L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2390 | 100.0% | 4.6% | 951 | 100.0% | 3.8% | 1439 | 100.0% | 5.3% | 688 | 100.0% | 3.9% |
| Sexe | ||||||||||||
| Homme | 951 | 39.8% | 3.8% | 951 | 100.0% | 3.8% | - | - | - | 295 | 42.9% | 3.4% |
| Femme | 1439 | 60.2% | 5.3% | - | - | - | 1439 | 100.0% | 5.3% | 393 | 57.1% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 332 | 13.9% | 4.6% | 173 | 18.2% | 4.7% | 159 | 11.1% | 4.4% | 124 | 18.1% | 4.0% |
| 25 à 34 ans | 289 | 12.1% | 3.8% | 119 | 12.5% | 3.2% | 170 | 11.8% | 4.4% | 108 | 15.7% | 3.3% |
| 35 à 49 ans | 537 | 22.5% | 4.3% | 230 | 24.1% | 3.7% | 307 | 21.3% | 4.9% | 240 | 34.9% | 3.9% |
| 50 à 59 ans | 516 | 21.6% | 5.5% | 205 | 21.5% | 4.4% | 311 | 21.6% | 6.6% | 172 | 25.0% | 4.4% |
| 60 ans et plus | 717 | 30.0% | 4.8% | 225 | 23.7% | 3.4% | 492 | 34.2% | 5.8% | 44 | 6.3% | 4.4% |
| Individu | ||||||||||||
| Ménagères | 1245 | 52.1% | 5.4% | - | - | - | 1245 | 86.5% | 5.4% | 334 | 48.5% | 4.7% |
| Personne de référence | 1169 | 48.9% | 4.2% | 736 | 77.4% | 3.6% | 433 | 30.1% | 5.6% | 274 | 39.8% | 3.3% |
| Responsable des achats | 1750 | 73.2% | 4.9% | 501 | 52.7% | 3.9% | 1249 | 86.8% | 5.5% | 476 | 69.3% | 4.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.6% | 2.7% | 7 | 0.8% | 2.0% | 7 | 0.5% | 4.5% | - | - | - |
| Petits patrons | 75 | 3.1% | 4.6% | 46 | 4.9% | 4.2% | 28 | 2.0% | 5.4% | 69 | 10.0% | 4.8% |
| Affaires et Cadres | 147 | 6.2% | 2.9% | 72 | 7.6% | 2.5% | 75 | 5.2% | 3.5% | 128 | 18.7% | 2.8% |
| Professions intermédiaires | 273 | 11.4% | 4.0% | 112 | 11.8% | 3.3% | 161 | 11.2% | 4.6% | 217 | 31.6% | 3.9% |
| Employés | 460 | 19.3% | 5.5% | 108 | 11.4% | 5.0% | 352 | 24.5% | 5.7% | 101 | 14.7% | 5.5% |
| Ouvriers | 266 | 11.1% | 4.1% | 186 | 19.6% | 3.7% | 80 | 5.6% | 5.8% | 22 | 3.2% | 5.5% |
| Retraités | 626 | 26.2% | 5.0% | 214 | 22.5% | 3.6% | 412 | 28.6% | 6.2% | 16 | 2.3% | 6.3% |
| Autres inactifs | 528 | 22.1% | 5.1% | 204 | 21.5% | 5.4% | 324 | 22.5% | 5.0% | 135 | 19.6% | 4.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.6% | 1.9% | 4 | 0.5% | 1.0% | 11 | 0.8% | 2.8% | - | - | - |
| Petits patrons | 131 | 5.5% | 5.0% | 60 | 6.3% | 4.6% | 71 | 5.0% | 5.3% | 131 | 19.1% | 5.0% |
| Affaires et Cadres | 231 | 9.7% | 3.2% | 95 | 10.0% | 2.7% | 136 | 9.4% | 3.7% | 231 | 33.6% | 3.2% |
| Professions intermédiaires | 326 | 13.6% | 4.3% | 140 | 14.7% | 3.6% | 185 | 12.9% | 5.1% | 326 | 47.3% | 4.3% |
| Employés | 309 | 13.0% | 5.7% | 109 | 11.5% | 4.7% | 200 | 13.9% | 6.5% | - | - | - |
| Ouvriers | 470 | 19.7% | 4.9% | 210 | 22.1% | 4.1% | 260 | 18.1% | 5.8% | - | - | - |
| Retraités | 683 | 28.6% | 4.7% | 237 | 24.9% | 3.6% | 446 | 31.0% | 5.7% | - | - | - |
| Autres inactifs | 224 | 9.4% | 5.5% | 95 | 10.0% | 6.0% | 129 | 8.9% | 5.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 435 | 18.2% | 4.3% | 134 | 14.1% | 3.1% | 301 | 20.9% | 5.3% | 47 | 6.8% | 2.7% |
| 2 personnes | 873 | 36.5% | 4.9% | 333 | 35.0% | 3.8% | 540 | 37.6% | 5.9% | 177 | 25.8% | 4.1% |
| 3 personnes | 410 | 17.2% | 4.5% | 186 | 19.6% | 4.1% | 224 | 15.6% | 4.9% | 153 | 22.2% | 4.0% |
| 4 personnes | 436 | 18.3% | 4.7% | 183 | 19.2% | 4.0% | 253 | 17.6% | 5.3% | 196 | 28.5% | 4.0% |
| 5 personnes et + | 235 | 9.8% | 4.4% | 115 | 12.1% | 4.4% | 120 | 8.4% | 4.4% | 115 | 16.7% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 653 | 27.3% | 4.2% | 285 | 30.0% | 4.0% | 368 | 25.6% | 4.4% | 298 | 43.3% | 3.9% |
| Non | 1736 | 72.7% | 4.8% | 665 | 70.0% | 3.8% | 1071 | 74.4% | 5.7% | 390 | 56.7% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 491 | 20.5% | 4.1% | 168 | 17.7% | 3.0% | 322 | 22.4% | 5.2% | 128 | 18.6% | 3.8% |
| Agglo. - 20 000 hab | 418 | 17.5% | 4.6% | 168 | 17.7% | 3.9% | 250 | 17.4% | 5.3% | 134 | 19.5% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 328 | 13.7% | 4.7% | 134 | 14.1% | 4.0% | 194 | 13.5% | 5.4% | 59 | 8.5% | 3.2% |
| Agglo. + 100 000 hab | 765 | 32.0% | 5.0% | 317 | 33.4% | 4.2% | 448 | 31.1% | 5.6% | 238 | 34.5% | 4.2% |
| Agglo. Paris | 387 | 16.2% | 4.5% | 163 | 17.1% | 4.0% | 224 | 15.5% | 5.0% | 130 | 18.8% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 440 | 18.4% | 4.6% | 173 | 18.2% | 3.8% | 267 | 18.6% | 5.3% | 154 | 22.4% | 3.5% |
| Nord Pas de Calais | 149 | 6.2% | 4.6% | 71 | 7.5% | 4.7% | 78 | 5.4% | 4.6% | 35 | 5.1% | 3.7% |
| Lorraine | 71 | 3.0% | 3.7% | 32 | 3.4% | 3.5% | 39 | 2.7% | 3.9% | 9 | 1.2% | 1.5% |
| Alsace | 30 | 1.3% | 2.0% | 15 | 1.5% | 2.0% | 15 | 1.1% | 2.0% | 9 | 1.4% | 1.9% |
| Franche-Comté | 42 | 1.7% | 4.4% | 14 | 1.4% | 3.0% | 28 | 1.9% | 5.7% | 15 | 2.2% | 5.7% |
| Champagne Ardennes | 57 | 2.4% | 5.3% | 27 | 2.8% | 5.1% | 31 | 2.1% | 5.4% | 9 | 1.2% | 3.0% |
| Picardie | 79 | 3.3% | 5.1% | 29 | 3.1% | 4.0% | 49 | 3.4% | 6.2% | 15 | 2.1% | 3.4% |
| Bourgogne | 40 | 1.7% | 3.0% | 15 | 1.6% | 2.3% | 25 | 1.7% | 3.6% | 13 | 1.8% | 3.6% |
| Haute Normandie | 77 | 3.2% | 5.2% | 33 | 3.4% | 4.6% | 44 | 3.1% | 5.7% | 38 | 5.5% | 8.1% |
| Basse Normandie | 34 | 1.4% | 2.8% | 19 | 2.0% | 3.3% | 14 | 1.0% | 2.3% | 5 | 0.7% | 1.4% |
| Centre | 87 | 3.6% | 4.1% | 31 | 3.3% | 3.1% | 55 | 3.8% | 5.1% | 14 | 2.1% | 2.4% |
| Pays de Loire | 145 | 6.0% | 4.9% | 51 | 5.4% | 3.6% | 93 | 6.5% | 6.1% | 44 | 6.4% | 4.6% |
| Bretagne | 111 | 4.7% | 4.2% | 42 | 4.4% | 3.2% | 70 | 4.8% | 5.1% | 30 | 4.3% | 3.6% |
| Poitou Charentes | 72 | 3.0% | 4.8% | 27 | 2.8% | 3.7% | 45 | 3.2% | 5.9% | 25 | 3.7% | 6.1% |
| Aquitaine | 136 | 5.7% | 4.9% | 61 | 6.4% | 4.6% | 75 | 5.2% | 5.2% | 30 | 4.3% | 3.4% |
| Midi Pyrénées | 125 | 5.2% | 5.1% | 48 | 5.0% | 4.0% | 77 | 5.4% | 6.1% | 38 | 5.5% | 4.8% |
| Limousin | 51 | 2.1% | 8.3% | 24 | 2.6% | 8.3% | 27 | 1.9% | 8.3% | 12 | 1.7% | 7.9% |
| Auvergne | 47 | 2.0% | 4.2% | 17 | 1.8% | 3.1% | 30 | 2.1% | 5.1% | 11 | 1.6% | 3.8% |
| Rhône Alpes | 221 | 9.2% | 4.3% | 73 | 7.7% | 2.9% | 147 | 10.2% | 5.5% | 65 | 9.5% | 3.6% |
| Languedoc Roussillon | 128 | 5.4% | 5.7% | 55 | 5.8% | 5.1% | 73 | 5.1% | 6.1% | 38 | 5.5% | 5.1% |
| Provence Alpes Côte d'Azur, Corse | 248 | 10.4% | 5.7% | 94 | 9.9% | 4.6% | 154 | 10.7% | 6.7% | 80 | 11.6% | 5.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1534 | 64.2% | 4.6% | 642 | 67.5% | 3.9% | 893 | 62.0% | 5.4% | 551 | 80.0% | 3.8% |
| Presque tous les jours | 337 | 14.1% | 5.7% | 120 | 12.7% | 4.4% | 217 | 15.1% | 6.9% | 87 | 12.7% | 4.5% |
| 1 à 2 fois par semaine | 145 | 6.1% | 5.7% | 45 | 4.7% | 3.9% | 100 | 7.0% | 7.2% | 40 | 5.8% | 6.3% |
| 1 à 3 fois par mois | 19 | 0.8% | 3.6% | 7 | 0.7% | 3.4% | 12 | 0.8% | 3.8% | 0 | 0.1% | 0.8% |
| Moins souvent | 34 | 1.4% | 4.1% | 15 | 1.5% | 4.1% | 19 | 1.3% | 4.1% | 4 | 0.5% | 4.4% |
| Jamais | 12 | 0.5% | 9.4% | 3 | 0.3% | 2.9% | 9 | 0.7% | 23.7% | 1 | 0.1% | 6.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 87 | 3.7% | 4.7% | 43 | 4.5% | 5.4% | 44 | 3.1% | 4.1% | 10 | 1.4% | 6.9% |
| De 9 000 à moins de 12 000 euros par an | 149 | 6.2% | 5.2% | 34 | 3.6% | 3.2% | 116 | 8.0% | 6.5% | 13 | 2.0% | 5.2% |
| De 12 000 à moins de 18 000 euros par an | 330 | 13.8% | 5.4% | 116 | 12.2% | 4.4% | 214 | 14.9% | 6.2% | 41 | 6.0% | 5.6% |
| De 18 000 à moins de 24 000 euros par an | 334 | 14.0% | 5.1% | 112 | 11.8% | 3.7% | 221 | 15.4% | 6.3% | 59 | 8.6% | 4.4% |
| De 24 000 à moins de 36 000 euros par an | 539 | 22.6% | 4.9% | 232 | 24.4% | 4.4% | 307 | 21.3% | 5.4% | 136 | 19.7% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 329 | 13.8% | 4.7% | 155 | 16.3% | 4.1% | 174 | 12.1% | 5.3% | 131 | 19.0% | 4.3% |
| De 45 000 à moins de 65 000 euros par an | 293 | 12.2% | 4.3% | 132 | 13.9% | 3.6% | 161 | 11.2% | 4.9% | 145 | 21.0% | 3.8% |
| De 65 000 à moins de 80 000 euros par an | 53 | 2.2% | 2.7% | 23 | 2.4% | 2.0% | 31 | 2.1% | 3.7% | 35 | 5.1% | 2.7% |
| De 80 000 à moins de 115 000 euros par an | 32 | 1.3% | 2.5% | 15 | 1.6% | 2.0% | 17 | 1.2% | 3.3% | 27 | 4.0% | 3.0% |
| 115 000 euros et plus par an | 13 | 0.5% | 2.1% | 7 | 0.7% | 1.8% | 6 | 0.4% | 2.6% | 13 | 1.9% | 2.5% |
| Refus | 157 | 6.6% | 4.7% | 49 | 5.2% | 3.5% | 108 | 7.5% | 5.5% | 56 | 8.2% | 5.2% |
| Ne sait pas | 73 | 3.1% | 3.2% | 32 | 3.4% | 3.4% | 41 | 2.9% | 3.1% | 22 | 3.2% | 2.4% |
