L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2852 | 100.0% | 5.5% | 797 | 100.0% | 3.2% | 2056 | 100.0% | 7.6% | 926 | 100.0% | 5.3% |
| Sexe | ||||||||||||
| Homme | 797 | 27.9% | 3.2% | 797 | 100.0% | 3.2% | - | - | - | 280 | 30.3% | 3.2% |
| Femme | 2056 | 72.1% | 7.6% | - | - | - | 2056 | 100.0% | 7.6% | 646 | 69.7% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 401 | 14.1% | 5.5% | 89 | 11.2% | 2.4% | 312 | 15.2% | 8.7% | 158 | 17.0% | 5.0% |
| 25 à 34 ans | 401 | 14.1% | 5.3% | 99 | 12.5% | 2.7% | 302 | 14.7% | 7.8% | 155 | 16.7% | 4.7% |
| 35 à 49 ans | 888 | 31.1% | 7.1% | 284 | 35.6% | 4.6% | 604 | 29.4% | 9.6% | 411 | 44.3% | 6.7% |
| 50 à 59 ans | 518 | 18.2% | 5.5% | 160 | 20.1% | 3.4% | 358 | 17.4% | 7.6% | 152 | 16.5% | 3.9% |
| 60 ans et plus | 644 | 22.6% | 4.3% | 164 | 20.6% | 2.5% | 480 | 23.3% | 5.7% | 51 | 5.5% | 5.2% |
| Individu | ||||||||||||
| Ménagères | 1715 | 60.1% | 7.4% | - | - | - | 1715 | 83.4% | 7.4% | 512 | 55.2% | 7.2% |
| Personne de référence | 1237 | 43.4% | 4.4% | 674 | 84.6% | 3.3% | 563 | 27.4% | 7.3% | 342 | 37.0% | 4.2% |
| Responsable des achats | 2153 | 75.5% | 6.1% | 423 | 53.1% | 3.3% | 1730 | 84.2% | 7.6% | 650 | 70.1% | 5.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.8% | 4.1% | 7 | 0.9% | 1.9% | 14 | 0.7% | 9.6% | - | - | - |
| Petits patrons | 109 | 3.8% | 6.7% | 64 | 8.0% | 5.7% | 46 | 2.2% | 8.8% | 93 | 10.1% | 6.5% |
| Affaires et Cadres | 199 | 7.0% | 3.9% | 73 | 9.2% | 2.5% | 126 | 6.1% | 5.8% | 181 | 19.6% | 3.9% |
| Professions intermédiaires | 362 | 12.7% | 5.2% | 117 | 14.7% | 3.4% | 245 | 11.9% | 7.1% | 267 | 28.9% | 4.8% |
| Employés | 756 | 26.5% | 9.1% | 111 | 14.0% | 5.1% | 645 | 31.4% | 10.5% | 173 | 18.7% | 9.5% |
| Ouvriers | 318 | 11.2% | 5.0% | 179 | 22.5% | 3.6% | 139 | 6.8% | 10.1% | 33 | 3.6% | 8.2% |
| Retraités | 507 | 17.8% | 4.0% | 150 | 18.9% | 2.5% | 356 | 17.3% | 5.4% | 14 | 1.5% | 5.7% |
| Autres inactifs | 579 | 20.3% | 5.6% | 95 | 11.9% | 2.5% | 484 | 23.6% | 7.5% | 164 | 17.7% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 0.9% | 3.0% | 2 | 0.3% | 0.5% | 22 | 1.1% | 5.6% | - | - | - |
| Petits patrons | 171 | 6.0% | 6.5% | 59 | 7.4% | 4.5% | 112 | 5.4% | 8.4% | 171 | 18.4% | 6.5% |
| Affaires et Cadres | 328 | 11.5% | 4.5% | 81 | 10.2% | 2.3% | 247 | 12.0% | 6.8% | 328 | 35.5% | 4.5% |
| Professions intermédiaires | 427 | 15.0% | 5.6% | 140 | 17.6% | 3.6% | 287 | 13.9% | 7.8% | 427 | 46.1% | 5.6% |
| Employés | 382 | 13.4% | 7.1% | 111 | 13.9% | 4.8% | 271 | 13.2% | 8.8% | - | - | - |
| Ouvriers | 661 | 23.2% | 6.9% | 193 | 24.2% | 3.8% | 468 | 22.7% | 10.5% | - | - | - |
| Retraités | 621 | 21.8% | 4.3% | 171 | 21.5% | 2.6% | 450 | 21.9% | 5.7% | - | - | - |
| Autres inactifs | 238 | 8.3% | 5.8% | 39 | 4.9% | 2.4% | 199 | 9.7% | 7.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 481 | 16.9% | 4.8% | 97 | 12.2% | 2.2% | 384 | 18.7% | 6.8% | 71 | 7.7% | 4.1% |
| 2 personnes | 891 | 31.2% | 5.0% | 270 | 33.8% | 3.1% | 622 | 30.2% | 6.8% | 202 | 21.8% | 4.6% |
| 3 personnes | 581 | 20.4% | 6.4% | 164 | 20.6% | 3.6% | 417 | 20.3% | 9.1% | 244 | 26.4% | 6.4% |
| 4 personnes | 614 | 21.5% | 6.6% | 192 | 24.0% | 4.2% | 423 | 20.6% | 8.9% | 288 | 31.1% | 5.9% |
| 5 personnes et + | 285 | 10.0% | 5.3% | 75 | 9.4% | 2.8% | 211 | 10.3% | 7.7% | 120 | 13.0% | 4.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1017 | 35.6% | 6.6% | 290 | 36.4% | 4.1% | 726 | 35.3% | 8.8% | 470 | 50.8% | 6.1% |
| Non | 1836 | 64.4% | 5.1% | 506 | 63.6% | 2.9% | 1329 | 64.7% | 7.1% | 456 | 49.2% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 531 | 18.6% | 4.5% | 130 | 16.3% | 2.3% | 401 | 19.5% | 6.4% | 135 | 14.6% | 4.0% |
| Agglo. - 20 000 hab | 491 | 17.2% | 5.5% | 141 | 17.7% | 3.3% | 350 | 17.0% | 7.4% | 145 | 15.7% | 5.6% |
| Agglo. 20 000 à 100 000 hab | 406 | 14.2% | 5.8% | 112 | 14.0% | 3.3% | 294 | 14.3% | 8.1% | 98 | 10.6% | 5.4% |
| Agglo. + 100 000 hab | 915 | 32.1% | 5.9% | 271 | 34.0% | 3.6% | 644 | 31.3% | 8.1% | 308 | 33.3% | 5.4% |
| Agglo. Paris | 509 | 17.9% | 6.0% | 142 | 17.9% | 3.5% | 367 | 17.9% | 8.2% | 239 | 25.8% | 6.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 561 | 19.7% | 5.9% | 149 | 18.7% | 3.3% | 412 | 20.1% | 8.3% | 260 | 28.1% | 6.0% |
| Nord Pas de Calais | 163 | 5.7% | 5.1% | 59 | 7.4% | 3.9% | 104 | 5.1% | 6.2% | 57 | 6.1% | 6.0% |
| Lorraine | 130 | 4.5% | 6.7% | 47 | 5.9% | 5.0% | 83 | 4.0% | 8.3% | 30 | 3.2% | 5.3% |
| Alsace | 111 | 3.9% | 7.3% | 18 | 2.2% | 2.4% | 93 | 4.5% | 11.8% | 24 | 2.6% | 4.9% |
| Franche-Comté | 56 | 1.9% | 5.8% | 13 | 1.7% | 2.8% | 42 | 2.1% | 8.7% | 14 | 1.6% | 5.5% |
| Champagne Ardennes | 55 | 1.9% | 5.1% | 14 | 1.8% | 2.8% | 41 | 2.0% | 7.3% | 8 | 0.9% | 2.9% |
| Picardie | 74 | 2.6% | 4.8% | 15 | 1.9% | 2.0% | 59 | 2.9% | 7.4% | 20 | 2.2% | 4.7% |
| Bourgogne | 53 | 1.9% | 4.0% | 11 | 1.4% | 1.7% | 42 | 2.1% | 6.0% | 11 | 1.1% | 3.0% |
| Haute Normandie | 66 | 2.3% | 4.4% | 22 | 2.8% | 3.1% | 44 | 2.1% | 5.7% | 22 | 2.4% | 4.7% |
| Basse Normandie | 63 | 2.2% | 5.2% | 21 | 2.7% | 3.7% | 41 | 2.0% | 6.6% | 12 | 1.2% | 3.3% |
| Centre | 111 | 3.9% | 5.3% | 47 | 5.9% | 4.7% | 64 | 3.1% | 5.9% | 23 | 2.4% | 3.8% |
| Pays de Loire | 157 | 5.5% | 5.3% | 57 | 7.2% | 4.0% | 100 | 4.9% | 6.5% | 46 | 5.0% | 4.9% |
| Bretagne | 100 | 3.5% | 3.8% | 33 | 4.1% | 2.5% | 68 | 3.3% | 4.9% | 30 | 3.2% | 3.6% |
| Poitou Charentes | 66 | 2.3% | 4.5% | 16 | 2.1% | 2.3% | 50 | 2.4% | 6.5% | 13 | 1.5% | 3.2% |
| Aquitaine | 170 | 6.0% | 6.2% | 59 | 7.4% | 4.5% | 111 | 5.4% | 7.7% | 56 | 6.1% | 6.4% |
| Midi Pyrénées | 125 | 4.4% | 5.1% | 25 | 3.1% | 2.1% | 100 | 4.9% | 7.9% | 39 | 4.2% | 5.0% |
| Limousin | 32 | 1.1% | 5.1% | 8 | 1.0% | 2.8% | 23 | 1.1% | 7.3% | 6 | 0.6% | 3.9% |
| Auvergne | 63 | 2.2% | 5.6% | 14 | 1.8% | 2.6% | 49 | 2.4% | 8.4% | 22 | 2.4% | 7.5% |
| Rhône Alpes | 293 | 10.3% | 5.7% | 76 | 9.5% | 3.0% | 217 | 10.6% | 8.1% | 103 | 11.2% | 5.6% |
| Languedoc Roussillon | 136 | 4.8% | 6.0% | 36 | 4.5% | 3.3% | 101 | 4.9% | 8.4% | 43 | 4.7% | 5.9% |
| Provence Alpes Côte d'Azur, Corse | 267 | 9.4% | 6.1% | 56 | 7.0% | 2.7% | 211 | 10.3% | 9.2% | 87 | 9.3% | 5.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1895 | 66.4% | 5.7% | 550 | 69.0% | 3.3% | 1345 | 65.5% | 8.1% | 780 | 84.2% | 5.4% |
| Presque tous les jours | 308 | 10.8% | 5.2% | 87 | 10.9% | 3.2% | 221 | 10.8% | 7.0% | 82 | 8.8% | 4.2% |
| 1 à 2 fois par semaine | 150 | 5.3% | 5.9% | 50 | 6.3% | 4.3% | 101 | 4.9% | 7.3% | 36 | 3.9% | 5.7% |
| 1 à 3 fois par mois | 38 | 1.3% | 7.3% | 1 | 0.2% | 0.6% | 37 | 1.8% | 11.6% | 2 | 0.3% | 4.0% |
| Moins souvent | 38 | 1.3% | 4.6% | 9 | 1.1% | 2.5% | 29 | 1.4% | 6.3% | 5 | 0.5% | 6.2% |
| Jamais | 5 | 0.2% | 4.1% | 3 | 0.4% | 3.9% | 2 | 0.1% | 4.6% | 5 | 0.6% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 117 | 4.1% | 6.3% | 27 | 3.4% | 3.4% | 90 | 4.4% | 8.4% | 3 | 0.3% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 170 | 6.0% | 6.0% | 16 | 2.0% | 1.5% | 154 | 7.5% | 8.6% | 13 | 1.4% | 5.0% |
| De 12 000 à moins de 18 000 euros par an | 342 | 12.0% | 5.6% | 74 | 9.3% | 2.8% | 268 | 13.0% | 7.7% | 33 | 3.6% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 390 | 13.7% | 5.9% | 110 | 13.9% | 3.6% | 280 | 13.6% | 8.0% | 83 | 8.9% | 6.1% |
| De 24 000 à moins de 36 000 euros par an | 583 | 20.4% | 5.3% | 202 | 25.4% | 3.8% | 381 | 18.5% | 6.7% | 172 | 18.6% | 5.1% |
| De 36 000 à moins de 45 000 euros par an | 426 | 14.9% | 6.1% | 141 | 17.7% | 3.8% | 285 | 13.9% | 8.7% | 187 | 20.2% | 6.1% |
| De 45 000 à moins de 65 000 euros par an | 335 | 11.8% | 4.9% | 97 | 12.2% | 2.7% | 238 | 11.6% | 7.3% | 183 | 19.8% | 4.8% |
| De 65 000 à moins de 80 000 euros par an | 88 | 3.1% | 4.5% | 30 | 3.7% | 2.6% | 58 | 2.8% | 7.0% | 50 | 5.4% | 3.8% |
| De 80 000 à moins de 115 000 euros par an | 70 | 2.5% | 5.6% | 23 | 2.9% | 3.1% | 48 | 2.3% | 9.4% | 55 | 6.0% | 6.0% |
| 115 000 euros et plus par an | 28 | 1.0% | 4.7% | 17 | 2.1% | 4.5% | 12 | 0.6% | 5.1% | 28 | 3.0% | 5.4% |
| Refus | 173 | 6.1% | 5.2% | 44 | 5.5% | 3.1% | 130 | 6.3% | 6.6% | 49 | 5.3% | 4.6% |
| Ne sait pas | 130 | 4.6% | 5.7% | 17 | 2.1% | 1.8% | 113 | 5.5% | 8.5% | 70 | 7.6% | 7.5% |
