L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1305 | 100.0% | 2.5% | 357 | 100.0% | 1.4% | 948 | 100.0% | 3.5% | 422 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 357 | 27.4% | 1.4% | 357 | 100.0% | 1.4% | - | - | - | 97 | 23.0% | 1.1% |
| Femme | 948 | 72.6% | 3.5% | - | - | - | 948 | 100.0% | 3.5% | 325 | 77.0% | 3.8% |
| Age | ||||||||||||
| 15 à 24 ans | 85 | 6.5% | 1.2% | 9 | 2.4% | 0.2% | 76 | 8.0% | 2.1% | 47 | 11.0% | 1.5% |
| 25 à 34 ans | 63 | 4.8% | 0.8% | 9 | 2.6% | 0.2% | 53 | 5.6% | 1.4% | 21 | 5.0% | 0.6% |
| 35 à 49 ans | 211 | 16.2% | 1.7% | 49 | 13.6% | 0.8% | 163 | 17.2% | 2.6% | 122 | 28.9% | 2.0% |
| 50 à 59 ans | 254 | 19.5% | 2.7% | 56 | 15.7% | 1.2% | 198 | 20.9% | 4.2% | 146 | 34.6% | 3.7% |
| 60 ans et plus | 692 | 53.0% | 4.6% | 235 | 65.6% | 3.6% | 457 | 48.3% | 5.4% | 86 | 20.5% | 8.8% |
| Individu | ||||||||||||
| Ménagères | 859 | 65.9% | 3.7% | - | - | - | 859 | 90.7% | 3.7% | 273 | 64.7% | 3.9% |
| Personne de référence | 602 | 46.1% | 2.1% | 339 | 94.8% | 1.7% | 263 | 27.7% | 3.4% | 150 | 35.5% | 1.8% |
| Responsable des achats | 1022 | 78.3% | 2.9% | 176 | 49.2% | 1.4% | 846 | 89.2% | 3.7% | 329 | 77.9% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 0.6% | 1.5% | 6 | 1.6% | 1.6% | 2 | 0.2% | 1.2% | - | - | - |
| Petits patrons | 49 | 3.8% | 3.0% | 12 | 3.4% | 1.1% | 37 | 3.9% | 7.0% | 45 | 10.6% | 3.1% |
| Affaires et Cadres | 168 | 12.9% | 3.3% | 56 | 15.8% | 1.9% | 112 | 11.8% | 5.1% | 139 | 32.8% | 3.0% |
| Professions intermédiaires | 110 | 8.5% | 1.6% | 26 | 7.2% | 0.8% | 85 | 8.9% | 2.4% | 80 | 19.0% | 1.4% |
| Employés | 178 | 13.7% | 2.2% | 17 | 4.7% | 0.8% | 162 | 17.1% | 2.6% | 52 | 12.3% | 2.8% |
| Ouvriers | 51 | 3.9% | 0.8% | 23 | 6.3% | 0.4% | 29 | 3.0% | 2.1% | 4 | 0.9% | 1.0% |
| Retraités | 511 | 39.1% | 4.1% | 203 | 56.9% | 3.4% | 307 | 32.4% | 4.6% | 17 | 3.9% | 6.6% |
| Autres inactifs | 230 | 17.6% | 2.2% | 14 | 4.0% | 0.4% | 215 | 22.7% | 3.3% | 86 | 20.3% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.2% | 1.9% | 6 | 1.6% | 1.4% | 10 | 1.0% | 2.5% | - | - | - |
| Petits patrons | 71 | 5.4% | 2.7% | 11 | 3.2% | 0.9% | 59 | 6.2% | 4.4% | 71 | 16.7% | 2.7% |
| Affaires et Cadres | 258 | 19.8% | 3.6% | 60 | 16.8% | 1.7% | 198 | 20.9% | 5.4% | 258 | 61.2% | 3.6% |
| Professions intermédiaires | 93 | 7.1% | 1.2% | 26 | 7.2% | 0.7% | 67 | 7.1% | 1.8% | 93 | 22.0% | 1.2% |
| Employés | 96 | 7.3% | 1.8% | 15 | 4.2% | 0.6% | 81 | 8.5% | 2.6% | - | - | - |
| Ouvriers | 104 | 8.0% | 1.1% | 23 | 6.3% | 0.4% | 82 | 8.6% | 1.8% | - | - | - |
| Retraités | 610 | 46.7% | 4.2% | 207 | 57.8% | 3.1% | 403 | 42.6% | 5.1% | - | - | - |
| Autres inactifs | 57 | 4.4% | 1.4% | 10 | 2.8% | 0.6% | 47 | 5.0% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 253 | 19.4% | 2.5% | 44 | 12.4% | 1.0% | 209 | 22.1% | 3.7% | 52 | 12.4% | 3.0% |
| 2 personnes | 645 | 49.5% | 3.6% | 222 | 62.0% | 2.5% | 424 | 44.7% | 4.6% | 140 | 33.1% | 3.2% |
| 3 personnes | 153 | 11.8% | 1.7% | 41 | 11.5% | 0.9% | 112 | 11.9% | 2.4% | 79 | 18.7% | 2.1% |
| 4 personnes | 191 | 14.7% | 2.1% | 31 | 8.7% | 0.7% | 160 | 16.9% | 3.3% | 114 | 26.9% | 2.3% |
| 5 personnes et + | 62 | 4.7% | 1.2% | 19 | 5.4% | 0.7% | 42 | 4.5% | 1.5% | 38 | 8.9% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 231 | 17.7% | 1.5% | 49 | 13.8% | 0.7% | 181 | 19.1% | 2.2% | 127 | 30.0% | 1.6% |
| Non | 1075 | 82.3% | 3.0% | 308 | 86.2% | 1.7% | 766 | 80.9% | 4.1% | 295 | 70.0% | 3.0% |
| Habitat | ||||||||||||
| Communes rurales | 205 | 15.7% | 1.7% | 74 | 20.6% | 1.3% | 131 | 13.9% | 2.1% | 40 | 9.4% | 1.2% |
| Agglo. - 20 000 hab | 108 | 8.3% | 1.2% | 35 | 9.9% | 0.8% | 73 | 7.7% | 1.6% | 30 | 7.2% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 133 | 10.2% | 1.9% | 35 | 9.7% | 1.0% | 98 | 10.4% | 2.7% | 45 | 10.7% | 2.5% |
| Agglo. + 100 000 hab | 406 | 31.1% | 2.6% | 103 | 28.9% | 1.4% | 303 | 32.0% | 3.8% | 141 | 33.3% | 2.5% |
| Agglo. Paris | 452 | 34.6% | 5.3% | 111 | 30.9% | 2.7% | 341 | 36.0% | 7.6% | 166 | 39.3% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 478 | 36.6% | 5.0% | 116 | 32.5% | 2.6% | 362 | 38.2% | 7.3% | 179 | 42.4% | 4.1% |
| Nord Pas de Calais | 47 | 3.6% | 1.5% | 15 | 4.2% | 1.0% | 32 | 3.4% | 1.9% | 22 | 5.2% | 2.3% |
| Lorraine | 31 | 2.4% | 1.6% | 11 | 3.2% | 1.2% | 20 | 2.1% | 2.0% | 11 | 2.5% | 1.9% |
| Alsace | 19 | 1.4% | 1.2% | 4 | 1.1% | 0.5% | 15 | 1.6% | 1.9% | 5 | 1.1% | 1.0% |
| Franche-Comté | 17 | 1.3% | 1.8% | 5 | 1.4% | 1.1% | 12 | 1.3% | 2.5% | 5 | 1.1% | 1.7% |
| Champagne Ardennes | 16 | 1.2% | 1.5% | 4 | 1.3% | 0.9% | 11 | 1.2% | 2.0% | 2 | 0.6% | 0.8% |
| Picardie | 29 | 2.3% | 1.9% | 13 | 3.6% | 1.7% | 17 | 1.8% | 2.1% | 6 | 1.5% | 1.4% |
| Bourgogne | 22 | 1.7% | 1.6% | 6 | 1.7% | 1.0% | 15 | 1.6% | 2.2% | 9 | 2.1% | 2.5% |
| Haute Normandie | 30 | 2.3% | 2.0% | 5 | 1.3% | 0.6% | 25 | 2.7% | 3.3% | 8 | 1.9% | 1.8% |
| Basse Normandie | 19 | 1.5% | 1.6% | 3 | 1.0% | 0.6% | 16 | 1.7% | 2.5% | 3 | 0.7% | 0.9% |
| Centre | 40 | 3.0% | 1.9% | 12 | 3.2% | 1.1% | 28 | 3.0% | 2.6% | 7 | 1.6% | 1.1% |
| Pays de Loire | 50 | 3.8% | 1.7% | 13 | 3.8% | 0.9% | 37 | 3.9% | 2.4% | 11 | 2.7% | 1.2% |
| Bretagne | 33 | 2.5% | 1.2% | 11 | 3.0% | 0.8% | 22 | 2.4% | 1.6% | 17 | 4.0% | 2.1% |
| Poitou Charentes | 42 | 3.2% | 2.8% | 17 | 4.8% | 2.4% | 25 | 2.6% | 3.2% | 8 | 1.9% | 1.9% |
| Aquitaine | 47 | 3.6% | 1.7% | 20 | 5.7% | 1.5% | 27 | 2.9% | 1.9% | 12 | 2.8% | 1.4% |
| Midi Pyrénées | 59 | 4.6% | 2.4% | 18 | 5.1% | 1.5% | 41 | 4.4% | 3.3% | 22 | 5.2% | 2.8% |
| Limousin | 9 | 0.7% | 1.4% | 3 | 0.9% | 1.1% | 5 | 0.6% | 1.7% | 3 | 0.7% | 1.9% |
| Auvergne | 16 | 1.2% | 1.4% | 2 | 0.7% | 0.4% | 14 | 1.4% | 2.3% | 10 | 2.3% | 3.2% |
| Rhône Alpes | 83 | 6.4% | 1.6% | 16 | 4.5% | 0.6% | 67 | 7.1% | 2.5% | 23 | 5.5% | 1.3% |
| Languedoc Roussillon | 65 | 4.9% | 2.8% | 14 | 3.9% | 1.3% | 51 | 5.3% | 4.2% | 14 | 3.4% | 1.9% |
| Provence Alpes Côte d'Azur, Corse | 152 | 11.7% | 3.5% | 48 | 13.3% | 2.3% | 105 | 11.0% | 4.6% | 46 | 10.8% | 3.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 888 | 68.1% | 2.7% | 258 | 72.2% | 1.6% | 630 | 66.5% | 3.8% | 361 | 85.5% | 2.5% |
| Presque tous les jours | 154 | 11.8% | 2.6% | 38 | 10.6% | 1.4% | 117 | 12.3% | 3.7% | 37 | 8.7% | 1.9% |
| 1 à 2 fois par semaine | 59 | 4.5% | 2.3% | 14 | 3.9% | 1.2% | 45 | 4.8% | 3.3% | 22 | 5.3% | 3.5% |
| 1 à 3 fois par mois | 10 | 0.8% | 1.9% | 3 | 0.8% | 1.4% | 7 | 0.7% | 2.2% | - | - | - |
| Moins souvent | 13 | 1.0% | 1.6% | - | - | - | 13 | 1.4% | 2.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 2.9% | 2.0% | 2 | 0.6% | 0.3% | 36 | 3.8% | 3.4% | 8 | 1.9% | 5.9% |
| De 9 000 à moins de 12 000 euros par an | 25 | 1.9% | 0.9% | 1 | 0.4% | 0.1% | 23 | 2.4% | 1.3% | 4 | 0.9% | 1.5% |
| De 12 000 à moins de 18 000 euros par an | 107 | 8.2% | 1.7% | 29 | 8.2% | 1.1% | 77 | 8.1% | 2.2% | 14 | 3.3% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 112 | 8.5% | 1.7% | 16 | 4.4% | 0.5% | 96 | 10.1% | 2.7% | 20 | 4.8% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 217 | 16.7% | 2.0% | 49 | 13.6% | 0.9% | 169 | 17.8% | 3.0% | 60 | 14.1% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 146 | 11.2% | 2.1% | 54 | 15.0% | 1.4% | 92 | 9.7% | 2.8% | 54 | 12.9% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 236 | 18.1% | 3.4% | 84 | 23.6% | 2.3% | 152 | 16.0% | 4.6% | 82 | 19.3% | 2.1% |
| De 65 000 à moins de 80 000 euros par an | 92 | 7.1% | 4.7% | 31 | 8.7% | 2.8% | 61 | 6.4% | 7.3% | 34 | 8.0% | 2.6% |
| De 80 000 à moins de 115 000 euros par an | 61 | 4.6% | 4.8% | 24 | 6.7% | 3.2% | 37 | 3.9% | 7.2% | 35 | 8.3% | 3.8% |
| 115 000 euros et plus par an | 81 | 6.2% | 13.6% | 34 | 9.4% | 9.1% | 48 | 5.0% | 20.8% | 59 | 14.1% | 11.7% |
| Refus | 136 | 10.5% | 4.1% | 30 | 8.5% | 2.2% | 106 | 11.2% | 5.4% | 25 | 5.9% | 2.3% |
| Ne sait pas | 55 | 4.2% | 2.4% | 3 | 0.8% | 0.3% | 52 | 5.5% | 3.9% | 27 | 6.5% | 2.9% |
