L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1289 | 100.0% | 2.5% | 1135 | 100.0% | 4.6% | 153 | 100.0% | 0.6% | 376 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 1135 | 88.1% | 4.6% | 1135 | 100.0% | 4.6% | - | - | - | 347 | 92.3% | 3.9% |
| Femme | 153 | 11.9% | 0.6% | - | - | - | 153 | 100.0% | 0.6% | 29 | 7.7% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 278 | 21.5% | 3.8% | 249 | 21.9% | 6.8% | 29 | 18.8% | 0.8% | 98 | 26.2% | 3.1% |
| 25 à 34 ans | 252 | 19.6% | 3.3% | 226 | 19.9% | 6.0% | 26 | 17.2% | 0.7% | 65 | 17.2% | 2.0% |
| 35 à 49 ans | 373 | 28.9% | 3.0% | 333 | 29.4% | 5.4% | 40 | 25.9% | 0.6% | 135 | 36.0% | 2.2% |
| 50 à 59 ans | 202 | 15.7% | 2.2% | 181 | 16.0% | 3.9% | 21 | 13.7% | 0.4% | 69 | 18.3% | 1.8% |
| 60 ans et plus | 183 | 14.2% | 1.2% | 146 | 12.8% | 2.2% | 37 | 24.4% | 0.4% | 9 | 2.3% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 122 | 9.5% | 0.5% | - | - | - | 122 | 79.5% | 0.5% | 24 | 6.3% | 0.3% |
| Personne de référence | 848 | 65.8% | 3.0% | 818 | 72.0% | 4.0% | 30 | 19.8% | 0.4% | 257 | 68.4% | 3.1% |
| Responsable des achats | 706 | 54.8% | 2.0% | 574 | 50.5% | 4.5% | 133 | 86.5% | 0.6% | 179 | 47.5% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.0% | 2.5% | 12 | 1.0% | 3.1% | 2 | 1.0% | 1.0% | - | - | - |
| Petits patrons | 35 | 2.7% | 2.1% | 35 | 3.1% | 3.1% | - | - | - | 31 | 8.2% | 2.1% |
| Affaires et Cadres | 94 | 7.3% | 1.8% | 83 | 7.4% | 2.8% | 10 | 6.7% | 0.5% | 85 | 22.5% | 1.8% |
| Professions intermédiaires | 177 | 13.7% | 2.6% | 165 | 14.5% | 4.8% | 12 | 8.0% | 0.4% | 156 | 41.6% | 2.8% |
| Employés | 198 | 15.4% | 2.4% | 147 | 12.9% | 6.8% | 51 | 33.3% | 0.8% | 17 | 4.4% | 0.9% |
| Ouvriers | 324 | 25.1% | 5.0% | 314 | 27.6% | 6.2% | 10 | 6.7% | 0.7% | 5 | 1.3% | 1.2% |
| Retraités | 161 | 12.5% | 1.3% | 130 | 11.4% | 2.2% | 31 | 20.4% | 0.5% | 1 | 0.3% | 0.5% |
| Autres inactifs | 288 | 22.3% | 2.8% | 251 | 22.1% | 6.6% | 37 | 24.0% | 0.6% | 82 | 21.7% | 2.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 1.5% | 2.3% | 16 | 1.4% | 3.9% | 2 | 1.6% | 0.6% | - | - | - |
| Petits patrons | 53 | 4.1% | 2.0% | 49 | 4.3% | 3.7% | 5 | 3.1% | 0.4% | 53 | 14.2% | 2.0% |
| Affaires et Cadres | 116 | 9.0% | 1.6% | 105 | 9.2% | 2.9% | 11 | 7.5% | 0.3% | 116 | 31.0% | 1.6% |
| Professions intermédiaires | 206 | 16.0% | 2.7% | 193 | 17.0% | 4.9% | 13 | 8.3% | 0.3% | 206 | 54.8% | 2.7% |
| Employés | 208 | 16.1% | 3.8% | 185 | 16.3% | 8.0% | 23 | 14.8% | 0.7% | - | - | - |
| Ouvriers | 378 | 29.4% | 4.0% | 336 | 29.6% | 6.6% | 42 | 27.5% | 0.9% | - | - | - |
| Retraités | 210 | 16.3% | 1.5% | 169 | 14.9% | 2.6% | 41 | 26.7% | 0.5% | - | - | - |
| Autres inactifs | 98 | 7.6% | 2.4% | 82 | 7.2% | 5.1% | 16 | 10.5% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 211 | 16.4% | 2.1% | 190 | 16.8% | 4.4% | 21 | 13.6% | 0.4% | 34 | 9.1% | 2.0% |
| 2 personnes | 343 | 26.6% | 1.9% | 295 | 26.0% | 3.4% | 48 | 31.1% | 0.5% | 86 | 22.8% | 2.0% |
| 3 personnes | 261 | 20.3% | 2.9% | 233 | 20.5% | 5.2% | 28 | 18.5% | 0.6% | 70 | 18.7% | 1.8% |
| 4 personnes | 277 | 21.5% | 3.0% | 240 | 21.2% | 5.3% | 37 | 24.0% | 0.8% | 115 | 30.6% | 2.4% |
| 5 personnes et + | 196 | 15.2% | 3.7% | 177 | 15.6% | 6.7% | 20 | 12.8% | 0.7% | 70 | 18.8% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 466 | 36.2% | 3.0% | 411 | 36.2% | 5.7% | 55 | 35.8% | 0.7% | 164 | 43.5% | 2.1% |
| Non | 823 | 63.8% | 2.3% | 724 | 63.8% | 4.1% | 99 | 64.2% | 0.5% | 212 | 56.5% | 2.2% |
| Habitat | ||||||||||||
| Communes rurales | 245 | 19.0% | 2.1% | 210 | 18.5% | 3.8% | 34 | 22.5% | 0.6% | 56 | 15.0% | 1.7% |
| Agglo. - 20 000 hab | 227 | 17.6% | 2.5% | 203 | 17.8% | 4.7% | 25 | 16.1% | 0.5% | 63 | 16.9% | 2.4% |
| Agglo. 20 000 à 100 000 hab | 178 | 13.8% | 2.6% | 146 | 12.9% | 4.4% | 32 | 21.0% | 0.9% | 35 | 9.4% | 2.0% |
| Agglo. + 100 000 hab | 375 | 29.1% | 2.4% | 336 | 29.6% | 4.5% | 39 | 25.2% | 0.5% | 123 | 32.6% | 2.1% |
| Agglo. Paris | 264 | 20.5% | 3.1% | 240 | 21.2% | 5.9% | 23 | 15.2% | 0.5% | 98 | 26.1% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 291 | 22.6% | 3.1% | 265 | 23.4% | 5.8% | 26 | 17.1% | 0.5% | 104 | 27.6% | 2.4% |
| Nord Pas de Calais | 104 | 8.1% | 3.2% | 103 | 9.0% | 6.7% | 1 | 0.8% | 0.1% | 25 | 6.6% | 2.6% |
| Lorraine | 52 | 4.0% | 2.7% | 44 | 3.9% | 4.7% | 8 | 5.5% | 0.8% | 11 | 2.8% | 1.9% |
| Alsace | 30 | 2.3% | 1.9% | 24 | 2.1% | 3.3% | 5 | 3.4% | 0.7% | 7 | 1.7% | 1.3% |
| Franche-Comté | 25 | 1.9% | 2.6% | 24 | 2.1% | 5.1% | 1 | 0.6% | 0.2% | 5 | 1.3% | 1.9% |
| Champagne Ardennes | 40 | 3.1% | 3.7% | 34 | 3.0% | 6.5% | 6 | 4.2% | 1.1% | 9 | 2.3% | 3.0% |
| Picardie | 28 | 2.2% | 1.8% | 17 | 1.5% | 2.2% | 12 | 7.6% | 1.5% | 4 | 0.9% | 0.8% |
| Bourgogne | 25 | 2.0% | 1.9% | 19 | 1.6% | 2.9% | 7 | 4.3% | 0.9% | 7 | 1.9% | 2.1% |
| Haute Normandie | 36 | 2.8% | 2.4% | 29 | 2.6% | 4.1% | 6 | 4.2% | 0.8% | 11 | 2.8% | 2.3% |
| Basse Normandie | 33 | 2.6% | 2.7% | 30 | 2.7% | 5.2% | 3 | 1.8% | 0.4% | 7 | 2.0% | 2.1% |
| Centre | 43 | 3.3% | 2.1% | 42 | 3.7% | 4.1% | 1 | 0.8% | 0.1% | 11 | 3.0% | 1.9% |
| Pays de Loire | 61 | 4.8% | 2.1% | 51 | 4.5% | 3.6% | 10 | 6.6% | 0.7% | 13 | 3.5% | 1.4% |
| Bretagne | 66 | 5.1% | 2.5% | 53 | 4.7% | 4.2% | 13 | 8.4% | 0.9% | 15 | 4.0% | 1.8% |
| Poitou Charentes | 28 | 2.2% | 1.9% | 27 | 2.3% | 3.7% | 1 | 0.8% | 0.2% | 9 | 2.4% | 2.1% |
| Aquitaine | 61 | 4.7% | 2.2% | 60 | 5.2% | 4.5% | 1 | 0.9% | 0.1% | 12 | 3.2% | 1.4% |
| Midi Pyrénées | 47 | 3.6% | 1.9% | 41 | 3.6% | 3.4% | 6 | 3.9% | 0.5% | 21 | 5.5% | 2.6% |
| Limousin | 7 | 0.5% | 1.1% | 6 | 0.5% | 1.9% | 1 | 0.9% | 0.4% | 0 | 0.1% | 0.1% |
| Auvergne | 33 | 2.6% | 3.0% | 24 | 2.1% | 4.4% | 10 | 6.2% | 1.6% | 11 | 2.8% | 3.6% |
| Rhône Alpes | 114 | 8.8% | 2.2% | 103 | 9.0% | 4.1% | 11 | 7.4% | 0.4% | 40 | 10.5% | 2.2% |
| Languedoc Roussillon | 49 | 3.8% | 2.1% | 40 | 3.5% | 3.7% | 9 | 5.8% | 0.7% | 17 | 4.5% | 2.3% |
| Provence Alpes Côte d'Azur, Corse | 116 | 9.0% | 2.7% | 102 | 9.0% | 5.0% | 14 | 9.0% | 0.6% | 39 | 10.4% | 2.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 889 | 68.9% | 2.7% | 781 | 68.8% | 4.7% | 107 | 70.1% | 0.6% | 321 | 85.3% | 2.2% |
| Presque tous les jours | 152 | 11.8% | 2.6% | 140 | 12.4% | 5.1% | 12 | 7.7% | 0.4% | 47 | 12.5% | 2.4% |
| 1 à 2 fois par semaine | 64 | 5.0% | 2.5% | 58 | 5.1% | 5.0% | 7 | 4.3% | 0.5% | 4 | 1.0% | 0.6% |
| 1 à 3 fois par mois | 3 | 0.2% | 0.6% | 1 | 0.1% | 0.5% | 2 | 1.3% | 0.7% | - | - | - |
| Moins souvent | 15 | 1.2% | 1.9% | 14 | 1.2% | 4.0% | 1 | 0.8% | 0.3% | 3 | 0.7% | 3.2% |
| Jamais | 6 | 0.5% | 4.9% | 6 | 0.5% | 7.1% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 66 | 5.1% | 3.6% | 56 | 5.0% | 7.1% | 10 | 6.5% | 0.9% | 4 | 1.0% | 2.6% |
| De 9 000 à moins de 12 000 euros par an | 49 | 3.8% | 1.7% | 36 | 3.1% | 3.4% | 13 | 8.6% | 0.7% | 2 | 0.6% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 143 | 11.1% | 2.3% | 130 | 11.5% | 5.0% | 13 | 8.5% | 0.4% | 6 | 1.7% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 178 | 13.8% | 2.7% | 151 | 13.3% | 4.9% | 27 | 17.5% | 0.8% | 40 | 10.7% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 286 | 22.2% | 2.6% | 258 | 22.8% | 4.9% | 28 | 18.1% | 0.5% | 89 | 23.8% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 221 | 17.2% | 3.2% | 202 | 17.8% | 5.4% | 19 | 12.5% | 0.6% | 72 | 19.3% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 143 | 11.1% | 2.1% | 123 | 10.8% | 3.4% | 20 | 13.4% | 0.6% | 75 | 20.0% | 2.0% |
| De 65 000 à moins de 80 000 euros par an | 30 | 2.4% | 1.6% | 28 | 2.5% | 2.5% | 2 | 1.4% | 0.3% | 17 | 4.5% | 1.3% |
| De 80 000 à moins de 115 000 euros par an | 24 | 1.9% | 1.9% | 23 | 2.0% | 3.1% | 1 | 0.6% | 0.2% | 13 | 3.5% | 1.4% |
| 115 000 euros et plus par an | 11 | 0.8% | 1.8% | 10 | 0.9% | 2.8% | 0 | 0.1% | 0.1% | 10 | 2.8% | 2.0% |
| Refus | 77 | 6.0% | 2.3% | 68 | 5.9% | 4.8% | 10 | 6.3% | 0.5% | 24 | 6.5% | 2.3% |
| Ne sait pas | 59 | 4.6% | 2.6% | 49 | 4.3% | 5.2% | 10 | 6.5% | 0.8% | 22 | 5.8% | 2.3% |
