L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 667 | 100.0% | 1.3% | 94 | 100.0% | 0.4% | 574 | 100.0% | 2.1% | 316 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 94 | 14.0% | 0.4% | 94 | 100.0% | 0.4% | - | - | - | 45 | 14.2% | 0.5% |
| Femme | 574 | 86.0% | 2.1% | - | - | - | 574 | 100.0% | 2.1% | 271 | 85.8% | 3.1% |
| Age | ||||||||||||
| 15 à 24 ans | 277 | 41.4% | 3.8% | 17 | 18.4% | 0.5% | 259 | 45.2% | 7.2% | 130 | 41.3% | 4.1% |
| 25 à 34 ans | 119 | 17.8% | 1.6% | 16 | 17.5% | 0.4% | 102 | 17.9% | 2.6% | 60 | 19.0% | 1.8% |
| 35 à 49 ans | 127 | 19.0% | 1.0% | 24 | 26.1% | 0.4% | 102 | 17.8% | 1.6% | 79 | 24.8% | 1.3% |
| 50 à 59 ans | 83 | 12.5% | 0.9% | 13 | 13.7% | 0.3% | 70 | 12.3% | 1.5% | 32 | 10.0% | 0.8% |
| 60 ans et plus | 62 | 9.3% | 0.4% | 23 | 24.2% | 0.3% | 40 | 6.9% | 0.5% | 15 | 4.9% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 331 | 49.6% | 1.4% | - | - | - | 331 | 57.7% | 1.4% | 146 | 46.3% | 2.1% |
| Personne de référence | 170 | 25.5% | 0.6% | 81 | 86.7% | 0.4% | 89 | 15.5% | 1.1% | 66 | 20.7% | 0.8% |
| Responsable des achats | 383 | 57.3% | 1.1% | 44 | 47.2% | 0.3% | 339 | 59.0% | 1.5% | 168 | 53.1% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 0 | 0.3% | 0.1% | 1 | 0.2% | 0.6% | - | - | - |
| Petits patrons | 31 | 4.6% | 1.9% | 15 | 16.2% | 1.4% | 15 | 2.7% | 3.0% | 30 | 9.5% | 2.1% |
| Affaires et Cadres | 72 | 10.8% | 1.4% | 12 | 13.0% | 0.4% | 60 | 10.5% | 2.8% | 68 | 21.4% | 1.5% |
| Professions intermédiaires | 73 | 10.9% | 1.1% | 15 | 15.5% | 0.4% | 58 | 10.2% | 1.7% | 52 | 16.6% | 0.9% |
| Employés | 143 | 21.4% | 1.7% | 1 | 1.0% | - | 142 | 24.7% | 2.3% | 37 | 11.8% | 2.0% |
| Ouvriers | 40 | 5.9% | 0.6% | 21 | 22.3% | 0.4% | 19 | 3.3% | 1.4% | 1 | 0.4% | 0.3% |
| Retraités | 44 | 6.6% | 0.4% | 17 | 18.7% | 0.3% | 27 | 4.7% | 0.4% | 0 | 0.1% | 0.2% |
| Autres inactifs | 264 | 39.6% | 2.6% | 12 | 12.9% | 0.3% | 252 | 43.9% | 3.9% | 127 | 40.2% | 3.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 0 | 0.3% | 0.1% | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 48 | 7.2% | 1.8% | 15 | 16.2% | 1.2% | 33 | 5.7% | 2.4% | 48 | 15.2% | 1.8% |
| Affaires et Cadres | 149 | 22.4% | 2.1% | 15 | 16.1% | 0.4% | 134 | 23.4% | 3.7% | 149 | 47.2% | 2.1% |
| Professions intermédiaires | 119 | 17.8% | 1.6% | 15 | 15.7% | 0.4% | 104 | 18.1% | 2.8% | 119 | 37.6% | 1.6% |
| Employés | 89 | 13.3% | 1.6% | 4 | 4.6% | 0.2% | 85 | 14.7% | 2.7% | - | - | - |
| Ouvriers | 154 | 23.1% | 1.6% | 20 | 21.6% | 0.4% | 134 | 23.3% | 3.0% | - | - | - |
| Retraités | 73 | 10.9% | 0.5% | 20 | 21.0% | 0.3% | 53 | 9.2% | 0.7% | - | - | - |
| Autres inactifs | 35 | 5.2% | 0.8% | 4 | 4.4% | 0.3% | 30 | 5.3% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 69 | 10.4% | 0.7% | 7 | 7.1% | 0.2% | 63 | 10.9% | 1.1% | 18 | 5.6% | 1.0% |
| 2 personnes | 163 | 24.4% | 0.9% | 30 | 32.2% | 0.3% | 133 | 23.2% | 1.4% | 74 | 23.3% | 1.7% |
| 3 personnes | 172 | 25.8% | 1.9% | 19 | 20.5% | 0.4% | 153 | 26.7% | 3.3% | 87 | 27.7% | 2.3% |
| 4 personnes | 171 | 25.6% | 1.8% | 25 | 27.2% | 0.6% | 145 | 25.3% | 3.0% | 84 | 26.4% | 1.7% |
| 5 personnes et + | 92 | 13.8% | 1.7% | 12 | 13.0% | 0.5% | 80 | 13.9% | 2.9% | 54 | 17.0% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 229 | 34.2% | 1.5% | 41 | 44.3% | 0.6% | 187 | 32.6% | 2.3% | 123 | 39.1% | 1.6% |
| Non | 439 | 65.8% | 1.2% | 52 | 55.7% | 0.3% | 387 | 67.4% | 2.1% | 193 | 60.9% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 79 | 11.8% | 0.7% | 11 | 11.2% | 0.2% | 68 | 11.9% | 1.1% | 33 | 10.3% | 1.0% |
| Agglo. - 20 000 hab | 76 | 11.3% | 0.8% | 14 | 14.7% | 0.3% | 62 | 10.8% | 1.3% | 30 | 9.3% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 81 | 12.1% | 1.2% | 8 | 8.9% | 0.2% | 73 | 12.7% | 2.0% | 38 | 12.1% | 2.1% |
| Agglo. + 100 000 hab | 239 | 35.8% | 1.5% | 42 | 44.8% | 0.6% | 197 | 34.3% | 2.5% | 94 | 29.7% | 1.6% |
| Agglo. Paris | 193 | 28.9% | 2.3% | 19 | 20.4% | 0.5% | 174 | 30.3% | 3.9% | 122 | 38.5% | 3.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 208 | 31.2% | 2.2% | 19 | 20.4% | 0.4% | 189 | 33.0% | 3.8% | 131 | 41.4% | 3.0% |
| Nord Pas de Calais | 29 | 4.4% | 0.9% | 8 | 8.1% | 0.5% | 22 | 3.8% | 1.3% | 13 | 4.2% | 1.4% |
| Lorraine | 25 | 3.7% | 1.3% | 10 | 10.3% | 1.0% | 15 | 2.6% | 1.5% | 4 | 1.3% | 0.8% |
| Alsace | 16 | 2.3% | 1.0% | - | - | - | 16 | 2.7% | 2.0% | 6 | 2.0% | 1.3% |
| Franche-Comté | 14 | 2.1% | 1.5% | 3 | 2.9% | 0.6% | 11 | 1.9% | 2.3% | 1 | 0.3% | 0.4% |
| Champagne Ardennes | 14 | 2.1% | 1.3% | 0 | 0.3% | 0.1% | 14 | 2.4% | 2.5% | 4 | 1.2% | 1.3% |
| Picardie | 14 | 2.1% | 0.9% | 5 | 5.1% | 0.6% | 9 | 1.6% | 1.2% | 6 | 2.0% | 1.5% |
| Bourgogne | 9 | 1.3% | 0.7% | 0 | 0.4% | 0.1% | 8 | 1.5% | 1.2% | 4 | 1.4% | 1.3% |
| Haute Normandie | 14 | 2.2% | 1.0% | 1 | 0.7% | 0.1% | 14 | 2.4% | 1.8% | 7 | 2.3% | 1.6% |
| Basse Normandie | 3 | 0.5% | 0.3% | 1 | 1.5% | 0.2% | 2 | 0.4% | 0.3% | 1 | 0.5% | 0.4% |
| Centre | 21 | 3.2% | 1.0% | 5 | 5.7% | 0.5% | 16 | 2.8% | 1.5% | 7 | 2.3% | 1.2% |
| Pays de Loire | 43 | 6.4% | 1.4% | 6 | 6.4% | 0.4% | 37 | 6.4% | 2.4% | 16 | 5.1% | 1.7% |
| Bretagne | 14 | 2.1% | 0.5% | 5 | 5.4% | 0.4% | 9 | 1.6% | 0.7% | 13 | 4.0% | 1.5% |
| Poitou Charentes | 13 | 1.9% | 0.9% | - | - | - | 13 | 2.3% | 1.7% | 6 | 1.8% | 1.4% |
| Aquitaine | 32 | 4.8% | 1.2% | 5 | 4.9% | 0.3% | 28 | 4.8% | 1.9% | 16 | 5.1% | 1.8% |
| Midi Pyrénées | 25 | 3.7% | 1.0% | 3 | 3.1% | 0.2% | 22 | 3.8% | 1.7% | 13 | 4.0% | 1.6% |
| Limousin | 6 | 0.9% | 0.9% | 0 | 0.3% | 0.1% | 5 | 0.9% | 1.7% | 1 | 0.3% | 0.7% |
| Auvergne | 16 | 2.4% | 1.4% | 2 | 1.9% | 0.3% | 14 | 2.5% | 2.4% | 11 | 3.3% | 3.6% |
| Rhône Alpes | 55 | 8.2% | 1.1% | 12 | 12.9% | 0.5% | 43 | 7.4% | 1.6% | 17 | 5.5% | 0.9% |
| Languedoc Roussillon | 20 | 3.0% | 0.9% | 4 | 4.1% | 0.4% | 16 | 2.8% | 1.4% | 2 | 0.7% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 76 | 11.4% | 1.8% | 5 | 5.6% | 0.3% | 71 | 12.4% | 3.1% | 36 | 11.3% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 545 | 81.7% | 1.6% | 68 | 72.5% | 0.4% | 477 | 83.2% | 2.9% | 265 | 83.8% | 1.8% |
| Presque tous les jours | 75 | 11.3% | 1.3% | 13 | 14.4% | 0.5% | 62 | 10.8% | 2.0% | 39 | 12.2% | 2.0% |
| 1 à 2 fois par semaine | 21 | 3.1% | 0.8% | 4 | 3.8% | 0.3% | 17 | 3.0% | 1.2% | 7 | 2.3% | 1.2% |
| Jamais | 5 | 0.8% | 4.1% | 3 | 3.7% | 3.9% | 2 | 0.3% | 4.6% | 5 | 1.7% | 53.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 3.9% | 1.4% | 2 | 2.4% | 0.3% | 24 | 4.2% | 2.2% | 2 | 0.6% | 1.3% |
| De 9 000 à moins de 12 000 euros par an | 23 | 3.4% | 0.8% | 5 | 5.8% | 0.5% | 18 | 3.1% | 1.0% | 5 | 1.5% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 60 | 9.0% | 1.0% | 8 | 8.8% | 0.3% | 52 | 9.1% | 1.5% | 11 | 3.5% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 69 | 10.4% | 1.1% | 11 | 11.4% | 0.3% | 59 | 10.2% | 1.7% | 20 | 6.2% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 119 | 17.8% | 1.1% | 12 | 12.9% | 0.2% | 107 | 18.6% | 1.9% | 59 | 18.7% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 87 | 13.0% | 1.2% | 11 | 12.0% | 0.3% | 76 | 13.2% | 2.3% | 43 | 13.5% | 1.4% |
| De 45 000 à moins de 65 000 euros par an | 96 | 14.4% | 1.4% | 18 | 19.4% | 0.5% | 78 | 13.5% | 2.4% | 66 | 21.0% | 1.7% |
| De 65 000 à moins de 80 000 euros par an | 29 | 4.3% | 1.5% | 2 | 2.3% | 0.2% | 26 | 4.6% | 3.2% | 20 | 6.4% | 1.5% |
| De 80 000 à moins de 115 000 euros par an | 31 | 4.6% | 2.5% | 9 | 9.9% | 1.3% | 22 | 3.8% | 4.3% | 25 | 7.9% | 2.7% |
| 115 000 euros et plus par an | 13 | 2.0% | 2.2% | 5 | 5.0% | 1.3% | 8 | 1.5% | 3.7% | 13 | 4.1% | 2.6% |
| Refus | 59 | 8.9% | 1.8% | 6 | 6.6% | 0.4% | 53 | 9.3% | 2.7% | 25 | 7.8% | 2.3% |
| Ne sait pas | 55 | 8.2% | 2.4% | 3 | 3.5% | 0.3% | 52 | 9.0% | 3.9% | 28 | 8.8% | 3.0% |
