% | 12 | 10.4% | 0.3% | 44 | 13.3% | 0.9% | 44 | 16.7% | 0.9% |
| 5 personnes et + | 43 | 9.5% | 0.8% | 8 | 7.3% | 0.3% | 34 | 10.3% | 1.2% | 32 | 12.4% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 121 | 27.1% | 0.8% | 31 | 26.4% | 0.4% | 91 | 27.4% | 1.1% | 85 | 32.4% | 1.1% |
| Non | 326 | 72.9% | 0.9% | 86 | 73.6% | 0.5% | 241 | 72.6% | 1.3% | 177 | 67.6% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 9 | 1.9% | 0.1% | 3 | 2.7% | 0.1% | 5 | 1.6% | 0.1% | 6 | 2.3% | 0.2% |
| Agglo. - 20 000 hab | 6 | 1.3% | 0.1% | - | - | - | 6 | 1.8% | 0.1% | 2 | 0.9% | 0.1% |
| Agglo. 20 000 à 100 000 hab | 10 | 2.2% | 0.1% | 6 | 5.2% | 0.2% | 4 | 1.2% | 0.1% | 8 | 2.9% | 0.4% |
| Agglo. + 100 000 hab | 170 | 37.9% | 1.1% | 32 | 27.9% | 0.4% | 137 | 41.4% | 1.7% | 92 | 35.2% | 1.6% |
| Agglo. Paris | 254 | 56.7% | 3.0% | 75 | 64.3% | 1.8% | 179 | 54.0% | 4.0% | 154 | 58.7% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 262 | 58.5% | 2.7% | 79 | 68.2% | 1.7% | 183 | 55.2% | 3.7% | 157 | 60.2% | 3.6% |
| Nord Pas de Calais | 20 | 4.5% | 0.6% | 1 | 1.3% | 0.1% | 19 | 5.7% | 1.1% | 9 | 3.3% | 0.9% |
| Alsace | 16 | 3.5% | 1.0% | 7 | 6.3% | 1.0% | 8 | 2.5% | 1.0% | 11 | 4.3% | 2.3% |
| Franche-Comté | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.3% | 0.3% |
| Champagne Ardennes | 1 | 0.2% | 0.1% | 1 | 0.6% | 0.1% | - | - | - | - | - | - |
| Picardie | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.6% | 0.2% | 1 | 0.4% | 0.2% |
| Bourgogne | 0 | 0.1% | - | 0 | 0.3% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 2 | 0.5% | 0.1% | 2 | 1.8% | 0.3% | - | - | - | 2 | 0.8% | 0.4% |
| Centre | 3 | 0.6% | 0.1% | 1 | 0.7% | 0.1% | 2 | 0.6% | 0.2% | 3 | 1.1% | 0.5% |
| Pays de Loire | 6 | 1.4% | 0.2% | 1 | 1.1% | 0.1% | 5 | 1.5% | 0.3% | 5 | 1.8% | 0.5% |
| Aquitaine | 13 | 2.9% | 0.5% | 2 | 1.8% | 0.2% | 11 | 3.2% | 0.7% | 10 | 3.7% | 1.1% |
| Midi Pyrénées | 37 | 8.2% | 1.5% | 5 | 4.1% | 0.4% | 32 | 9.7% | 2.5% | 24 | 9.0% | 3.0% |
| Rhône Alpes | 34 | 7.5% | 0.7% | 9 | 7.4% | 0.3% | 25 | 7.6% | 0.9% | 15 | 5.9% | 0.8% |
| Languedoc Roussillon | 3 | 0.7% | 0.1% | 2 | 1.3% | 0.1% | 2 | 0.5% | 0.1% | 2 | 0.6% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 48 | 10.8% | 1.1% | 6 | 5.0% | 0.3% | 43 | 12.8% | 1.9% | 22 | 8.6% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 369 | 82.5% | 1.1% | 91 | 77.9% | 0.5% | 279 | 84.1% | 1.7% | 239 | 91.4% | 1.6% |
| Presque tous les jours | 40 | 8.9% | 0.7% | 11 | 9.1% | 0.4% | 29 | 8.8% | 0.9% | 19 | 7.3% | 1.0% |
| 1 à 2 fois par semaine | 17 | 3.7% | 0.7% | 6 | 5.4% | 0.5% | 10 | 3.1% | 0.7% | 3 | 1.3% | 0.5% |
| 1 à 3 fois par mois | 2 | 0.5% | 0.4% | - | - | - | 2 | 0.7% | 0.7% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 28 | 6.2% | 1.5% | 8 | 7.1% | 1.0% | 20 | 5.9% | 1.8% | 3 | 1.3% | 2.4% |
| De 9 000 à moins de 12 000 euros par an | 15 | 3.3% | 0.5% | 7 | 5.9% | 0.7% | 8 | 2.4% | 0.4% | 4 | 1.6% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 42 | 9.3% | 0.7% | 9 | 8.1% | 0.4% | 32 | 9.8% | 0.9% | 15 | 5.6% | 2.0% |
| De 18 000 à moins de 24 000 euros par an | 45 | 9.9% | 0.7% | - | - | - | 45 | 13.4% | 1.3% | 27 | 10.2% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 87 | 19.3% | 0.8% | 23 | 20.0% | 0.4% | 63 | 19.1% | 1.1% | 43 | 16.6% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 49 | 10.8% | 0.7% | 16 | 14.0% | 0.4% | 32 | 9.7% | 1.0% | 24 | 9.2% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 76 | 17.0% | 1.1% | 14 | 12.0% | 0.4% | 62 | 18.7% | 1.9% | 55 | 21.0% | 1.4% |
| De 65 000 à moins de 80 000 euros par an | 22 | 5.0% | 1.1% | 12 | 10.3% | 1.1% | 10 | 3.1% | 1.2% | 20 | 7.6% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 15 | 3.3% | 1.2% | 7 | 5.6% | 0.9% | 8 | 2.5% | 1.6% | 11 | 4.2% | 1.2% |
| 115 000 euros et plus par an | 11 | 2.5% | 1.8% | 6 | 5.0% | 1.6% | 5 | 1.6% | 2.3% | 11 | 4.2% | 2.2% |
| Refus | 26 | 5.7% | 0.8% | 6 | 5.5% | 0.5% | 19 | 5.8% | 1.0% | 18 | 7.0% | 1.7% |
| Ne sait pas | 34 | 7.6% | 1.5% | 8 | 6.5% | 0.8% | 27 | 8.0% | 2.0% | 30 | 11.5% | 3.2% |
