L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2412 | 100.0% | 4.7% | 1108 | 100.0% | 4.5% | 1303 | 100.0% | 4.8% | 1117 | 100.0% | 6.4% |
| Sexe | ||||||||||||
| Homme | 1108 | 46.0% | 4.5% | 1108 | 100.0% | 4.5% | - | - | - | 510 | 45.7% | 5.8% |
| Femme | 1303 | 54.0% | 4.8% | - | - | - | 1303 | 100.0% | 4.8% | 607 | 54.3% | 7.0% |
| Age | ||||||||||||
| 15 à 24 ans | 231 | 9.6% | 3.2% | 114 | 10.3% | 3.1% | 117 | 9.0% | 3.3% | 165 | 14.8% | 5.2% |
| 25 à 34 ans | 203 | 8.4% | 2.7% | 112 | 10.1% | 3.0% | 91 | 7.0% | 2.3% | 122 | 11.0% | 3.7% |
| 35 à 49 ans | 439 | 18.2% | 3.5% | 199 | 17.9% | 3.2% | 240 | 18.4% | 3.8% | 349 | 31.2% | 5.7% |
| 50 à 59 ans | 527 | 21.8% | 5.6% | 247 | 22.3% | 5.3% | 280 | 21.4% | 6.0% | 362 | 32.4% | 9.3% |
| 60 ans et plus | 1012 | 42.0% | 6.7% | 437 | 39.4% | 6.7% | 575 | 44.1% | 6.8% | 118 | 10.6% | 12.0% |
| Individu | ||||||||||||
| Ménagères | 1142 | 47.4% | 4.9% | - | - | - | 1142 | 87.6% | 4.9% | 495 | 44.4% | 7.0% |
| Personne de référence | 1357 | 56.3% | 4.8% | 930 | 83.9% | 4.6% | 427 | 32.8% | 5.5% | 528 | 47.3% | 6.4% |
| Responsable des achats | 1706 | 70.7% | 4.8% | 602 | 54.3% | 4.7% | 1104 | 84.7% | 4.8% | 737 | 66.0% | 6.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.2% | 1.1% | 5 | 0.4% | 1.3% | 1 | 0.1% | 0.8% | - | - | - |
| Petits patrons | 53 | 2.2% | 3.2% | 37 | 3.4% | 3.4% | 15 | 1.2% | 3.0% | 52 | 4.7% | 3.6% |
| Affaires et Cadres | 489 | 20.3% | 9.6% | 244 | 22.0% | 8.3% | 245 | 18.8% | 11.3% | 451 | 40.4% | 9.7% |
| Professions intermédiaires | 362 | 15.0% | 5.3% | 149 | 13.4% | 4.3% | 213 | 16.4% | 6.2% | 326 | 29.2% | 5.8% |
| Employés | 156 | 6.5% | 1.9% | 63 | 5.7% | 2.9% | 93 | 7.1% | 1.5% | 44 | 4.0% | 2.4% |
| Ouvriers | 80 | 3.3% | 1.2% | 70 | 6.3% | 1.4% | 10 | 0.8% | 0.7% | 9 | 0.8% | 2.3% |
| Retraités | 835 | 34.6% | 6.6% | 381 | 34.4% | 6.4% | 455 | 34.9% | 6.8% | 36 | 3.2% | 14.6% |
| Autres inactifs | 430 | 17.9% | 4.2% | 160 | 14.4% | 4.2% | 271 | 20.8% | 4.2% | 198 | 17.7% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.5% | 1.4% | 5 | 0.5% | 1.3% | 6 | 0.4% | 1.5% | - | - | - |
| Petits patrons | 81 | 3.3% | 3.1% | 41 | 3.7% | 3.2% | 39 | 3.0% | 3.0% | 81 | 7.2% | 3.1% |
| Affaires et Cadres | 648 | 26.9% | 9.0% | 296 | 26.7% | 8.3% | 353 | 27.1% | 9.6% | 648 | 58.1% | 9.0% |
| Professions intermédiaires | 387 | 16.1% | 5.1% | 173 | 15.6% | 4.4% | 215 | 16.5% | 5.9% | 387 | 34.7% | 5.1% |
| Employés | 130 | 5.4% | 2.4% | 62 | 5.6% | 2.7% | 68 | 5.2% | 2.2% | - | - | - |
| Ouvriers | 103 | 4.3% | 1.1% | 65 | 5.9% | 1.3% | 38 | 2.9% | 0.9% | - | - | - |
| Retraités | 901 | 37.4% | 6.2% | 405 | 36.6% | 6.2% | 496 | 38.1% | 6.3% | - | - | - |
| Autres inactifs | 149 | 6.2% | 3.6% | 61 | 5.5% | 3.8% | 89 | 6.8% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 488 | 20.2% | 4.9% | 146 | 13.2% | 3.4% | 342 | 26.3% | 6.1% | 126 | 11.3% | 7.3% |
| 2 personnes | 1079 | 44.8% | 6.0% | 530 | 47.8% | 6.1% | 549 | 42.1% | 6.0% | 356 | 31.9% | 8.1% |
| 3 personnes | 333 | 13.8% | 3.7% | 170 | 15.3% | 3.8% | 164 | 12.6% | 3.6% | 219 | 19.6% | 5.7% |
| 4 personnes | 342 | 14.2% | 3.7% | 182 | 16.4% | 4.0% | 160 | 12.3% | 3.3% | 288 | 25.8% | 5.9% |
| 5 personnes et + | 169 | 7.0% | 3.1% | 80 | 7.2% | 3.1% | 89 | 6.8% | 3.2% | 127 | 11.4% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 478 | 19.8% | 3.1% | 229 | 20.6% | 3.2% | 249 | 19.1% | 3.0% | 390 | 34.9% | 5.0% |
| Non | 1934 | 80.2% | 5.3% | 880 | 79.4% | 5.0% | 1054 | 80.9% | 5.6% | 727 | 65.1% | 7.5% |
| Habitat | ||||||||||||
| Communes rurales | 289 | 12.0% | 2.4% | 117 | 10.6% | 2.1% | 171 | 13.1% | 2.7% | 116 | 10.4% | 3.5% |
| Agglo. - 20 000 hab | 234 | 9.7% | 2.6% | 109 | 9.8% | 2.5% | 125 | 9.6% | 2.7% | 119 | 10.6% | 4.6% |
| Agglo. 20 000 à 100 000 hab | 256 | 10.6% | 3.7% | 133 | 12.0% | 4.0% | 123 | 9.4% | 3.4% | 102 | 9.1% | 5.6% |
| Agglo. + 100 000 hab | 831 | 34.5% | 5.4% | 395 | 35.6% | 5.3% | 436 | 33.5% | 5.5% | 373 | 33.4% | 6.5% |
| Agglo. Paris | 801 | 33.2% | 9.4% | 354 | 31.9% | 8.7% | 448 | 34.3% | 10.0% | 407 | 36.5% | 10.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 838 | 34.7% | 8.8% | 370 | 33.4% | 8.1% | 468 | 35.9% | 9.4% | 427 | 38.2% | 9.8% |
| Nord Pas de Calais | 74 | 3.1% | 2.3% | 32 | 2.9% | 2.1% | 42 | 3.2% | 2.5% | 35 | 3.2% | 3.7% |
| Lorraine | 77 | 3.2% | 4.0% | 44 | 4.0% | 4.8% | 32 | 2.5% | 3.2% | 32 | 2.8% | 5.7% |
| Alsace | 29 | 1.2% | 1.9% | 14 | 1.3% | 1.9% | 14 | 1.1% | 1.8% | 24 | 2.1% | 4.9% |
| Franche-Comté | 40 | 1.7% | 4.2% | 19 | 1.7% | 4.0% | 21 | 1.6% | 4.3% | 18 | 1.6% | 6.7% |
| Champagne Ardennes | 28 | 1.1% | 2.5% | 10 | 0.9% | 2.0% | 17 | 1.3% | 3.1% | 9 | 0.8% | 3.1% |
| Picardie | 36 | 1.5% | 2.3% | 17 | 1.6% | 2.3% | 19 | 1.4% | 2.4% | 20 | 1.8% | 4.6% |
| Bourgogne | 53 | 2.2% | 3.9% | 21 | 1.9% | 3.3% | 32 | 2.5% | 4.6% | 18 | 1.6% | 5.2% |
| Haute Normandie | 69 | 2.9% | 4.7% | 36 | 3.3% | 5.1% | 33 | 2.5% | 4.3% | 29 | 2.6% | 6.3% |
| Basse Normandie | 34 | 1.4% | 2.8% | 12 | 1.1% | 2.1% | 22 | 1.7% | 3.5% | 17 | 1.5% | 4.7% |
| Centre | 64 | 2.6% | 3.0% | 33 | 3.0% | 3.3% | 31 | 2.4% | 2.9% | 23 | 2.1% | 3.9% |
| Pays de Loire | 92 | 3.8% | 3.1% | 48 | 4.3% | 3.4% | 45 | 3.4% | 2.9% | 58 | 5.2% | 6.2% |
| Bretagne | 100 | 4.1% | 3.7% | 45 | 4.1% | 3.5% | 55 | 4.2% | 4.0% | 45 | 4.0% | 5.4% |
| Poitou Charentes | 53 | 2.2% | 3.6% | 32 | 2.9% | 4.5% | 21 | 1.6% | 2.7% | 17 | 1.5% | 4.1% |
| Aquitaine | 120 | 5.0% | 4.3% | 54 | 4.8% | 4.1% | 66 | 5.1% | 4.6% | 47 | 4.2% | 5.3% |
| Midi Pyrénées | 116 | 4.8% | 4.8% | 49 | 4.4% | 4.1% | 68 | 5.2% | 5.4% | 55 | 4.9% | 7.0% |
| Limousin | 21 | 0.9% | 3.3% | 8 | 0.7% | 2.5% | 13 | 1.0% | 4.1% | 9 | 0.9% | 6.3% |
| Auvergne | 51 | 2.1% | 4.5% | 20 | 1.8% | 3.6% | 32 | 2.4% | 5.4% | 20 | 1.8% | 6.7% |
| Rhône Alpes | 211 | 8.8% | 4.1% | 97 | 8.7% | 3.9% | 114 | 8.8% | 4.3% | 86 | 7.7% | 4.7% |
| Languedoc Roussillon | 84 | 3.5% | 3.7% | 40 | 3.6% | 3.7% | 44 | 3.4% | 3.7% | 41 | 3.7% | 5.6% |
| Provence Alpes Côte d'Azur, Corse | 222 | 9.2% | 5.1% | 108 | 9.7% | 5.2% | 115 | 8.8% | 5.0% | 88 | 7.9% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1765 | 73.2% | 5.3% | 824 | 74.3% | 5.0% | 941 | 72.2% | 5.7% | 929 | 83.2% | 6.4% |
| Presque tous les jours | 331 | 13.7% | 5.6% | 151 | 13.7% | 5.5% | 179 | 13.8% | 5.7% | 155 | 13.9% | 8.0% |
| 1 à 2 fois par semaine | 95 | 3.9% | 3.7% | 33 | 2.9% | 2.8% | 63 | 4.8% | 4.5% | 20 | 1.8% | 3.2% |
| 1 à 3 fois par mois | 25 | 1.1% | 4.9% | 16 | 1.5% | 7.9% | 9 | 0.7% | 3.0% | 7 | 0.7% | 12.6% |
| Moins souvent | 14 | 0.6% | 1.8% | 3 | 0.2% | 0.7% | 12 | 0.9% | 2.6% | 1 | 0.1% | 1.4% |
| Jamais | 3 | 0.1% | 2.3% | 3 | 0.3% | 3.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 1.6% | 2.1% | 18 | 1.6% | 2.3% | 21 | 1.6% | 2.0% | 10 | 0.9% | 6.9% |
| De 9 000 à moins de 12 000 euros par an | 37 | 1.5% | 1.3% | 11 | 1.0% | 1.1% | 25 | 1.9% | 1.4% | 7 | 0.6% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 117 | 4.9% | 1.9% | 50 | 4.5% | 1.9% | 67 | 5.2% | 1.9% | 18 | 1.6% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 173 | 7.2% | 2.6% | 59 | 5.4% | 1.9% | 114 | 8.7% | 3.2% | 52 | 4.7% | 3.8% |
| De 24 000 à moins de 36 000 euros par an | 428 | 17.7% | 3.9% | 165 | 14.9% | 3.1% | 263 | 20.2% | 4.6% | 156 | 14.0% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 361 | 15.0% | 5.1% | 181 | 16.3% | 4.8% | 180 | 13.8% | 5.5% | 179 | 16.1% | 5.9% |
| De 45 000 à moins de 65 000 euros par an | 565 | 23.4% | 8.2% | 291 | 26.2% | 8.0% | 274 | 21.0% | 8.4% | 278 | 24.9% | 7.3% |
| De 65 000 à moins de 80 000 euros par an | 226 | 9.4% | 11.6% | 116 | 10.4% | 10.3% | 111 | 8.5% | 13.3% | 135 | 12.1% | 10.4% |
| De 80 000 à moins de 115 000 euros par an | 146 | 6.0% | 11.6% | 95 | 8.6% | 12.9% | 50 | 3.8% | 9.8% | 95 | 8.5% | 10.4% |
| 115 000 euros et plus par an | 58 | 2.4% | 9.7% | 32 | 2.9% | 8.6% | 26 | 2.0% | 11.4% | 53 | 4.7% | 10.3% |
| Refus | 172 | 7.1% | 5.1% | 62 | 5.6% | 4.5% | 110 | 8.4% | 5.6% | 71 | 6.4% | 6.6% |
| Ne sait pas | 90 | 3.7% | 3.9% | 28 | 2.5% | 3.0% | 62 | 4.7% | 4.7% | 62 | 5.5% | 6.6% |
